SALES MANAGEMENT

FLOWER VENDORS – URAPAKKAM

14-02-2014 Ramasamy I S

3511210383

Section – F

Respondent No

No of Employee(s)

Hiring Process

Training Sales Strategy Competitors

Strategy Sales Promotion Customer Relations

1 1 None NoneLocated near temple.Inviting customers.

Inviting customers by calling repeatedly.

She tries to keep fresh flowers.

Enquire well-being.Wish for their prayers to come true.

2 1 None None

Arrange the flowers in different ways.Have varieties of flowers.

There are no shops nearby.

She arranges flowers attractively.She encourages them by showing different flowers.

Gives free flowers.

3 2 Family Member None

Sell flowers by repeatedly shouting slogans.

Shouting slogans and attracting as many customers as possible.

Keep the flowers fresh.

None

4 1 None None She repeatedly calls people crossing the shops asking them to buy flowers.She concentrates her sales in the morning.

She has no shops nearby but she feels the sellers in railway station would affect her sales.

She sells flowers in such a way that it will be easier to keep in head.She also sells hairpins as she feels some don’t buy just because they don’t have

She says her act of selling hairpins alone has gained her many customers.She used to have a small enquiry on the customers wellbeing during the sale.

hairpins.

5 1 None None

She doesn’t have any special methods of selling.

She believes the location favours her business.

There are two more shops nearby.They fix the price and often they don’t see the other as competitor.

She believes fresh flowers will sell easily.

She has only few regular customers. Since the location is a bus stop and most customers being travellers she doesn’t make extra effort in having better relations.

6 1 None None

She runs the shop mainly because of good relations. The shop is located in a housing area.She tries to have fresh flowers and always talks in a friendly manner.

There are no other flower shops nearby.

She keeps the flowers fresh.

Since the shop is located in housing area.

Many customers have become very friendly.

7 1 None None

The location is near temple so that helps in sales.

She invites customers by wishing them.

All nearby shops follow the same way to invite customers.They fix the price equally.

Have different varieties of flowers.

There are some regular customers.

She talks to all customers so as to have a better relationship.

8 1 None None Door to Door selling

None She sells by going to every house

Since she reaches every customers house by

door to door.

She sells only in the morning with fresh flowers.

house, she maintains a very good relationship with almost all customers.

9 1 None None

The location of the shop being a bus stop favours sales. None None

There are very few regular buyers to whom she generally asks about their wellbeing.

10 1 None NoneThe location near the temple Favours sales.

None

Fresh flowers as suitable for temple and personal purpose.

None

SUMMARY

Sales strategy:

Competitors’ strategy:

Sales promotion:

Customer Relations: