Partnership Programme. On-island providers

Visit Jersey1. Our objective is to promote Jersey off island as a holiday destination, and encourage new visitors to choose Jersey over our competitor destinations.

2. As part of this process we aim to deliver a platform that enables you to market your business and access Jersey’s visitor market more effectively alongside your other marketing activity.

Campaign marketing toolkits and Media Library Access to marketing toolkits and supporting imagery designed to help you use Jersey’s brand as effectively as possible.

My Listing PortalAn online portal that enables you to control your own presence on Jersey.com. Drivingreferrals directly to your business or Attraction.

My Listing tutorialsAccess to one to one sessions to help you maximise your listings on Jersey.com

Visit Jersey produced contentInclusion in content that Visit Jersey produce to promote Jersey as a destination. E.g. Cycle guides, walking guides, guides/features and the new for 2017 season ‘Discover’ section of Jersey.com

Industry EventsInvitation to join workshops and training programmes.

Attraction/Activity Bronze programme Cost: Free of chargeUnlimited number of partnersThere is no restriction on number of months open

Bronze Tier.

Cycle Downloads

WalkingDownloads

New Map functionality on each Jersey.com listingAbove: The Atlantic Hotel

Inclusion in media activity. E.g Articles, Supplements and press visits.

The Challenge…§ Provide a platform for added opportunities § We have created 2 optional levels above free Bronze Tier§ Simplify what we offer, deliver & demonstrate added value§ 3-point plan for each Gold and Silver programme§ Accurate description of what Visit Jersey will deliver§ An understanding of what we will require from you § Regular meeting and reporting process

Silver Tier.Attraction/Activity Silver programme Cost: £500 + £500 MIKLimited 10 partners Partners must be open a minimum of 6 months a year and agree to join the Attractions Benchmarking Survey

1 x Featured ‘See & Do’ Listing (4 weeks – not consecutive weeks)

Silver partners will have a ‘featured listing’ which will be positioned at the top of page one within the ‘See & Do’ section of Jersey.com. A clear separation from all other partners.Referral Target: Current + 500

3 x inserts in Visit Jersey News LetterSilver partners to mentioned/featured in three Visit Jersey newsletters. Referral Target: 250

4 x content posts (2x Twitter & 2x Facebook)Individual Facebook & Twitter content post through the year. Q1/Q2/Q3/Q4Referral Target: 250

Silver Tier.

IncrementalReferralTargetTotal:1000QuarterlycatchupmeetingQuarterlyreportBilledhalfatstart/halfatendAccesstodashboardQ42017

Website Email Social

Gold Tier. Attraction/Activity Gold Programme Cost £2,000 + £1,000 MIKLimited to 5 partners Partners must be open a minimum of 9 months a year and agree to join the attractions benchmarking survey

1 x Featured ‘See & Do’ Listing (10 months – not consecutive) Gold partners will have a ‘featured listing’ which will be positioned at the top of page one within the ‘See & Do’ section of Jersey.com. A clear separation from all other partners.Referral Target: Current + 2500

4 x Gold partner emailsGold partners will be included in 4 Visit Jersey emails throughout the year. Emails to be sent in Q1/Q2/Q3/Q4Referral Target: 2000

4 x Facebook content postsIndividual Facebook content post through the year Q1/Q2/Q3/Q4Referral Target: 500

Gold Tier.

IncrementalReferralTargetTotal:5000MonthlycatchupmeetingMonthlyreportBilledhalfatstart/halfatendAccesstodashboardQ32017

Website Email Social