final project presentation - michelle araullo
TRANSCRIPT
DEMOGRAPHICS
• Females in their 20s and early 30s• Embodies the classic, simple yet
modern• Seeks affordable and good quality
garments• Trendy but long for comfortable
pieces
GEOGRAPHICS
• Located in the trendy neighbourhood of Queen St. West
MARKETING STRATEGY
• Promotional ads on magazines• Reach out to famous
bloggers/Youtubers to promote products
• Connecting with customers through the use of social media:• Instagram• Facebook• Twitter• Blog• Pinterest
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• Summer theme• Inspired by the
sea and natural textures
• Soft and flowy garment
• Light-weight• Effortless
DESIGN & MOOD