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AS MEDIA FOUNDATION PORFOLIO MUSIC MAGAZINE
KIRSTY SMITH
Contents Page :
3-5 – Analysed music magazines
9-13 – Music magazine ideas
14 – Questionnaire
15-19- Research results
20-25 – Techniques used in editing pictures
26-31 – Evaluation Questions
The three magazines i was annotating were ‘Top Of The Pops’, ‘DJ’ and ‘Kerrang’. These three magazines are appealing to very different target audiences. Kerrang uses the technique of
onomatopoeia in the title of ‘Kerrang’ the lettering appears to be smashed up, as if it cannot contain the music; the sound ‘Kerrang’ is meant to be produced when strumming a guitar. We know from the front cover of this magazine, that it is appealing to an older audience as everyone on the front cover is middle aged and also, the very eye catching picture of a musician on the front cover is holding his a guitar in a way that is presented to be an extension of his manhood. We can see this from the position of the guitar and the way he is holding it therefore we can assume that the magazine’s target audience is for people of an older generation and those who are into heavy metal. Also, the musician is very scruffy, untidy and wearing black suggesting mystery. All this relates to the heavy metal music genre. There is a large title with a swear word used but starred (*) out again suggesting heavy metal is very intense and this magazine is for an older age group.
Front cover off KERRANG
The magazine ‘DJ’ uses a striking colour scheme that catches the eye and the colours are very unisex of baby blue, red and white. However, there is a large picture of a women in a see through dress in certain places, this suggest a more male oriented target audience and it seems that she is being the sex symbol to get men interested and to pick up the magazine. Unlike the other two magazines, this one has no other images bar the large picture of the female. The topics on the magazine are very unisex and equal to want women and men would want to read. the magazine offers a free bee for the audience. The topics of plastic surgery suggests a target audience of people around 20-35. Slang is used on the front cover and the word ‘heroine’ is used in big lettering this is another major suggestion that the target audience is more likely to be in their 20s or 30s. All the magazines have an issue number, price and date. All have titles and sub titles and images however they all have different ways off conveying who their target audience is and all three have different target audiences.
Front cover of DJ music magazine
Top Of The Pops Front Cover Top of the Pops is appealing to a completely different target audience. From the front cover we can pick out things that suggests it is designed for females in their teen years. We know this because the main colour used on the front cover is pink, and the images on the front cover are young actors/artists and mainly people who are popular with the younger girls. The topics covered in the magazine are easy for teenage girls to relate to and be interested in. However there is a topic of pregnancy on the front page which is a bit inappropriate for the age of the target audience. There is slang used on the front page, again making the age group of the target audience clear. Also the lettering of the title is girls with the swirls. The main picture is of a girl in a well covered up dress and in a very happy and appropriate pose. This is another suggestion of a younger target audience and also of the female kind because she is not being used as a sex symbol to get people interested.
Top of the Pops is appealing to a completely different target audience. From the front cover we can pick out things that suggests it is designed for females in their teen years. We know this because the main colour used on the front cover is pink, and the images on the front cover are young actors/artists and mainly people who are popular with the younger girls. The topics covered in the magazine are easy for teenage girls to relate to and be interested in. However there is a topic of pregnancy on the front page which is a bit inappropriate for the age of the target audience. There is slang used on the front page, again making the age group of the target audience clear. Also the lettering of the title is girls with the swirls. The main picture is of a girl in a well covered up dress and in a very happy and appropriate pose. This is another suggestion of a younger target audience and also of the female kind because she is not being used as a sex symbol to get people interested.
Top of the pops Contents Page:
DJ Contents Page:
The contents page for the DJ magazine is not in keeping with the colour scheme very much. Its split up from left to right in different ways of presenting a contents page. From coloured texts boxes breaking up the information, to the information being put in different boxes depending on which topic it belonged in to imagery used to say what is on each page. The is a picture at the bottom of a high tech piece of equipment suggesting a more mature but not old age group and it is used a few times on the page so an informal tone.
Kerrang Contents Page : Kerrang’s contents page is in keeping with the colour scheme on the front page. Its in a more formal format but still very simple and easy to read and understand. At the bottom, there is a comment from the editor of the magazine with a personal message saying thank you and he has signed it using a hand written font. This gives it the more personal touch. There is a chance to subscribe online so its promoting its online website. This magazine would be for someone who was very interested in their music and has an interest to know the details of artists. They offer a free poster to the readers so gives them a freebie. The pages contents are split up with bold text boxes to categorise the subjects in the magazines and also images used to show what’s on the certain pages.
Double Paged Spread The Kerrang's double paged spread is pact with information and plenty of detail for the reader to read. This suggests the readers of the magazines are very interested in their heavy metal music a more mature age and are dedicated to the magazine . They've used drops tags/caps to break up the amount of text used in the article. All of the images used on the page is off middle aged men, so its appealing to the people generally interested in their music as there's no females drawing people into reading the article/magazine and also suggests that the people who read this magazine are defiantly into their music and are interested. The facial expressions of the people on these pages have very serious expressions suggesting that the article is serious and also that the people who read it will be serious about their music. There's a red information bar used on the left hand side of the article and the colours keep with the colour scheme.
Top of the pops double paged spread backs up with the idea that the target audience are young teenagers. We know this because the information is very little, and it is a simple answer and questions format which is simple and easy to read through. They promote jls’s website and slang is used at the top in the subtitle again suggesting a younger target audience. They have big circles with quotes from members of the group which are not music related but humorous for people to read. This article is more of a joke and to make people laugh rather than the Kerrang's article where it was serious about their music. The large image of JLS behind bars links in with the title used. The colours used are in keeping with the colour scheme.
The double paged spread in the DJ magazine is very different than the other two. Its an article about art in music, and designs and other ways to be involved in music. This is a very artistic page where it shows different types of art and different ways of being involved in music and different ways of expressing your self. This backs up the idea of the target audience being in their 20s-30s looking for a way to express themselves in an artistic way. This magazine would appeal to people who are very artistic. The text is quite a lot of information so would be for people who was interested in this topic. Its very bright and colourful and very informative. Different fonts used and it seems to suggest a way of different people coming together and creating something great.
Conventions of a music magazine:
• Colour schemes •Bold titles •Strap lines •Master heads •Bar codes•Cover lines • Photography •Alliteration •Rhetorical questions•Date/issue number •Price • Mainly the same text style used
Front Cover Photography Research
After looking and many music magazines, near enough all of them use a front cover with the model on the front directly looking straight on making eye contact with the audience. I would like to incorporate this into my music magazine because i think it will be the most effective way to get my readers/ target audience drawn to my music magazine. It also looks the most professional when its done like this. Q magazine is a well known successful music magazine and this issue especially to me is most what i would like to have my music magazine look like. However it is portraying the idea of a women on the front cover being sexy, dark eye make up, lips open, hand positioned softly on her face. I am sticking with this idea of having a women on the front cover however i don't want it to portray ‘ sexy’
Ideas for front Cover lay out
On my music magazine i would want my barcode discrete like this, with the price and issue number inside it.
I like the bold text for words and the use of two different colours. Also how it is listed. It works well.
I again like the uses of the colours and making text bold to get it to stand out more, also how its listed on both sides of the model.
Ideas For My Contents Page
I like the use of photos in both of these music magazines and think it would be ideal for my music magazine. I would want my contents page to be similar to these however have separate columns for different events and types of topics set out.
I like the colour scheme used in this contents' page and how busy it looks. I would want to incorporate the use of the separate topic boxes into my music magazine.
Double Page Spread Ideas
I like the idea of having one page of a good picture and the other half full off information. It looks clean and tidy and also the first word being made big, and a different text style grabs the readers eyes into the start of the text.
5) If you said no why don’t you?
Questionnaire
11) What is your post code?
12) How old are you?
0-18 19-25 26-36 37+
Target Audience The target audience of my music magazine will be people who are interested in POP and INDIE as it was popular with the audience.
Interview 1I buy probably at least one music magazine a month. Things i look for is decent headlines and articles on things i want to know about, the top celebrities and also interesting pictures. Laura Jackson 20 Interview 2 The main things I look for when buying music magazine is the genres of music it covers. If it just covers one type of genre I tend to stay away from it because i like a range of different music, Also the titles and subtitles , if they don't seem good or interesting I never buy the magazine. Elliot Francis 19Interview 3 I do enjoy music however I don't buy music magazines as they don't tend to interest me, I feel like most of things inside the magazine aren't relevant and probably aren't true are just made up. I'd be more likely to buy a music magazine if it was real music people in there not just celebrities. Jessica Hogan 18
Questionnaires Results
From this research it shows most people don’t buy music magazines.
Quite a lot of people don’t buy any however 11 people buy at
least one.
Most people who bought the magazines paid no more than a pound. Some paid between £1-£2 and some £2+
A lot of people listen to music.
Do you buy music magazines ?
12
18
0
5
10
15
20
yes no
yes/no
num
ber
of p
eopl
e
Series1
How many music magazines do you buy a month?
17
11
1 0 00
5
10
15
20
0 one to two three tofour
five to six seven +
magazines per month
num
ber
of p
eopl
e
Series1
What is the average you spend on a magazine?
17
2
10
0 00
5
10
15
20
0-£1 £1.01-£2 £2.01-£3 £3.01-34 £4.01 +
amount of money
nu
mb
er
of
pe
op
le
Series1
Do you listin to music?
28
2
0
5
10
15
20
25
30
yes no
yes/no
nu
mb
er
of
pe
op
le
Series1
Questionnaires Results If you said no why don’t you ?
No comments were made.
The small amount of people who didn’t listen to music couldn’t state a reason why they don’t.
There's a wide range of music listened to by people but most people enjoy all different types of genres.
Quite a lot of people don’t go to music concerts. Majority of people would like to see adverts about the music gigs going on to make-up and perfume and clothing adds.
What type of music do you listin to ?
25
28
10108
28
7
262
pop
hip-hop
rap
indie
rock
rnb
grime
dance
other
Do you go music concerts?
9
21
0
5
10
15
20
25
yes no
yes/no
nu
mb
er
of
pe
op
le
Series1
What adverts do you like to see?
18, 63%2, 7%
5, 17%
1, 3%
3, 10%
music/tickets/gigs
perfume
make-up
clothing
other
How much money on average do you earn a year?
8
2
8
2
0
2
4
6
8
10
£0-£4,999 £5000-£8,999 £9000-£20,000
£20,000+
money
nu
mb
er
of
pe
op
le
Series1
Average People earn either £0-4,999 or £9,999-£20,000
Questionnaire Results
Again a wide range of different genres of music and most people would be happy to see them all in a music magazine.
It is clear the front cover has to be appealing and the images as it is seen high with the public for reasons to buy the magazine.
What type of music do you like to read about or see pictures of?
10, 9%
20, 17%
10, 9%
10, 9%
8, 7%
27, 23%
11, 9%
20, 17%
0, 0%pop
hip-hop
rap
indie
rock
rnb
grime
dance
other
What attracts you when buying a magazine?
20
7
2 1
0
5
10
15
20
25
front cover images freebies the headingsand titles
Things that attact you
nu
mb
er
of
pe
op
le
Series1
Whats your postcode?
109
1
5 5
0
2
4
6
8
10
12
B27 B10 B9 B44 B68
Postcodes
num
ber
of p
eopl
e
Series1
How old are you ?
9
18
4
00
5
10
15
20
0-18 19-25 26-36 37+
Age
nu
mb
er
of
pe
op
le
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I found there's a variety of areas people will be seeing my music magazine.
The majority of people i asked were aged 19-25
Analysis
From my research of 30 people doing my questionnaire i found out quite a lot of people don't buy a music magazine but they do listen to music. The people who did buy the magazines were buying them of the prices between £1-£4. I will make my magazine £3 so it fits in with the average that the people pay for them. Most people said that the titles and images on the front cover of the magazines are the main reasons why they buy the magazine therefore i need to bare this in mind when i make my magazine as it will be the main reason why people would buy my name. The majority of people enjoy and would want to see all different types of genres in the magazine so i will have to make sure i cover the different genres but i think I'm going to concentrate my magazine on the genres pop and indie. The adverts that attract most people are adverts of music concerts/gigs, seeing how these are the most popular adverts i will make sure they are inside my magazine. Because a lot of people don't buy music magazines i will try make mien very eye catching and containing things people generally want to read about and see pictures off .Hopefully by doing this it will attract people into picking my magazine and maybe even get them into buying music magazines. The people who don't buy music magazines didn't give me any feed back into why they don't, so that didn't help me when making my magazine. The majority of people i asked were aged 16-25 so i will be aiming my magazine to these age group.
Lasso Tool
On the left hand side of your screen you will see an icon called lasso tool. Right click on this.
Click on the area you want to get rid off and draw an area.
Once you have drew an area you want getting rid of press delete on your key board and the area will disappear.
Changing the colour in the background
On the left hand side of your screen you will see an icon of colours click on it and pick a colour you want.
Press the ‘Fill’ icon.
Click on the background and the area will be made the colour you selected.
Magic Wand
Click on the magic tool icon and click any area around the image you have taken.
All of this will appear and on your keyboard press delete.
The background around your image will disappear and you can change the background to how you want it.
Changing the Brightness and contrasts.
At the top of your screen click on ‘filter’, then scroll down to ‘adjust colour’ and then brightness and contrasts. Right click on it.
This will then appear on your screen and you can play with the arrows to how you want your image to look like.
Once your happy click ‘ok’.
You then are left with your edited picture.
Auto levels
To change the auto levels of a picture go to filters, adjust colour and click on auto levels.
You will then be left with the picture haven been auto levelled automatically.
Hue/ Saturation
At the top of the screen click on ‘filters’ then go down to ‘adjust colour’ and then go across to the ‘hue/saturation’ and right click on it.
Use the arrows to change the saturation and hue to
what you like. Then press ‘ok’
Once you press ok, you will be left with your edited picture.
Audience Profile
Age Groups- Between 16-24 Male/Female- Mainly aiming at females but not discouraging men to read the magazine. Food- i would think the people to buy the magazine would eat well. But eat a good few take away foods.Job- I would think they would have part time jobs in music or fashion sides of things. Education- People who buy my magazine will be educated. May not be on A*s but would be educated enough to understand and appreciate my magazine. Area- They would live local to Birmingham in a standard area. Style- They will be dressed in a scene or Indie style. With people aspiring to dress like the people in my magazine. Future ambitions- To work in the music or fashion industry.Driving- Most people who by my magazine would be in part time jobs and students so most will not be driving. House- Standard terraced house. Hobbies- a range in playing instruments, and into fashion.
•How does your media product represent particular social groups?
I am planning for my music magazine to represent young females mainly aged between 16-25. My main aim is to make sure females are represented fairly and positive unlike far to many interoperations of young women today in the media. I have tried to do this through my double page showing a very strong confident female who has made it in the music industry. Also through my photography of my front cover, i didn't want just a picture of female being ‘sexy’ because i think its wrong how women are portrayed. So i did use a women on my front cover however i tried to turn down the idea of women being ‘sex’ symbols. I tried to show women strong, independent and proud.
•What kind of media institution might distribute your media product and why?
I would like IPC to be the media institution of my music magazine to distribute my magazine. IPC only currently produce one music magazine being NME which is a very successful and well known music magazine. Although my music magazines target audience is different to NME i think my music magazine will do the company good and benefit them . I also think by having IPC media distributing my music magazine it would ensure my magazine to be successful because its history of well known very professional and well liked current magazines they produce. IPC media distribute fashion magazines such as ‘LOOK’ and this is a very popular up to date magazine full of the latest celebrities that are well known. In my music magazine i think it relates to this magazine as i have picked an artist very well known in the UK and now America, also my music magazine will include some of the same conventions this magazine has. I think my music magazine will help the company and give it more variety in its distributions and also will help my music magazine be well known.
Who would be the audience for your media product?
I have tried to target my music magazine at people ages 17-25. Mainly aiming it at females but tried to keep it as unisex as i could because i don't want to lose readers because of colours/imagery. I have used a female on my front cover which stereo-typically should attract a male audience however i haven't had her in a ‘sexy’ position or heavy make up however the red lips and slight eye make up could seem as a sexual thing.My double paged spread is a well known female English artist that anyone who i interested in pop/indie would be interested in. However she fits in a range of different genres of music so it could appeal to many music fans. A typical pop magazine has very little text in there double page spread and because my music magazine slightly fits in with this genre i thought its only right to point out the fact my text in the double page spread is quite formal how ever keeping the simple question and answer format I'm adding ‘ more meat to the bone’ by including some history and more detailed answers. So my age group of target audience raised. The primary target audience of my music magazine will be females aged 17-25 years old with an acorn classification as anything as i think people from all areas and back grounds would be interested in some part of my music magazine. However i think my secondary target audience would be people ages 14-17 as i think they would be interested in what their family members would be reading like older brothers or sisters and cousins.
How will i attract or address my audience?
I have attract my audience by visually pleasing them, i will do this by using the bright colours, colour scheme, bold text, attractive professional pictures and organised easy to read information throughout my music magazine. I have focus on making sure my colour scheme is constant through out my magazine. My front cover picture will have the model looking straight out with eyes wide open so looking for eye contact drawing my readers in. It will be eye catching \and strong so it brings readers in,. I have tried to ensure on the contents page is easy to read, simple lay out easy to read and not a big change in font style, also include some pictures. On my double paged spread i will use on side for a picture to draw a reader in and them detailed text but not too much as i could los e interest in the reader. However i have kept it in the simple question and answer format so it s easy to follow and read. By doing these simple but effective things i am sure i will hit my target audiences desires and get them attracted to my music magazine and successfully appeal to them.
In what ways does your media product use, develop or challenge forms and conventions of real media products?
I have done a lot of research into different styles of music magazines and also magazines that are similar to the target audience i am focussing on. Although i hope I’ve challenged a few of the conventions of typical pop/indie music magazine i want to ensure my magazine isn't so different that it doesn't appeal to the target audience and also i don't want it to look amateur. The magazine i have produced incorporates a lot of conventions as a typical music magazine. The masthead is bold and is easy to see and very eye catching. You would expect to see a masthead and this convention used on most music magazines. I thought this was an important convention to stick to because you very rarely see a music magazine with a mast head hard to see or not clear. With the content of my music magazine i tried to set it out as if a professional did it because i wanted it to look professional and appeal to the target audience. Typical music magazines have a female on the front cover of their music magazine and i have done this also however i have tried to put her in a position so it isn't seen as a sexual thing to draw male readers in. I have tried to appeal to women by using a women on the front cover but as a natural look . Also on the double page spread i have stuck to the simple question and answer format however i have tried to add more detail and background information to aim for an older target audience but to also show that young people have moved on, and they're not as stupid and naive as what people give them credit for. Overall i would say i have developed my music magazine in the conducts and conventions i have used rather than challenged.
What have you learnt about technologies from the process of construction of this product?
When starting AS media i had no knowledge nor experience with any programmes other than PowerPoint. I had no idea how time consuming making this magazine would be and how much research and work goes into trying to make a successful magazine. It was a difficult leap to go from making my college magazine on publisher to producing a music magazine via fireworks and Photoshop. Luckily it wasn't expensive to use these software's as school had them, however it took hours playing around with different colours and lay outs etc. It was good to use as i could make a number of drafts and it was very quick and easy to change things. I found it difficult at times getting use to the software and had to ask for support but eventually got the hang of things. The things i found most difficult was getting pictures for my front cover, as it was near enough impossible to get a picture for the front cover that was suitable. In the end i had to create a studio with lighting and ask a student to be a model for me in order for me to get a suitable front cover picture. If i had more time i would have had time to go and get a picture without having to create a studio but time was short and i had deadlines to meet.
My magazine compared to the ones on the market.
I reinforced all the typical codes and conventions used in an Indie music magazine. I kept to using the colour codes, certain layouts, barcodes, websites and the use of apps. On the front cover i kept to the typical lay out of an Indie music magazine and used the same codes and conventions found on most magazines. On my contents page the things i did slightly different were i put my websites address on their and carried it onto my double page spread where as most music magazines don't do this. I used Photoshop which most professional editors use to conduct the magazine. I think my music magazine is as much as it could be up to standards.