Jul-Sep ‘11Newsletter Building a

lasting legacyFul�lling P&G ‘s promise for 20 years in Pakistan

P&G launched the “Give Health” program in

partnership with P&G Children’s Safe Drinking

Water (CSDW) program in Cincinnati. Through

this program, consumers buying P&G products

are able to give back to the community through

a simple, everyday act. A booklet of P&G Give

Health brandSAVER coupons was distributed

through the country’s newspapers. Consumers

purchasing P&G products could redeem their

coupons against one day of clean drinking

water, donated through CSDW to people in

developing countries. This program aims to

deliver more than 2 billion liters of clean

drinking water by 2020.

Chris Hassall, Global External Relations Officer, P&G, was

named #7 on PR Week’s Power List 2011. Chris was

recognized for his advocacy of Brand Public Relations

which is one of the key tools P&G leverages to connect

with its consumers.

This list represents the 50 most powerful and influential

people in the public relations industry who “make things

happen, demonstrate vitality and enthusiasm for what

they do, and have an influence beyond their circle.”

Chris dedicated this award to the talented and skilled

External Relations professionals around the world, who

work every day to build and protect the reputation of the

company and its brands.

Consumersprovide clean drinking water through the P&G GIVE HEALTHprogram

Chris Hassall,Global External Relations Officer, P&G, named on PR Week’s Power List 2011

In 1991 we entered the key emerging market of Pakistan with Head & Shoulders.

This year, as one of the leading FMCG companies in the country, we celebrate

two decades of touching and improving Pakistani lives in meaningful ways.

The last 20 years are testament to P&G’s commitment to Pakistan. We have

invested heavily in delighting consumers with premium quality brands,

uplifted the community through social cause projects and developed

local skill by enabling employees to realize their true potential.

Having built the foundation, we now look forward to building an

even brighter future and a stronger partnership with Pakistan.

We began this fiscal year on a very strong momentum,

celebrating excellent business results with our employees

who made it happen. The quarter has once again been very

eventful. Safeguard partnered with Design for Change

Pakistan to foster a new generation of hopeful Pakistani children

who can lead change in their societies. Pampers continued to

bring its brand purpose to life by promoting healthy baby

development. The Pampers Baby Olympics activity recognized

little champions and saluted their athletic spirit. Always

culminated its nationwide Raho Tayyar program by empowering 50

young girls with educational scholarships of Rs.20,000 each.

Our employees have continued to play their part in giving back to

the community. Several P&G employees travelled to the north of

the country to spend their personal time with children of the

P&G-READ schools in Gojra and Lamnian, Muzaffarabad.

Here employees and the school children came

together to enjoy fun as well as educational

activities whilst some employees also utilized this

opportunity to mentor the children.

On October 31st we will move to our new General

Office at Dolmen City Harbour Front building. This

is another step towards achieving many more

milestones of touching and improving Pakistani

lives in the years to come.

Faisal Sabzwari Country Manager, P&G Pakistan

Assalam o Alaikum,

Did You Know?Nearly one billion people across the globe lack access to safe drinking water. More than 4,000 children in the developing world die from illness and disease caused by unsafe drinking water.

Dr. Greg Allgood,Director P&G CSDWBy redeeming P&G brandSAVER coupons, consumers have helped us provide more than 42 million days of clean drinking water to people in need since 2008. This number continues to rise as we further our e�orts to provide clean, drinkable water across the globe.

what Bilal Lakhani, one of the P&G employee volunteers, has to say about his experience:

’I want to become a politician when I grow up,‘ shared a 14 year old student I was mentoring at the P&G-Read school in Muzaffarabad. ‘I want to make this country a better place. Allof us here want to study hard and grow up to serve our country in one capacity or another.’ I was caught

off-guard by the innocence, honesty and sincerity of the children. Despite

living through the devastating 2005 earthquake and limited financial resources

of their families, these children passionately talked about their responsibility to give back to

their community and the country. In the daily rush to get things done, sometimes we lose sight of what is really

important. This experience helped me reconnect with my purpose.

P&G’s purpose to touch and improve lives, now and for generations to come is deeply embedded in every thing the company does. Living this purpose, a group of 22 employees dedicated their weekend to visit 200 children of the P&G-READ schools in Gojra and Lamnian, Muzaffarabad. Employees contributed around 500 man hours for this activity. Together employees and the children enjoyed fun-filled activities such as painting, creation of an animal kingdom and educational charts. Employees also provided guidance and counsel to the children via mentoring sessions.

Employees were not only inspired by the children but also found a way to reconnect with their own purpose. Here is

Safeguard partnered with Design for Change (DFC) in Pakistan to lead one of the largest school challenges in the country by engaging 35,000 children of classes 3 to 8 in 7,000 schools across Pakistan. This campaign intends to foster a new generation of hopeful Pakistanis who can be change-agents and future leaders of the country. In the first phase, children will share their vision of how they intend to bring about a change in their community. As a second step, these children will organize a movement in their society with the intention of realizing their vision.

The global DFC School Challenge is the world’s largest movement for change initiated by children, where they use a simple 4-step process of ‘Feel, Imagine, Do, Share’ to design and implement solutions for some of the world’s greatest challenges. Pakistan joined this global challenge in 2010.

Nida Alavi,DFC Global Partner for PakistanDFC is an extremely relevant movement for Pakistan. It engages our children to feel out a problem, imagine possible solutions, do what they can to make a di�erence and share their stories.

P&Gemployeesvolunteer

their time forcommunity

development

Safeguard and Design for Change team up for a better future

Every year P&G’s interns are invited to attend a Business

Management Course (BMC). The intent of this course is

to expose interns to each P&G function so that they

gain a holistic business experience and understand the

codependency as well as team work required between

different functions.

This year the event was executed with a Formula 1

theme and the interns were distributed into 6 teams or

‘pit crews’. The underlying theme of effective team

work was linked to the flawless execution of

multifunctional pit crews. During this high energy 2 day

off-site interns were tasked with preparing plans based

on real life case studies from each function. In order to

lighten the intensity of the workshop, interns were

engaged in a series of ‘minute to win it’ games.

P&G hostsBusiness

ManagementCourse for

interns

The P&G Diversity and Inclusion (D&I) Network aimsat promoting diversity and inclusion within the organization so that all employees feel valued, included and perform at their peak. The network’s annual event was held in August and focused on the theme, ‘I stand by D&I’ to inculcate the spirit of D&I throughout the year. The event was also leveraged to celebrate and

showcase some of the great work carried out through the year which included activities such as the sponsors day, campus workshops and guest speaker sessions.

Faisal Sabzwari, Country Manager, P&G Pakistan, interacted with the participants at the event via a focus group discussion. Insights generated from this session will be used to deliver an action plan to further strengthen D&I efforts. Additionally, various team building and fun-filled activities were organized to make the event enjoyable and memorable for all who attended.

P&Gvalues

diversity

P&G values the unique role each employee plays in bringing the company’s vision to life. To reward the

employees for their effort and contribution to business, a fun-filled event was organized. At the event

this year, the P&G family reviewed the business performance of the previous year and painted a vision for the

new fiscal year. This is in line with the company’s aim to ensure that each employee feels connected to the

business vision and is able to connect their everyday work to the company’s goals. The annual meeting was

attended by senior P&G management from the Arabian Peninsula and Pakistan region.

Following the annual meeting, a celebration was held to recognize the fantastic business results

achieved in fiscal year 10-11. The event began with an uplifting team building session designed to

engage the organization and bring to life P&G values and business approaches which will enable the

company’s continued success. This was followed by an entertainment segment attended by employees and

their families which included a choreographed performance, humorous skits as well as employee service

awards. The night concluded with an unforgettable musical performance by the famous band, Strings.

Celebrating success with employees

The event was a success as interns

gained insights on the importance of

codependency between functions, and

also benefited from the opportunity to

interact and share experiences with fellow

interns.

Saad Rao,Brand Manager Pampers, P&G PakistanWe at Pampers have learnt from babies that they are the best athletes in the world, covering large distances on hands and knees. We salute their spirit and aim to provide the care and comfort needed so that playtime never ends. With the new Pampers Premium Care stretchy sides, babies can now play and move easily and mothers can breathe a sigh of relief without the worry of leaks.

Pampers salutes athletic spirit of babiesBabies are most adorable when they are active and having fun. To bring

these moments to life, Pampers Premium Care organized a three-day Baby

Olympics activity in Karachi, Lahore and Islamabad. Athletic toddlers

participated in races, push ball and other fun games whilst their proud

parents watched them run, crawl, walk and jump their way to victory. The

little champions were rewarded with certificates and gifts.

Sharing her thoughts, a mother commented, “Pampers Premium Care has

always been instrumental in helping parents provide the best for their baby,

be it a good night’s sleep, great fit or complete comfort, care and happiness.”

Faisal Waheed,Brand ManagerHead & Shoulders, P&G PakistanHead & Shoulders is committed to give people the confidence to enjoy life without the worry of dandruff. This milestone signifies the completion of 2 successful decades of the World’s No. 1 anti-dandruff shampoo in Pakistan.

Launched in Pakistan in 1991, Head & Shoulders is P&G’s pioneer brand in the country. Head & Shoulders is committed to providing superior hair solutions to Pakistani consumers to meet their everyday needs.

Over the past 20 years Head & Shoulders has delivered a variety of product formulations, providing outstanding levels of anti-dandruff performance, cosmetic benefits and result-driven solutions for a variety of hair types and dilemmas. Since 2005 more than 5 million consumers across Pakistan have received expert advice for their hair type through the brand’s flagship scalp check program.

With strong endorsements from the Oxford Hair Foundation, Egham Research Institute and renowned dermatologists of Pakistan, Head & Shoulders continues to reach more consumers across Pakistan with scientifically proven solutions for dandruff.

Always ‘Raho Tayyar’ program was launched under

the always agahi school education program. The

program encourages young girls across Pakistan

to pursue education in order to empower

themselves with self confidence to achieve

their dreams and ambitions.

Girls from schools, colleges, and universities

throughout Pakistan submitted success

stories of their personal achievements

displaying confidence, determination and

passion. 50 young girls were awarded prize

money of Rs. 20,000 each to invest in their

education and build secure futures for themselves.

Always partnered with renowned educationist,

Dr. Anita Ghulam Ali, for the short listing and

selection of the winners. The initiative received an

enthusiastic response with hundreds of applications

from across the country.

Always is committed to improve the lives of

Pakistani girls, helping them embrace womanhood

positively. To date, Always has empowered more

than 6 million Pakistani women and young girls by

promoting health and hygiene education and

practices across the country.

girls win educational scholarshipsby Always

50Dr. Anita Ghulam Ali,Renowned EducationistSigni�cant work needs to be done in the �eld of education in Pakistan, especially for women, as educating future mothers is the �rst step towards educating the nation. Initiatives such as the Always Raho Tayyar scholarship program are a step in the right direction as they encourage Pakistani women to aspire for academic growth, enabling them to develop con�dence, believe in themselves and embrace their uniqueness and individual strengths.

Head & Shoulders celebrates20 great years in Pakistan

1991First shipment to Pakistan’s markets on August 5th

1994Acquisition of soap plant at Hub

1994Launch of Safeguard

1995Launch of first billion-dollar brand Pantene

1996Launch of P&G summer internship program to groom future leaders

1998Launch of Ariel

1998Birth of Commander Safeguard, Pakistan’s first superhero

2000Launch of Pampers

2000Launch of Head & Shoulders scalp check program

2001Launch of Always

2003Set up of PuR plant at Hub to supply clean drinking water globally

2003Launch of Pampers Mobile Clinics - a program reapplied globally

1991Operations begin in Pakistan withlaunch of Head & Shoulders andOil of Ulay

2004Launch of first of its kind Safeguard School

program

2005Acquisition of Wella

2006Partnership with READ Foundation - educated 3000+

underprivileged children to date

2006Global acquisition of Gillette

2007Partnership with Agility to launch new 3PL

warehouse

2009Distributor partnership with

Abudawood

2010Inauguration of Ariel plant at Port Qasim

2010Inauguration of P&G-HELP school

in Port Qasim area

2010Pakistan included in top 11 focus markets by

P&G Global Leadership Council

2011Launch of P&G-SOS home in

Islamabad

2011Move to new home at Harbour Front

2011Celebrating 20 years in Pakistan

2003Partnership with HOPE - educated

2000+ underprivileged children to date

Journey of Success...

To learn more about P&G:Visit us online at: www.pg.com.pkE-mail us at: consumerservicepk.im@pg.com

Procter & Gamble (Pvt) Ltd.General Office, 12th Floor, The Harbour Front, Dolmen City,

HC - 3, Block 4, Marine Drive, Clifton, Karachi – 75600, Pakistan