financelab club | social meets mobile, key driver for innovation in the financial industry
DESCRIPTION
A workshop about the opportunities of social media and mobile internet in the financial industry. With highly reputated speakers, innovative cases and an inspiring environment.TRANSCRIPT
SOCIAL MEETS MOBILE
KEY DRIVER FOR INNOVATION IN THE FINANCIAL INDUSTRY
LEUVEN | 24-09-2013 | MUSEUM - M
MEETING SCHEDULE
16:30 KEY NOTE SPEECH : GAMIFICATIONMaarten Molenaar | Manager Gamification Hub Rabobank
17:15 APP’S AND / OR RESPONSIVE WEBSITE
Track A.1 | MOBILE IS THE NEW DIGITALJan Deruyck | Head of business development | In the Pocket
Track A.2 | DVV HOMESCAN | CASE STUDY Francis Declercq | Belfins
Track B.1 | RESPONIVE WEBSITES DRIVESR 1 BENEFITSStijn Meeuwissen | Digital Manager | Delta Lloyd
Track B.2 | 6 KEY LEARNINGS FOR A SUCCESFULL RESPONSIVE PROJECT
Bart De Waele | Ceo | Wijs Digital Agency
19:00 KEY NOTE SPEECH : IMPACT OF SOCIAL MEDIA FOR CONSUMER’S BEHAVIOUR | PSYCHOLOGICAL ANALYSIS
Mischa Coster | Grey Matters
20:00 WALKING DINNER | NETWORKING
12:00 Welcome | Meet & Greet | Fingerfood – Juices & Coffee
13:00 TRUST ME, I’M A BANKER – SOCIAL MEDIA IN THE FINANCIAL INDUSTRY IN BELGIUM TODAY
Geerlinde Pevenage | Talking Heads
13:30 WHY EVERY COMPANY SHOULD HAVE A LINKEDIN PROFILE
Richard Van Der Blom | Founder JustConnecting
14:30 KROODLE, A FACEBOOK BASED INSURANCE COMPANY | CASE STUDY
Track A: Kroodle, insurance for generation Y – How the business model works
Marnix Zwart | Co – Founder Kroodle
Track B: Strategical and technical development of Kroodle | The need and methods for reorganizing your back-office
Erik Seveke | Global Orange
16:00 HEALTHY FOOD AND SOCIAL TALKS
Geerlinde PevenageManaging Director TALKING HEADS
Universiteit Gent 2002 – 2005Master in Marketing Communication
Universiteit Gent 1998 – 2002Master in Languages, Germanic Languages
"Trust me, I'm a banker: Social media in the financial industry
in Belgium today"
THE LOGIC BEHIND THE MEETING SCHEDULE
Introduction | Overview : actual status of social and mobile in the financial industry GEERLINDE PEVENAGE
Going social : The most popular social media channels in the financial industry in the Benelux
→ LINKEDIN RICHARD VAN DER BLOM
→ FACEBOOK CASE KROODLE - MARNIX ZWART | ERIK SEVEKE
Social meets mobile : choosing for the most efficient strategy
→ APP BASED STRATEGY JAN DERUYCK | FRANCIS DECLERCQ
→ RESPONSIVE WEBSITES BART DEWAELE | STIJN MEEUWISSEN
The psychological aspect of social media : how to change customer’s behaviour
→ GAMIFICATION MAARTEN MOLENAAR
→ KEY NOTE MISCHA COSTER
MODULE 1
The financial industry is not the most pro-active player for developing a professional social media strategy. The risk of missing the connection with generation Y is important.
96% of 18 – 35 years old are on a social network.
In this part of the workshop, we look at the potential of Linkedin and Facebook for insurance companies and banks. Can these media be part of a successful marketing mix? What are the key drivers to realize a social media strategy in finance?
Presentation 1 : RICHARD VAN DER BLOMResults of the survey about the profile of the Linkedin user in Holland. What about Belgium?Quick wins and strategical decisions for companies to be able to use Linkedin as a professional platform for promotionAnalysis of successful cases in the financial industryThe future of Linkedin
Presentation 2 : KROODLEKroodle is the first insurance company in Western-Europe that is fully based on Facebook. To launch this operation, the company which is a subsidiary of Aegon, had to completely rethink marketing, communication, products and organization of the back-office. The product range of Kroodle is specially designed for the Facebook-generation.
Richard van der BlomJust Connecting B.V.
Hogeschool Zuyd 1996 – 1999Bachelor, Commerciële Economie
Hogeschool Zuyd 1999 – 2000Propedeuse, Tolk-Vertaler Frans Engels
WHY EVERY COMPANY SHOULD HAVE A LINKEDIN PROFILE
KroodleKroodle, een initiatief van Aegon, is een innovatief platform waarmee via Facebook een verzekering afgesloten kan worden. Zo kun je met je inloggegevens van Facebook een inboedel-, opstal- of aansprakelijkheidsverzekering afsluiten. Momenteel kunnen alleen nog deze drie verzekeringen afgesloten worden maar er staan nog meer verzekeringen in de planning. Afsluiten kan online, via je mobiel, tablet of computer. Wanneer je Kroodle met je vrienden op Facebook deelt en zij sluiten daardoor ook een verzekering af, dan krijg je een bonus. Kroodle richt zich met dit concept vooral op jongeren.
KlantvraagOmdat jongeren tegenwoordig veel via social media doen, wil Aegon daar op inspelen. Het doel is om het aanvragen van een verzekering te versimpelen. Kroodle is oorspronkelijk bij GlobalOrange terecht gekomen omdat ze een maatwerk software partij zochten die de applicatie op basis van een services architectuur kon bouwen. De applicatie wordt daarmee schaalbaar en makkelijk uitbreidbaar zodat we snel nieuwe producten en mogelijkheden voor de klanten van Kroodle beschikbaar kunnen maken. Daarnaast zochten ze een partij die het beheer en de hele doorontwikkeling op zich kon nemen.
Oplossing GOGlobalOrange heeft in eerste instantie een middle-layer op basis van een services architectuur voor Kroodle ontwikkeld; dit verzorgt o.a. de communicatie tussen de website en de back-office. Inmiddels zijn ook de ontwikkelingen aan de front-end van een derde partij overgenomen. De applicatie is zeer schaalbaar en makkelijk uit te breiden. De doorontwikkeling, volgens een goed gevulde roadmap, en daarnaast het applicatiebeheer worden nu door GlobalOrange verzorgd. Een zeer interessant project om mee bezig te zijn!
TechnologieServices Architectuur, Backbone JS
Marnix ZwartCo-Founder KROODLE
Haagse Hogeschool/TH Rijswijk 1997 – 2001Bachelor, Commercial Economics
Kroodle, insurance for generation Y How the business model works
Erik SevekePartner OrangeGlobal
Strategical and technical development of Kroodle |
The need and methods for reorganizing your back-office
Delft University of Technology 1994 - 2001 Ir, Chemical Engineering
MODULE 2
Gartner stated that gamification would be the most important phenomenon in a digital communication strategy in 2013. The website of Simple, a new generation Y bank, is fully based at principles of gamification. In Holland, Rabobank has successfully integrated elements of games in the operational model. Maarten Molenaar is manager Gamification at Rabobank. He will give us important insights in how he realized his objectives and what the future of gamification can be for the financial industry.
The presentation The power of games | Why is gamification so popular now? | Why is gamification relevant in a business perspective
Gamification: the Rabobank case | Case: the proces for selecting the most suitable mortgage loan | Organisational challenges | Technical challenges
The future of gamification | What’s the future potential for gamification in the Financial industry?
Maarten MolenaarManager Gamification Hub Rabobank
University of Pennsylvania - The Wharton School 2009Gamification, 9.2Online gamification course offered by Coursera. This course covered the bases of gamification, behavioural psychology and the field of enterprise gamification.
University of Utrecht 2003 – 2008 master, New Media and Digital Culture studies
Maarten Molenaar: ‘Rabobank is currently exploring the possibilites of gamifcation on a broad level, both externally (with our clients) and internally (with our employees). With projects and experiments I try to discover what we can learn from gamifcation and apply this in our services to the customers and how to increase engagement with our employees.’
MODULE 3
The development of a social media strategy has important consequences for the full mix of marketing instruments. Clients of tomorrow are mobile and companies need to have the instruments in place to respond to this phenomenon. Success of a mobile strategy depends on making the correct decisions. Building apps or launching a responsive website is one of the key issues. Therefore, the decision for the development of an app based strategy or for a fully responsive website is crucial. In this part of the workshop, four experienced communication geeks will guide you through the ticker box to make a correct decision. In The Pocket developed an app based strategy for insurance company DVV. Head of business development Jan Deruyck will explain us how mobile – both apps & websites - move to the centre of digital. A short overview of the state of mobile, best practices and why mobile becomes business critical. DVV Home Scan is a great app for house hunting. You can add houses to a list and map them, scan the neighbourhood for shops and services and save house information during your visit. The budget tool balances your costs and revenuesFrancis Declercq (DVV) will comment on the drivers behind the decision to develop an app based strategy. We will look at the apps of DVV and share comments with Francis Declercq and Jan Deruyck. Wijs is one of the fastest growing digital agencies in the Benelux. most challenging projects for Wijs was the The development of a fully responsive website for Delta Loyd Bank was one of the most challenging but also prestigious projects for Wijs. In his presentation founder of Wijs Bart De Waele will explain the 6 key learnings to make a responsive design project a success. Digital manager Stijn Meeuwissen explains what the drivers are behind the decision to develop a responsive website for Delta Lloyd Bank. Stijn will also explain the benefits of this decision and will share the first results of this decision with us
Jan DeruyckIn The Pocket
Universiteit Gent 2004 – 2007
Bachelor, Applied Economics
Francis DeclercqDVV
Katholieke Hogeschool Leuven 1996 – 1999
Katholieke Universiteit Leuven 1994 – 1996
Psychology
MOBILE IS THE NEW DIGITAL
DVV HOMESCAN | CASE STUDY
Bart De WaeleCEO WIJS
Katholieke Universiteit LeuvenUsability Engineer, Usability Design
HoGent 2005 – 2006 A1, Accounting
Click at the frame to learn more about responsive design at WIJS
“During a career of researching and teaching the Principles of Persuasion, I have never encountered anyone who understands better than Mischa Coster how they apply and can be effectively used within Social Media.”
dr. Robert B. Cialdini, Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University and author of the bestseller “Influence: Science and Practice”
Mischa CosterGREY MATTERS
K
Portsmouth University / Hogeschool voor de Kunsten Utrecht 1998 – 1999
MA, European Multimedia Studies University of Utrecht 1995 – 1999
MSc, MediapsychologyUniversiteit Gent 1993 – 1995
MedicineEmmauscollege Rotterdam 1987 – 1993
VWO, Highschool
Portfolio Wijs: the case Delta Lloyd Bank explainedhttp://wijs.be/nl/portfolio/detail/responsive-website-voor-delta-lloyd
Portfolio In The Pocket : the case Home Scan – Belfins explainedhttp://www.inthepocket.mobi/case-dvv-homescan
Website DVV: Home Scan http://www.dvv.be/particulieren/wonen/tools-en-apps/dvv-homescan-app/default.aspx#.UhIZJ9KGGSo
Microsoft case study : Kroodlehttp://www.microsoft.com/casestudies/Case_Study_Detail.aspx?casestudyid=710000003127
OrangeGlobal case study : Kroodlehttp://www.globalorange.nl/portfolio/
Methodology for responsive design at WIJShttp://www.slideshare.net/Wijs/responsive-designmethodology