final project - export business plan

8/3/2019 Final Project - Export Business Plan

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INB 205INTERNATIONAL BUSINESS

Final Project: Export Business Plan

Lila S. Huff

September 25, 2011


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Going Global

Fresh Produce Inc.


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Why Canada

Fresh Produce Inc. Going Global

Canada was the United States largest goods export marketin 2010.

U.S. goods exported to Canada since 1993 have increase148%

Canada is the 2nd largest U.S. agriculture export market.


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Product to be exported


Lettuce

Readily available throughout the year but initially sewn in early spring.

Cabbage Primarily grown in late autumn and early winter but available year

round.


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Celery

will be available through the year however the highest quality during

the summer months when it is in season.

Cucumbers

Freshest during May and July but available year round.


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Peppers

will be readily available through the year but are at their peak growth

season during the months of August and September


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Characteristics of target market


More people than ever are preparing their own meals athome.

Nutrition is becoming more important.

Canadians food choices are shifting.


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Market Screening



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Export strategies


Factors to consider when deciding the method of export

The size of your firm

The nature of your product

Previous export experience and expertise Business conditions in the selected overseas markets


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Approaches to Exporting


Four approaches

1. Passively filling orders from domestic buyers who then export the

product2. Seeking out domestic buyers who represent foreign end users or

customers

3. Exporting indirectly through intermediaries

4. Exporting directly


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Approaches to Exporting


Most common approaches

1. Passively filling orders from domestic buyers who then export the

product2. Seeking out domestic buyers who represent foreign end users or

customers


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Fresh Produce Inc. Going GlobalConclusion

To provide the freshest

produce as possible.

At the most affordable price.

Using the Seeking out

domestic buyers who

represent foreign end users

or customers exporting

method.


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A Basic Guide to Exporting. (n.d.). Retrieved September

25, 2011, from Developing an Export Strategy:

http://www.unzco.com

Eating habits of Canadians changing. (n.d.). Retrieved

September 25, 2011, from can restaurant news:

http://can-restaurantnews.com

Fresh Produce Inc. Going GlobalReference page
http://www.unzco.com/http://can-restaurantnews.com/http://can-restaurantnews.com/http://can-restaurantnews.com/http://can-restaurantnews.com/http://www.unzco.com/


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Statistics: Canada's Top Ten Fresh Veggies. (n.d.).

Retrieved September 18, 2011, from Canadian Produce

marketing Association: https://www.cpma.ca

U.S. - Canada Trade Facts. (n.d.). Retrieved September

18, 2011, from Canada - Office of the United States Trade

Representative: http://www.ustr.gov/countries-

regions/americas/canada

Fresh Produce Inc. Going GlobalReference page
https://www.cpma.ca/https://www.cpma.ca/

final project - export business plan

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