final project

“SURVEY ON READING HABIT

OF READERS FOR ENGLISH

NEWS PARER IN AHMEDABAD

CITY”

Research Report AMI J PATEL AMI R PATEL 2015

A

SUMMER PROJECT REPORT

ON

“SURVEY ON READING HABIT OF READERS FOR ENGLISH NEWS

PARER IN AHMEDABAD CITY”

Submitted to

OAKBROOK BUSINESS SCHOOL

(Gujarat Technological University)

A Project Report Submitted in Partial Fulfilment of the requirement of the

award for degree of MBA

Under the guidance of:

Prof. Jignesh Darji

BY

AMI R. PATEL (14320592029)

AMI J. PATEL (14320592055)

2014-2016

-------------------------------------------------------------------

OAKBROOK BUSINESS SCHOOL

MBA PROGRAMME

Affiliated to Gujarat Technological University, Ahmadabad

DECLARATION

We, AMI J PATEL and AMI R PATEL hereby declare that this report is the record of

authentic work carried out by us during the academic year 2014-2016 in Indian

express (media industry)

Signature of the student

AMI J. PATEL (148320592029)

AMI R. PATEL (148320592055)

CERTIFICATE OF THE COMPANY

Collage certification

i

PREFACE

The aim of practical study is mainly an implementation of knowledge achieved through the

learning theories. As a part of curriculum of semester-II, We have done a project in print

media industry with a view to learn how media is working.

The project culmination of our efforts and dedicated work. In this project We have started

from the Indian express newspaper readership survey and subscription regarding the same

and also try to find out the market requirements or the expectation from the Indian express

daily in future. In this project we have considered all major functional parameters, which

generate and develop the readership for the particular general newspaper.

Really these projects enhance Our knowledge substantially, as We tried to cover almost each

and every sphere related to organization. In addition, We also got benefit of event

management.

We have tried Ourlevel best efforts to justify our study and present all key aspects & learning

in this project.

ii

ACKNOWLEDGMENT

With immense pleasure, We would like to present this project report for INDIAN EXPRESS

PRIVATE LIMITED. It has been an enriching experience for us to undergo our summer

training at INDIAN EXPRESS PRIVATE LIMITED, which would not have possible without

the goodwill and support of the people around. As a student of OAKBROOK BUSINESS

SCHOOLWe would like to express our sincere thanks to all those who helped us during our

practical training programme.

Words are insufficient to express our gratitude toward Mr.RAKESH TOMARManeger of

INDIAN EXPRESS PVT. LTD . We would like to give our heartily thanks to

MR.MUKUND SHUKLA, who permitted us to get training at INDIAN EXPRESS PVT

LTD. We are very thankful to Mr. GOPAL KRISHNA SIR, who helped as at every step

whenever needed.

At last but not least our grateful thanks is also extended to Prof. JigneshDarji (mentor) and

our thanks to all our faculty members for the proper guidance and assistance extended by

them. We are also grateful to our parents, friend to encourage & giving as moral support.

However, We accept the sole responsibility for any possible error of omission and would be

extremely grateful to the readers of this project report if they bring such mistakes to our

notice.

iii

EXECUTIVE SUMMARY

Newspaper is a product which is required by all. Delay in the distribution can cause

many problems to the readership figures. It is a product which loses its value as day goes on.

It is a product without which a day cannot start. So delivery of newspaper on time is very

crucial for any company.

INDIAN EXPRESS is a published from Monday to Saturday. It covers most of the

sector and industry news. It also provides some very important news and tips regarding stock

market which is helpful to the investors and stock brokers.

The report analysis on “SURVEY ON READING HABIT OF READERS FOR

ENGLISH NEWS PARER IN AHMEDABAD CITY” the survey used the

method of questionnaire to gauge the consumer response. The findings from the data

collected so far brings forth a positive response for the INDIAN EXPRESS brand. This leads

to a potential market for the same. Although the people are aware about the product but still it

seeks some more improvements.

So in short if We want to summarize our Project Report in this then, INDIAN

EXPRESS has good opportunity to develop in the market because very few people are aware

about INDIAN EXPRESS.

From the survey we came to know that the market needs some more products so,

INDIAN EXPRESS has to come up with some new events or sales promotion activities to be

leader.

Overall our 8 weeks at INDIAN EXPRESS were a perfect training experience where

We have learnt many things like convincing the people, tackling the customers, handling the

pressures, following up the customer, many more marketing strategies and tactics.

iv

INDEX

CHAPTER

NO.

TITLE

PAGE

NO.

Executive Summary

1. General Introduction 1

Introduction & History 2-7

Profile of the Industry 8-14

2. Introduction of Topic 15

About the Topic 16

3. Research Methodology 17

Objective 18-19

4. Data Analysis And Interpretation 20-30

6. Findings, Suggestion & Conclusion 31-34

7. SWOT Analysis 35

8. Annexure:

a) Bibliography &Webliography

b) Questionnaire

37

38

39

v

LIST OF THE TABLE

Table no. Contents Page no.

5.1 ANALYSISOF READ NEWSPAPER 21

5.2 ANALYSIS OF READ ENGLISH

NEWSPAPER

22

5.3 ANALYSIS OF NEWSPAPER DO YOU

READ

23

5.4 ANALYSIS OF AWARENES ABOUT

INDIAN EXPRESS

24

5.5 ANALYSIS OF PURPOSE OF

NEWSPAPER

25

5.6 ANALYSIS OF UPDATE ABOUT

SCHEME

26

5.7 ANALYSIS OF NEW SCHEME

LUNCHED

27

5.8 ANALYSIS OF LIKE THIS SCHEME 28

5.9 ANALYSIS OF SUBSCRIBED FOR IT

29

5.10 ANALYSIS OF RECOMMENDED IT TO

OTHER

30

vi

LIST OF THE GRAPHS

Graph no. Contents Page no.

5.1 CLASSIFICATION OF READ

NEWSPAPER

21

5.2 CLASSIFICATION OF READ

ENGLISH NEWSPAPER

22

5.3 CLASSIFICATION OF NEWSPAPER

DO YOU READ

23

5.4 CLASSIFICATION OF AWARENES

ABOUT INDIAN EXPRESS

24

5.5 CLASSIFICATION OF PURPOSE OF

NEWSPAPER

25

5.6 CLASSIFICATION OFUPDATE

ABOUT SCHEME

26

5.7 CLASSIFICATION OF NEW SCHEME

LUNCHED

27

5.8 CLASSIFICATION OF LIKE THIS

SCHEME

28

5.9 CLASSIFICATION OF SUBSCRIBED

FOR IT

29

5.10 CLASSIFICATION OF RECOMMENDED

IT TO OTHER

30

1

CHAPTER-1

INTRODUCTION

AND HISTORY

2

INDUSTRY OVERVIEW

Growing literacy and new technology have resulted in India emerging as the second largest

newspaper market in the world, according to latest research by the World Association of

Newspapers (WAN).

The new figures show that the four largest markets for newspapers are- China, with 107

million copies sold daily; India, with 99 million copies daily; Japan, with 68 million copies

daily; and the United States, with nearly 51 million. Indian newspaper sales increased 11.2%

in 2007 and 35.51% in the five-year period. Newspaper advertising revenues in India were up

64.8% over the previous 5 years. 74 of the world's 100 best-selling dailies are published in

Asia. India, China and Japan account for 62 of them.

The research found that newspapers are facing hard times, but circulations worldwide

increased by 2.57% in 2007, taking global daily sales to a new high of over 532 million

copies. The global paid-for circulation rose 2.57% year on year and 9.39% over the past five

years. However when free dailies were added to paid-for daily circulation, global circulation

increased by 3.65% 13 year on year to 573 million copies. Free dailies now account for

nearly 7% of all global newspaper circulation. Print remains the world's largest advertising

medium, with a 40% share.

Timothy Balding, chief executive officer of WAN, said ―Newspaper circulation has been

raising or stable in three-quarters of the world's countries over the past five years and in

nearly 80% of countries in the past year. And even in places where paid-for circulation is

declining, notably the US and some countries in Western Europe, newspapers continue to

extend their reach through a wide variety of free and niche publications.‖ WAN, the global

organization for the newspaper industry defends and promotes press freedom and the

professional and business interests of newspapers world-wide

In newspaper industry there are no of newspaper. There are 82237 newspaper and 4853

registerd in 2010-11.

3

There 2015 survey there are top 15 newspaper reader in India

Sr. No Newspaper Name Readership

numbers

1 Dainik Jagran 16,631,000

2 Hindustan (local) 14,746,000

3 Dainik Bhasker 13,830,000

4 Malayalam Manorama 8,803,000

5 Daily Thanti 8,283,000

6 Rajasthan Patrika 7,905,000

7 Amar Ujala 7,808,000

8 The Times of India 7,590,000

9 Matrubhumi 6,020,000

10 Lokmat 5,887,000

11 Amanda Bazar Patrika 5,653,000

12 Eenadu 5,608,000

13 Gujarat Samachar 4,642,000

14 Daily Sakal 4,007,000

15 Sandesh 3,694,,000

Newspaper industries there are all work in mid night. They start at 12.00 clock..In

Ahmadabad there are 4 printing machine. Snadesh, Gujarat Samachar, Times Of India And

Divya Bhaskar.

Divya bhaskar newspaper printing press one of the in Asia. There half part form Germany

and half part of Switzerland. Per hour there are 85000 copy printed.

Newspaper industries there are very short supply chain. it means there are printing to

customer there are three stop newspaper.

http://in.jagran.yahoo.com/

http://www.hindustantimes.com/

http://www.bhaskar.com/

4

There are start from newspaper printing. then they dispatched to main depo. It means they all

company newspaper should be ther. Then after they dispatched to different small depo. They

all work start 2.30 a clock morning and finish 6.00 a clock.

For example: In Gujarat at Ahmadabad there are six small depo and one had depo. After

printing there are dispatched had depo. And then dispatch to other small depo. Areas

salesmen are purchased manually and sell to all vendors. Khanpur, Kalupur, Maninagar,

Paldi, Panjrapoll, Income Tex the name of depo to all over Ahmadabad

The Newspaper Industry Overview

The newspaper industry was, in many ways, was the news sector hit first and hardest by the

advent of the digital age. As readers began to move online, papers were still producing strong

profit margins with the vast majority of revenues tied to their legacy product. So, for the

newspaper industry—culturally more tied to content creation than to engineering, change

came very slowly—if at all. Within a few years, the industry found it self far behind the

technology giants—and behind their readers’ changing news habits—in shaping the future of

news. Since then, the pace of change has only accelerated. . While the industry has finally

begun to experiment with new revenue streams as well as new ways of creating content and

engaging with audiences, the numbers are far from reassuring.

Shrinking Ad Revenue

Newspaper printing

Head Depo

Area wise sales man

Area wise sales man

Area wise sales man Area wise sales man

Vendor

vendor

vendor

Vendor

Vendor

Vendor

Vendor

Vendor

Vendor

Vendor

Vendor

Vendor

Customer

Customer

Customer

Customer

Customer

Customer

Customer

Customer

Customer

Customer

Customer

Customer

5

Total advertising revenue for the newspaper industry was down 6.8% for the year in 2012.

That was led by declines on the print side for the seventh consecutive year, and not just by a

little. Print ad revenue dropped 8.5%, or $1.8 billion, even as the economy had seen slow

improvement. Print advertising is now just 41% of what it was in 2006.

Digital ad revenue, meanwhile, has grown at only anaemic rates that last two years (up 3.8%

in 2012) and currently accounts for only 15% of all newspaper ad revenue. Online ad growth,

then, is far from making up for print losses. Indeed in 2012, for every digital ad dollar gained,

15 ad dollars were lost in print. That is worse than the 2011 ratio of 10 print ad dollars lost

for every one ad dollar gained in digital.

Capturing Digital Ad Dollars Looks Harder the Ever For News

6

Two developing ad revenue areas that seemed to hold promise for news even a year ago may

already be moving out of reach. Overall mobile ad revenue is growing rapidly – 80% in 2012

– but as with digital ad revenue overall, it may be a bust for the news industry as technology

giants like Google and Facebook move in to harvest that money. Fully 72% of mobile display

ad revenue now goes to six companies—none of which are news producing organizations.

Facebook didn’t even operate in the mobile realm until the summer of 2012, but already

mobile accounts for 30% of its ad revenue. And, Google alone is now the ad leader in search,

display and mobile Local digital advertising, a critical ad segment for news, is also

growing— at 22% in 2012, according to Borelli Associates. But two major trends may be

pushing that revenue out of the hands of local news organizations. One is the more

sophisticated geo-targeting by major national ad networks, which appeals to national brands

like Wal-Mart. In addition, Google, Facebook and other large players are improving their

ability to sell ad space to truly local advertisers.

Circulation Revenue

Circulation revenue improved somewhat in 2012, up 4.6% for both weekday and Sunday

editions, led by both higher newsstand prices and broader adoption of digital pay plans. One

emphasis at many papers has been to reinvest in print and particularly in the Sunday edition

of the paper. The circulation revenue gains are starting to balance out what has been the

decades-long heavy reliance on advertising in the newspaper industry. But at this point, that

rebalancing is more likely a reflection of the decline in ad revenue than strong growth in

circulation.

In the last year, newspapers—keenly aware of the shortfalls in advertising

dollars– began experimenting with new ways of financially supporting their operations. By

2013, more than 450 had adopted or were in the process of adopting digital pay plans. The

Washington Post, long a holdout, joined the movement in June 2013. There are some early

signs of revenue gain, but the numbers are still small for most.

Reporting Power at Newspapers Eroded Further in 2012

7

Meanwhile, as newspaper budgets have shrunk, newsroom staff declined as well. Full-time

professional editorial jobs at daily newspapers declined another 6.4% for the year, leaving the

industry below 40,000 for the first time since the American Society of News Editors began

taking the newsroom census back in 1978.

Thus far this year, the cuts have continued. In July, The Cleveland Plain Dealer announced

that

it was cutting a third of its staff, the Oregonian announced in June that it was cutting 45

newsroom staff and the Chicago Sun-Times let its entire 28-person photo staff go in May.

It is too early to tell what the sale of The Post to Bezos will mean for the staffing of The

Washington Post or for the journalism it produces. Bezos has asked both publisher Katharine

Weymouth and executive editor Marty Baron to stay on and they have agreed. Whatever

business strategy emerges from the new owner in the future, readers are most likely to focus

above all on the quality of The Post’s editorial product in whatever form.

8

Introduction of company

9

Ramnath Goenka

Founder of Indian Express

(April 3, 1904_ October 5, 1991)

Ramnath Goenka was a newspaper baron of India. He launched The Indian Express and created the

Indian Express Group in 1932

The Indian Express

The Indian Express is an English-language Indian daily newspaper. It is published in

Mumbai by Indian Express Group. In 1999, eight years after the group's founder Ramnath

Goenka's death in 1991, the group was split between the family members. The southern

editions taking the name The New Indian Express, while the northern editions, based

in Mumbai, retaining the original Indian Express name, with "The" prefixed to the title. The

Indian Express is published at nine locations

Delhi, Mumbai, Nagpur, Pune, Kolkata, Vadodara, Chandigarh, Luck now and Ahmedabad.

10

Indian Express Limited

Indian Express Limited is an Indian news media publishing company. It publishes several

widely circulated dailies, including The Indian Express and The Financial Express in

English, the Loksatta in Marathi and the Jansatta in Hindi. The company's newspapers are

published from over a dozen cities daily, including New Delhi, Mumbai, Bangalore, Kolkata,

Pune, Chandigarh, Lucknow, Jammu, Coimbatore and Chennai. Its weekly entertainment

magazine Screen, covering Indian film industry, also has a popular following.

The company was founded by Ramnath Goenka in 1932 and is now run by his adopted son

(and actual grandson), Viveck Goenka, who holds the titles of Chairman and Managing

Director. Viveck's son Anant (born to his first wife, Ananya) has recently been inducted into

the company.

In the second round of the 2008 Indian Readership Survey, the Media Research Users

Council reported that The Indian Express ranks 7th in ranking of Indian English dailies by

size of readership (with 1.8 million readers) and that Loksatta is the 5th most widely read

Marathi daily (with 3.9 million readers).

The group sponsors the "Ramnath Goenka Excellence in Journalism" awards in 15 categories

for both print and broadcast journalism, which each carry a cash prize of INR 100,000. There

are additional prizes of INR 250,000 for "Journalism of Courage" and "Journalist of the

Year". The awards were instituted on 12 April 2006 by the Prime Minister of India, Dr.

Manmohan Singh, at a formal event in a hotel in New Delhi.

On November 2, 2006, the Indian Express Group signed a deal with The Economist, which

included allowing the Indian Express Group to publish surveys, some reports, and various

other content published in The Economist magazine.

History of Indian express

In 1931, the Indian Express was started by an Ayurvedic doctor, Perumal Varadarajulu

Naidu, at Chennai (then known as Madras), being published by his "Tamil Nadu" press. Soon

under financial difficulties, he sold the newspaper to Swaminathan Sadanand, the founder

of The Free Press Journal, a national news agency.

In 1933 The Indian Express opened its second office in Madurai, launching

the Tamil edition, Dinamani. Sadanand introduced several innovations and reduced the price

of the newspaper. Faced with financial difficulties, he sold a part of his stake to Ramanath

Goenka as convertible debentures. In 1935, when The Free Press Journal finally collapsed,

and after a protracted court battle with Goenka, Sadanand lost ownership of Indian Express

11

Expansion

Later Goenka bought the remaining 26% of the company held by Sadanand. The newspaper

then came under Goenka's sole control, taking the already anti-establishment tone of the

paper to greater heights. Also at that time, it faced stiff competition from the well

established The Hindu and the Mail, as well as several other prominent newspapers. In the

late 1930s the newspaper's circulation was no more than 2000.

In 1939 Goenka bought Andhra Prabha, another prominent Telugu daily newspaper. The

name Three Musketeers was often used for the three dailies. In 1940 the whole premises was

gutted by fire. The Hindu, a rival newspaper, helped considerably in re-launching the paper,

by getting it printed temporarily at one of its Swadesimithran’s press and later offering its

recently vacated premises at 2, Mount Road, which became the landmark Express

Estates.This relocation also helped the Express obtain better high speed printing machines.

Some claimed the Goenka had deliberately set fire to escape financial embarrassment.

In later years Goenka started the Mumbai edition with the landmark Express Towers as his

office when he bought the Morning Standard in 1944. Two years later it became the Mumbai

edition of The Indian Express. Later, editions were started in several cities;

the Madurai edition in 1957, the Bangalore edition in 1965, and theAhmedabad edition in

1968. The Financial Express was launched in 1961 at Mumbai, Kannada

Prabha (Kannada Daily) at Bangalore in 1965 and a Bangalore edition of the Telugu

Daily Andhra Prabha, and Gujarati dailies Lok Satta and Jansatta, from Ahmedabad and

Baroda in 1952.

The Delhi edition started was when the Tej group's Indian News Chronicle was acquired in

1951, which in 1953 became the Delhi edition of Indian Express. In 1990 the group bought

the Sterling group of magazines, along with it the Gentleman magazine.

After Ramanath Goenka’s demise in 1991, two of the family members split the group into

Indian Express Mumbai with all the North Indian editions, while the Southern editions were

grouped as Express Madurai Ltd. with Chennai as headquarters.

Headquarters

The Express Group has a Mumbai-headquartered division, which should not be confused

with Express Publications Madurai, which has a South Indian chain of newspapers,

including The New Indian Express a separate corporate entity from The Express Group.

12

Awards

Ramnath Goenka Excellence in Journalism Awards

Ramnath Goenka India Press Photo Awards

Screen Awards

FE Women in Business Awards

Intelligent Enterprise Awards

Security Strategist Awards

Uptime Champion Awards

Express TravelWorld Awards

Pharma Excellence Awards

Healthcare Excellence Awards

Publication

The following brands and concerns are owned by the Group:

The Indian Express - a national daily (English)

The Sunday Express - a news weekly

The Financial Express - a business daily

Loksatta - Marathi daily

Lokprabha - Marathi weekly

Jansatta - Hindi daily for North India

Screen - entertainment journal

Express Online - the portal for hosting IndianExpress.com, FinancialExpress.com,

ScreenIndia.com, Loksatta.com and Lokprabha.com, ExpressCricket.in, and

KashmirLive.com

Business Publications Division

Established in 1990, the division manages leading B2B publications and events catering to

major industry verticals like Information Technology, Hospitality & Travel, Pharma &

Healthcare, etc.

Publications

Information Technology

Express Computer - India’s Foremost & Oldest Enterprise IT Monthly

Magazine

providing Technology update for the Enterprise, Government and PSU.

13

Hospitality & Travel

Express Hospitality - Fortnightly that provides hospitality professionals a

complete perspective of the business, covering the latest news, happenings,

trends, reviews, special reports, industry events and expert opinions.

Express Travel World - Fortnightly for Travel enthusiasts.

Pharma & Healthcare

Express Pharma - A source of reportage, opinion and analysis aimed

primarily at the pharmaceutical production and distribution channel -

manufacturers, distributors, stockists, retailers and large institutional

buyers. It focuses on pharmaceutical issues and trends from a business

perspective.

Express Healthcare - It provides usable information via a combination of

sectoral news, product information, sales and marketing strategies, market

analysis and inside information.

Events

Information Technology

Technology Senate [Enterprise IT Event]

Technology Sabha [Government & PSU]

Technology Big 3

Technology Summit

Hospitality & Travel

Hospitality World

Travel World

Pharma & Healthcare

Healthcare World

The Express Group Book Series

The Express Book Series was instituted in 2007 with the launch of India Empowered, a

compilation of articles written under the India Empowered campaign that appeared in The

Indian Express. Over the years 21 books have been released by renowned authors including

P. Chidambaram, Tavleen Singh, N.K. Singh, Arun Shourie, Harsha Bhogle, Mani Shankar

Aiyar and Jerry Rao. The Express Book Series has also released titles under the Express

Group such as India Empowered, India’s Elected, Inside 26/11, 187 Lives, The Prize Stories

and many more.

14

VISION

Journalism of Courage:- The Editorial Vision

―Our philosophy is to cover all the news that the other newspapers would either not be able to

access, or would not be able to publish, for whatever reason. However, our philosophy also is

to publish all such news in a balanced and fair manner‖.

―we always have sharp opinion and we always takes a stand on issues. The Indian Express

has never had a missionary position on anything . it’s either one way or the other . This is by

and large our philosophy‖.

MISSION

Indian Express is competing for bigger subscriber base while trying to justify

advertising expenditure by their advertisers.

The main challenge of this campaign is to increase circulation and readership of India

Express & Sunday Express.

The mission is to expand the market share of Indian Express by creating a new market

and by taking bites from competitors’ market share.

The vision is to stand at a respectful position in this marathon and also keep up with

the pace of the changing need of our valued readers.

The vision is to stand at a respectful position in this marathon and also keep up with

the pace of the changing needs of our valued readers.

The procedure is to meet prospective reader of main- line newspaper on one-on –one

basis and convince them to start reading our publication.

The agenda is to win more and more reads to our cause.

15

CHAPTER – 2

INTRODUCTION OF

TOPIC

16

INTRODUCTION OF TOPIC

Newspapers help to improve reading habits, knowledge, and awareness. They can be part of

good study habits for people in Ahmedabad. India is a developing country with many ethnic

communities who wish to live together. Efforts to solve cultural adaptation problems should

be multi-dimensional and long term. Reading and library use habits have an important role in

building the multicultural structure in a country reading. The habit of reading can develop the

source of word of children in both mother language and householder. This topic mainly

focuses on the reading habit of the readers for English Newspapers.

The reading habit of English newspaper will help them into:

The reading habit of Will raise the communication in both languages.

It will help in an educational support in language development.

It will help in getting the information related to educational, social, financial, global,

sports, political, etc.

To help in increase the cultural diversity.

Will help in provide social integration.

So the reading habits will help them in various ways, after having study, we will be

able to get know that if the readers of newspaper have to increase their activity or not?

This study will help industry and General Readers and It will also help us too.

17

CHAPTER-3

RESEARCH

METHODOLOGY

18

OBJECTIVE OF THE RESEARCH Survey on reading habit of readers for English newspaper in Ahmedabad city

PRIMARRY OBJECTIVE

Understand the reading habits of readers for English newspapers.

To find out the difficulty phase by readers.

To know the preference of Indian express with comparison to other English

newspaper.

To find out the uses of English newspaper.

Research Methodology

Research Design :Descriptive

Data Collection Method: Survey

Data Collection Tool: Through Questionnaire

Contact Method: personal interview

Sampling Frame: interview, face to face

Sampling Size: 100

Sampling Method: Convenience

Date Source :

1) Primary data: Through Questionnaire

2) Secondary data:

(i) Information from the websites

(ii) Textbooks on: Business Research Method,

Marketing Management by Philip Kotler

19

Limitation:

1) Lack of information:

As being taken a sample size of 100. The information gathered does not provide

much information.

2) Lake of time:

As a project was to be done in a short time with lots of analysis we felt of a

shortage of time.

3) No proper response:

When it comes about survey many people doesn’t fill important and does will to

answer questioner.

4) Confusing answer:

Many people are not sure work to answer so they answer to things or not any

appropriate answer.

20

CHAPTER-4

DATA

ANALYSIS

AND

INTERPRETATION

21

[1] Do you read Newspaper?

ANALYSIS OF READ NEWSPAPER

PARTICULA

R

NO OF

READER

PERCENTAG

Yes 80 80%

No 20 20%

Total 100 100% TABLE 4.1

CLASSIFICATION OF READ NEWS PAPER

GRAPHE 4.1

Interpretation:-

From the survey we have found the 80% people are read the newspaper and

20% of people are not read the newspaper.

22

[2] Do you read English newspaper ?

ANALYSIS OF READ ENGALISH NEWSPAPER

Particulars Number of

reader

% of read

English

newspaper

Yes 60 75%

No 20 25%

Total 80 100%

TABLE 4.2

CLASSIFICATION OF READ EANGLISH NEWS PAPER

GRAPHE 4.2

Interpretation:-

From the survey we have found the 75% people are read English newspaper

and 25% people are not read English newspaper.

23

[3] If yes , which newspaper do you read ?

ANALYSIS OF NEWSPAPER DO YOU READ


reader

% of read

English

newspaper

Times Of India 28 46.67%

Indian Express 15 25%

DNA 10 16.67%

The Hindu 7 11.67%


CLASSIFICATION OF NEWS PAPER DO YO READ

GRAPHE 4.3

Interpretation:-

From the survey we have found the 46.67% of people are read Times of India, 25% of people

are read Indian Express, 16.67% of people are read DNA, 11.67% of people are read The

Hindu.

24

[4] Do you aware about Indian express English newspaper ?

ANALYSIS OF AWARENES ABOUT INDIAN EXPRESS


reader

% of read

English

newspaper

Yes 40 40%

No 60 60%


CLASSIFICATION OF AWARENES ABOUT INDIAN EXPRESS

GRAPHE 4.4

Interpretation:-

From the survey we have found the 40% people are aware about the Indian express

newspaper and 60% people are not aware about the Indian express newspaper.

25

[5] Purpose of use your newspaper?

ANALYSIS OF USE OF NEWSPAPER

Particulars

Number of

reader

% of read

English

newspaper

For Home 5 33.33%

For Office 10 66.67%


CLASSIFICATION OF USE OF NEWS PAPER

GRAPHE 4.5

Interpretation:-

From the survey we have found 33.33% of people are use the newspaper at home and 66.67%

of people are use the newspaper at office.

26

[6] Form where do you get update about schemes in newspapers?

ANALYSIS OF UPDATE ABOUT SCHEMES

Particulars

Number of

reader

% of read English

newspaper

From TV 0 0%

From Internet 5 12.50%

From Word of Mouth 20 50%

From Social Media 15 37.50%

From Other Sources 0 0%


CLASSIFICATION OF UPDATE ABOUT SCHEMES

GRAPHE 4.6

Interpretation:-

from the survey we have found 37.50% of people get update about the scheme from social

media, 12.50% people get update about the scheme from internet, 0% of the people get

update about the scheme from TV, 0% of the people get update about the scheme from other

source , 50% of the people get update about the scheme from word of mouth.

27

[7] Do you aware about the new scheme launched by Indian express?

ANALYSIS OF NEW SCHEME LAUNCHED

Particulars

Number of

reader

% of read

English

newspaper

Yes 25 62.50%

No 15 37.50%

Total 40 100%

TABLE 4.7

CLASSIFICATION OF NEW SCHEME LAUNCHED

GRAPHE 4.7

Interpretation:-

From the survey we have found the 62.50% of people are aware about the new scheme in

newspaper, 37.50% of people are not aware about the new scheme in newspaper.

28

[8] Do you like this scheme?

ANALYSIS OF LIKE THIS SCHEME

Particulars

Number of

reader

% of read English

newspaper

Yes 20 80%

No 5 20%


CLASSIFICATION OF LIKE THIS SCHEME

GRAPHE 4.8

Interpretation:-

From the survey we found the 80% of people are like the scheme and 20% of people are

unlike the scheme.

29

[9] Have you subscribed for it?

ANALYSIS OF SUBSCRIBED FOR IT

Particulars

Number of

reader

% of read English

newspaper

Yes 12 60%

No 8 40%


CLASSIFICATION OF SUBSCRIBED FOR IT

GRAPHE 4.9

Interpretation

From the survey we found the 60% people have subscribed newspaper, 40% people are not

subscribed the newspaper.

30

10. Have you recommended it to any other?

ANALYSIS OF RECOMMENDED IT TO OTHER

Particulars

Number

of reader

% of read English

newspaper

Yes 5 41.67%

No 7 58.33%


CLASSIFICATION OF RECOMMENDED IT TO OTHER

GRAPHE 4.10

Interpretation:-

From the survey we found the 41.67% people have recommended to other , 58.33% people

have not recommended to other.

31

CHAPTER-5

FINDINGS,

SUGGESTION

AND

CONCLUSION

32

Findings:

First We would like to present my survey findings. The main findings of my survey are as

follows:

We found that the readers is the higher than the non-reader

We found that the English newspaper readers are higher.

From the survey we have found the 80% people are read the newspaper and 20% of

people are not read the newspaper.

From the survey we have found the 75% people are read English newspaper and 25%

people are not read English newspaper.

From the survey we have found the 46.67% of people are read Times of India, 25% of

people are read Indian Express.

From the survey we have found the 40% people are aware about the Indian express

newspaper and 60% people are not aware about the Indian express newspaper.

From the survey we have found 33.33% of people are use the newspaper at home and

66.67% of people are use the newspaper at office.

33

Recommendation:

Company can be make newspaper more attractive because all types of people like and

read this newspaper.

Company can target to all people though advertisement.

Company has to include more local news in the current newspaper.

Company can also include Bollywood news.

34

Conclusion:-

An advertisement industry is very important role to play in providing alternative avenues

to the entire gamut of customers in a scientific and professional manner.

This whole research is about helped to the Indian express

Mostly all the reader of the Indian express is depend on scheme, less people is habitual

with the Indian express. Many people’s are read the times of idea.

We conclude that readers are the required that the more attractive new and faster that the

other English newspaper .

We find out that the people have some types of gift after months ending.

We find out that the increase the advertisement of indian express.

35

CHAPTER-6

SWOT ANALYSIS

AND

ANNEXURE

36

SWOT ANALYSIS

STRENGTH:-

Indian Express have got strong brand image, so company can encase this for

other segments also.

The investigative stories of The Indian Express differentiates itself from its

competitors.

Direct marketing used by the circulation department can cover potential

market.

WEAKNESS:-

The promotional schemes are not planned and implemented well.

No free gift given to the readers.

There are very less supplements with the main news paper.

No information about education in paper.

Newsprint quality.

OPPORTUNITIES:-

Current company is giving 50% off on Indian Express, which helps the

company to expand the market.

THREATS:-

High competition from Times of India, Which affects the readership of Indian

Express group.

In the Ahmedabad there are only 60% of English readers.

37

BIBLIOGRAPHY & WEBLIOGRAPHY

WEBSITE:-

http://www.expressindia.com

http://www.financialexpress.com

http://www.expressbusinesspublications.com

BIBLIOGRAPHY

Textbooks on:

Business Research Methodology – 9th Edition by Cooper Donald,

Marketing Management by Philip Kotler

http://www.expressindia.com/

http://www.financialexpress.com/

http://www.expressbusinesspublications.com/

38

QUESTIONNARIE

NOTE: - The date collected will be used for research purpose only. The

date collected will be kept confidential.

Name: - ………………………………………

Age: - ………..

Area of residence: - ………………………………………………….

Email: - ………………………………….

QUESTIONS

[1] Do you read newspaper?

Yes [ ] No [ ]

[2] Do you read English newspaper?

Yes [ ] No [ ]

[3] If yes, which newspaper do you read?

Time of Indian [ ] Indian express [ ]

DNA [ ] the Hindu [ ]

[4] Do you aware about Indian express English Newspaper?

Yes [ ] No [ ]

[5] Purpose of use your newspaper?

For home [ ]

For office [ ]

39

[6] From where do you get update about schemes in newspaper?

Form TV [ ] Form Internet [ ]

Form Word of Mouth [ ] Form Social Media [ ]

Form any other medium specify ………..

[7] Do you aware about the new scheme launched by Indian express?

Yes [ ] No [ ]

[8] Do you like this scheme?

Yes [ ] No [ ]

[9] Have you subscribed for it?

Yes [ ] No [ ]

[10] Have you recommended it to any other?

Yes [ ] No [ ]

final project

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