final sponsorship proposal 17.jul

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  • 8/8/2019 Final Sponsorship Proposal 17.Jul

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    IN-KIND SPONSORSHIP OPPORTUNITY

    Wild Wild West

    RMIT Professional CommunicationUndergraduate Students

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    W ild W ild W est A rewarding event for RMIT studentswho have done the Student ExperienceSurvey contributing to the developmentof the University, the students

    education and their University life.

    The theme is a fun parade of Cowboysexperience, those who explored newland in the North America, which is

    somehow similar to what, we studentsexperience after exam discovering theworld of opportunities.

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    W ild W ild W est?RMIT students and staff haveupmarket characteristics, anactive and trendy lifestyle.

    => a great potential market

    There are currently more than3000 students and 700 staff.This number is expected toincrease in the next two yearsby 20%.

    Expected audiences in theevent night: 900 - 1000people.

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    W ild W ild W est HighlightsTime Activities Time Activities17:30 18:00 Guest arrival 19:20 - 19:50 5 musical performances

    MC acknowledges the sponsor during the eventnight, etc.

    18:00 18:20 Opening paradeDance performance (Wild Wild Westsong)

    19:50 - 20:10 Background music

    MC introduces guest, acknowledges thesponsors, give thank to the audiences andguests, introduce WWW organizer srepresentative to deliver a speech

    Corn-Eating Competition

    18:15 - onward Cowboy games 20:10 - 20:30 3 musical performancesCustoms for the audience for photoopportunitiesFun Fair and Stalls 20:30 - 20:50 Background music

    The Wild Cowgirl (via Revolver shooting game,

    hosted by MC)8:15 - 18:35 Background music20:50 21:10 One musical performance

    18:35 - 19:00 5 musical performances One dance performance

    MCacknowledges the sponsor during theevent night, etc.

    Announce the Bull ConquerorMC acknowledge the sponsor during the eventnight, give thanks to the audience and guests

    19:00 - 19:20 Background music 22:00 ClosingArm Wrestling Competition

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    Sponsor Benefits

    Fully reach high quality profile target audience .

    Expose logo on visual ad promotion to RMIT students andstaff in more than 4 weeks frequently.

    Create positive brand image among RMIT students and staff.

    First step for a long-term corporation with RMIT University.

    Extra promotion activities for your brand among RMITstudents and staff (in negotiation).

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    Promotion campaign schedule

    Task W3 W4 W5 W6 W7 W8 W9 W10 W11 W12

    F acebook and Blogspot publicity campaignrunning

    Printing for flyers, posters and banners

    Posters, banners, desktops backgroundssetting for the event

    Counters setting up and activities for the eventpre-publicity

    More detailed flyers for the event sending out

    Invitation emails sending out

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    Reach and Frequency

    Logo on the banner, posters andflyers during the promotion campaign (5 weeks)Reach 2500 students & staff/days frequency at least 3 times/student/day.

    Logo on fliers (2 weeks)

    Reach 3000 students.

    Logo on the promotion booth (4 weeks)

    Reach 2500 students/days frequency at least 3 times/student/day.

    Logo and promotion article on Facebook and Blogspot (5 8 weeks depend on thetime sponsorship is confirmed )

    Reach more than 2000 RMIT students frequency at least 1 times/expose/student/day.

    (Article/Note/Photo/clip are posted everyday to create traffic, awareness, interest andinvolvement of students for the event)

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    In-kind Sponsorship Packages

    One W ild W ild W est Sponsorship ($4000 - product based)

    Two W ild W est Sponsorships ($2000 - product based)

    Six W est Sponsorships ($1000 - product based)

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    Sponsorship packages benefitsB enefits Wild Wild West Wild West West

    1 Logo displayed

    Stage backdrop Big size Medium size Small sizeBanner Big size Medium size Small sizePosters Big size Medium size Small sizeFliers Big size Medium size Small sizeFacebook and BlogSpot Big size Medium size Small size

    Desktop ScreenBig size Medium size Small size

    Entry voucher Big size Medium sizeBookmark Big size Medium sizePromotion booth On the booth

    Announcement sponsorship onstage during the event

    BeginningBreak-timeEnding

    BeginningEnding

    BeginningEnding

    2 T-shirt On the back3 Speech on stage At the beginning

    4PR article/photo/note postedon Facebook and B logSpot

    highlight 3times/week

    highlight 2 times/week(no PR article)

    highlight 1 time/week(only photo)

    5Extra promotion (onnegotiation) mainly at the eventday

    First priotity Second priotity

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    Banner

    Located in front of the main entrance where the maintraffic flow of students and staff is.

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    Bac rop

    Located at the canteen, the main hang out andsocialized area of students and staff.

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    Posters (A2)

    Displayed posters in every floor across the lobby

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    Flyers (A5, A6)

    Located on each canteens table (expose to students when they are waiting for foods and drinks)

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    Desktop screen

    Display poster as Desktop screen in every computer at

    RMIT (students lap rooms, library)

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    Facebook account

    Create Facebook as a personal account to gain more reliability andtrust among the students rather than an events page.

    http://www.facebook.com/wildwildwestparty

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    Blogspot

    Create traffic to Blogspot through Facebook account

    Promotion will be located on Blogspot

    http://wildwildwestparty.blogspot.com/

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    W ild W ild W estWe guarantee your benefits according to your commitment to Wild

    Wild West and hope that needed background information were provided in this presentation folder will help you in making a quick

    decision about this beautiful opportunity by 30 July 2010.

    Please do not hesitate to call

    Wild Wild West

    F or More Information

    Ms. Le Trang: 0903 391 333 [email protected]

    Ms. Thuy Duong: 012 68 78 29 29 [email protected]