final viva presentation
DESCRIPTION
TRANSCRIPT
the problem...
- brand BraveheartsNI
- young audience - teenagers and young adults.
- client wants bright colours.
- launch event on April 11th.
early brainstorming
- young age group
- jealous of friends.
- “I’m too young to be stuck in hospital.”
- brand should be
- something they’re proud of.
- motivational tool.
early brainstorming
- literature should be
- unlike anything in hospitals
- be new and innovative
Launch event should be
- different to any other charity launch
- the talk of the town
logo design
- the lion
- symbol of strength and bravery.
- “the heart of a lion”
logo design research
logo design concept
logo design concept
bravehearts
Alternative Ideas
Final logo
logo design development
bravehearts
Alternative Ideas
Final logo
logo design development
bravehearts
Alternative Ideas
Final logo
logo design development
bravehearts
Alternative Ideas
Final logo
logo design development
bravehearts
Alternative Ideas
Final logologo design development
logo design development
leaflet design
- something new and innovative
- an adaption of the zine technique
- fun and informative
leaflet design concept
prototype number 1
leaflet design concept
prototype number 2
leaflet design concept
prototype number 3
leaflet design concept
prototype number 4
heartof a lion?
have you the The charity supporting
teenagers and young adults
in Northern Ireland with
Congenital Heart Disease.
braveheartsni 1%of babies born in
Northern Ireland have
some form of Congenital
Heart Disease.
20%
90%30 years ago
reached adulthood
today it is
exerciseis good for all CHD
patients throughout
their lives.
4000
250,000
adults in northern ireland living with CHD and
in the UK
there are about
BraveheartsN
I is a local charity set up to sup
port the need
s
of teenagers and young adults in N
orthern Ireland w
ith
congenital heart disease (C
HD
) with the p
rimary focus on
social and w
elfare care and p
atient and fam
ily supp
ort. We
also supp
ort the work of the A
dult Congenital H
eart Disease
(AC
HD
) team at the R
oyal Victoria H
ospital, B
elfast.
Patient and
family sup
port b
efore, during and after hosp
ital stays
A p
astoral and w
elfare befriend
ment service for B
ravehearts and their fam
ilies
Liaison betw
een, patient, fam
ily and A
CH
D team
Direct sup
port to A
CH
D team
Facility, equip
ment and
resource supp
ort for Card
iac D
ept R
VH
Belfast
Financial supp
ort and assistance through a grant fund
ed schem
e
A B
raveheart is a teenager or young
adult with congenital heart d
isease.?
who w
e are
what w
e provide
Call C
lare on
0776
96
169
67
or email
clare511@
outlook.com
brand implementation
motion graphics film
- launch film
- post-launch film
- logo ident
motion graphics film Filming
motion graphics film illustrations
motion graphics film illustrations
motion graphics film illustrations
poster design
- charity poster
- commemorative posters
poster design
- charity poster
- hospital waiting rooms
the charity
youngadults
with CHD
for teens
in northern ireland
(congenital heart disease)
&
heartof a lion?
have you the
who we are
BraveheartsNI is a local charity set up to support the needs of teenagers and young adults in Northern Ireland with congenital heart disease (CHD) with the primary focus on social and welfare care and patient and family support. We also support the work of the Adult Congenital Heart Disease (ACHD) team at the Royal Victoria Hospital, Belfast.
what we providePatient and family support before, during and after hospital stays
A pastoral and welfare befriendment service for Bravehearts and their families
Liaison between, patient, family and ACHD team
Direct support to ACHD team
Facility, equipment and resource support for Cardiac Dept RVH Belfast
Financial support and assistance through a grant funded scheme
the charity
youngadults
with CHD
for teens
in northern ireland
(congenital heart disease)
&heartof a lion?
have you the
who we are
BraveheartsNI is a local charity set up to support the needs of teenagers and young adults in Northern Ireland with congenital heart disease (CHD) with the primary focus on social and welfare care and patient and family support. We also support the work of the Adult Congenital Heart Disease (ACHD) team at the Royal Victoria Hospital, Belfast.
Patient and family support before, during and after hospital stays
A pastoral and welfare befriendment service for Bravehearts and their families
Liaison between, patient, family and ACHD team
Direct support to ACHD team
Facility, equipment and resource support for Cardiac Dept RVH Belfast
Financial support and assistance through a grant funded scheme
what we provide
poster design
- commemorative poster
- Shealyn
- kinetic type
poster design
- commemorative poster
- Jemma
- factual/informative
poster design
- commemorative poster
- Craig
- flowing/informative
Evaluation
- very positive feedback at launch event and in class critiques
- personal evaluation
- pleased overall
- timing and sound issues in first film but fixed in the following
- with more time the post-launch film would have been different
- audio and visual issues in film recording let the overall film down