My plan for my set of marketing materials is to use two/three green banners to hold the main titles, using a font that mimics that of font seen in schools in a handwritten style. I will also use typewriter style font for contact details and other small sections of information. Examples of fonts I will use is Travelling Typewriter and Savannah.

For images I’m going to feature imagery of a young person who has previously been homeless and an older person who has become a host at SASH. The purpose of the poster is to focus on the back stories of people that have worked or being a part of SASH and their experiences. It will be based on creating new friendships and a close bond between and host and a young person (demographic aged 16-24) The images will be based on a positive composition to show the great impact SASH has had on it’s volunteers and young people, I will take my own imagery and also use some stock images if I am lacking time.

The colour scheme will be a variety of green shades that will alter for each poster, I have chosen green as it is representative of well-being, health and happiness and is an overall calming colour to look at. It also works well with the SASH logo and various other forms of marketing they offer.

The layout of my final piece will be more or less based on blocks and aligned equally to fit the page will occasional overlapping of shapes and imagery. I feel this will give a clean, professional look and be appropriate for a wider range of audiences rather than just young people, and also be more relatable to people considering becoming hosts.

Information and contact details for the charity will be taken from my main source, the SASH website and also statistics taken from research online to show an equal ratio of fact and opinion.