final project 241
TRANSCRIPT
Mor
Alyssa Tilkin : Morgan Smith :
Anna Guarisco
Organizational Chart
Owner/Manager
Cook
Dishwasher Assistant Cook
Barista Greeter/Cashier
Servers
Vision Statement
The only coffee shop in town where you
feel all the comforts of home with all the
luxuries of France under one roof.
Mission Statement
Le Café, “The Coffee House” in French. Offers a unique environment unlike any other coffee house.
Our mission is to provide outstanding coffee and an incredible cuisine in a comfortable, French-inspired setting.
Long-Range Plan
Our long-range plan is to have every guest
feel like family after they attend Le Café.
We hope that every customer enjoys their
time spent at Le Café and becomes a
frequent customer.
We hope to accomplish our long-range
goals while also making profit to be able to
see our business flourish for many years
to come.
Marketing Plan
• Target Audience: We hope to attract families and young adults.
• Marketing Strategies: – Student Discount: 10% off total purchase on Monday’s and
Wednesday’s for college students that can provide a student card.
– Coupon: Buy advertisement space in local coupon book. (Offer “Buy one bakery item, get your second item half off.”)
– Make customers feel comfortable: “Join us at the counter or sit down and relax! It’s your choice!”
– Facebook/Twitter: Keep a steady social media presence. Promote daily species with social media.
– 5 Cent Coffee Friday: Patrons get a bottomless cup of coffee on Friday’s from 10AM – 3PM.
– Frequent Buyer Card: Patron receives a stamp for every visit, once they have 10 stamps they get a free coffee.
Commercial
http://www.behance.net/gallery/Commercial
/6082525
Marketing Tools
Nutrition
Nutritional information is outlined on our nutritional information pamphlet. The pamphlet will be available to our customers if they would like to access it.
We will offer low-fat creamers in all flavors.
We also will have a fruit basket filled with a variety of fruits from local farmers offered daily.
Kitchen Layout
Restaurant Layout
Storage Room Layout
Delivery Room
Layout
InvintoryInventory
Financial Management
Forecasting
Busy Times: Monday-Friday between
7:00am to 10:00am
Slow Times: Monday-Friday between
10:00am to 12:00pm
Served 850 people
Check Average:$16,198/850 = $19.10
Projected Annual Income:
(3,190)($19.10)(52) = $3,168,308
# of Servings Drinks Price Drink Revenue
600 Coffee $2.08 $1,248
50 Latte $3.00 $150
50 Espresso $2.50 $125
50 Hot Chocolate $2.50 $125
20 Frappe $3.50 $70
30 Apple Juice $2.00 $60
500 Bottled Water $1.50 $750
100 Orange Juice $3.00 $300
Total drink items 1,400
Total drink revenue $2,828
Average Check: Drinks
# of Servings Food Price Food Revenue
200 Ham and cheese
croissant$4.00 $800
100 Sausage, Egg and
cheese croissant$4.00 $400
50 Two Poached eggs
served with fresh fruit
bowl
$6.50 $325
30 Fresh fruit & walnut
oatmeal$4.00 $120
20 Honey nut granola over
low-fat yogurt$4.00 $80
100 French breakfast muffin $.20 $20
20 Fruit and cheese plate $4.50 $90
10 Assortment of gourmet
cheeses served with
crackers
$6.50 $65
10 Hummus and olives
served with homemade
pita chips
$5.00 $50
50 French meringues
assortment$1.00 $50
Total breakfast items sold Total breakfast food revenue
590 $2,000
Average Check: Food
(Breakfast)
#of Servings Food Price Food Revenue
50 Turkey and Baked Brie
Panini$7.50 $375
100 Traditional BLT $6.50 $650
100 Ham and Sharp
Cheddar Cheese Melt$6.00 $600
50 Le Café Club $7.50 $375
150 Chicken Caesar $6.50 $975
100 The Italian $7.00 $700
40 Tuna Salad $6.00 $240
30 Veggie Delight $7.00 $210
100 Classic Caesar $7.00 $700
50 The Italian $6.50 $325
30 Tradition Greek $6.00 $180
30 Steak & Blue Cheese
Chopped$7.50 $225
20 Asian Sesame Chicken $7.00 $140
100 Classic Chicken &
Noodle$4.50 $450
Average Check: Food (Lunch)
150 Broccoli and Cheddar $4.50 $675
150 French Onion Soup $4.50 $675
50 Mushroom Bisque $4.50 $225
200 Chicken Tortilla $4.50 $900
100 Potato Salad $2.50 $250
250 Garden Salad $2.50 $625
150 Pasta Salad $2.50 $375
200 Pita chips $2.50 $500
50 Fresh Fruit bowl $2.50 $125
150 French Baguette $2.50 $375
200 Potato Chips $2.50 $500
Total lunch items sold Total lunch food revenue
2,600 $11,370
Total Items Sold 3,190
Total Food Revenue $13,370
# of Items Sold Average Check Wks/Yr Annual Revenue
Total 3,190 $19.10 52 $3,168,308