final report from celan questionnaire for business

Iva VoldánováProject ManagerEURASHEJuly 2011

FINAL REPORT FROM CELAN QUESTIONNAIRE FOR BUSINESS

SECTION I. WHO FILLED THE QUESTIONNAIRE

Q1. Please indicate the EU Member State in which your enterprise / business representative organisation is based.

Italy 7%France 9%Estoni

a 10%Denmark 14%Romani

a 25%

Belgium 3%German

y 4%Malta 5%Spain 5%


COUNTRY %

Romania 25.0Denmark 14.0Estonia 10.3France 9.0Italy 7.0Spain 5.2Malta 4.8Germany 4.4Belgium 2.9Latvia 2.4Greece 2.2Bulgaria 1.8United Kingdom 1.7Sweden 1.5The Netherlands 1.3Lithuania 0.9Finland 0.7Hungary 0.7Portugal 0.7Austria 0.6Luxembourg 0.6Poland 0.6Cyprus 0.4Ireland 0.4Czech Republic 0.2Switzerland 0.2Norway 0.2Slovenia 0.2Slovakia 0.2

Base: Total Sample (543)

Q1. Please indicate the EU Member State in which your enterprise / business representative organisation is based.


29%71%

Are you a BRO?

YESNO


Regional

European

International

National

0% 10% 20% 30% 40% 50%

15%

17%

38%

39%

BROs' Level

Yes

No

0% 10% 20% 30% 40% 50% 60% 70%

34%

66%

Part of a larger foreign group

Base: Enterprises (365) Base: BROs (157)

Q5. Are you a Business Representative Organisation? Q6. If yes, at what level? Q8. If not, is your enterprise part of a larger foreign group?


Micro

Large

Small & Medium

0% 10% 20% 30% 40% 50%

22%

23%

41%

Size of your enterprise


OtherMulti-sector BRO

Agro-IndustriesRetail & Distribution

ICTOther Service sectors

Manufacturing Industry

15%3%3%

7%15%

27%29%

Sector of activity


Q7. Size of your enterprise. Q9. Sector of activity.

41%59%

May it changes?

YESNO

SECTION II. EXPERIENCE OF LANGUAGES IN BUSINESS

Human Resources

Suppliers

Headquarters Abroad

Partners

Customers

0% 20% 40% 60% 80%

47%

52%

54%

62%

63%

Where? (TopBox)

… outsource when language skills needed

… work on the national market only

0% 2% 4% 6% 8% 10%

2%

9%

Because …

Base: Enterprises (51) Base: Whom agreed with influence of foreign languages (484)

Base: (444)

Q15. Does the knowledge of foreign languages in your enterprise matter for its operation or its competitiveness on the market? Q16. If yes, where? Q17. If no, why? Q18. Do you think that this may

change in the next few years?

90%

10%

Influence of foreign languages

YESNO


SECTION II. EXPERIENCE OF LANGUAGES IN BUSINESSBROS VS. ENTERPRISES

Q15. Does the knowledge of foreign languages in your enterprise matter for its operation or its competitiveness on the market?

95%

5%

BROs

YESNO


89%

11%

Enterprises

YESNO



SECTION II. EXPERIENCE OF LANGUAGES IN BUSINESS Differences within the sectors

Q15. Does the knowledge of foreign languages in your enterprise matter for its operation or its competitiveness on the market?

94%

6%

YESNO

Base: (173)

Agro-Industries + Manufacturing Industry

89%

11%

YESNO

Base: (175)

Retail&Distribution + Other Services sectors

92%

8%

YESNO

Base: (98)

ICT + Multi-sector BRO


SECTION II. EXPERIENCE OF LANGUAGES IN BUSINESS Size of enterprise

Q16. If yes, where?

Human Resources

Suppliers

Headquarters Abroad

Partners

Customers

0% 10% 20% 30% 40% 50% 60% 70% 80%

52%

54%

61%

71%

64%

43%

50%

54%

57%

62%

60%

64%

64%

67%

71%

LarSMEMic


Q16. If yes, where?

Human Resources

Suppliers

Headquarters Abroad

Partners

Customers

0% 10%

20%

30%

40%

50%

60%

70%

80%

49%

59%

59%

57%

62%

42%

44%

47%

60%

58%

49%

51%

53%

74%

72%

ICT + Multi-sector BRORetail&Distribution + Other Services sectorsAgro-Industries + Manufac-turing Industry


Q17. If no, why?

… outsource when language skills needed

… work on the national market only

0% 20% 40% 60% 80%

2%

7%

3%

11%

2%

4%



Q18. Do you think that this may change in the next few years?

14%86% YES

NO

Base: (173)

Agro-Industries + Manufacturing Industry

47%

53%YESNO

Base: (175)

Retail&Distribution + Other Services sectors

57%

43%

YESNO

Base: (98)

ICT + Multi-sector BRO

May it changes?


Especially recruited native speakers

Staff trained in-house

Especially recruited staff with existing language skills

0% 50% 100%

24%

38%

62%

In-house language skills


Other categoriesShop floor

TechniciansManagement

36%12%

22%64%

Importance of the command of a foreign language (Top-

Box)

Base:

(467)

(445)

(400)

(165)

Quality reasons

Cultural reasons

Economic reasons

0% 10%

20%

30%

40%

50%

60%

70%

31%

47%

60%

Motivators for using languages (TopBox)


Base:

(458)

(456)

(444)

Q19. Do you have in-house language skills? Q20. When recruiting staff, how important is the command of a foreign language for your business? Q21. What motivates the use

of languages in your business?





0% 50% 100%

30%

50%

66%

BROs


Q19. Do you have in-house language skills?




0% 50% 100%

21%

34%

61%

Enterprises

In-house language skills


Q19. Do you have in-house language skills?




0% 20% 40% 60% 80%

16%

33%

51%

20%

37%

68%

38%

46%

64%

LarSMEMic

SECTION II. EXPERIENCE OF LANGUAGES IN BUSINESS Differences within the sectorsQ19. Do you have in-house language skills?




0% 20% 40% 60% 80%

25%

41%

65%

23%

37%

61%

24%

42%

64%



Q20. When recruiting staff, how important is the command of a foreign language for your business?

Base:

(467)

(445)

(400)

(165)

Other categories

Shop floor

Technicians

Management

0% 10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

36

12

23

64

15

9

28

20

16

18

25

10

9

17

11

2

24

44

13

4

5 - Most important 43 21 - Least important

Mean Score:

4.38

3.35

2.57

3.29


Q20. When recruiting staff, how important is the command of a foreign language for your business?

Other categories

Shop floor

Technicians

Management

0% 10% 20% 30% 40% 50% 60% 70% 80%

55%

9%

29%

65%

32%

10%

16%

63%

29%

19%

30%

71%



Q21. What motivates the use of languages in your business?

Quality reasons

Cultural reasons

Economic reasons

0% 10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

31

47

61

31

27

21

23

14

9

7

4

2

8

8

8


Mean Score:

4.20

3.35

2.57

Base:

(458)

(456)

(444)



Quality reasons

Cultural reasons

Economic reasons

0% 10% 20% 30% 40% 50% 60% 70% 80%

39%

53%

62%

26%

43%

64%

29%

40%

59%

LarSMEMic


Quality reasons

Cultural reasons

Economic reasons

0% 10% 20% 30% 40% 50% 60% 70% 80%

27%

45%

68%

30%

45%

53%

35%

46%

71%




26%74%

Language development policy?

YESNO

Base: (444)

Q22. Do you have a formal language development policy?



Yes

No

0% 10% 20% 30% 40% 50% 60% 70% 80%

22%

78%

23%

77%

42%

58%

LarSMEMic


Yes

No

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%100%

32%

68%

26%

74%

19%

81%




Other

Common European Framework for Languages

Computer assisted and/or machine translation

Terminology databases

Multilingual glossaries of technical terms

Automatic on-line translation tools

Computer assisted spell checks and dictionaries

0% 10%20%30%40%50%60%

16%

11%

17%

22%

25%

26%

48%

Usefulness of the language tools (TopBox) Base:

(470)

(466)

(453)

(455)

(447)

(391)

(110)

Q23. How useful are the following language tools to your business?



Other




0% 50% 100%

16

11

17

22

25

26

48

11

9

16

21

24

25

27

16

18

25

26

22

24

16

9

16

20

14

15

13

5

48

46

22

17

14

12

4

5 - Most useful 4 32 1 - Least useful

Mean Score:

4.10

3.37

3.33

3.18

2.87

2.24

2.38

Base:

(470)

(466)

(453)

(455)

(447)

(391)

(110)



Other







-20% 0% 20% 40% 60%

18%

8%

15%

18%

19%

24%

50%

16%

13%

18%

23%

29%

28%

47%

EnterprisesBROs



Other







0% 20% 40% 60% 80%17%

5%

15%

19%

28%

29%

41%

17%

12%

13%

18%

19%

23%

54%

12%

13%

16%

21%

21%

31%

52%



Other

Distance simultaneous interpretation

Foreign cultural institutes

Business oriented language strategy consultancy

Examination bodies for provision of formal, recognised language quali-fications

Interpretation services

Foreign language trained job seekers

Communication services in relation to the linguistic corporate web presence

Language courses for staff

Translation services

0% 5% 10% 15% 20% 25% 30% 35%

9%5%5%

7%7%

12%20%

22%27%

31%

Usefulness of the language services (TopBox) Base:

(462)

(445)

(431)

(436)

(428)

(434)

(463)

(443)

(423)

(110)

Q24. How useful are the following language services to your business?



Other




Examination bodies for provision of formal






0% 50% 100%

9

5

5

7

7

12

20

22

27

31

9

5

7

8

12

12

21

18

25

18

16

17

15

16

18

17

20

21

19

18

10

17

24

19

18

21

15

12

13

15

56

56

49

50

45

38

24

27

16

18


Mean Score:

3.31

3.33

2.96

2.95

2.40

2.18

2.03

1.94

1.82

2.05

Base:

(462)

(445)

(431)

(436)

(428)

(434)

(463)

(443)

(423)

(110)



Other




Examination bodies for provision of formal, recognised language qualifications






0% 10% 20% 30% 40%

8%

6%

2%

8%

9%

14%

22%

22%

36%

34%

8%

4%

7%

7%

6%

11%

19%

22%

23%

29%

EnterprisesBROs



Other




Examination bodies for provision of formal, recognised language qualifications






0% 20% 40% 60% 80% 100%4%

9%

6%

8%

5%

14%

18%

23%

16%

26%

0%

2%

2%

6%

4%

10%

17%

18%

26%

34%

50%

2%

5%

4%

9%

14%

29%

28%

42%

32%

LarSMEMic



Other




Examination bodies for provision of formal






0% 20% 40% 60% 80%9%

3%

3%

6%

5%

7%

20%

19%

29%

34%

8%

4%

6%

8%

8%

14%

18%

23%

22%

28%

12%

6%

6%

7%

7%

11%

21%

24%

27%

30%



No

Does not know

Yes

0% 10% 20% 30% 40% 50%

15%

30%

43%

Preference of certified language service

providers


ExcellentGood

FairPoor

0% 5% 10% 15% 20% 25% 30% 35%

6%33%33%

14%

Rating of knowledge of the services by the language

industry


Q25. Do you prefer certified language service providers? Q26. How would you rate your knowledge of the services offered by the language industry?


Q25. Do you prefer certified language service providers?

No

Does not know

Yes

0% 10% 20% 30% 40% 50% 60% 70% 80%

19%

38%

33%

16%

29%

41%

6%

24%

51%

LarSMEMic


No

Does not know

Yes

0% 10% 20% 30% 40% 50% 60% 70% 80%

17%

28%

44%

10%

30%

46%

17%

36%

37%


Q25. Do you prefer certified language service providers?


Q26. How would you rate your knowledge of the services offered by the language industry?

Excellent

Good

Fair

Poor

0% 10% 20% 30% 40% 50% 60% 70% 80%

12%

28%

31%

15%

4%

30%

35%

15%

6%

32%

27%

14%

LarSMEMic


Q26. How would you rate your knowledge of the services offered by the language industry?

Excellent

Good

Fair

Poor

0% 10% 20% 30% 40% 50% 60% 70% 80%

5%

29%

37%

17%

6%

36%

31%

11%

9%

34%

33%

9%


SECTION III. BUSINESS LANGUAGE NEEDS

OtherInstalling and maintaining company products abroad

Reporting: market analysis, policy documents, product devel-opment

Managing multilingual websiteResponding to/presenting offers, bids, tenders

Preparing internal operational proceduresInteracting in teams/with colleagues/with headquarters

Retrieving and using business/technical/market informationInteracting socially with customers and suppliers

Preparing communication materialAttending trade fairs, conferences, congresses

Using multilingual communicationsPresenting company, products, services

Maintaining international relations, travelling abroadAttending business meetings

0% 10% 20% 30% 40% 50% 60% 70%13%

28%35%

37%37%38%

40%42%

49%50%50%52%

55%59%

65%

Specific business activities (TopBox) Base: (382)(387)(399)(395)(389)(358)(380)(371)(370)(387)(366)(390)(384)(369)(39)

Q27. In what specific business activities you commonly have to perform are foreign languages required?



Other

Reporting: market analysis, policy documents, product development

Responding to/presenting offers, bids, tenders

Interacting in teams/with colleagues/with headquarters

Interacting socially with customers and suppliers

Attending trade fairs, conferences, congresses

Presenting company, products, services

Attending business meetings

0% 50% 100%13

2835373738404250505052555965

817

1818201619

26242320242318

18

2613

182019

1211

1714

1013

141014

9

58

11117

109

66

883633

4834

181417

2421

96997665


Mean Score: 4.344.214.164.113.933.974.043.863.493.343.553.513.412.962.30

Base:(382)(387)(399)(395)(389)(358)(380)(371)(370)(387)(366)(390)(384)(369)(39)

SECTION III. BUSINESS LANGUAGE NEEDS Size of enterprise


Preparing internal operational procedures

Interacting in teams/with colleagues/with headquarters

0% 20% 40% 60% 80%

34%

26%

38%

38%

51%

48%

LarSMEMic

SECTION III. BUSINESS LANGUAGE NEEDSAgro-Industries + Manufacturing Industry









0% 10% 20% 30% 40% 50% 60% 70% 80%33%34%36%

40%45%44%

48%45%

54%52%

58%55%

60%63%

70%



SECTION III. BUSINESS LANGUAGE NEEDS Retail&Distribution + Other Services sectors









0 10 20 30 40 50 60 700

1830

3431

263536

4540

3847

4556

62



SECTION III. BUSINESS LANGUAGE NEEDS ICT + Multi-sector BRO









0% 10% 20% 30% 40% 50% 60% 70%18%

37%39%

44%38%

44%39%

48%51%

54%49%

55%56%57%

61%




Occasional

Recurrent

Continuous

0% 10% 20% 30% 40% 50%

12%

16%

46%

frequency of your foreign language needs


Oriental Languages

Neighbouring extra-EU country’s language(s)

Neighbouring EU country’s language(s)

Other EU country language(s)

0% 20% 40% 60%

8%

10%

46%

47%

What languages would you need most? (TopBox)


Q28. What is the frequency of your foreign language needs? Q29. What languages would you need most?



Occasional

Recurrent

Continuous

0% 10% 20% 30% 40% 50% 60% 70% 80%

14%

19%

42%

17%

19%

49%

9%

13%

59%

LarSMEMic


Occasional

Recurrent

Continuous

0% 10% 20% 30% 40% 50% 60% 70% 80%

11%

19%

56%

11%

16%

53%

15%

19%

41%




Q29. What languages would you need most?

Oriental Languages




0% 50% 100%

8

11

46

47

4

9

12

16

9

15

14

13

14

18

9

7

65

47

19

17


Mean Score:

3.70

3.55

2.18

1.74



Q29. What languages would you need most?

Oriental Languages




0% 10%

20%

30%

40%

50%

60%

70%

80%

4%

5%

48%

38%

5%

8%

47%

53%

13%

17%

45%

47%

LarSMEMic

SECTION II. EXPERIENCE OF LANGUAGES IN BUSINESS Differences within the sectorsQ29. What languages would you need most?

Oriental Languages




0% 20% 40% 60% 80%

9%

12%

49%

49%

3%

8%

32%

48%

10%

10%

57%

41%



Listening

Reading

Speaking

Writing

Spoken interaction

0% 20% 40% 60% 80% 100% 120% 140% 160%

62%

63%

64%

62%

66%

42%

50%

40%

37%

36%

27%

22%

25%

15%

20%


Management Technicians Shop floor

Q30. Who needs language skills in your enterprise?

SECTION III. BUSINESS LANGUAGE NEEDS MANAGEMET - Size of enterprise


Listening

Reading

Speaking

Writing

Spoken interaction

0% 10% 20% 30% 40% 50% 60% 70% 80%

58%

59%

63%

61%

62%

72%

72%

75%

71%

74%

69%

69%

70%

67%

74%

LarSMEMic

SECTION III. BUSINESS LANGUAGE NEEDS MANAGEMET - Differences within the sectors


Listening

Reading

Speaking

Writing

Spoken interaction

0% 10% 20%30%40%50%60%70%80%

73%

73%

75%

73%

75%

58%

60%

61%

58%

61%

63%

62%

65%

61%

69%


SECTION III. BUSINESS LANGUAGE NEEDS TECHNICIANS - Size of enterprise


Listening

Reading

Speaking

Writing

Spoken interaction

0% 10% 20% 30% 40% 50% 60% 70% 80%

27%

36%

27%

27%

27%

50%

60%

50%

44%

42%

54%

62%

50%

45%

46%

LarSMEMic

SECTION III. BUSINESS LANGUAGE NEEDS TECHNICIANS - Differences within the sectors


Listening

Reading

Speaking

Writing

Spoken interaction

0% 10% 20%30%40%50%60%70%80%

53%

64%

54%

49%

45%

32%

44%

29%

29%

26%

50%

54%

42%

47%

45%


SECTION III. BUSINESS LANGUAGE NEEDS SHOP FLOOR - Size of enterprise


Listening

Reading

Speaking

Writing

Spoken interaction

0% 10% 20% 30% 40% 50% 60% 70% 80%

15%

14%

12%

10%

17%

29%

25%

30%

17%

19%

39%

25%

31%

14%

28%

LarSMEMic

SECTION III. BUSINESS LANGUAGE NEEDS SHOP FLOOR - Differences within the sectors


Listening

Reading

Speaking

Writing

Spoken interaction

0% 10% 20%30%40%50%60%70%80%

32%

27%

28%

13%

20%

26%

21%

25%

17%

24%

23%

23%

26%

17%

19%



Highly

Fairly

Modestly

0% 5% 10% 15% 20% 25% 30% 35% 40%

24%

31%

36%

Interested in a central web-based information


Q31. Would you be interested in a central web-based information point for language strategies for business?

SECTION III. BUSINESS LANGUAGE NEEDSBROS. VS. ENTERPRISES


Highly

Fairly

Modestly

0% 5% 10% 15% 20% 25% 30% 35% 40%

26%

39%

29%

24%

29%

39%

Enterprises BROs

SECTION III. BUSINESS LANGUAGE NEEDS Differences within the sectors

Highly

Fairly

Modestly

0% 10% 20% 30% 40% 50% 60% 70% 80%

22%

31%

39%

19%

38%

36%

32%

29%

31%



SECTION IV. INTEREST IN SURVEY RESULTS

63%

37%

Interested in receiving a summary report

YESNO


Q32. Would you be interested in receiving a synthesis report of the findings of this survey?

SECTION IV. INTEREST IN SURVEY RESULTSBROS VS. ENTERPRISES

71%

29%

BROs

YESNO


60%

40%

Enterprises

YESNO


Interested in receiving a summary report


SECTION IV. INTEREST IN SURVEY RESULTS Size of enterprise


No

Yes

0% 10% 20% 30% 40% 50% 60% 70% 80%

28%

72%

35%

65%

45%

55%

LarSMEMic

final report from celan questionnaire for business

Documents

experience of languages

business section

knowledge of foreign

business differences

use of languages

total sample 543q19

total sample 543q7

total sample543q1