Julia KinneGraphic Design II

01D:120:002Vinicius Lima

Fall 2012

Final Portfolio

Contents

Metamorphosis P.2-3Heirarchy Exercise P.4-5CD Packaging P. 6-14Poster, Ticket & Envelope P. 15-17Stamp Design P. 18-20Magazine P. 21-30Beverage Bottle & Packaging P.31-36

Metamorphosis

The Memamorphosis project was my first experience with Illustrator in over a year. It took much time and effort for me to get used to the program again, but

once I got the hang of it I was able to make basic forms and manipulate shapes. I started off using the paint brush, but learned how to do things like splice and

rotate objects. Some challenges I faced were keeping the edges of the shapes smooth and keeping the changes gradual and consistent from one image to the

next.

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Heirarchy Exercise

The Heirarchy exercise was my first experience with InDesign. I found that the program was great for arranging lots of text and would be useful for things like newspaper and magazine layouts. I initially had difficulty making decisions with

negative space. I also had difficulty with readability. I started out with long lines of text, but then found that once I printed it it wasn’t too easy to read and I needed to use many smaller columns of text. I also began to realize the importance of varia-tion in text. I now understand that it is absolutely crucial for the text to be visually

appealing if the reader is to pay any sort of attention.

Design may be considered as an instrument of organization. It must perform in response to human needs. Design is an urgent requirement, not a cosmetic addition. Graphic design can save time by presenting information more clearly. It enhances commu-nication, it helps people to understand a given message and accelerates learning.

and symbolism.

solutions to a problem can be described as follows: , criteria and limits of the design problem Production of many preliminary sketches

(thumbnails), (roughs), Analysis of roughs, Selection/decision, Implementation (and preparation for print).

Designers must be able to judge and gauge the relative importance of factors as they relate to one another. Priorities set the functional and visual criteria in communications.

Visual perception involves a complex interplay of both inborn and learned

that appear to be innate or inherent in our biological heritage and which un-doubtedly serve as the basis for our concept of composition in visual art.

Figure-Ground

SimilaritySimilarity facilitates grouping: Objects which resemble one another tend to be seen as belonging together.

ProximityProximity facilitates grouping: Objects placed close together tend to form a

ClosureTendency toward closure:

collection of unrelated parts.

ContinuityTendency toward continuity: the brain.

Typography is designing with type, not the designing of type. It involves 1) choosing and using type, and 2) the application of design prin-ciples to the setting of type: the arrangement, style, and general appearance of matter printed with type.

SpacingLetters and words need to be spaced in a logical, consistent manner to appear optically correct, and achieve optimum readability. In letter-spacing there are three standards. Minimum space is used between cursive (oo) letters, or be-tween inclined (xy) letters. Medium space is used between vertical and cursive letters (lo). Between vertical letters (ll) maximum space is used.Good word-spacing is achieved by making all space intervals between words “look” the same. Words must not appear to run together or be spaced so widely as to appear to be separate units. One system is to imagine a lower case “n”

The Grid-

cording to a pattern of oppositions: vertical and horizontal, top and bottom,

organization, coherence and consistency.-

tional tool, and must be used creatively to maximize communications potential. Grids can help answer compositional questions such as balance, proportion, sequence, unity/harmony, and contrast.

Layout involves the following set of interrelated basic design principles:

BalanceBalance is created by moving around “optical weights”, big and small items, dark and light items, varieties of shapes.

ProportionGood proportion is achieved by deciding on space between image and type, be-tween type and the edge of the paper, between columns of type, between type-size,

SequenceSequence is created by directing the viewer, for example, through the use of lines, real or implied; by arranging images in such a way that an edge or a force from one

viewer perceives the items in the layout.

Unity/Harmonyand photos into the style/mood of the layout.

Contrastsame graphic emphasis to several elements will make them compete for attention.

SymbolismA symbol is a representation, verbal or visual, of a concept, object, idea, etc., the

symbolism, combining and relating symbols, enhances the expression of ideas. It creates recognition, association and meaning.

GRAPHIC DESIGNB A S I C C O N C E P T S A N D P R I N C I P L E S

Introduction

The Graphic Design Process“To design is much more than simply to assemble, to order, or even to edit; it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse. To design is to transform prose into poetry. Design broadens percep-

of ideas that originate in the mind of the designer and culminate, one hopes, in the mind of the spectator.” (Paul Rand, Form + Content)

Perception and Composition

Typography

Layout: Composition with Type and Images

CD Packaging

I enjoyed this project the most because I was allowed to work with a subject I am passionate about (music) and also because the project allowed for a lot of creativ-

ity. I was very excited to create my own CD for one of my favorite bands. I did struggle a lot, however. I am drawn to lots of bright colors so it was tough to keep

my CD package looking sleek, classy and streamlined. It was also a struggle trying to cature the essence of a type of music using only computer visuals. The

hardest thing for me, however, was fitting all my song lyrics into the booklet. It was difficult but I learned that you cannot simply fill an entire page with text! While

working on this project I learned about different ways to lay out text and how to take images from the web and alter them to fit my project.

TALK

ING HEADSTALK

ING HEADS

TALKING HEADS 1. Moon Rocks (3:10)2. And She Was (3:30)

3. I Zimbra (3:09)4. Drugs (5:20)

5. Lifetime Piling Up (3:55)6. Nothing But Flowers (5:35)

7. Papa Legba (5:55)8. Slippery People (4:41)

9. Girlfriend Is Better (5:43)10. Take Me To The River (5:02)

JULIA’S TOP TEN

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TALKING HEADS

TALKING HEADS

TALKINGTALKINGHEADSHEADS

DRUGSAnd all I see is little dots Some are smeared and some are spots Feels like a murder but that's alright Somebody said there's too much light Pull down the shade and it's alright It'll be over in a minute or twoI'm charged up, don't put me down Don't feel like talking, don't mess around I feel mean, I feel okayI'm charged up, electricity The boys are making a big mess This makes the girls all start to laugh I don't know what they're talking about The boys are worriedThe girls are shocked They pick the sound and let it drop Nobody knows what they're talking aboutI'm charged up, I'm kinda wooden I'm barely moving, I study motion I study myself, I fooled myself I'm charged up, it's pretty intense I'm charged up, don't put me down Don't feel like talkingDon't mess around I feel mean, I feel okayI'm charged up, electricityThat’s what I call it

A bim beri glassala grandridE glassala tuffm I zimbra

Gadji beri bimba glandridiLauli lonni cadora gadjam

A bim beri glassasa glandridE glassala tuffm I zimbraGadji beri bimba clandridiLauli lonni cadori gadjam

A bim beri glassala glandrideE glassala tu�m I zimbra

Bim blassa galassasa zimbrabimBlassa glallassasa zimbrabim

I ZIMBRA

Somebody calls you But you cannot hear

Get closer to be far awayOnly one look and that's all that it takes

Maybe that's all that we needAll that it takes, if it is right

I got a girlfriend that's better than thatAnd she goes wherever she likes

I got a girlfriend that's better than thatNow everyone's getting involved

She's moving up Going right through my heart

We might not ever get caughtGoing right through, try to stay cool

Going through, staying coolI got a girlfriend, she's better than that

And nothing is better than youI got a girlfriend that’s better than this

But you don't remember at allAs we get older

And stop making senseYou won't find her waiting long

Stop makin’ sense, stop makin’ senseMakin‘ sense, makin’ sense

I got a girlfriend that's better than thatAnd nothing is better than this

Is it?

O - U - T, But no hard feelingsWhat do you know? Take you awayWe're being taken for a ride againI got a girlfriend that's better than thatShe has the smoke in her eyesShe's moving upGoing right through my houseShe's gonna give me surpriseI think it’s right, better than thisI think you can if you like I got a girlfriend with bows in her hairAnd nothing is better than that (Is it?)Down, down in the basementWe hear the sound of machinesI, I, I'm driving in circlesCome to my senses sometimesWhy, why, whyWhy start it over?Nothing was lostEverything’s freeI don't care how Impossible it seems

I Who took the money?Who took the money away?

It's always showtimeHere at the edge of the stage

I, I, I, wake up and wonderWhat was the place, what was the name?

We wanna wait, but here we go againTakes over slowly

But doesn't last very longNo need to worry

Everything's under control

GIRLFRIEND IS BETTER

SLIPPERY PEOPLEWhat about the time You were rollin' over

Fallin’ on your faceYou must be having fun

Walk lightly, think of a timeYou'd best believe this thing is real

Put away that gunThis part is simple

Try to recognize what is in your mindGod help us, help us lose our minds

These slippery peopleHelp us understand

What's the matter with him?He's alright

I see his face!The lord won't mind

Don't play no games, He's alrightLove from the bottom to the top

Turn like a wheel, He's alrightSee for yourself, The lord won't mindWe're gonna’ move, Right nowTurn like a wheel inside a wheelI remember whenSittin' in the tubPulled out the plugThe water was runnin' outCool down, stop acting crazyThey're gonna leaveAnd we'll be on our ownSeven times fiveThey were living creaturesWatch 'em come to lifeRight before your eyesBacksliding, how do you doThese slippery peopleGonna see you through What's the matter with him?He's alrightHow do you know?The lord won't mindDon't play no games, He's alrightLove from the bottom to the topTurn like a wheel, He's alrightSee for yourself, The lord won't mindWe're gonna move, Right nowTurn like a wheel inside a wheel

I can see the house where I was bornWhen I was growin' upThey say that I could never keep my trousers upI remember days and crazy nightsAre there any pirates on this ship?And if they sober upThey’ll have us home by morningCry, cry, cry, it's just you and ILike an automobile With no one at the wheelSpinning out of controlWe're all over the roadIn our sexy machineAll the passengers screamI can see my lifetime pilin' upI can see it smashing into yoursIt was not an accident at allOpen your window up I hear you laughin'Going one two three four fiveGoin' from the bottom to the topMaybe I'm holding on too tightAnd now I'm throwin' upI got a funny feelingPilin' them houses upPilin' them higher, higher, higherBuilding that highway to the stars Turnin’ the music upHey, I got a winning number

A hundred floors below me Pilin' those houses up

Pilin' them higher, higher, higherCan feel them swayin' back and forth

Building it higher, higher This tower's leaning over

I got bad coordinationStuck a pencil in my eye

I can hardly wait to get back homeWhy is everybody gettin' paranoid?

I's only havin' funScum bags and superstars

Tell me your namesI'll make a bet, you're both the same

I can see my lifetime pilin' up Reaching from my bedroom

To the stars

I have tried marijuana I get nervous every time

There will come a knockin' at the doorWhy is everybody

Makin' eyes at me?I don't want to know

Excuse and pardon me, Stay for a whileMaybe we'll never meet again

And I can see my lifetime piling up I can see the days turn into nightsI can see the people on the street

Open those windows up

LIFETIME PILING UP

MOON ROCKSFlying saucers, levitation

Yo! I could do thatGet ready, for heavy dutyGo one, give it a chance

I saw your hair start to curlSo get up, write it down

You better wait for a whileSo take your hands Out of your pockets

And get your face adjustedI heard it, somebody lied

And I'm staring out the windowGonna let this thing continue

In it's natural timeRoundheads squareheads

Get settled inYou can hear my belly rumble

There's a voice That starts to mumble

Woo! It's starting to singProtons, neutrons

I ate a rock from the moonGot shocked once

Shocked twiceLet's see what it can do

Man in the moonMoon in the man

I got a rock in my throatUpside, up side downMy tummy start to talk

Gonna rock it 'till I shock itGonna kick it 'till I drop itWoo! Love at first sightYou can kick it, You can poke itOoh, I think you broke itWhat about that!Skin from a snakeBlood from a stoneYou know, that ain't no lieI got hundreds of expressionsTry to make a good impressionWoo! Right between the eyesI don't mind, let me goSounds inside, I don't knowLet me be, why not stayI feel numb, let me playI got wild imaginationTalkin' transubstantiationAny version will doI got mass communicationI'm the human corporationI ate a rock from the moonMoon in the rockRock in the moonThere's a moon in my throatYou might think I'm wasting timeYou might laugh but not for longHey! I'm working it out I don't mind, let me goSounds inside, I don't knowLet me be, why not stayI feel numb, let me play

I don't know why you treat me so bad Think of all the things that we could have had Love is an ocean, I can't forget My sweet sixteen I would never regret I wanna know, can you tell meI’d love to stay Take me to the riverDrop me in the waterPush me in the riverDip me in the waterWashing me down Hold me, squeeze meLove me, tease me 'Till I can, 'till I can, I can’t tell no moreDip me in the water, Drop me in the riverPush me in the water, drop me in the riverI don't know why I love you like I do All the changes that you put me through Sixteen candles there on my wall And am I the biggest fool of them all I wanna know can you'll tell me I’d love to stay Take me to the riverDrop me in the waterDip me in the riverDrop me in the waterWashin’ me down

I don't know why I love her like I do All the changes you put me through

Take my money, my cigarettes I haven't seen the worst of it yet

I wanna know, can you tell meI’d love to stay

Take me to the riverDrop me in the water

Dip me in the riverDip me in the waterWashing me down

TAKE ME TO THE RIVER

A hundred floors below me Pilin' those houses up

Pilin' them higher, higher, higherCan feel them swayin' back and forth

Building it higher, higher This tower's leaning over

I got bad coordinationStuck a pencil in my eye

I can hardly wait to get back homeWhy is everybody gettin' paranoid?

I's only havin' funScum bags and superstars

Tell me your namesI'll make a bet, you're both the same

I can see my lifetime pilin' up Reaching from my bedroom

To the stars

The world was movingShe was right there with itAnd she wasThe world was moving She was floating above itAnd she wasShe was glad about itNo doubt about it She isn't sure ‘bout what she’s done No time to think aboutWhat to tell them No time to think about What she's done And she was And she was looking at herself And things were looking like a movie She had a pleasant elevation She's moving out in all directions The world was movingShe was right there with itAnd she wasThe world was moving She was floating above itAnd she wasJoining the world of missing persons And she wasMissing enough to feel alrightAnd she was

And she was lying in the grass And she could hear

the highway breathing And she could see

a nearby factory She's making sure

She is not dreaming See the lights of a neighbor's house

Now she's starting to rise Take a minute to concentrate

And she opens up her eyes The world was moving

She was right there with itAnd she was

The world was movingShe was floating above it

And she wasAnd she was drifting

Through the backyard And she was taking off her dress And she was moving very slowly

Rising up above the earth Moving into the universe Drifting this way and that

AND SHE WAS

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BAND MEMBERS

Here we standLike an Adam and an Eve

Waterfalls, the Garden of EdenTwo fools in love

So beautiful and strongThe birds in the trees

Are smiling upon themFrom the age of the dinosaurs

Cars have run on gasolineWhere, where have they gone?

Now, it's nothing but flowersThere was a factory

Now there are mountainsAnd rivers

You got it, you got itWe caught a rattlesnake

Now we got something for dinnerWe got it, we got it

If this is paradiseI wish I had a lawnmowerYou've got it, you've got it

There was a shopping mallNow it's all covered with flowers

You've got it, you've got itIf this is paradise

I wish I had a lawnmowerYou've got it, you've got it

Years agoI was an angry young man

I'd pretend that I was a billboardStanding tall

By the side of the roadI fell in love with a beautiful highway

This used to be real estateNow it's only fields and treesWhere, where is the townNow, it's nothing but flowersThe highways and carsWere sacrificed for agricultureI thought that we'd start overBut I guess I was wrongOnce there were parking lotsNow it's a peaceful oasisyou got it, you got itThis was a Pizza HutNow it's all covered with daisiesyou got it, you got itI miss the honky tonks,Dairy Queens, and 7-Elevensyou got it, you got itAnd as things fell apartNobody paid much attentionyou got it, you got itI dream of cherry pies,Candy bars,And chocolate chip cookiesYou got it, you got itWe used to microwaveNow we just eat nuts and berriesYou got it, you got itThis was a discount store,Now it's turned into a cornfieldYou got it, you got itDon't leave me stranded hereI can't get used to this lifestyle

NOTHING BUT FLOWERS

In the night, in the nightCome and ride your horseThere is a queen of six and sevens and ninesDust in your garden, poison in your mindThere is a king that will steal your soulDon't let him catch youDon't let him get controlRompiendo la monotonia del tiempoPapa Legba, come and open the gatePapa Legba, to the city of campsNow we're your childrenCome and ride your horseIn the night, in the nightCome and ride your horse

You'll be magnet for moneyYou'll be magnet for love

You'll feel light in your bodyNow I'm gonna say, gonna say these words

Rompiendo la monotonia del tiempoIt might, might rain money

It might, might rain fireNow I'm gonna call, gonna call on Legba

Get yourself a sign, get your love and desireRompiendo la monotonia del tiempo

Singin' Papa Legba, come and open the gatePapa Legba to the city of camps

Now we're your childrenCome and ride your horse

PAPA LEGBA

DRUGSAnd all I see is little dots Some are smeared and some are spots Feels like a murder but that's alright Somebody said there's too much light Pull down the shade and it's alright It'll be over in a minute or twoI'm charged up, don't put me down Don't feel like talking, don't mess around I feel mean, I feel okayI'm charged up, electricity The boys are making a big mess This makes the girls all start to laugh I don't know what they're talking about The boys are worriedThe girls are shocked They pick the sound and let it drop Nobody knows what they're talking aboutI'm charged up, I'm kinda wooden I'm barely moving, I study motion I study myself, I fooled myself I'm charged up, it's pretty intense I'm charged up, don't put me down Don't feel like talkingDon't mess around I feel mean, I feel okayI'm charged up, electricityThat’s what I call it

A bim beri glassala grandridE glassala tuffm I zimbra

Gadji beri bimba glandridiLauli lonni cadora gadjam

A bim beri glassasa glandridE glassala tuffm I zimbraGadji beri bimba clandridiLauli lonni cadori gadjam

A bim beri glassala glandrideE glassala tu�m I zimbra

Bim blassa galassasa zimbrabimBlassa glallassasa zimbrabim

I ZIMBRA

I don't know why you treat me so bad Think of all the things that we could have had Love is an ocean, I can't forget My sweet sixteen I would never regret I wanna know, can you tell meI’d love to stay Take me to the riverDrop me in the waterPush me in the riverDip me in the waterWashing me down Hold me, squeeze meLove me, tease me 'Till I can, 'till I can, I can’t tell no moreDip me in the water, Drop me in the riverPush me in the water, drop me in the riverI don't know why I love you like I do All the changes that you put me through Sixteen candles there on my wall And am I the biggest fool of them all I wanna know can you'll tell me I’d love to stay Take me to the riverDrop me in the waterDip me in the riverDrop me in the waterWashin’ me down

I don't know why I love her like I do All the changes you put me through

Take my money, my cigarettes I haven't seen the worst of it yet

I wanna know, can you tell meI’d love to stay

Take me to the riverDrop me in the water

Dip me in the riverDip me in the waterWashing me down

TAKE ME TO THE RIVER

Poster, Ticket & Envelope

The poster, ticket and envelope were much easier than the CD packaging for me because I had already gotten a feel for the style and design I wanted to use. The poster was tricky beucase I needed a very high-resolution photo, if I were to use

one. It was also difficult because it is hard to tell how a poster will look to scale if it hasn’t been printed yet. I also needed to make sure it was readable from a dis-tance, which is why I stuck with bold, capital letters and pops of color on a black

background. The ticket provided a contrast to the poster- I had to fit all of the infor-mation in a tiny space, as opposed to a huge one. I am very happy with the way

my projects turned out; they have the funky look I was going for.

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BLUE MOOSE TAP HOUSE

MAY 31, 1983 9PM

IOWA CITY

Aisle 7 Seat 23EVENT CODE: 39923G

$45.00

TALKINGHEADS

TUESDAY

SPEAKING IN TONGUES TOUR

TALKINGHEADS

Stamp Design

The stamp design assignment was appealing to me because we got to research a designer of our choice and channed his/her work in some way. I chose Oscar

Niemeyer, which was difficult because he is an architect, working on large-scale buildings rather than small stamp-sized artworks. I eventually decided to channel his sketches, and I used freehand drawings, a scanner, and livetrace in my work for the first time. I enjoyed using these methods because drawing is one of my

strengths and favorite things to do, so I felt more connected to the work. I still had my own set of difficulties such as deciding how far to simplify the design and color selection. I ended up on a fairly simple stamp that I thought would look nice large

and small.

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Julia Kinne327 E College StreetIowa City, IA 52240

Caroline Olszewski123 College StreetIowa City, IA 52240

Magazine

The magazine project was another chance for me to learn about InDesign. I was nervous at first, but I noticed immediately that it was the best program to use for the project. This project was quite difficult for me , for I feel I am better at laying out images than I am text. I had to rearrange the parts of my magazine several times before I arrived at something I liked. What is most interesting to me is that

lots of work goes into each spread of a magazine, and that is something I’d never really thought about before! It is difficult to create a spread that is visually appeal-ing and captures the reader’s attention. I enjoyed the fact that we could use large color photos and research designers we are interested in. I learned a lot in critique

and from others’ work and I think this project taught me a lot as a designer.

I don't know why you treat me so bad Think of all the things that we could have had Love is an ocean, I can't forget My sweet sixteen I would never regret I wanna know, can you tell meI’d love to stay Take me to the riverDrop me in the waterPush me in the riverDip me in the waterWashing me down Hold me, squeeze meLove me, tease me 'Till I can, 'till I can, I can’t tell no moreDip me in the water, Drop me in the riverPush me in the water, drop me in the riverI don't know why I love you like I do All the changes that you put me through Sixteen candles there on my wall And am I the biggest fool of them all I wanna know can you'll tell me I’d love to stay Take me to the riverDrop me in the waterDip me in the riverDrop me in the waterWashin’ me down

Beverage Bottle & PackagingThe beverage packaging was one of my favorite projects this semester. I enjoyed

being able to design on a flat surface as well as creating a three-dimensional object. One of the challenges I faced was deciding on colors to use- most of the colors I picked looked much different in print than they did on the screen. It was also difficult to decide what size my type and images would be- so it could be

seen on a bottle or in box form. I continued to experiment with hand drawings and livetrace in this project, and I think it went well. In the end, I am very pleased with

the way my project turned out and really enjoyed putting it all together.

Lo uSEGYPTIAN RED

13% vol

750 ml Lo uSEGYPTIAN RED

13% vol

750 ml

L

S

EGYPTIAN RED

o

u

13% vol

750 ml

Since ancient history, Egyptians have been making

and drinking wine. Red wine was reserved for

nobles, pharaohs, and those seen as divine.

Lotus wine is a delicious red and a drink fit for the gods.

Enjoy!

GOVERNMENT WARNING: (1) According to the Surgeon General, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects. (2) Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery, and may cause health problems.