WEL COME

INTRODUCTION FOUNDER:-CAPT. C.P. KRISHNAN NAIR

NUMBER OF HOTELS ALL OVER

REWARDS

GOAL

THE LEELA IN MUMBAI

STANDARD AND QUALITY SERVICES:

SEASONS:

SOCIAL RESPONSIBILITY:

PLACE

THE LEELA IS SITUATED IN BUSINESS DISTRICT OF SAHAR IN 11 ACCRE OF LANDSCAPE .

IT IS NEAR BY:- INTERNATIONAL AIRPORT: 1.5 KMS DOMESTIC AIRPORT: 7 KMS MAJOR LOCAL RAILWAY STATION (ANDHERI): 4 KM POWAI (IT AND BPO DISTRICT): 7 KMS

PROMOTION

DIRECT MARKETING:• ADVERTISING• SALES PROMOTION• PERSONAL SELLING

INDIRECT MARKETING:• PUBLICITY• PUBLIC RELATIONS

PROCESS

PEOPLE PROCESSING

PROCESSING OF INFORMATION

PRODUCT MEANING

TANGIBLE PRODUCT

INTANGIBLE PRODUCT

PEOPLE/INTERNAL MARKETING STRENGTH OF THE LEELA:

RECRUITMENT AND SELECTION:

TRAINING:

WELFARE UNION:

PHYSICAL EVIDENCE

MODERN WITH INDIAN LOOK

STRENGTH

DOMINENT AND PERIPHERAL

PRICE

EXPANSION PLANS THE LEELA PALACE AGRA:

THE LEELA LAKE ASHTAMUDI

THE LEELA PALACE HYDERABAD

PRESENTED BY:

1. AJAY PHALKE 082. SHIVANGI ACHAREKAR 233. MITALI GHATE 524. SAMPADA VANKATESH 55

BIBLIOGRAPHY

www.theleela.com