Tourism Industry

In Lebanon

By: Ehab Etani

Tabl

e of

Con

tent

s Country Description Economy of Lebanon Development of Tourists Accommodation/

Transportation Attractions (Video) Tour Package Marketing mix Goals Sustainability

• Lebanon is a country in the East Mediterranean, and is the smallest country in continental Asia.

• It is bordered by Syria to the north and east, and Israel to the south.

• “Paris of the Middle East.“

Capital: Beirut

Language: Arabic

Recognized Languages: Arabic, French

Area: 10,452 km2

Population: 4,224,000

Country Description

Government: Unitary confessionals’ and Parliamentary republic.

GDP: $61.444 billion (PPP)

Currency: Lebanese Lira + US Dollar

Economy Of Lebanon

Years Arrivals Receipts (US $)

1992 178,000 $600,000

1994 335,000 $672,000

2002 956,000 $395,391,500

2005 1,140,000 $1,732,532,000

2009 1,844,000 $2,040,196,000

2010 2,168,000 $1,476,951,000

Development of tourism over the years

Top Tourists nationality

4. Asians come fifth with 10.8 percent (Chinese etc.)

1. Arab Tourists: accounted 43.2 percent mostly from (Saudi, Qatar, Kuwait, Emirates, Jordanians, Palestinians)

2. Europeans are second for 28 percent of tourists (French, Italians, and Ukrainians etc.)

3. Africa is third with 25.4 percentAmericas comes fourth with 11.3 percent

Transportation:

• AirplanesMiddle East Airlines

• BusesOCFTC

• Taxi`sAllo Taxi

Accommodation:

• Total amount spent in the hotel sector is 87,119,880 USD

• Occupancy rate in Lebanon is an average 75%.

• Over 352 hotels/ 42,000 hotel rooms and over 50,000 beds in Lebanon.

Tour

Pack

age:

Day 1: Arrival at Beirut- Rafic Hariri International Airport. Meet and Assist by our

representative head to Golden Tulip de Ville a 4 star hotel

Day 2: Beiteddine palace, Baablbeck,

Day 3: Visit the 9km long natural wonder that is the Jeita Grottoes

Day 4: Jounieh, Byblos half – day tour to go on one of the cable cars

One extreme cultural day experience

Day 5: : End of program. In the morning one of our representatives will escort you to the airport.

End of program.

Product

The 5 day package including a one extreme cultural day.

5 Days& 4 Nights

Price

The price of the package.

First offer Total: € 1658.58

Second offer: €1339.83

My margin is 15% from the total profits.

Promotion

Travel agencies, travel magazines, brochures also use the internet and social media to help attract more people and to create interest and knowledge about the product.

Place (Distribution channels

Travel Agencies and Tour operators.

Marketing Mix

Main Goals of the country

Significantly increase the country’s capacity for generating foreign exchange.

Create employment (directly and indirectly) opportunities for its citizens.

Improve the quality of life of the men and women.

Sustainable Environment& Tourism

United Nations to raise awareness about responsible eco-tourism in the framework of green economy and sustainable development.

Mapping exercise of potential facilities and gaps related to responsible eco-tourism and the accessibility of funds to promote and develop responsible eco-tourism projects and concepts.

Thank you