final sponsorship proposal 17.jul
TRANSCRIPT
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IN-KIND SPONSORSHIP OPPORTUNITY
Wild Wild West
RMIT Professional CommunicationUndergraduate Students
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W ild W ild W est A rewarding event for RMIT studentswho have done the Student ExperienceSurvey contributing to the developmentof the University, the students
education and their University life.
The theme is a fun parade of Cowboysexperience, those who explored newland in the North America, which is
somehow similar to what, we studentsexperience after exam discovering theworld of opportunities.
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W ild W ild W est?RMIT students and staff haveupmarket characteristics, anactive and trendy lifestyle.
=> a great potential market
There are currently more than3000 students and 700 staff.This number is expected toincrease in the next two yearsby 20%.
Expected audiences in theevent night: 900 - 1000people.
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W ild W ild W est HighlightsTime Activities Time Activities17:30 18:00 Guest arrival 19:20 - 19:50 5 musical performances
MC acknowledges the sponsor during the eventnight, etc.
18:00 18:20 Opening paradeDance performance (Wild Wild Westsong)
19:50 - 20:10 Background music
MC introduces guest, acknowledges thesponsors, give thank to the audiences andguests, introduce WWW organizer srepresentative to deliver a speech
Corn-Eating Competition
18:15 - onward Cowboy games 20:10 - 20:30 3 musical performancesCustoms for the audience for photoopportunitiesFun Fair and Stalls 20:30 - 20:50 Background music
The Wild Cowgirl (via Revolver shooting game,
hosted by MC)8:15 - 18:35 Background music20:50 21:10 One musical performance
18:35 - 19:00 5 musical performances One dance performance
MCacknowledges the sponsor during theevent night, etc.
Announce the Bull ConquerorMC acknowledge the sponsor during the eventnight, give thanks to the audience and guests
19:00 - 19:20 Background music 22:00 ClosingArm Wrestling Competition
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Sponsor Benefits
Fully reach high quality profile target audience .
Expose logo on visual ad promotion to RMIT students andstaff in more than 4 weeks frequently.
Create positive brand image among RMIT students and staff.
First step for a long-term corporation with RMIT University.
Extra promotion activities for your brand among RMITstudents and staff (in negotiation).
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Promotion campaign schedule
Task W3 W4 W5 W6 W7 W8 W9 W10 W11 W12
F acebook and Blogspot publicity campaignrunning
Printing for flyers, posters and banners
Posters, banners, desktops backgroundssetting for the event
Counters setting up and activities for the eventpre-publicity
More detailed flyers for the event sending out
Invitation emails sending out
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Reach and Frequency
Logo on the banner, posters andflyers during the promotion campaign (5 weeks)Reach 2500 students & staff/days frequency at least 3 times/student/day.
Logo on fliers (2 weeks)
Reach 3000 students.
Logo on the promotion booth (4 weeks)
Reach 2500 students/days frequency at least 3 times/student/day.
Logo and promotion article on Facebook and Blogspot (5 8 weeks depend on thetime sponsorship is confirmed )
Reach more than 2000 RMIT students frequency at least 1 times/expose/student/day.
(Article/Note/Photo/clip are posted everyday to create traffic, awareness, interest andinvolvement of students for the event)
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In-kind Sponsorship Packages
One W ild W ild W est Sponsorship ($4000 - product based)
Two W ild W est Sponsorships ($2000 - product based)
Six W est Sponsorships ($1000 - product based)
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Sponsorship packages benefitsB enefits Wild Wild West Wild West West
1 Logo displayed
Stage backdrop Big size Medium size Small sizeBanner Big size Medium size Small sizePosters Big size Medium size Small sizeFliers Big size Medium size Small sizeFacebook and BlogSpot Big size Medium size Small size
Desktop ScreenBig size Medium size Small size
Entry voucher Big size Medium sizeBookmark Big size Medium sizePromotion booth On the booth
Announcement sponsorship onstage during the event
BeginningBreak-timeEnding
BeginningEnding
BeginningEnding
2 T-shirt On the back3 Speech on stage At the beginning
4PR article/photo/note postedon Facebook and B logSpot
highlight 3times/week
highlight 2 times/week(no PR article)
highlight 1 time/week(only photo)
5Extra promotion (onnegotiation) mainly at the eventday
First priotity Second priotity
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Banner
Located in front of the main entrance where the maintraffic flow of students and staff is.
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Bac rop
Located at the canteen, the main hang out andsocialized area of students and staff.
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Posters (A2)
Displayed posters in every floor across the lobby
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Flyers (A5, A6)
Located on each canteens table (expose to students when they are waiting for foods and drinks)
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Desktop screen
Display poster as Desktop screen in every computer at
RMIT (students lap rooms, library)
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Facebook account
Create Facebook as a personal account to gain more reliability andtrust among the students rather than an events page.
http://www.facebook.com/wildwildwestparty
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Blogspot
Create traffic to Blogspot through Facebook account
Promotion will be located on Blogspot
http://wildwildwestparty.blogspot.com/
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W ild W ild W estWe guarantee your benefits according to your commitment to Wild
Wild West and hope that needed background information were provided in this presentation folder will help you in making a quick
decision about this beautiful opportunity by 30 July 2010.
Please do not hesitate to call
Wild Wild West
F or More Information
Ms. Le Trang: 0903 391 333 [email protected]
Ms. Thuy Duong: 012 68 78 29 29 [email protected]