final target presentation
DESCRIPTION
Sample Team Presentation given in a Professionalism course at Towson University, recommending options Target Corporation can attract younger employeesTRANSCRIPT
How Target will Effectively Communicate Employment
OpportunitiesBUSX 301-008
Group 1Nassim Ahtchi-Ali
Thad FeltonKara Morcomb
Kerry Worthington
Recommendation
On-campus presence leads to
quality recruitment
Dorm-wide events Case studies Guest speaking at campus events Career Center *Hire@TU
Implementation
Informing employees about potential career advancement
Recruiting via social networking
Alternatives
http://www.searchenginejournal.com/achieving-success-with-social-media/19068/
Overlooking Retail
“Retail is particularly misunderstood by students and recent graduates who don’t know enough about it to realize the potential wealth of career opportunities in the industry”
Friese, L. (2010, March 24). Retail offers meaningful work experience for struggling student job seekers. Retrieved from http://www.rushprnews.com
Unknown career path Stereotypical barriers Fastest route to Millennial applicants
Early Exposure
http://www.istockphoto.com/stock-illustration-12236667-caveman-smashing-
through-brick-wall.php
“More students are enrolled in college, according to the National Center for
Education Statistics, which shows that the number of undergraduates in 2004 (17.3
million) was almost double that in 1970 (8.6 million)” (Jayson, 2006)
Jayson, Sharon. “The ‘millennials’ Come of Age – USATODAY.com.” News, Travel, Weather, Entertainment, Sports, Technology, U.S. & World – USATODAY.com. USA Today, 28 June 2006. Web. 21 Nov.
2010. http://www.usatoday.com/life/lifestyle/2006-08-28-generation-next_x.htm
.
Undergraduate Statistics
Work at Target part-time! Experience as well as education Tuition reimbursement
Hourly Positions
http://www.watchmojo.com/blog/education/tag/tuition/
Distinguish between quality candidates Prior to sifting through applications More informal at first
On-Campus Recruitment
http://fightliam.com/colleges/
Offset retail stereotypes Early Exposure to opportunities Freshmen and Sophomores Ease of distinguishing quality candidates
Benefits of On-Campus Recruitment
Millennials are known for being:◦ Racially diverse◦ Team-oriented◦ Self-confident
“Millennials are well-educated, sophisticated, and don’t necessarily see their careers following a
traditional path” (Randall, 2010).
Randall, S. (2010). Managing the Millennials. Accounting Today, 24(13), 46. Retrieved from Business Source Complete database.
Diversity Among Millennials
MILLENNIALS
Variety of non-business majors accepted◦ Criminal Justice◦ Psychology◦ Engineering◦ Political Science◦ Fine Arts
“Because the business world has gone globalby nature, HR practitioners are now more
likely to recruit, hire, and retain employeeswho no longer fit the traditional employee model (Jenkins,
2008)”
Jenkins, J. (2008). Strategies for managing talent in a multigenerational workforce. Employment Relations Today (Wiley), 34(4), 19-26. doi:10.1002/ert.20172.
Degrees for Executive Positions
Direct application of skills learned in school Enhance skills by participating in colleges
◦ case studies inform students & provide experience
Team-Building Skills
“Managers of the future have to be very comfortable coaching and mentoring these young employees because often they are what keep the
young employee motivated, engaged and wanting to stay with the organization” (Blain,
2008)
Blain, A. (2008). The Millennial Tidalwave: Five Elements That Will Change The Workplace of Tomorrow. Journal of the Quality Assurance Institute,
22(2), 11-13. Retrieved from Business Source Complete database.
Leadership Styles
Why Millenials?◦ Ability to multi task◦ Face to the customer◦ Educated and well-paid
Fast Fun and Friendly
Fast Fun and Friendly
“Face-to-face meetings allow members to engage in and observe verbal and non-verbal behavioral styles not captured in
most computer mediated devices”
Face-to-Face Interactions
Arvey, R. (2009). Why face-to-face business meetings matter. The Hilton Family, Retrieved from http://www.iacconline.org http://infertilityanswers.typepad.com/
surrogacy_101/assisted_reproductive_technology/
Target will be able to see:◦ Facial and non-verbal expression◦ How student interacts with others◦ Students personality◦ Meet the leaders of the Universities/Colleges
Benefits of Face-to-Face Meetings
http://w3.xs.edu.ph/?m=200812&paged=2
Can’t fully understand a person No interpersonal relationship Can’t distinguish one applicant from
another
Internet Vs. In Person
Verhoeven & Williams◦ Internet gets greater number of applicants◦ However, applicants are unqualified
Verhoeven, H, & Williams, S. (2008). Advantages and disadvantages of internet recruitment: a uk study into employers’ perceptions . International Review of Business Research Papers, 4(1), Retrieved from http://www.bizresearchpapers.com/Paper-24new.pdf
Internet Vs. In Person
Allows for a shorter interview process◦ Know applicants one on one◦ Know leadership styles◦ Know applicant has what you want◦ Know how applicant interacts with others
Cost Effective