“A satisfied customer is the best business strategy for all..”

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CORPORATE STRATEGYPRESENTATION

PRESENTED TO-Ms. Shilpa JainAssistant ProfessorPCTE Institutes

PRESENTED BY-Ravijot KaurBBA-3B

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VODAFONE3

HAPPY TO HELP

INTRODUCTION4

Global telecommunication company.

Headquarter in London.

World’s largest mobile telecommunication company.

Operates network in over 30 countries.

Around 332 million subscribers as of 30th September 2010

“what do you want to achieve or avoid? the answer to this are OBJECTIVES.. how will you go about achieving your desire result? the answer to this you can call STRATEGY.”

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Map showing Vodafone global entreprise footprints.  Vodafone Operating Countries  Vodafone's partners and affiliates

VODADONE ESSAR7

Feb 11. 2007, vodafone aquires hutch-essar for US $ 11.1 billion.

The cellular operator in India. Covers 23 telecom circles in

India. Formerly known as Hutchison

Essar. Among top 3 GSM mobile

operator in India. Enjoys 113.77 million

customers across the country

HISTORY8

‘You and I’ advertisement of Hutch featuring Cheeka dog.

1995, the company was branded Max Touch.

Renamed to Orange in 2000. Won the auction to operate

GSM in Karnataka, AP in 2001. Acquired AirCel Digilink in

2003.

HISTORY9

Launched 3 telecom circles in India.

Acquired BPL in 2005.

Dec 2006, Hutchison re-launched the “Hutch” brand nationwide.

September 20, 2007 hutch became Vodafone.

Vodafone launched recharge online in 2009.

HISTORY10

In the year 2010, emerged as the most admirer marketer in India.

Secondly crossed 100 million customers.

Also, picks Nokia Siemens and Ericson as 3G partner.

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CORPORATE LEVEL

Growth: Concentration on Horizontal growth: to create additional revenue streams by introducing the new 3G services. Pros:

- increase both market share and ARPU - boost brand image as the technology leader

Cons: - risk of not generating the anticipated returns

on the heavy investment

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conti…

Stability: Pause: monitor other developments in the market and proceed accordingly. Pros:

avoid the risk of failure of the new 3G technology in the local market

Cons: miss the first mover advantage if 3G takes off

FUNCTIONAL LEVEL

Marketing: product development by continuing to introduce new innovative services that will retain high value customers/attract those of competitors,

market penetration by acquiring more of the core customers and finding new ways to stimulate their ARPU.

Purchasing: effective coordination with Vodafone Group supply chain and partnering with major suppliers.

Sourcing: outsource activities with low contribution to our competitive advantage

(e.g. IT Application Development & Maintenance).

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conti…

Human Resources: retain and develop talents through offering continuous development opportunities, setting fair and consistent career advancement criterion, and building strong corporate culture.

Operations: go for Enterprise Resource Planning (ERP) to help better aligning the marketing, customer service, sales and finance areas, and use Point Of Sale (POS) in our stores to facilitate bill payment and recharges

OPERATIONAL LEVEL

Competitive: Differentiation: by providing superior customer experience through all touch points. Pros:

higher customer loyalty leading to higher Customer Lifetime Value (CLV)

Cons: limitation by competitors

Competitive: Cost leadership: by relying on Vodafone Group economies of scale and by outsourcing strategically unimportant activities. Pros:

better control over our costs Cons:

limitation by competitors

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conti…

Cooperative: Strategic Alliances: with Telecom to introduce new joint services to the market. Pros:

stronger market foothold Cons:

difficulty to overcome the government mentality dominating telecom management

THE CEO OF VODAFONE18

Chief Executive Officer.

Defining roles practically

NAMES PERIODSir Gerald Whent Oct 1988-1996

Sir Christopher Gent Jan 1997-July 2003

Arun Sarin July 2003-July 2008

Vittorio Coloa July 2008-Present

“When you are prepared, you’re more confident… when you have a strategy, you’re more comfortable.”

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ROLE OF CEO20

Sir Gerald Whent (Oct1988 – Dec1996)

Responsible for the bid for a UK Cellular Network licence.

Company grew to become the UK's Market Leader.

ROLE OF CEO21

Sir Christopher Gent (Jan1997 – July 2003)

Responsible for transforming Vodafone from a small UK operator into the global behemoth.

Merger with the American AirTouch.

The takeover of Germany's Mannesmann.

ROLE OF CEO22

Arun Sarin (July 2003 – July 2008)

The driving force behind the Company's move into emerging markets such as Asia and Africa.

Majority stake in Hutchison Essar in India.

to diversified into providing all telecommunications services such as-

DSL Fixed-line

COMPETITIVE ADVANTAGE

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Allow it to satisfy customer needs

Maintaining an advantage over its rivals. The uniqueness of its products.

Its lower production or marketing costs.

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“The experience and behavior that gets labeled is a special strategy that a person invents in order to live in an unlivable situation.”

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COMPETITIVE ADVANTAGE

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Value Added Service

Viral Marketing

Core Competency

Technological Advantage

Market Development

Cost Advantage

BUSINESS INTENT27

VISION STATEMENT “ to be the world’s mobile

communication leader – enriching customers’ lives, helping individuals, businesses and communities be more connected in a mobile world.”

BUSINESS INTENT28

MISSION STATEMENT Using new technology for new services,

Research for improving operational efficiency

Quality of our networks,

Providing technology vision and leadership.

BUSINESS INTENT29

Cheap cell phones were also launched in the Indian market under the Vodafone brand

OBJECTIVE

“to leverage Vodafone Group's global scale in bringing millions of low-cost handsets from across-the-world into India." -On September 20,

2007

BUSINESS DEFINITION30

Focuses primarily upon-What,Who,How

Aspects of the concerned business corporation

BUSINESS DEFINITION-what

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The purpose or function that the corporation’s output performs.

Customer functions Enable communication among

people at distant locations.

Flow of information through short message services.

Access to internet.

Finding out the location.

BUSINESS DEFINITION-who

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the target market of the corporation.

The customer groupStudents going for studies.

Businessmen.

Parents.

Employed people of society.

BUSINESS DEFINITION-how

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The alternative technology.

Oracle Business Need: With operations around the world, Oracle was looking to simplify its mobile communications and improve management visibility.

BUSINESS DEFINITION-how

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Telecom management A fully managed service that includes

professional services and consultancy for all your telecommunications needs - an outsourcing model with 24/7 global support

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