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  • Smart Pocket, For College Students

  • Table of ContentsProject Overview and Team Intro 1The Design Model 2 Discover Phase 3Examine Phase 25Solidify Phase 42Imagine Phase 50Go Phase 67Nurture Phase 92

  • Project OverviewProject OverviewThe goal of the project is to experience the design model. After choosing an opportunity, our team will discover, examine, solidify, imagine, go, and nurture it.

    The Smart Pocket Team

    Project Overview and Team Intro 1The Design Model 2 Discover Phase 3Examine Phase 25Solidify Phase 42Imagine Phase 50Go Phase 67Nurture Phase 92

    1

  • The Design Model

    DN

    GI

    S

    E

    1 2

    A non-linear approach to unlocking opportunities for design thinking and business

  • 2 3

    Discover Immerse Observe Document

    3

  • 3 44

    Opportunities

    3

    The rising cost of education. The diculty of being separated from loved ones. The lack of opportunities in the job market. The state of the job market. Laziness Gaming Relationships Trans-genders USPS Bike locks and security Innovation

    3

  • 43

    5

    Mind-mapping Opportunities

    Each group member was asked to write down 10 initial thoughts, words, concepts, ideas, that came to mind for each opportunity. This method is eective in churning out as much content that can be later visually organized and related to the concept of choice.

  • 5Mind-mapping Opportunities

    6

    Initial Mind-map

  • 7Choosing Our Opportunity

    The opportunity we chose to focus on was: the rising cost of education. We related words from our initial mind-map back to our concept, and divided them into three dierent subgroups: emotions, ef-fects, and economy.

    Initial Mind-map

  • 7 8

    Emotions Economy Eects

    Depression

    Worry

    Stress

    Loneliness

    Understanding

    Annoying

    Pressure

    Overwhelming

    Immigration

    Unemployment

    Abandoned Dreams

    Wasted Talent

    Jobs

    Internships

    Student Debt

    Bypass Education

    Poverty

    Learning

    Insecurity

    Security

    Few Students

    Opportunities

    No Dreams

    No Work

    Government Benets

    Job Market

    Economic Depression

    Underpaid

    Trade Skills

    Family

    Time

    Competitive

  • Government Benets

    The Rising Cost of Education

    Emotions

    Eects

    Economy

    DepressionWorry

    Stress Loneliness

    Understanding

    Annoying

    Pressure

    Overwhelming

    No work

    Time

    Job Market

    Economic DepressionUnderpaid

    Trade Skills

    Family

    Competitive

    Immigration

    Unemployment

    Abandoned Dreams

    Wasted Talent

    Jobs

    Internships

    Student Debt

    Bypass Education

    Poverty Learning

    Fewer Students No Dreams

    Opportunities

    Insecurity

    Security

    9

  • 10

    Mind-mapping Emotions and Eects We chose to create a quick mind-map with ve of the words we listed under the subgroup emotions.

    This helped us visualize the ef-fects mismanag-ing ones money can have on col-lege students.

  • 111

    Mind-mapping Emotions and Eects Further Mind-mapping of Emotions We created two more simple mind-maps using the top two emotions we had in our original mind-map. The mind-maps list the reasons that cause both worry and stress for college students.

  • 1 2

    After further discussion, we decided to research in depth the spending habits of college students, particularly Scad students. We created a general mind-map of student spending habits.

    Further Mind-mapping of Emotions

    12

  • 2 33

    13

  • 3 443

    14

    SCAD COST OF ATTENDANCE After nding some information that summed up the spending habits of college students on average, we decided to focus on the university we are all currently attending: SCAD. We pulled up some information regarding the cost of attendance and total expected expenses to attend Scad on the universitys website (www.scad.edu). The information is regarding the Savannah campus only.

    Tuition for one academic year (Undergraduate) US $33,795Tuition for one academic year (Graduate)

    Housing fees for one academic year: Dormitory style, Savannah, double occupancy (meal plan required) US $8,715Apartment style, Savannah (no private bedroom; meal plan optional) US $8,970Apartment style, Savannah (private bedroom; meal plan optional) US $10,020

    Meal Plan Fee

    Basic rate per quarter (available to all students; several options) US $1,665

    With this information in mind, we decided to focus on Scad students, because it requires collecting information, and the ease of access to them as students our-selves.

  • 4 5

    Each group member was asked to write down 10 initial thoughts, words, concepts, ideas, that came to mind for each opportunity. This method is eective in churning out as much content that can be later visually organized and related to the concept of choice.

    15

    WHO? WHAT? WHEN?

    WHERE? WHY? HOW? Our focus demographic are Scad students studying at the Savannah campus, between the ages of 18 and 28. We will try to under-stand their spending habits to gure out why they have a hard time budgeting themselves.

  • 5PersonasThe Spender She is content with the idea of a bigger wardrobe than a bank account. The strip of her ve credit cards has tape on it so that it works on her favorite stores at the mall. Free time has dollar signs in it. Perhaps one day someday will understand that the way she looks is worth more than the value of her clothes, nails, makeup, shoes, and 500 skin products... but until then, she will go with her Starbucks coee, matching shoes, belt, and heels along the unpaved streets of downtown Savannah.

    16

    Courtesy of: jrs03442.wordpress.com

    Courtesy of: blog.fpafornancialplanning.orgCourtesy of: collegetimes.com Courtesy of: merchandisingmatters.com

    6

  • 7Mr. Frugality Nothing is that important of that necessary for him to spend his hard earned money on. He would rather be home, with some popcorn from the family pack, 2 for 1 Cola, and rent a movie from Krogers Red-box. Going out means paying somebody to pour some drinks for you... and that is something that he can do himself. So, dont be fooled by that bottle of water he carries every-where. To him, if time is money, he doesnt have a watch.

    17Courtesy of: saintmarys.edu

    Courtesy of: bendrabuciai.ktu.lt

    Courtesy of: blog.cort.com

  • 7 8

    Immigration

    Unemployment

    Abandoned Dreams

    Wasted Talent

    Jobs

    Internships

    Student Debt

    Bypass Education

    Poverty

    Learning

    Insecurity

    Security

    Few Students

    Opportunities

    No Dreams

    It is all about rationalizing what you need over what you have. There is a time and place for ev-erything. There is a moment to have fun and treat herself to a big ice cream cone or that skirt shes been eying for weeks. Then there is that other time where being a grownup kicks in and bills as well as duties, are on the only thing that see that credit card strip. One day, all this organization will pay o... Hello Paris 2020, she thinks.

    Ms. Responsibility

    18

    Courtesy of: blog.cappex.com

    Courtesy of: galleryhip.comCourtesy of: monroecollegeny.com

  • WHY?

    WHO? WHAT?

    19

    Brainstorming Interview QuestionsWe came up with a list of simple questions that would help us better understand spending habits of the Scad student body. We interviewed 20 college students around Scad, and posed these questions to all. What is your name?How old are you?What is your major?Do you smoke?Do you drink?

    Do you live on campus or rent?What transportation method do you use to get to yourclasses?Do you rent, buy used, or new textbooks? From where?Do you have a set budget?How often do you eat out?Do you shop for groceries? How much do you spend perweek?Do you have a credit card?Do you pay mostly with cash or card?How much do you spend on coee or coke?Do you use vending machine? How often per month orweek?How often do you go out?Other than school supplies, How often and how much doyou spend on personal shopping?

    WHEN?

    WHERE? HOW?

  • The Interviewees

    20

  • 21

    Name, Age:Drink, Smoke:Live on/o campus:

    Transportation:

    Textbook Source:

    Dine Out:Grocery $:Own a credit card:

    Cash or Card:$ on beverages:Vending machine use:

    Entertainment:

    Personal Shopping:

    Do you have a set budget:

    Zack, 20No, No

    OnBike, Bus

    Ex-libris, Amazon

    YesYesYes

    Card

    NoNo

    Occasionally

    $30-$300No

    Yugendu, 19

    No, NoO

    Bike, BusAmazon

    NoNoYes

    BothNoYesNo

    $100Yes, $200-$400

    Anais, 20

    No, NoOnCar

    Amazon

    YesYesYes

    Card$15No

    Occasionally

    N/ANo

    Pai, 19

    Yes, NoOCar

    Ex-librisYesYesYes

    Both

    UnknownYes

    Occasionally

    N/ANo

    Montrey, 23

    Yes, NoOCar

    AmazonYesYesYes

    Cash$48No

    Occasionally

    N/ANo

  • 22

    Name, Age:Drink, Smoke:Live on/o campus:

    Transportation:

    Textbook Source:

    Dine Out:Grocery $:Own a credit card:

    Cash or Card:$ on beverages:Vending machine use:

    Entertainment:

    Personal Shopping:

    Do you have a set budget:

    Sara, 20

    Yes, NoO

    BikeAmazon

    YesYesYes

    CardNoYesNo$50No

    Arjo, 24

    Yes, NoOBus

    AmazonYesYesYes

    Card

    UnknownNo

    Occasionally

    $50$600

    Juliana, 28

    No, YesO O On

    No, NoYes, Yes

    Calvin, 19 Brianna, 20

    BikeCar CarAmazon Amazon Ex-libris

    RareYesYes

    Card$36YesNo

    $150No No No

    $100 N/A

    Occasionally OccasionallyNoNo No

    Yes

    CardCard

    YesYes

    YesYes

    Yes

    No

  • 23

    Name, Age:Drink, Smoke:Live on/o campus:

    Transportation:

    Textbook Source:

    Dine Out:Grocery $:Own a credit card:

    Cash or Card:$ on beverages:Vending machine use:

    Entertainment:

    Personal Shopping:

    Do you have a set budget:

    Viviana, 24 Cherry, 29 Jao Leao, 22 Tony, 19 Sameer, 20

    No, No No, No No, NoYes, No Yes, NoO O OOn OnCar Car Bus BusBike, Bus

    Amazon Amazon AmazonEx-libris Ex-librisYes Yes Yes YesRareYes Yes No No Yes

    Yes Yes Yes Yes Yes

    Card Card Card CashBothUnknown $11 No No No

    No No NoYes YesNo RareOccasionally Occasionally Occasionally

    N/A No No Rare $20-$500NoYes Yes Yes Yes $300-$700

  • 24

    Name, Age:Drink, Smoke:Live on/o campus:

    Transportation:

    Textbook Source:

    Dine Out:Grocery $:Own a credit card:

    Cash or Card:$ on beverages:Vending machine use:

    Entertainment:

    Personal Shopping:

    Do you have a set budget:

    Manasta, 20 Max, 24 Yullin, 21 Theo, 20 Bobby, 23

    Yes, No Yes, No Yes, No Yes, NoNo, NoO O OOn On

    Bike, BusCar Car CarBikeAmazon Amazon AmazonEx-libris Ex-libris, Amazon

    YesYesYes

    YesYesYes

    Yes Yes

    YesYesYes Yes

    NoNoNo

    Both Both Both Both Card

    NoNo

    UnknownYes

    Occasionally Occasionally Occasionally YesNoNo NoYes

    $10-$20 $10-$20 $40

    N/AYes

    NoNo

    NoYes, $1000 Yes

    $20-$300 $30-$200

    Yes, $1000

  • ExamineTranslate Feelings Into Facts

    25

  • ExamineTranslate Feelings Into Facts

    26

    Translating Words To StatisticsInterview Conclusions:

    We werent surprised by most of the answers the intervieweesgave us. We did notice that most students weresomewhat aware of their spending habits, whether good orbad. Most students struggled to give estimates on howmuch they spend per month, however, some were adamantthat they have a set monthly budget that they abide by.

    We decided to translate the information they pro-vided us with into data; this would help us visual-ize and analyze their spending habits and ten-dencies more eectively.

  • 27

    Do you live on or o campus?

    65% 35%O CampusOn Campus

    The students we interviewed spend an average of $400 on rent if they live o campus. It is cheaper to live o campus than it is on; living on campus ranges anywhere from $8,715 to $10,020.

  • Do you drink?

    28

    55% 45%

    YesNo

    College students that drink spend an average of $500 to $600 a year on alcoholic beverages.

  • Do you live on campus or rent?What transportation method do you use to get to yourclasses?Do you rent, buy used, or new textbooks? From where?Do you have a set budget?How often do you eat out?Do you shop for groceries? How much do you spend perweek?Do you have a credit card?Do you pay mostly with cash or card?How much do you spend on coee or coke?Do you use vending machine? How often per month orweek?How often do you go out?Other than school supplies, How often and how much doyou spend on personal shopping?

    29

    Do you smoke?

    NoYes

    85%

    15%

    Melissa Schorr cites a study done by the Harvard School of Public Health in her article A Third of College Students Smoke. The study found that there has been a steady in-crease in the amount of college students that smoke. The av-erage price of a pack of tobacco in the United States is $5.51. According to the CDC, the average smoker spends up to $1800 every year on tobacco products.

  • Mode of Transportation

    30

    Car

    Bus

    BikeBike and Bus

    50%

    20%

    15%15%

    Students that own a car spend an average of $40 a week on gas. According to Cars.com, drivers younger than 25 spend around $1000-$5000 a year on car insurance.

  • Textbooks

    31

    65%

    25%10% Amazon

    Ex-librisAmazon and Ex-libris

    The average textbook in new condition costs between $75 and $100. According to Kiplinger.com, college students spend an average of about $600-$700 a year on textbooks.

  • Dining Out

    32

    AmazonEx-librisAmazon and Ex-libris 85%

    15% YesNo

    Students we interviewed spend at least $20 a month on dining out, and some spend up to $200 a month. According to Numbeo.com, the average cost of a meal in an inexpen-sive restaurant in Savannah costs $11.

  • Groceries

    33

    YesNo25%

    75%

    Students that shop for groceries spend anywhere be-tween $30 and $140 a week.

  • Method of Payment

    34

    55%

    35%

    10%

    CardBothCash

    All 20 students we interviewed have credit cards. A study done by Ohio State University found that college students are more likely to spend more money if they pay exclusively by credit or debit cards.

  • $$ on Beverages

    35

    YesNo55%45%

    Students spend an average of $40-$50 per month on beverages. The average college student spends roughly 40% of their budget on coee alone. According to the Har-vard School of Public Health, coee drinkers over the age 18 do so at least 3 times a day. This would add up to a mini-mum of $9 a day spent solely on coee.

  • Vending Machine Use

    36

    YesNo

    45%

    55%

    One snack from the vending machine costs $1. Students that have reported using it, do so at least twice weekly.

  • Personal Shopping

    37

    YesNo

    The average amount students spend on personal expens-es is $250 a month. The students we interviewed reported clothing and technology items as their top and most common purchases.

    85%

    15%

  • Entertainment

    38

    YesNo

    The average amount students spend on entertainment is $150 a month.

    25%

    75%

  • Do you have a set budget?

    39

    50%

    50%

    YesNo

    We noticed that the older the student we interviewed was, the more conscientious they were about their month-ly budget.

  • 40

    Exploring Emotional Spending

    ReasonsSpending when stressed can make you forget about your problems. StressLeads to spending for instant gratication.

    SpendStress

    Gratication

  • 41

    ReasonsSpending when stressed can make you forget about your problems. Leads to spending for instant gratication.

    Are You An Emotional Spender? A test available on credit.com, helps determine if youre an emotional spender. We gave the test to some of the stu-dents we interviewed previously to determine whether they are emotional spenders or not.

    - Do you use shopping to relieve stress or escape boredom?- Do you use shopping as a pick-me-up or entertainment?- Do you celebrate by shopping for a treat?- Do you ever shop as a form of retail therapy?- Do you use shopping for social connection? Students that answered yes to a question are considered to be emotional spenders. An emotional spender is likely to spend more money when they use a credit card. They also typically dont have any way of tracking the amount of money they are spending, or a set budget.

  • Solidify Dene The Opportunity

    42

  • Solidify Dene The Opportunity

    43

    Re-evaluating The CriteriaAs SCAD students ourselves, our aim is to tackle a problem that not only our peers face, but one that we do as well. Although there have been some that have at-tempted to solve this issue, to teach college students about the importance of bud-geting and controling spending habits, we feel as though their approach was awed. We believe that as college students ourselves, we understand our target de-mographic, i.e, us, better than the professionals do.

    What was the original opportunity?

    The Rising Cost of Education

    How does it relate to our goals?

    It is part of the problem we aim to solve. Our goal is to help and teach college students to budget them-selves.

    Why is this an opportunity?

    The rising cost of education is impacting more and more stu-dents, both current and pro-spective.

    How can we re-frame the opportunity?

    Our research and analysis during both the Discover and Examine phases, opened up more areas to consider and address. Since the budgeting issue was the common denominator, we re-framed our opportunity and renamed it Smart Budget.

  • 44

    Converging and Making Connections

    Feelings and Impressions:We have done the proper research, gathered enough information, both of which are key to our success. What we have observed on our excursions to collect the information wasnt surpris-ing. As college students, we know ourselves better than anyone else. We know what appeals to us, and what doesnt. We reframed our original opportunity from The Rising Cost of Educa-tion, to Smart Budget.

    The Rising Cost of Education ===> Smart Budget Original Opportunity: Revised Opportunity

    After some reconsideration, we wanted our opportunity and book title to sound more captivating. So we created a scenario to help solidify them even further.

  • 45

    Consider This Scenario:

  • One snack from the vending machine costs $1. Students that have reported using it, do so at least twice weekly.

    46To be continued...

  • The average amount students spend on personal expens-es is $250 a month. The students we interviewed reported clothing and technology items as their top and most common purchases.

    47

    Dening The Opportunity Statement

    Original Opportunity

    Revised Opportunity

    Finalized Opportunity

    The Rising Cost of Education

    Smart Budget

    Smart Pocket

  • The average amount students spend on entertainment is $150 a month.

    Dening The Opportunity Statement

    The Rising Cost of Education

    Smart Budget

    Smart Pocket

    48

    Smart Pocket Mission Statement Our mission is simple; our products will be designed to benet, teach, and improve the budgeting and organization of college stu-dents money. Our products and services will help college students further their understand-ing of the value of money. They will serve as a learning tool and organizer, two things we know as college students ourselves, we can benet from. We aim to be an organization dedicated to young adults and turn their pock-ets into Smart Pockets.

  • 49

    Book Title:Smart Pocket

  • Imagine Create Dreams Develop Ideas

    Book Title:Smart Pocket

    50

  • Create Dreams Develop IdeasOpportunity: Smart Pocket.Target Users: Scad College Students.Purpose: Provide a platform that allows user to manage their budget.

    51

  • 52

    Primary Concept

    Secondary Concept

    Initial Ideation

  • 53

    Logo Ideation => Brand Creation

    Wearable Ideation

  • 54

    Wearable Ideation

    Smart Pocket WearableWe decided to prototype a Smart Pocket Wallet that syncs with an electronic application which keeps track of your daily expenses.

  • 55

    Factors To Consider

    Overall Design Size

    FunctionalityMaterial

    User Interaction

  • 56

    Overall Design

    Simplistic Design

    Compartments for:

    Credit Cards

    User I.D

    Cash

    Designs to Consider:

    Breast WalletBi-fold WalletTri-fold WalletFront Pocket WalletLong WalletWallet BandWrist WalletTravel WalletNeck PouchShoe WalletDigital WalletSide by Side Wallet

    To be continued...

    Tri-fold Wallet => Oers the most versatility

  • 57

    Overall Design Size

    Courtesy of: telkomgaming.co.za

    Small Medium Large

    Fits in pocket

    Easy to carry

    Low theft risk

    Pros Cons

    Easily lost Fits in pocket

    Easy to carry

    Low theft risk

    Carries more than small wallets

    Carries the least amount

    Minimal compartments

    Pros Cons Pros ConsMore Visible to Thieves More Visible to

    Thieves

    Hard to t in pocket

    Cumbersome to carry

    Carries the most

    Compartments

  • 58

    Size Functionality

    Cons

    Compartments

    Space

    Accommoda- Flexibility Ease of Use

    Decent Size

    Cash Card ID

    Simple design Conforms to users pocket

    Gets better with age Sturdy closure

    * The wallets functionality is key for it to be successful.

  • 59

    Materials

    Leather

    Canvas

    Polyurethane

    Velcro

    Wallet Body Closure

    Zippered

    Magnetic

    Snap

    DurableHeavy Duty

    DurableFlexible

    - Genuine- Synthetic

    Nylon DurableFlexible

    DurableFlexible

    Popular

    Leather has the qualities we are looking for: it is the most popular material for wallets, exible, gets better with time, and is durable. It provides an aesthetic look and feel that other materials dont. Snap closures are the most durable.

    Not Durable

    Not Durable

    Durable

    Durable

  • 60

    Materials User Interaction

    Wallet Application

    Ease of Use

    Syncs to Application

    Customizable

    Ease of Use

    Syncs to Wallet

    Unique

    Customizable

    Simple Interface

  • 61

    Quick Sketches

    Space for cards

    Space for cash

    Brown Leather

    NFC Chip

    Space for cards

    NFC Space for cash

    Folds

    Space for cash

  • 62

    Sequence of UseOrthographic of open wallet: Front View

    ID Pocket

    NFC ChipCash Compartment

    Card Compartments

  • 63

    Sequence of Use

    Folds

    Folds

    Smart Pocket Wallet Exterior Wallet Features:- Tri-fold- Synthetic Leather Base Design- Multiple Compartments- Medium-sized- NFC chip that syncs with Smart Wallet Application- Customizeable

  • 64User Interface of Smart Pocket Application Brainstorm

  • 65

  • 66

  • Go Decision Making Detail and Optimization Implementation

    67

  • Decision Making Detail and Optimization Implementation

    Smart Pocket PrototypingWallet Materials: Synthetic LeatherCardboardGlue Utility Knife

    68

    Application Materials: Illustrator

  • 69

    Application Materials: Illustrator

    Wallet Prototyping:

    We prototyped our wallet using synthetic leather and masking tape. We used a design template we drew to transfer the dimensions to the synthetic leather.

  • 70

    Wallet Prototyping:Once this design was transferred to the syn-thetic leather, we cut two panels: one would serve as the in-terior, and the other the exterior of the wallet. We used mask-ing tape to temporari-ly hold the wallet to-gether.

  • 71

    Wallet Prototyping:Once we were satised with the overall design and the layout of the compart-ments on the in-terior of the wallet, we used glue to perma-nently bind the aps together.

  • Smart Pocket Wallet Feedback

    72

    The feedback we got from students was positive. The overall aesthetics, concept, and wallet layout was appealing to everyone we asked.

  • 73

    Final Smart Pocket Prototype

  • Smart Pocket for College Students

    74

    User Interface of Smart Pocket Application Brainstorm

    Final Smart Pocket Prototype

  • Sign Up!

    Login

    Registration to Save $

    75

  • Registration to Save $First Name:

    Last Name:

    Email:

    User Name:

    Password:

    School:

    Major:

    Code:

    Submit

    I agree to Terms and Conditions

    76

  • Profile

    Budget

    Calendar

    Transactions

    Settings Help

    HOME

    Logout 77

  • Calendar

    Transactions

    Help

    Your Smart Pocket

    Bank Accounts

    GPS

    Management

    Connect

    School

    Home

    Parents

    Invite Friends

    Search

    Transfer

    Note

    Logout

    HOME

    78

  • MY PROFILE

    Name:

    D.O.B:

    Address:

    Institution:

    Major:

    Graduation Year:

    Self Goal:

    Email:

    User-name:

    Password:

    Logout 79

    We prototyped our wallet using synthetic leather and masking tape. We used a design template we drew to transfer the dimensions to the synthetic leather.

  • CALENDAR

    Earning

    Logout

    Spending

    80

    Once this design was transferred to the syn-thetic leather, we cut two panels: one would serve as the in-terior, and the other the exterior of the wallet. We used mask-ing tape to temporari-ly hold the wallet to-gether.

  • MY BUDGET

    S e t Adjust C l e a r

    Budget: $1,000

    Spent: $149.54

    Remaining: $850.46

    New Cycle Beings in 21 Days

    Previous Month This Month Next Month

    149.54

    Logout 81

    Once we were satised with the overall design and the layout of the compart-ments on the in-terior of the wallet, we used glue to perma-nently bind the aps together.

  • Daily Weekly Monthly

    Sunday November 10

    Entertainment $32.36

    Transportation $30.00

    Saturday November 9

    Food & Drink $18.16 Shopping $104.24

    TRANSACTIONS

    Logout 82

  • Saturday November 9

    Food & Drink $18.16 Shopping $104.24

    TRANSACTIONS

    Display

    System

    Enable password

    Select your language

    Select date format

    Choose text format

    Show Smart Pocket on status bar

    Enable Notications

    Enable GPS detection

    SETTINGS

    Logout 83

  • HELP

    Questions:

    We welcome any feedback!

    Logout 84

  • Personalizing the ApplicationAfter getting some feed-back from Professor Mi-chael Felix regarding the Smart Pocket Wallet and Smart Pocket Application, we decided to take the user interface of the application one step further and make it customizable. This will both further the customer experience and give the overall packaged product more value. The Experience Triangle

    Commodity

    Product

    Service

    ExperienceValue

    85

  • 86

    Smart Pocket Application on the Iphone- The applica-tion is free to download, but requires the purchase of the Smart Wallet to work.

    - The applica-tion requires an access code to begin. The access code comes with the Smart Pocket Wallet.Each walleth-as a unique access code.

  • - The application has a notication system that can be personalized. The notication system noties the user about their remain-ing balance, spend-ing alerts, and much more.

    - The notication system is also linked with the Smart Pocket Application. It allows the user to directly access the application through the Launch icon.

    87

  • 88

  • Scenario Continuation

    89

  • Tips: Lets Fix The Piggy Bank 1. Buy or rent used textbooks and sell last semesters books back.

    2. Dont make impulse purchases.

    3. Never go grocery shopping when youre hungry.

    4. Limit the number of times you eat out monthly.

    5. Cut out vices smoking and binge drinking are terrible for you and expensive.

    6. Always pay bills on time to avoid late fees.

    7. If you have a credit card, pay it off as quickly as possible.(Its good to establish credit, but a bad credit score follows you everywhere.)

    8. Walk, use public transportation or ride a bike instead of driving a car.

    9. Live with others so you can split rent and utilities.

    10. Cut out expensive cable packages you dont need.

    11. Consider more basic phone packages and plans or plans that include unlimited texting with free incoming calls.

    12. Dont buy the most expensive college meal plans. Figure out what you actually consume and get the correlating package.

    13. Shop where they offer student discounts. There are so many places that offer discounts to students with a school ID.

    14. Look into a campus gym versus a gym in town. Many colleges offer memberships for free or at a reduced rate for students.

    15. When planning meals, make dinner with friends and split the cost of groceries.

    90

  • Budget: $1,000

    Spent: $149.54

    Remaining: $850.46

    Tips: Lets Fix The Piggy Bank

    10. Cut out expensive cable packages you dont need.

    11. Consider more basic phone packages and plans or plans that include unlimited texting with free incoming calls.

    12. Dont buy the most expensive college meal plans. Figure out what you actually consume and get the correlating package.

    13. Shop where they offer student discounts. There are so many places that offer discounts to students with a school ID.

    14. Look into a campus gym versus a gym in town. Many colleges offer memberships for free or at a reduced rate for students.

    15. When planning meals, make dinner with friends and split the cost of groceries.

    16. Sell what you no longer use or need. There are plenty of stores and web sites, like Poshmark and Craigslist, where you can sell your used clothing, furniture or tech items.

    17. Dont buy unnecessary school supplies. Why buy cumbersome notebooks when you can type on your laptop? Its better for the earth anyway!

    18. Dont buy books you will only need for a short period of time check them out from the library instead.

    19. Take advantage of what your campus has to offer in terms of activities, rather than spend ing money on going out. Many campuses have an array of museums, offer movie nights and other social events for cheaper or, sometimes, for free.

    20. Skip expensive Spring break and summer trips look into alternatives.

    21. Wait to get a pet until after college a pet can become very expensive.

    22. Go to class. Youre paying for it and skipping is like throwing money out the window!

    23. Drink water. Its free and better for you, anyway.

    24. Make your own coffee. While coffee shops are convenient, they charge hefty prices that really add up over time.

    25. Open a savings account that earns interest. Credit unions have fewer fees and are great for students.

    26. Use a free tool, like FinAids Student Budget Calculator or the one offered by Mint.com, to keep track of your finances.

    27. Never take out a loan for anything thats unrelated to your education.

    28. Dont buy music. Use free services like Spotify.

    29. Consider becoming a resident advisor. Many get free room & board.

    90 91

  • Nurture Action Planning Implementation

    Acceptance and Feedback Fueling The Future

    21. Wait to get a pet until after college a pet can become very expensive.

    22. Go to class. Youre paying for it and skipping is like throwing money out the window!

    23. Drink water. Its free and better for you, anyway.

    24. Make your own coffee. While coffee shops are convenient, they charge hefty prices that really add up over time.

    25. Open a savings account that earns interest. Credit unions have fewer fees and are great for students.

    26. Use a free tool, like FinAids Student Budget Calculator or the one offered by Mint.com, to keep track of your finances.

    27. Never take out a loan for anything thats unrelated to your education.

    28. Dont buy music. Use free services like Spotify.

    29. Consider becoming a resident advisor. Many get free room & board.

    92

  • Nurture 93

    Looking AheadExpanding the Smart Pocket Line:

    During the Imagine Phase, we came up with several ideas: the Smart Pocket wallet, money clip, and phone cover. While we pursued the wallet idea with sketches rst then prototyping a model, we would like to expand the Smart Pocket Line by designing and proto-typing a money clip and phone cover.

    Opportunity 1:

    Opportunity 2: We created the Smart Pocket Line for the benet of Scad students. With its success, we will now expand our target audience, and include more colleges and universities in the United States. We hope to pursue this mission, and reach all college students around the world.

  • 94

    Phone Pocket

    The idea for the phone pocket is that it is customizeable, and would able to house the phone, while also functioning as a Smart Phone Pocket. It would have all the functionality of the Smart Pocket Wallet, including wireless syncing capability to the application.

  • 95

    Money Clip

    The money clip would also be a customizeable product with wireless syncing capability. It would have all the functionality of the Smart Pocket Wallet, in a more compact and simplistic design.

  • 96

    Be smart, and choose Smart Pocket.

    Stay Tuned!

    Customer testimonial: I didnt feel like I needed somebody to look over my finances. I knew that I didnt have the best way to manage my money but I didnt see it as a big problem. Honestly, after I purchased the Smart Pocket Wallet and downloaded the Smart Pocket App I now see how much money I have mishandled just because I didnt looked deep into my finances. There is something about having somebody looking after you

    Smart Pocket, located at a store near you!