Final Plan

Nicola Kilgallon

Fonts

I have chosen this font, Traveling Typewriter as the main title font because it is clear to read, rough on the edges and not too neat. I think it will suite my products well as it is about homeless, I don’t want anything too fancy or unreadable.

I chose that as the copy font as it more simple to read so it looks better in a smaller size, rather than Traveling Typewriter. It is a bit faded in the centre of the words, representing a homeless person isn’t complete without a home.

Images

I am going to use this image on my poster. I have decided on this one because it is about benches and this bench is on its own, like a homeless person would be. The picture is very Christmassy, but I will edit it so it looks dark and dull.

I have chosen this image to go on my bookmark because it is a young girl within the range of my target audience, ages 16-24.

For my sticker, I will use this image. I have chosen this one because the girl is saying thank you because people have helped her. She fits within the target audience and it is positive.

I will be using this image as it is she SASH logo and its important people know the charity that the products are supporting.

CopyPosterMy poster will have the slogan ‘A bench is to sit, not to sleep’ I chose this because it tells people that people

should only have to sit on hard benches, not sleep on them.I will put a fact in my poster so it is more believable and to catch peoples attention, the one I chose is ‘39% of

the homeless population is young people under 18’ I chose this one because its about young people and so is the charity SASH.

BookmarkMy book mark will have a small story on. It will have the logo and the website too.

StickerMy sticker will have a thank you sign on to show appreciation and let people know they they are making a

difference. It will have the slogan ‘Saving a life is easy, help the homeless’0

Colour scheme

Lay out

Saving A Life Is EasyHelp The Homeless

SASH Logo

Information on homelessness

SASH website