A big ThankYou to Prof. Sameer Mathur for

guiding me throughout the internship and making these days fruitful and

effective

Module 1Presentation Tips by Garr Reynolds and Jesse Desjardins

DEATH

By Presentation

Designing mistakes you need to avoid in Presentations

Too Much Information

Not Enough Visuals

CRAP Quality

Visual Vomit

Lack Of Preparation

What should be done then?

Prepare

Design

Deliver

Perfect Presentation

Three Step Model for a Perfect Presentation

Begin and end in mind.

Know your Audience as well as possible

Plan on paper

Cut Short your Content

Storytelling is the best way to Present

Is the Key

Module 2

Concepts of Kotler

Developing Price Strategies and Programs

Consumer’s Price Evaluation

Consumers Evaluate Price From

• Prior Purchasing experience

• Advertising• Informal

Communication• Online resources

Setting The Price

6 Steps in Setting a Pricing Policy

1. Selecting the Principle Objective

2. Determining Demand

3. Estimating Costs

4. Analyzing Competitor’s Costs, Prices and Offers

5. Selecting aPricing Method

6. Selecting the Final Price

Adapting The Price

Ways for

Initiating and Responding to Price Changes

Companies often need to cut or raise prices

Increasing PriceIn

creasi

ng P

rofitA successful

price increase can raise profits considerably

Responding to Competitor’s Price Change

Respond to Low Cost Rival by

1. Maintaining Price and adding Value2. Reducing Price3. Increasing Price and Improving

Quality4. Launching a low price fighter line

Module 3

Case Study:Disney Consumer Products

Disney Consumer Products

Marketing nutrition to children

Disney Brand Stretch

2.5 Billion Dollars Net Income in 2005

Disney Consumer Product Business Lines

• Softlines• Home and Infant• Buena Vista Games• Hardlines• Publishing• Toys

Disney faced Criticism for contributing to Obesity Epidemic

Government imposed Rules on Broadcastersasking not to encourage EXCESSIVE FOOD CONSUMPTION

Disney saw it as an Opportunityto reconsider its entire range of products

The Company adopted Three Approaches Towards Creating Disney Food Products

Offer Products that already had broad Appeal

Such as peanut butter, milk, apples and peaches

Take Products that are more heathy and fun

Making attractive shapes of heathy foods

Shaped Pasta and Fruits

Use Packaging to Inspire Product Sampling

Using water bottles with characters to attract children

Imagination Farms

It served DCP as a license in fresh products

Along with

The largest grocery retailer in US, established a new brand “Disney Magic Selection”

Disney has used its MAGIC to switch Children from processed unhealthy food to a heathy diet

Module 4

The Concepts, Contribution and Ideas in the HBR

Article

Advertising’s New Medium: Human Experience

In this Media Saturated World

Advertising Strategies have become Highly Ineffective

Marketers Must

Their Advertising

Strategies

Think less about what advertising says to its targets and more about what it does for them!

Diageo’s Fathers Day Marketing

Marketers should follow the FOUR DOMAIN approach

Public Sphere

Engages consumers during moments of downtime when they’re moving between one point or activity and the next and have attention free for new inputs.

Using powerful and effective advertising

Social Sphere

Social sphere helps people forge new connections or enrich existing ones.

Using advertising desks to interact more with people

Tribal Sphere

Tribal Sphere is the domain which is more focused Social Engagement

Psychological Sphere

Psychological Sphere is the domain of language, cognition, and emotion.

Not just an ad but shows the Tradition as well

How To Place Ads in the Spheres?

Define objectives first from a consumer’s, not an advertiser’s, point of view.

Target the campaign to create value for consumers.

Test, listen, and adjust ads to improve the customer experience.

Evaluate an expansion strategy.

Constantly look for ways to refresh the message.

Created by ANKEITA MALL, S.G.S.I.T.S. ,

during an internship by Prof. Sameer Mathur, IIM

Lucknow. www.IIMInternship.com