finance app in turkey #1 +150 #5 120€¦ · clear goal - reaching a large number of new app users...
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BACKGROUNDAkbank is one of the largest banks in Turkey. Founded in 1948, Akbank operates 840 branches across Turkey and employs 14,000 people. The bank serves over 15 million customers through its branches, ATMs, apps, and digital channels. It has become the leader in the banking sector for digital and mobile banking by adapting to developments in technology, products, and services.
STRATEGYWebpals Mobile employed a hybrid and advanced media buying solution on different bid types using its proprietary performance platform of native, video and banner mobile ad placements. Utilizing experience in budgeting, planning and successful mobile app user acquisition campaigns execution, we achieved massive growth for Akbank’s newly launched app.
GOALLaunched in October 2017, Axess Mobil is an intelligent and innovative finance app offering a "campaigns-by-mode" experience. By learning user preferences and segments, spending behavior, favorite brands and more, the app offers highly personalized proposals to its users. Incorporating omnichannel user acquisition strategy, the bank had a clear goal - reaching a large number of new app users withoutcompromising on quality.
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#1 +150K #5
MEET WEBPALS MOBILEWebpals Mobile is a performance-driven world leader in mobileapp user acquisition and monetization that uses its know-how, exclusively operated digital assets, data science, proprietary
technology, and in-house creative lab to create highly targeted campaigns and acquire paying users for leading mobile
apps in a wide variety of verticals.
"We position mobile as the main channel for us, and we are keen to partner with the best in the mobile advertising industry.
This way we assure effective growth and performance of our family of apps. Webpals Mobile supports us with all aspects of app promotion activities, which are integrated into other digital marketing initiatives that we engage in. Thanks to our solid cooperation, our new app gained success rapidly, and we are looking forward to continuing our partnership."
Ayberk Demirci, Programmatic Manager
www.webpals.com/webpals-mobile Webpals Mobile is a part of Webpals Group.All rights are reserved 2018-2019 to Webpals Group Corporation
AKBANK, TURKEY’S LEADING BANK, PARTNERSWITH WEBPALS MOBILE TOGROW ITS AXESS MOBILEAPP SIGNIFICANTLY
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NEW APP USERS ORGANIC INSTALLS GROWTHFINANCE APP IN TURKEY TOP 5 FINANCE APP IN TURKEY
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