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ENGLISH 2 (ELG30605)A TALE OF TWO BUSINESSES – A

COMPARATIVEANALYSIS OF 2 BUSINESSES OF SIMILAR INDUSTRY IN DIFFERENT

GEOGRAPHICAL LOCATIONS

GROUP MEMBERSTAN JIT KIM (0323854)JOSEPH SOH (0323887)

LOH WEN JUN (0323551)TEH WEI HONG (0323743)

THOMAS TING SHII KAI (0323962)CHRISTINA CHUA YI MEI (0323859)CAROL TANG NGIE BING (0323963)

DESCRIPTION OF THE

LED LIGHTINGSIN MALAYSIA

HISTORY OF LED

1907 THE ENGLISHMAN HENRY JOSEPH ROUND DISCOVERS THAT INORGANIC MATERIALS CAN LIGHT UP WHEN AN ELECTRIC CURRENT IS APPLIED. IN THE SAME YEAR, HE PUBLISHES HIS DISCOVERY IN THE JOURNAL "ELECTRICAL WORLD". SINCE, HOWEVER, HE WAS WORKING MAINLY ON A NEW DIRECTION-FINDING SYSTEM FOR MARINE TRANSPORT, THIS DISCOVERY INITIALLY IS FORGOTTEN.

1921 THE RUSSIAN PHYSICIST OLEG LOSSEW AGAIN OBSERVES THE "ROUND EFFECT" OF LIGHT EMISSION. IN THE SUCCEEDING YEARS, FROM 1927 TO 1942, HE EXAMINED AND DESCRIBED THIS PHENOMENON IN GREATER DETAIL.

1935 THE FRENCH PHYSICIST GEORGES DESTRIAU DISCOVERS LIGHT EMISSION IN ZINC SULFIDE. IN HONOR OF THE RUSSIAN PHYSICIST, HE CALLS THE EFFECT "LOSSEW LIGHT". TODAY GEORGES DESTRIAU IS CREDITED AS THE INVENTOR OF ELECTROLUMINESCENCE.

1951 THE DEVELOPMENT OF A TRANSISTOR MARKS A SCIENTIFIC STEP FORWARD IN SEMICONDUCTOR PHYSICS. IT IS NOW POSSIBLE TO EXPLAIN LIGHT EMISSION.

1962 THE FIRST RED LUMINESCENCE DIODE (TYPE GAASP), DEVELOPED BY AMERICAN NICK HOLONYAK, ENTERS THE MARKET. THIS FIRST LED IN THE VISIBLE WAVELENGTH AREA MARKS THE BIRTH OF THE INDUSTRIALLY-PRODUCED LED.

1971 AS A RESULT OF THE DEVELOPMENT OF NEW SEMICONDUCTOR MATERIALS, LEDS ARE PRODUCED IN NEW COLORS: GREEN, ORANGE AND YELLOW. THE LED'S PERFORMANCE AND EFFECTIVENESS CONTINUES TO IMPROVE.

1993 JAPANESE SHUJI NAKAMURA DEVELOPS THE FIRST BRILLIANT BLUE LED AND A VERY EFFICIENT LED IN THE GREEN SPECTRUM RANGE (INGAN DIODE). SOME TIME LATER HE ALSO DESIGNS A WHITE LED..

1995 THE FIRST LED WITH WHITE LIGHT FROM LUMINESCENCE CONVERSION IS PRESENTED AND IS LAUNCHED ON THE MARKET TWO YEARS LATER.

2006 THE FIRST LIGHT-EMITTING DIODES WITH 100 LUMENS PER WATT ARE PRODUCED. THIS EFFICIENCY CAN BE OUTMATCHED ONLY BY GAS DISCHARGE LAMPS.

2010 LEDS OF A CERTAIN COLOR WITH A GIGANTIC LUMINOUS EFFICACY OF 250 LUMENS PER WATT ARE ALREADY BEING DEVELOPED UNDER LABORATORY CONDITIONS. PROGRESS CONTINUES TO SURGE AHEAD. TODAY, FURTHER DEVELOPMENT TOWARDS OLED IS SEEN AS THE TECHNOLOGY OF THE FUTURE.

Description of the BUSINESS

Nitto Optotronics

Optotronic Semiconduct

or

VS(PUCHONG)

(PERAK)

Nitto Optotronics

B-6F-05, IOI Boulevard, Jalan Kenari 5, Bandar Puchong Jaya, 47170 Puchong, Selangor.

LOCATION

Nitto OptotronicsFound in 2010 (6 years)

Founder Group of Consortium

Main Service General lighting

DESCRIPTION• Two branch

• 500 employees• 25 current costomers MAIN

PRODUCTFUTURE PLAN

• Nitto LED Street Lights• Nitto LED HighBay Light• Nitto LED Flood Light• Nitto LED Round

Downlight• Nitto LED Light Bulb• Nitto Chromo-Spotlight

More type of• lightings• Streetlightschange from down lights to high bay light

Nitto Optotronics

Nitto LED Street Lights

Nitto LED HighBay Light

Nitto LED Round Downlght


Nitto LED Street Lights


Optotronic Semiconductor

Lot 10563, Jalan Perusahaan 3, Kemunting Industrial Estate, 34600 Kamunting Perak.

LOCATION

Found in 2000 (16 years)

Founder Group of Consortium

Few People Took Over 5 Years


DESCRIPTION• Three branch

• 650 employees• 2 current customers MAIN

PRODUCTFUTURE PLAN

• Auto Rear Lighting

• High automated line service by using robot

• Reduce number of labour cost


Auto Rear Lighting

Competitors ofNITTO OPTOTRONICS

NITTO OPTOTRONICS

PHILIPS

VS • Located in Petaling Jaya

• Prodeced lighting system• Lighting that feel

comfortable, productive and safe

• Beauty spaces and transform enviroments

• Deliver illumination expecrience

NITTO OPTOTRONICS

OSRAMVS • Located in Petaling Jaya

• One of the guiding lights• Prodeced lighting system• Semiconductor is standards

in the feild of illumination and visualization

NITTO OPTOTRONICS

GEVS • Located in Central of Kuala

Lumpur• Excellent quality • Offers client reduced cost

and lowered ion environment impact

Strategies Employed

Strategies EmployedQuality of Service

Quality of Products

BrighterLonger LifespanVarieties of GradeExplosion proofSaferEnergy efficiencyGreener to environment

Pricing

Services and Prodects

Provide standard service that every LED shop has such as delivery service

Provide multipple choice of products

Competitors ofOPTOTRONICS

SEMICONDUCTOR

NOCOMPETITO

R

COMPARATIVE SUMMARY

SIMILARITIESTYPE OF LIGHTINGS LED

TARGET/ACHIEVEMENT

Create LED lighting that have longer lifespan, brighter and energy efficiency

INDUSTRY Manufacture from factory

FOUNDER Group of Consortium

STRATEGIES Tolerate the price and maintaining the quality

DIFFERENCENitto Optotronics Optotronics Semiconductor

COMPETITORS 3 None

ESTABLISHED YEAR 5 16FIRST PLACE COMPANY

ORIGIN Yes No

NUMBER OF BRANCHES 2 3NUMBER OF ESTIMATED

EMPLOYEES 500 650

NUMBER OF CLIENTS 25 2

REVENUE OF COMPANY 20 to 40 millions 60 to 70 millions

MOTIVE Going green and eco-friendly to save environment

Being more safety, clean and quality

HOW OFTEN RELEASE NEW PRODUCT Every quarter of the year No new product

CONCLUSION

OBSTACLE FACED BY

NEW BUSINESS

Insufficient budget Certification of production

Competitors Everywhere

RECOMMENDATIONS

NITTO OPTOTRONICS

BranchesLocationTechnology

NITTO OPTOTRONICS

ProductCostAdvertisment

Bibliography 1) Nitto energy efficiency solutions (2015/2016 ed., p. 28). (1996). IOI Boulevard, Puchong, Selangor

2) Optotronics semiconductor Sdn. Bhd (2011 ed., p. 24). (1996). Manufacturing Plant P1 Kamunting, Perak

3) Smith, F. Reading. Cambridge: Report writing (2008) Retrieved from http://www.skillsyouneed.com/write/report-writing.html

Reference1) Nitto Optotronics. (n.d). Retrieved from http://www.nitto-opto.com

2) Optotronics Semiconductor. (n.d). Retrieved from http://www.optotronic.net/about.html

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