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Hello Hello Patrick W. Giammarco www.pwgmarketing.com Email: [email protected] Twitter: twitter.com/pwgiammarco LinkedIn: linkedin.com/in/patrickgiammarcoledo.ning.com

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HelloHelloPatrick W. Giammarcowww.pwgmarketing.com

Email:[email protected]

Twitter:twitter.com/pwgiammarco

LinkedIn:linkedin.com/in/patrickgiammarcoledo.ning.com

Marketing is a System

• What if you could truly differentiate your business or service from everyone else who says they do what you do?

• What if you knew exactly who your Ideal Client was and where to find them?

• What if you knew exactly where to spend your marketing budget for the best results?

• What if you could generate more leads?• What if you could turn more leads into paying clients?• What if you had a digital presence that generated

business for your company?

7 Steps to Small BusinessMarketing Success

New Definition of Marketing

Marketing is a System

1. Strategy before tactics

2. Fill your marketing hourglass

3. Publish educational content

4. Create a total web presence

5. Use a lead generation trio

6. Make selling a system

7. Live by the marketing calendar

WHAT IS WHAT IS SOCIAL SOCIAL MEDIA MEDIA AND WHY AND WHY YOU YOU SHOULD SHOULD CARECARE

1) Strategy 1) Strategy Before Before TacticsTactics

1a) Who Matters1a) Who Matters

1b) Be Different1b) Be Different

2) The Marketing 2) The Marketing Hourglass™Hourglass™

3) Create 3) Create and Publish and Publish Educational Educational ContentContent

4) Create a 4) Create a Total Web Total Web Presence Presence

Hub and Spoke

• Advertising• Public Relations• Referrals

5) Inbound Lead Generation Trio

6) Selling is a System… 6) Selling is a System… tootoo

Image: www.solutionsellingblog.com

7) Live By the 7) Live By the CalendarCalendar

• Monthly themes• Weekly actions• Daily appointments

Live By the Calendar

Signature Brand Audit™($250 value)

Special OfferSpecial Offer

Thank Thank YouYouPatrick W. Giammarco

www.pwgmarketing.com

Email:[email protected]

Twitter:twitter.com/pwgiammarco

LinkedIn:linkedin.com/in/patrickgiammarco