final proj. of ganga (new)

7/31/2019 Final Proj. of Ganga (New)

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MANISH INSTITUTE OF MANAGEMENT, VISNAGAR 1


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1.1 HISTORY & DEVELOPMENT

The company was started in 1978 .At that time oil soaps were sold and preferred

by all in India. At initial stage Hindustan Unilever Limited company started making

detergent cake. And Nirma Limited came in 1977 with washing powder and then it

started making detergent cakes. And then the trend started of making and using detergent

cakes and day-by-day it is growing. After that the company started making detergent

cakes.

1.2 VISION & MISSION

Spectrum Chemical Industries is a customer-focused company committed to consistently

offer better quality products and services that maximize value to the customer. This

customer-centric philosophy has been well emphasized at Spectrum Chemical Industries

through:

Laying emphasis on cost effectiveness.

Maintaining effective Quality Management System.

Complying with safety, environment and social obligations.

Imparting training to all involved on a continuous basis.

Teamwork and active participation all around.

Demonstrating belongingness and exemplary behavior towards organization, its

goals and objectives.


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1.3 BOARD OF DIRECTORS

NAME DESIGNATION

Mr.Yogin.D. Patel Chairman

Shri Amrutbhai.A. Patel Managing Director

Shri Vipul.I.Patel Director

Shri Jagdish.C. Patel Director

Shri Bhavesh. J. Patel Director


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1.4 BANKERS & AUDITORS

Bankers of the Company : State Bank of India Kotak Mahindra Bank The Mehsana Urban Bank Ltd.

Registered office70, G.I.DC. Estate,

Visnagar.

Auditors of the Company : Mukeshbhai P. Patel & Co.

Chartered Accountant,

Visnagar-384315


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1.5 SAFETY & HEALTH POLICY

Health & safety of the workforce is an asset of the company. Continuous

improvement in performance by training & regarding will be ensured for maintaining

a vigilant workforce.

To fulfill our social responsibility, we will conduct programs, seminars & do

celebrations to make the public aware, to react timely & intelligently in case of

emergency. We also provide New India Insurance Health Policy to workers.

The management & workforce equally share the responsibility of maintaining ahealth & safe workplace, necessary institutional mechanism will be evolved to

maintain & improve the safety, health & environment of the workplace by

representative participation with checks & balance.

We will encourage our associates, contractor & suppliers to implement safe & healthy

practices in their establishments.

Above all, we commit to fulfill all statutory provision under the guidance of

regulatory agencies.


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1.6 STRUCTURE OF THE COMPANY

WORKER

SALSEMEN

PRODUCTION SUPERVISOR

PRODUCTION MANAGER

MARKETING MANAGER

GENERAL MANAGER

B.O.D.

MD

CHAIRMEN


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1.7 AWARD AND ACHIEVEMENT

The man behind the success of Spectrum Chemical Industries is Mr. Yoginbhai Patel who

made no compromise with the quality of the products.

Best quality of the year in 2005-06 from the Central Government.

The company was started in 1978 and it is running successfully and competing with local

companies of Visnagar and other cities of Gujarat, Saurashtra and Rajasthan.


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1.8 COMPETITORS

(1) Saras

(2) Nima

(3) Shower


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2.1 PRODUCT PROFILE

The Spectrum Chemical Industries is producing following consumer

products :

DETERGENT CAKES

- Ganga Detergent Cake

- Tejas Detergent Cake


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2.2 OBJECTIVE OF THE COMPANY

The objectives of Spectrum Chemical Industries are listed as below:

1. To comply with statutory requirements with all applicable standards and

specifications.

2. To maintain quality of the products and update it as per future requirements.

3. To promote hygienic environment.

4. To develop prevention based work culture.

5. To develop teamwork for better product quality, productivity & profitability.

6. To develop long lasting relationship with suppliers of raw materials for mutual

benefits.

7. To produce bath soap and personal care products.


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2.3 DISTRIBUTION

Distribution is the activity of reaching to the customers with the help of market

intermediaries. Modern marketing focuses on turning the distributors and suppliers invalued partners. The distribution network is the core strength of every company. The

distribution of Spectrum Chemical Industries is as below:

Marketing Manager (Area wise)

Sales Manager

Super-stockiest

Stockiest

Retailers

Consumers


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2.4 COMPANY PRINCIPLES

Our actions and thoughts are based on four principles:

We are totally professional and are committed to a goal. There might be different

ideas among us. We would take care to achieve our goals without compromising.

Our every efforts will be focused on progress our entrepreneurship.

We would provide our consumers what they need or which they required and all

our efforts will be in this direction.

We believe that learning is the first mantra of success therefore; we would create

such an environment where people get the most opportunities for learning.

We would play a positive role in the society no matter in what medium we could

be in.


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2.5 LITERATURE REVIEW

Literature review means, the body of written work produced by scholars or researchers in

a given field.

According to Rust and Subramanian (1995), customer satisfaction brings many

benefits as satisfied customers are not very price sensitive, buy additional products, are

less influenced by competitors and stay loyal longer. Rust and Subramanian (1995) stated

that customer satisfaction has been deemed directly to affect customer retention and

companies' market share (Rust & Subramanian, 1995). In banks, service quality, service

features, and customer-complaint handling determine customer satisfaction (Hansemark

& Albinsson, 2004). Some factors that affect satisfaction are extended hours of operation

and competitive interest rates as confirmed by the study of Levesque and McDougall(1996). In addition, there are researchers who discuss the links between satisfaction,

loyalty, and profitability (Heskett et al, 1994). They are proponents of the theory called

service management, which argues that "customer satisfaction is the result of a customer's

perception of the value received in a transaction or relationship relative to the value

expected from transactions or relationships with competing vendors. Pertaining to this

theory, Hansemark and Albinsson (2004) stated: "Loyalty behaviours, including

relationship continuance, increased scale or scope of relationship, and recommendation

(word of mouth advertising) result from customers' beliefs that the quantity of value

received from one supplier is greater than that available from other suppliers" (p.28).

They continued: "Loyalty, in one or more of the forms noted above, creates increased

profit through enhanced revenues, reduced costs to acquire customers, lower customer-
http://jsrschools.com/wp-content/uploads/2010/12/english_literature.jpg


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Price sensitivity and decreased costs to serve customers familiar with a firm's service

delivery system" (Hansemark & Albinsson, 2004, p.28).


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3.1 INTRODUCTION

In terms of research method the emphasis is given to questioning quantitative data

collection. Their analysis and presentation is involved there are three method of research

which is:

1) SURVEY METHOD

2) OBSERVATION METHOD

3) EXPERIMENTATION METHOD

For Spectrum Chemical Industries I used survey method for acquiring sufficient

information and the meaning of survey method is the systematic collection of information

from the response of the customer and for the purpose of finding out the real situation

preventing in market.


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3.2 RESEARCH OBJECTIVE

The primary intention of this research was to know about awareness in customer about

Ganga cake quality, about Ganga detergent cake consumer preference, about use of Ganga detergent cake etc.

The main objective of research project as follows: -

To measure satisfaction level of customers regarding Ganga detergent cake.

The sub- objective of research project as follows: -

To know about awareness in customer about Ganga detergent Cake. To know the consumer preference about use of Ganga detergent cake. To know advertisement effectiveness


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3.3 RESEARCH DESIGN

A Research design is the overall framework or plan used for the collection and analysis

of the data in the research project. I used following type of research design in my

research.

DESCRIPTIVE

I used descriptive research design for try to get more consumers as much as possible. In

addition, I made the survey through questionnaire and try to grasp more information from

the each consumer.


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3.4 DATA SOURCES

The researchers can gather secondary data or primary data or both. Secondary data are

such data that were collected for such purpose and already exist somewhere. Primary data

are gathered for a specific purpose or for a specific research a project.

PRIMARY DATA

Generally, Researchers usually starts their investigation by examining secondary data to

see whether their problem can be partly or wholly solved without collecting costly

primary data. Here in this study I used Survey method for primary data collection. The

questionnaire used as an instrument for the survey method. Here I used structured questionnaire and this is close ended.

SECONDARY SOURCE

Secondary data provide a starting point for research and offers the advantage of low cost

and ready availability.

The Internet or more particularly the worldwide is now the greatest repository of

information. The world has seen in and incredibly short span of time the web has become

a key tool for sales and marketing professionals to access commutative information or

conduct demographic research.

Here in this research I have used some newspaper and company profile from its

administrative office as secondary source.


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3.5 Research Instrument

For this study, the questionnaire was used as an instrument for the survey method.

Here in this survey I used both the types of questions: close ended and open-ended

1. Closed Ended questions Multiple choice questions Likert scale Dichotomous

2. Open Ended questions

Research Methodology

(1) Sample size -150

(2) Sampling technique - Convenience Sampling technique

(3) Sampling unit - Individual

(4) Sampling instrument - Questionnaire & Personal Interview

(5) Sampling area - Visnagar city

(6) Respondents - Female only

AREA OF STUDY

The project report of Spectrum Chemical Industries on consumer satisfaction was

prepared by conducting survey of Ganga detergent cake of Spectrum Chemical

Industries. I was doing survey in Visnagar city of Mehsana district.


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3.6 STUDY LIMITATION

The consumer survey has been conducted with proper accuracy and effectiveness. Still it

suffers from certain limitation.

The survey is limited to only in the Visnagar city some big cities like

Ahmadabad have not been surveyed. Thus nothing could be said about the sales

of new product in this area.

It is sometimes very difficult to get co-operation of respondents in some area. The study was limited to 6 weeks.

SAMPLE SIZE

Sample size refers to the 150 number of items to be selected from the Visnagar. To

constitute sample the survey was conducted of one hundred fifty respondents including

literate and illiterate customers.

SAMPLING TECHNIQUE

The sampling procedure adopted for preparation of report was Convenience

sampling.Convenience sampling is a type of non probability sampling which involves the

sample being drawn from that part of the population which is close to hand. So, I have

chosen the females of the Visnagar city.


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PERSONAL DETAILS ANALYSIS

A. Age of the Respondents

Below is the analysis of the different age group of respondents in survey sample. The

following are the results I found or I surveyed.

No. Age Respondents In (%)

1 20 30 68 452 30 40 45 303 40 50 22 154 Above 50 15 105 Total 150 100

Interpretation:

From the above graph it is very clear that here most of the respondents are between theage of 20-30 which are 68 of the total then second highest is between the age 30-40which are 45 of the total then above 40-50 years which are 22 and the remaining 15 areabove 50.

0

10

20

30

40

50

60

70

20 30 30 40 40 50 Above 50

Respondents

Respondents


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QUESTION ANALYSIS

(1) How many products of Spectrum Chemical Industries do you know?

INTERPRETATION:-

From the above graph it is very clear that most of the respondents are aware about

Spectrum Chemical Industries. And we can see that the 90 % respondents know Ganga

detergent cake and nobody knows about Tejas detergent cake because it is not sold here.But only 10 % respondents dont know about Ganga or about Tejas detergent cake.

0

20

40

60

80

100

120

140

160

Ganga detergentcake

Tejas detergentcake

None of them

Respondents

Respondents

Particulars Respondents In (%)Ganga detergent cake 135 90Tejas detergent cake 0 0None of them 15 10

Total 150 100


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(2) How did you came to know about Ganga detergent cake?

INTERPRETATION:-

From the above graph it is very clear that 90 respondents came to know about Ganga

detergent cake from retailers, 45 came to know through friends and relatives.

0

10

20

30

40

50

60

7080

90

Newspaper Friends &Relatives

Retailer Other

Respondents

Respondents

Particulars Respondents In (%)Newspaper 0 0Friends & Relatives 45 33Retailer 90 67

Other 0 0Total 135 100


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(3) Have you ever purchased Ganga detergent cake?

Particulars Respondents In (%)Yes 110 81

No 25 19Total 135 100

INTERPRETATION

From the above graph it is very clear that out of 150 there are total 110respondents who use Ganga detergent cake and other 25 respondents use the otherproduct like Nima, Saras, Shower etc.

0

20

40

60

80

100

120

Yes No

Respondents

Respondents


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(3.1) If yes (please tick the reason/s below)

Particulars Respondents In (%)

Quality 90 82

Quantity 110 100Price 95 86

Scheme 20 18

Easy availability 110 100

INTERPRETATION:-

From the above graph it is very clear that 90 respondents have purchased Ganga

detergent cake for quality, 110 for quantity, 110 for easy availability, 20 for scheme and

95 for price.

Respondnts

Quality

Quantity

Price

Scheme

Easy availability


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(4) How often do you purchase the Ganga detergent cake?

Particulars Respondents In (%)Weakly 39 35

Fortnightly 24 22Monthly 20 18More 27 25Total 110 100

INTERPRETATION:-

From the above graph it is very clear that out of 110 respondents 39 respondents

purchases weakly, 24 purchases fortnightly, 20 purchases monthly and 27 purchases

more than a month.

Respondents

Weakly

Fortnightly

Monthly

More


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(5) How much quantity of Ganga detergent cake do you purchaseconsidering the above time limit?

Quantity Respondents In (%)190 gm 22 20220 gm 88 80Total 110

INTERPRETATION:-

From the above graph it is very clear that 88 respondent purchases 220 gm and 22

respondent purchases 22 gm quantity of super Ganga detergent cake size in a period of

month.

0

10

20

30

40

50

60

70

8090

190 gm 220 gm

Respondents

Respondents


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(6) Do you know the other detergent cakes except Ganga detergentcake?

Particulars Respondents In (%)Saras 110 100Shower 90 82Nima 100 91Other 80 73

INTERPRETATION:-

From the above graph it is very clear that 110 respondents know Saras detergent cake

other than Ganga, 100 and 90 respondents know Nima and Shower respectively and 80

know other detergent cakes.

0

20

40

60

80

100

120

Saras Shower Nima Other

Respondents

Respondents


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(7) Have you ever tried any local detergent cake other than Ganga?

Particulars Respondents In (%)Yes 110 100No 0 0Total 110

INTERPRETATION:-From the above graph it is very clear that all 110 respondents have tried other soaps.

0

20

40

60

80

100

120

Yes No

Respondents

Respondents


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(7.1) If yes, please mention it?

INTERPRETATION:-

From the above graph it is very clear that out of 110 respondents 36 respondents have

used Saras, 22 respondents have used Nima, 13 respondents have used Shower and 39

respondents have used other detergent cakes.

Saras

Nima

Shower

None of them

Particulars Respondents In (%)Saras 36 33

Nima 22 20Shower 13 12None of them 39 35Total 110 100


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(7.2) What is your opinion towards the Ganga Detergent Cake

compared with other brand of detergent cakes? (Please make tick mark

below)

(1) Its better than Saras [ ] Yes [ ] No [ ] Cant Say

0

5

10

15

20

25

Yes No Can't Say

Its better than Saras

Its better than Saras

Particulars ItsbetterthanSaras

In (%)

Yes 20 56

No 5 14Can't Say 11 31

Total 36 100


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(2) Its better than Nima [ ] Yes [ ] No [ ] Cant Say

Particulars Its better than Nima

In (%)

Yes 3 14No 13 59Can't Say 6 27Total 22 100

0

2

4

6

8

10

12

14

Yes No Can't Say

Its better than Nima

Its better than Nima


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(3) Its better than Shower [ ] Yes [ ] No [ ] Cant Say

Particulars Its better than Shower

In (%)

Yes 11 85No 0 0Can't Say 2 15Total 13 100

INTERPRETATION:-

From the above graph it is very clear that out of 36 respondents 20 respondents have said

that Ganga detergent cake is better than Saras, out of 22 respondents 3 respondents have

said that its better than Nima and out of 13 respondents 11 respondents said its better thanShower.

So overall we can say that its better than Saras and Shower.

0

2

4

6

8

10

12

Yes No Can't Say

Its better than Shower

Its better than Shower


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(8) Do you have any problem by using these products?

Particulars Respondents In (%)Yes 5 5

No 105 95Total 110 100

INTERPRETATION:-From the above graph it is very clear that only 5 respondents have skin problem from

using Ganga detergent cake and other 105 respondents dont have any problem. Its good

f or the growth of the company.

0

20

40

60

80

100

120

Yes No

Respondents

Respondents


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(9) Which type of schemes would you like to have on Ganga product?

INTERPRETATION:-

From the above graph it is very clear that 89 respondents would like price discount on

product, 3 want gift pack, 13 would like to have buy one get one free scheme and 5 want

20% more quantity.

0

10

20

30

40

50

60

70

80

90

Price Discount Gift Pack Buy one getone free 20% morequantity

Respondents

Respondents

Particulars Respondents In (%)Price Discount 89 81

Gift Pack 3 3Buy one get one free 13 1220% more quantity 5 5Total 110 100


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(10) Are you satisfied with the features of Ganga detergent cake?

INTERPRETATION:-From the above graph it is very clear that so many respondents are satisfied

with the features of the Ganga detergent cake. And some respondents are

highly satisfied with the features of the Ganga detergent cake and some

respondents are neither satisfied nor dissatisfied. And very few respondents

are dissatisfied and highly dissatisfied.

01020304050607080

Quality

Quantity

Price

Easy Availability

Particulars HighlySatisfied

Satisfied NeitherSatisfied Nor

Dissatisfied

Dissatisfied HighlyDissatisfied

Quality 20 75 12 3 0

Quantity 11 22 56 9 12

Price 16 67 22 3 3

EasyAvailability

78 21 11 0 0


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(11 ) Do you think that the company should go for improvement inGanga detergent cake?

Particulars Respondents In (%)

Yes 21 19No 89 81Total 110 100

INTERPRETATION:-From the above graph it is very clear that only 21 respondents think that the company

should go for improvement and 89 respondents think that the company does not need any

change or improvement.

0

20

40

60

80

100

Yes No

Respondents

Respondents


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(11.1) If yes (please tick the reason/s below)

Particulars Respondents In (%)Quality 2 10

Price 9 43Scheme 6 29Quantity 4 19Distribution 0 0Other 0 0Total 21 100

INTERPRETATION:-From the above graph it is very clear that out of 21 respondents only 4 respondents think

that company should improve quantity and 9, 2 and 6 think that company should improve

in terms of price, quality and scheme respectively. And the company doesnt needimprovement in distribution because it is available in Visnagar easily.

0123456789

10

Respondents

Respondents


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FINDINGS Mostly respondents (90%) are aware of Ganga detergent cake. Maximum (81%) respondents are using Ganga detergent cake because of thequality and quantity of soap and its easy availability.

Mostly respondents (35%) purchase Ganga detergent cake weakly. Mostly respondents (80%) purchase 220grams quantity of Ganga detergentcake.

Almost respondents (90%) attracted to Ganga detergent cake through theretailers.

Almost all the respondents have tried different soap other then Gangadetergent cake.

Almost all the respondents believe that Ganga detergent cake is better thanSaras and Shower.

Maximum number of respondents (95 %) doesnt have any problem by using

this product.

Mostly respondents (81%) want price discount on Ganga detergent cake. Almost all the respondents are satisfied with the features of Ganga detergent

cake like quality, quantity, price and easy availability.

Only 19% respondents think that Ganga detergent cake needs improvement. The above 19% respondents want to improve price, quantity, scheme and

quality of Ganga detergent cake.


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RECOMMENDATION

o The common complain coming from housewives is about breakage of

soaps. Any should try to concentrate upon quality of the products.

o The company should come up with some scheme and or some kind of

promotional measures to increase its sales in season also.

o Some advertising should be done so that people come to know about the

products of the company in market.

o The inspection department of the company needs to pay more attention on

products before it dispatches the products, so that products are available in

good packaging condition.


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CONCLUSION

As per the Research I conclude that most of the people aware from the Ganga detergent

cake, though they dont use it.

As per the study of consumer the quality of Ganga detergent cake is very good.

As per the quantity and price the customer more prefer Ganga detergent cake because the

quantity is more than other detergent cake. And price is also low then other detergent

cake.

Because of the less price of the Ganga detergent cake the middle class and lower class

people prefer more but the higher class people less prefer this detergent cake.


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BIBLIOGRAPHY

WEBSITE :

http://www.investorwords.com/1055/consumer.html#ixzz1TWA3QXDw

http://www.businessdictionary.com/definition/questionnaire.html#ixzz22D3oJeRm

http://www.definitions.net/definition/sample

BOOKS REFFERED.

Philip Kotler Marketing Management, the 11 th edition, published by prentice

Hall India.
http://www.investorwords.com/1055/consumer.html#ixzz1TWA3QXDwhttp://www.investorwords.com/1055/consumer.html#ixzz1TWA3QXDwhttp://www.businessdictionary.com/definition/questionnaire.html#ixzz22D3oJeRmhttp://www.businessdictionary.com/definition/questionnaire.html#ixzz22D3oJeRmhttp://www.businessdictionary.com/definition/questionnaire.html#ixzz22D3oJeRmhttp://www.businessdictionary.com/definition/questionnaire.html#ixzz22D3oJeRmhttp://www.businessdictionary.com/definition/questionnaire.html#ixzz22D3oJeRmhttp://www.definitions.net/definition/samplehttp://www.definitions.net/definition/samplehttp://www.definitions.net/definition/samplehttp://www.businessdictionary.com/definition/questionnaire.html#ixzz22D3oJeRmhttp://www.businessdictionary.com/definition/questionnaire.html#ixzz22D3oJeRmhttp://www.investorwords.com/1055/consumer.html#ixzz1TWA3QXDw


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GLOSSARY

Consumer: An individual who buys products or services for personal use and not

for manufacture or resale. A consumer is someone who can make the decision whether or

not to purchase an item at the store, and someone who can be influenced

by marketing and advertisements. Any time someone goes to a store and purchases a toy,

shirt, beverage, or anything else, they are making that decision as a consumer .

Questionnaire: List of a research or survey questions asked to respondents, and

designedto extract specific information. It serves fourbasicpurposes:to(1) collect the appro

priate data, (2) make data comparable and amenable to analysis, (3) minimize bias informulating and asking question, and (4) to make questions engaging and varied.

Convenience sample: Accidental sampling is a type of nonprobability sampling

which involves the sample being drawn from that part of the population which is close to

hand. That is, a sample population selected because it is readily available and convenient .

As the name implies the sampler chooses the sampling unit based on Convenience or

accessibility.

The researcher selects the most accessible population members from whom to obtain

information.

Sample: A part of anything presented for inspection, or shown as evidence of the

quality of the whole; a specimen; as, goods are often purchased by samples
http://www.businessdictionary.com/definition/individual.htmlhttp://www.investorwords.com/636/buy.htmlhttp://www.investorwords.com/3874/product.htmlhttp://www.investorwords.com/6664/service.htmlhttp://www.businessdictionary.com/definition/manufacture.htmlhttp://www.investorwords.com/6640/resale.htmlhttp://www.businessdictionary.com/definition/decision.htmlhttp://www.investorwords.com/3952/purchase.htmlhttp://www.investorwords.com/4763/store.htmlhttp://www.investorwords.com/2975/marketing.htmlhttp://www.businessdictionary.com/definition/advertisement-ad.htmlhttp://www.investorwords.com/10198/list.htmlhttp://www.businessdictionary.com/definition/research.htmlhttp://www.businessdictionary.com/definition/survey.htmlhttp://www.businessdictionary.com/definition/asked.htmlhttp://www.businessdictionary.com/definition/respondent.htmlhttp://www.investorwords.com/9654/extract.htmlhttp://www.businessdictionary.com/definition/information.htmlhttp://www.businessdictionary.com/definition/serve.htmlhttp://www.investorwords.com/9212/collect.htmlhttp://www.investorwords.com/8843/appropriate.htmlhttp://www.investorwords.com/8843/appropriate.htmlhttp://www.businessdictionary.com/definition/data.htmlhttp://www.investorwords.com/10256/make.htmlhttp://www.investorwords.com/9246/comparable.htmlhttp://www.businessdictionary.com/definition/analysis.htmlhttp://www.businessdictionary.com/definition/bias.htmlhttp://www.businessdictionary.com/definition/bias.htmlhttp://www.businessdictionary.com/definition/analysis.htmlhttp://www.investorwords.com/9246/comparable.htmlhttp://www.investorwords.com/10256/make.htmlhttp://www.businessdictionary.com/definition/data.htmlhttp://www.investorwords.com/8843/appropriate.htmlhttp://www.investorwords.com/8843/appropriate.htmlhttp://www.investorwords.com/9212/collect.htmlhttp://www.businessdictionary.com/definition/serve.htmlhttp://www.businessdictionary.com/definition/information.htmlhttp://www.investorwords.com/9654/extract.htmlhttp://www.businessdictionary.com/definition/respondent.htmlhttp://www.businessdictionary.com/definition/asked.htmlhttp://www.businessdictionary.com/definition/survey.htmlhttp://www.businessdictionary.com/definition/research.htmlhttp://www.investorwords.com/10198/list.htmlhttp://www.businessdictionary.com/definition/advertisement-ad.htmlhttp://www.investorwords.com/2975/marketing.htmlhttp://www.investorwords.com/4763/store.htmlhttp://www.investorwords.com/3952/purchase.htmlhttp://www.businessdictionary.com/definition/decision.htmlhttp://www.investorwords.com/6640/resale.htmlhttp://www.businessdictionary.com/definition/manufacture.htmlhttp://www.investorwords.com/6664/service.htmlhttp://www.investorwords.com/3874/product.htmlhttp://www.investorwords.com/636/buy.htmlhttp://www.businessdictionary.com/definition/individual.html


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QUESTIONNAIRE

CONSUMER SATISFACTION SURVEY OF GANGA DETERGENTCAKE

I am a student of MBA from MIM, Visnagar. I am doing research on CONSUMER

SATISFACTION SURVEY of SPECTRUM CHEMICAL INDUSTRIES at

VISNAGAR. I request you to fill this questionnaire and help me in my study. I ensure

you that this data will be used for academic purpose only.

1) How many products of Spectrum Chemical Industries do you know?

[ ] Ganga detergent cake[ ] Tejas detergent cake[ ] None of them

If you know about the Ganga detergent cake, please fill the following questions

2) How did you came to know about Ganga detergent cake?

[ ] Newspaper [ ] Retailer[ ] Friends & Relatives [ ] Other __________

3) Have you ever purchased Ganga detergent cake?

[ ] Yes[ ] No

If yes (please tick the reason/s below) [ ] Quality [ ] Price [ ] Easy availability[ ] Quantity [ ] Scheme [ ] Other __________

If no (Please fill the personal details)

4) How often do you purchase the Ganga detergent cake?

[ ] Weakly [ ] Monthly[ ] Fortnightly [ ] More

5) How much quantity of Ganga detergent cake do you purchase considering theabove time limit?

[ ] 190gm [ ] 220gm


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6) Do you know the other detergent cakes except Ganga detergent cake?

[ ] Saras [ ] Nima[ ] Shower [ ] Other __________

7) Have you ever tried any local detergent cake other than Ganga?

[ ] Yes[ ] No

7.1) If yes, please mention it ?_______________________________________

7.2) What is your opinion towards the Ganga Detergent Cake compared withother brand of detergent cakes? (Please make tick mark below)

(1) Its better than Saras [ ] Yes [ ] No [ ] Cant Say (2) Its better than Nima [ ] Yes [ ] No [ ] Cant Say (3) Its better than Shower [ ] Yes [ ] No [ ] Cant Say

8) Do you have any problem by using these products?[ ] Yes[ ] No

If yes please mention it _________________________________________________

9) Which type of schemes would you like to have on Ganga product?

[ ] Price Discount[ ] Gift Pack [ ] Buy one get one free[ ] 20% more quantity

10) How much are you satisfied with the features of Ganga detergent cake?

HighlySatisfied

Satisfied Neither SatisfiedNor Dissatisfied

Dissatisfied HighlyDissatisfied

QualityQuantityPriceEasyAvailability


50/50

11) Do you think that the company should go for improvement in Ganga detergentcake?

[ ] Yes

[ ] No

If yes (please tick the reason/s below) [ ] Quality [ ] Quantity[ ] Price [ ] Distribution[ ] Scheme [ ] Other __________

12) Suggestion, If any (about Ganga detergent cake)

Personal Details:Name: Family member:.. Family Income (monthly): ( ) 0-15000

( ) 15000-30000( ) 30000-45000( ) > 45000

Age: ( ) 20-30

( ) 31-40( ) 41-50

THANK YOU FOR YOUR TIME

final proj. of ganga (new)

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