finalpresentation 150402174328-conversion-gate01 (1)
TRANSCRIPT
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We’re excited to share
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A new destination in Portland
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A lot of people drink wine, but we
see value in millennials.
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So… Let’s take a look at Portland
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Small restaurants and bars
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Cheaper prices, higher
consumption level
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Flocking to Portland
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Biggest growing market for alcohol
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What do we mean by millenials?
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They want:
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They want:
A uniquely tailored adventure
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They want:
A uniquely tailored adventure
Experience
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They want:
A uniquely tailored adventure
Experience
All in the company of good friends
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Let’s look at the history of…
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Hipster culture
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Tired of being treated as millenials
Hipster culture
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Tired of being treated as millenials
Hipster culture
Highly educated, well traveled
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Tired of being treated as millenials
Hipster culture
Highly educated, well traveled
Anti-anti culture
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How do we get millenials to relate
to the wine culture?
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We need to change the perception
of wine drinking.
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We don’t want to be known as a
wine bar, because we aren’t.
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We’re so much more.
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Wine cocktails
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Wine carts
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Live music
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Updated interactive art
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How will we create a community?
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Stadium seating
Concerts
Local artists
Local influencers
Single seating only at the bar
Word of mouth advertising
DIY “photo booth”
DIY “photo booth”
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Stadium seating
Concerts
Local artists
Local influencers
Single seating only at the bar
Word of mouth advertising
DIY “photo booth”
DIY “photo booth”
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Stadium seating
Concerts
Local artists
Local influencers
Single seating only at the bar
Word of mouth advertising
DIY “photo booth”
DIY “photo booth”
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Stadium seating
Concerts
Local artists
Local influencers
Single seating only at the bar
Word of mouth advertising
DIY “photo booth”
DIY “photo booth”
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Stadium seating
Concerts
Local artists
Local influencers
Single seating only at the bar
Word of mouth advertising
DIY “photo booth”
DIY “photo booth”
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Stadium seating
Concerts
Local artists
Local influencers
Single seating only at the bar
Word of mouth advertising
DIY “photo booth”
DIY “photo booth”
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Stadium seating
Concerts
Local artists
Local influencers
Single seating only at the bar
Word of mouth advertising
DIY “photo booth”
DIY “photo booth”
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Who are we up against?
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A sunset hike in the Gorge
Going to see a show
Going to a bar
Having a picnic
Having friends over around a fire
Netflix marathons
Girls wine night
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A sunset hike in the Gorge
Going to see a show
Going to a bar
Having a picnic
Having friends over around a fire
Netflix marathons
Girls wine night
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A sunset hike in the Gorge
Going to see a show
Going to a bar
Having a picnic
Having friends over around a fire
Netflix marathons
Girls wine night
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A sunset hike in the Gorge
Going to see a show
Going to a bar
Having a picnic
Having friends over around a fire
Netflix marathons
Girls wine night
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A sunset hike in the Gorge
Going to see a show
Going to a bar
Having a picnic
Having friends over around a fire
Netflix marathons
Girls wine night
![Page 54: Finalpresentation 150402174328-conversion-gate01 (1)](https://reader031.vdocuments.us/reader031/viewer/2022032217/55a78ec91a28aba5318b467b/html5/thumbnails/54.jpg)
A sunset hike in the Gorge
Going to see a show
Going to a bar
Having a picnic
Having friends over around a fire
Netflix marathons
Girls wine night
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A sunset hike in the Gorge
Going to see a show
Going to a bar
Having a picnic
Having friends over around a fire
Netflix marathons
Girls wine night
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SOFT OPENING
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Start off with a bang
People in the community
Invite influencers
Exclusive
Free gift, free drinks and food
Gift cards and gifts from local people
Acoustic session
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Start off with a bang
People in the community
Invite influencers
Exclusive
Free gift, free drinks and food
Gift cards and gifts from local people
Acoustic session
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Start off with a bang
People in the community
Invite influencers
Exclusive
Free gift, free drinks and food
Gift cards and gifts from local people
Acoustic session
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Start off with a bang
People in the community
Invite influencers
Exclusive
Free gift, free drinks and food
Gift cards and gifts from local people
Acoustic session
![Page 62: Finalpresentation 150402174328-conversion-gate01 (1)](https://reader031.vdocuments.us/reader031/viewer/2022032217/55a78ec91a28aba5318b467b/html5/thumbnails/62.jpg)
Start off with a bang
People in the community
Invite influencers
Exclusive
Free drinks + food
Gift cards and gifts from local people
Acoustic session
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Start off with a bang
People in the community
Invite influencers
Exclusive
Free drinks + food
Gift cards + gifts from local people
Acoustic session
![Page 64: Finalpresentation 150402174328-conversion-gate01 (1)](https://reader031.vdocuments.us/reader031/viewer/2022032217/55a78ec91a28aba5318b467b/html5/thumbnails/64.jpg)
Start off with a bang
People in the community
Invite influencers
Exclusive
Free drinks + food
Gift cards + gifts from local people
Acoustic session
![Page 65: Finalpresentation 150402174328-conversion-gate01 (1)](https://reader031.vdocuments.us/reader031/viewer/2022032217/55a78ec91a28aba5318b467b/html5/thumbnails/65.jpg)
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OPENING NIGHT
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Drink cart
Band
PR + press promoting concert
Sign out front
Pay to get on a local email list
Word of mouth is key
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Drink cart
Band
PR + press promoting concert
Sign out front
Pay to get on a local email list
Word of mouth is key
![Page 72: Finalpresentation 150402174328-conversion-gate01 (1)](https://reader031.vdocuments.us/reader031/viewer/2022032217/55a78ec91a28aba5318b467b/html5/thumbnails/72.jpg)
Drink cart
Band
PR + press promoting concert
Sign out front
Pay to get on a local email list
Word of mouth is key
![Page 73: Finalpresentation 150402174328-conversion-gate01 (1)](https://reader031.vdocuments.us/reader031/viewer/2022032217/55a78ec91a28aba5318b467b/html5/thumbnails/73.jpg)
Drink cart
Band
PR + press promoting concert
Sign out front
Pay to get on a local email list
Word of mouth is key
![Page 74: Finalpresentation 150402174328-conversion-gate01 (1)](https://reader031.vdocuments.us/reader031/viewer/2022032217/55a78ec91a28aba5318b467b/html5/thumbnails/74.jpg)
Drink cart
Band
PR + press promoting concert
Sign out front
Pay to get a local email list
Word of mouth is key
![Page 75: Finalpresentation 150402174328-conversion-gate01 (1)](https://reader031.vdocuments.us/reader031/viewer/2022032217/55a78ec91a28aba5318b467b/html5/thumbnails/75.jpg)
Drink cart
Band
PR + press promoting concert
Sign out front
Pay to get a local email list
Word of mouth is key
![Page 76: Finalpresentation 150402174328-conversion-gate01 (1)](https://reader031.vdocuments.us/reader031/viewer/2022032217/55a78ec91a28aba5318b467b/html5/thumbnails/76.jpg)
Social media
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Give people a reason to follow us.
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Share local art cycled weekly
Discounts + promotions
Exclusive events
User generated content
Recipes
Newly introduced wine
Where the drink cart is
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Share local art cycled weekly
Discounts + promotions
Exclusive events
User generated content
Recipes
Newly introduced wine
Where the drink cart is
![Page 80: Finalpresentation 150402174328-conversion-gate01 (1)](https://reader031.vdocuments.us/reader031/viewer/2022032217/55a78ec91a28aba5318b467b/html5/thumbnails/80.jpg)
Share local art cycled weekly
Discounts + promotions
Exclusive events
User generated content
Recipes
Newly introduced wine
Where the drink cart is
![Page 81: Finalpresentation 150402174328-conversion-gate01 (1)](https://reader031.vdocuments.us/reader031/viewer/2022032217/55a78ec91a28aba5318b467b/html5/thumbnails/81.jpg)
Share local art cycled weekly
Discounts + promotions
Exclusive events
User generated content
Recipes
Newly introduced wine
Where the drink cart is
![Page 82: Finalpresentation 150402174328-conversion-gate01 (1)](https://reader031.vdocuments.us/reader031/viewer/2022032217/55a78ec91a28aba5318b467b/html5/thumbnails/82.jpg)
Share local art cycled weekly
Discounts + promotions
Exclusive events
User generated content
Recipes
Newly introduced wine
Where the drink cart is
![Page 83: Finalpresentation 150402174328-conversion-gate01 (1)](https://reader031.vdocuments.us/reader031/viewer/2022032217/55a78ec91a28aba5318b467b/html5/thumbnails/83.jpg)
Share local art cycled weekly
Discounts + promotions
Exclusive events
User generated content
Recipes
Newly introduced wine
Where the drink cart is
![Page 84: Finalpresentation 150402174328-conversion-gate01 (1)](https://reader031.vdocuments.us/reader031/viewer/2022032217/55a78ec91a28aba5318b467b/html5/thumbnails/84.jpg)
Share local art cycled weekly
Discounts + promotions
Exclusive events
User generated content
Recipes
Newly introduced wine
Where the drink cart is
![Page 85: Finalpresentation 150402174328-conversion-gate01 (1)](https://reader031.vdocuments.us/reader031/viewer/2022032217/55a78ec91a28aba5318b467b/html5/thumbnails/85.jpg)
How are we going to afford this?
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Stairs and interior $15,000
Soft opening $ 3,000
Opening night $10,000
Local artists $ 2,000
Drink cart $ 5,000
Band $ 5,000
= $40,000
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Our strategy to measure success?
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20% retention rate of opening
night customers.
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At least 100 tagged photos.
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Breakeven in 6 months.
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We’re your “anything exciting.”
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