final plan menasa

8/2/2019 Final Plan Menasa

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MENASA SOLUTIONS

Middle East | North Africa | South Asia



Market Summary

The Security servic e ind ustry is a growing business segment. The c urrent

growth rate shows that there is a strong demand for companies that

provide all kind of security services. Especially security business servicesshow high g rowth rates ove r the past few yea rs.

A c ompany offering different eq uipm ents and servic es w ith foc us on both

Go vernment / Priva te sec tor ca n generate the highest p rofits.

– The reve nues of Security servic e b usiness are much h igher then

compare to any other business. A company that provides

Security servic e a c tivities for the c ustomers can b e sure to havea high d ema nd and a strong c omp etitive ad vantag e.

– The deve lopment of a Sales structure fo r the trad ing of sales

equipments is 1 of the main revenue driver a comprehensive

prod uct da ta ba se w ill be one o f the key element o f a succ essful

business. The c ost for the g ood s and d elivery a re the main

eleme nts of suc c essful business. To o p timize e a rning the follow ing

prod ucts show the highest d em and

1. Security Equipments

2. Vide o a nd elec tronic Equipm ents



Business Opportunity

• The security service ind ustry currently shows a strong grow th marked by a

highe r de ma nd b oth in Government and private sec tor.

• The develop ment of new business strate g ies and solutions seem s c ritica l

for new industry player to get market share in this highly competitive

industry but only if the company provides a unique product or service or

both this can cha nge the p ic ture.

Product / Service Description

• One central goal of the strategy is the development of a unique

c orpora te ide ntity. By introd uc ing the unique p rod uc t line such identity w ill

c rea te c ustomers loyalty and help ga in a c om pe titive ed ge .

• In addition to sale of security equipments we can also sale the

customized service offers.

• The op erations of a sec urity servic e com pany tha t offers a range of

sec urity service s as well as sec urity equipm ents is the core of this company

a strong foc us of this com pa ny will be p lac ed on the d evelopment of new

and innovative products and strategies for the customers that deliver a

significant va lue the range o f p rod uc ts is selec ted to provide solid grow th

potentials



Business plan

One of the key eleme nts of sec urity servic e c om pany is the selec tion of services

tha t a re currently as profitab le a s possib le this dep end on the service c ost a nd

most imp ortantly sales price.

We should c onsta ntly mo nitor the spec ific selec tion o f services ,Prod uc ts va ry

ac c ording to business nee ds the selec tion should inc lude low and high p ric e

prod uc ts com b ina tion a s well as new and innova tive eleme nts this stra teg y w illprovide a c ompe titive ed ge ag ainst o ther servic e provid ing c ompanies in this

environment and will generate an ad d itiona l dem and and a po ssib ility for a

price mark-up . Suc h mark-ups a re impossible to ac hieve in a c lassis and

conventional service segment since the high competitiveness in this segment

c om petes away any pric e d ifferentia ls new eq uipme nts and servic es with an

add itiona l funct iona lity for the c ustome r will have a m ark-up p ote ntia l



SALESSUGGESTED STRATEGY



Sales are about interac tion with actual buyers. It's about presenting to people

who need the kind of solutions our product or service offers, and getting the

order. I strong ly believe tha t

“ Sa les is about c losing the dea l”

since sales is most likely going to be the main source of our

business' revenue, we a t MENASA rea lly can't affo rd no t to be

sales-oriented.

• The business will operate in the sec urity service ind ustry with a

verity of security equipments sale Cross selling is planned to be

the prime strategy for sales department since all products are

ta rgeted to serve a sim ilar nee ds and c an easily be c om bined

• Synergy in selling prod uc ts ac ross busine ss segments is likely to

boo st ea rning further.

Planning

Implementation

Suc cess



Initial Stage

Before going further there are some important things which must be prepared and

follow.

Two Important stages

“ Prep ara tions & Implementa tion”

We must unde rstand that w e a re g oing to sell a prod uc t line neve r be en used or even

introduced in this region we must be equipped with the proper tools and preparations

we go t 1 cha nce a nd those few m inutes to p resent our self we c an Make or break the

im ag e of our product and Comp any.

1. Compa ny Profile

Who we a re

What we d o

Superior edge over the othe rs

Unique Prod uc t line

Previous Projec ts

List of existing Clients

Who we represent internationally

Certifications

Suc c ess sto ries

Company profile is the 1st interaction with our clients and can leave an impression

which we c an use o r loose.

A deta iled profile ab out the c om pa ny and its succ ess will help us to g et introd uced and

g ive us an op tion for further c orrespond ing



2. Product Profile

Prod uct Unique Cha rac teristics

What is the Prod uc t?

What it c an d o

Features

Benefits

Tec hnica l Suprem ac y

A unique supe rior prod uc t

UN ma tch Com pe tition

Fit for purpose

Reliable

Easy to use

Pleasing appearance

Easy to maintain

Safe to use

Legal

Co nsistent with the Prospec t Nee d

3. Product Training

• Produc t Training / Orienta tion

• Features

• Benefits

• Tec hnica l Suprem ac y

• USP ( Uniq ue selling Points )



1. SOP & KPI

(SOPs) are the lifebloo d of a ny suc c essful com pa ny and should b e d evelop ed

for every process in Sales Dep artment.

• Submitting Proposal

• Developing CRM system

Target Ma rket

Id entific a tion of our Target m arket is very impo rtant.

– we must identified their need s and req uirement

– Current servic e / equipment provider

– What they offering

– What are their specialties

– Type o f Service s and eq uipments they are o ffering

– Services they are offering

– Pric ing

– Othe r rea sons

• The m ost impo rtant and curtail pa rt is ga thering m arket inform ation who o ur

clients are what are their needs what other alternates are they been offered by

other sec urity servic e prov ider are they satisfied with the prod uc ts they are

already using at their facility. Are they aware of this fact that they are more

prone to terrorist ac tivity?

• Once we have detailed information this will not only help us to generate sales

but wo uld a lso help us to m ake a right sales pitch for the c lients we c an deliverthe right m essage to the rite custom ers with a right Produc t

Right Customer + right Message + right Product = Cash profits



Competitors Analysis

• Although there are many companies operating in the region but still there is a

large unexplored m arkets never be en identified .

• Currently the conventional me thod a nd produc ts are been offered b y the

c om panies alread y working in Sec urity servic e they neve r tried to find new

markets as their metho d is more like ta king orde rs ra ther tha n Ge nerating o rders.

• Surprising fac t is tha t most of the Clients are no t a wa re a bo ut the threats and

am ount of dam ag es they ca n fac e in ca se of an ac c ide nt and they are also not

up to d ate on the solutions they c an g et to m ake the ir life safer and c an m itiga te

the life threatening situations.

• Most of the time the customers are relying on conventional solutions selectingtheir ow n c hoice of sec urity prod uc ts without knowing the fac t tha t this is not

what they really required keeping this in mind a proper Orientation of products

we are o ffering with the p rove d result and consultation w ill c rea te a wa reness in

our targe t m arket

Mature Phase

Following Leads

Ide ntifica tion of Suspec t

Initial c onta c t

Me etings with KOL or de c ision ma ker

Presenta tion / Meeting

Co nvert suspec t in to Prospec t

Submit Proposa l

Negotiating

Co nverting Lea d in to tang ib le sa le

After sa le Co rrespond enc e

Future prospec ting



Prove that our product / service can sell

Even have a Unique Product we must Getting a commitment from potential

customers to buy from us before we startup sends a strong message that yes weare serious about doing business. Nothing else can be more assuring to a

potent ia l Client than a list o f com mitted and sa tisfied buyers.

Customer-focused

We must be prepared for answering questions, easing concerns, showing

benefits, and going the extra mile to sa tisfy our customers. Show our aud ienc e

that our business will adopt a culture that nurtures customer satisfaction, whichin turn genera tes sa les.

Focus on long-term relationships.

Our sa les strate gy should be b ased on the

Right kind of values. Create an environment which treats customers with dignity and

fairness.

Do anything and everything - except be dishonest - to get the

sale.

Keep track of our customers

We must keep track of our customers using sales management and tracking

programs to make sure that our sales team is prompted to follow-up with

c ustom ers a t stage of e very sales c ycle fo r ea c h c lient

Ma inta in a history and data file for eac h c lient. Identifying our target market to building a thriving business

Understanding who our customers are

Where they loc ate

How they behave,

What mo tivate s them to b uy or not b uy



As an emerg ing b usiness, we nee d to position our self to sta nd out

from o ur c ompetitors. As we a re o ffering :

“ Something d ifferent from our comp etitors”

Go "Niche"

The best stra teg y we c an go w ith is to ta ilor our product / servic e to a nic he

ma rket. Your nic he should b e sma ll enough tha t we c an de sign our prod uct orservic e to me et its de ma nds, b ut la rge enoug h that w e c an ha ve a ma rket in

whic h we ca n profit.

Bec ause w e a re just sta rting out, go ing niche w ould be a very smart b usiness strategy to

ad op t this tim e.

Go “different”

We are Different

Strate gy that set us ap art from our compe titors

Patented product. Only valid Autho rized Dea ler for the Reg ion

Monopoly. Currently we have no serious competition

Fast Service. we g ive your c ustom ers imm ed iate and tim ely services reg ard ing

our product

Superior Service. We offe r high qua lity servic e to our custom ers.

Responsible/ Positive Ima ge. Our prod uc ts stand out a s rep resenting the h igher Stand ers

Responsible business



Category Strategy

Target Market

LIFE SHIELD

Government buildings

Military installations Hospitality Industry

Embassies

Mass transit vehicles

Water and wastewater

Personal vehicles

Marine vessels

Power generation

Petrochemical

Port authorities

Airports

Nuclear facilities International School chains

International Food Chains

Logistic Companies

VIP’s Residents

Positioning Statement Unique Solution for Protection

Offering to customers mitigation solutions to reduce injury to personnel

d ue to explosive fragm enta tion a nd spa lling

Price Strategy Cost Effectiveness

Sales Strategy Ac t a s a Ma rket Lea der setting stand ards and grab

a m ajor Share of the Ma rket

Service Strategy ………………………………………..

Promotion Strategy Develop a new campaign that focuses on the positioning,

emphasize product effectiveness in making precious

life and data more safe with a cost effective and

tested proved Product that mitigates the risk in caseof a terrorist ac t or event.

Marketing Research Conduct customer audit and identify new market

opportunities, Customers need, and their concern

reg arding the effic ac y of prod uc t.

final plan menasa

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