final presentation for j. crew kid's spring line
DESCRIPTION
For my computer aided product development class, our final project consisted of creating a line for women's, men's or kid's. I chose j. Crew kids because it seemed to me like everyone else chose to do women's and I wanted o stand out and be unusual. Our guidelines: * create 12 pieces * have one graphic that you designed using photoshop * incorporate illustrator, photoshop, and excelTRANSCRIPT
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J.Crew Boys
Fall 2011Preppy & BrightBy: Dasha Kondratiev
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Target Customer
Boys between the ages of 2-13 who have fashionable parents, grandparents, aunties and uncles. The parents believe their kids are the extension of themselves so they keep them up to date with all the recent styles.
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General
• Founded in 1983 as a catalog• 46 Retail + 9 Crewcut = 55 stores
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Target Retail: $59.50
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Target Retail: $98
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Target Retail: $39
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Overview
• In store date: August 12, 2011
• Number of stores: 55
• Total markup: 67%
• Total Retail: $696,767.50