final presentation biodesign and project management
TRANSCRIPT
FINAL PRESENTATION
BIODESIGN AND PROJECT MANAGEMENT
MECHANICAL HEART VALVES
First mechanical valve implanted in 1952.
Star-Edwards valve and tilting disc valve in the 1960s
Introduction of bi-leaflet valves
The Consumer Market
Patients with severe narrowing, atherosclerosis, obesity
Patients unable to withstand open-heart surgery or complications associated with implants
Statistics
2010 estimated
$754 million product sales
in US
Expected to grow at 18.2%
By 2015 will likely grow to $1738.3
million
Top 3 Industries
• Unique Positioning• Located in area of
disease prevalence
• Lack of Reputation• New Entrant
Resistance
SWOT• Large market size• Growing market
shares• Scope for Cost
Reduction
• Competitive market
• Established, reputed players
• Political Uncertainty
Strengths
Opportunities
Threats
WeaknessesInternal
External
SWOT Analysis