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  • 8/10/2019 Final Paper SPEECH COMMUNICATION

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    Case AnalysisSpeech Communication2nd Quarter

    The following page contains the guidelines for your Final Paper (Case Analysis) for the Second Quarter.

    This paper is due on Thursday, 23 October 2014, 12:00 midnight. Submit the soft copy of this paper

    in .doc, .docx, or .pdf format to my email at [email protected].

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    Case

    Analysis

    Final Paper

    Guidelines

    Analyze the cases

    presented on the other

    side of the page. Explain

    possible reasons and

    identify factors for

    failure or success, if any,

    to deliver an effective

    speech; provide clear

    and feasible solutions to

    help the speakers

    succeed in their speech

    (whether now or in the

    future). Since this is a

    major paper, it is highly

    unlikelythat a 2-page

    paper may merit a good

    grade.

    You may check for

    sources online but be

    sure to cite them in your

    references.

    Case Analysis

    Speech Communication2nd Quarter

    CASE 1. The Case of Jud Hin his neighborhoodJud H. moved to a new neighborhood. When his sons teacherheard that he was an aerospace engineer, she asked if he wouldspeak to her eight-grade science class about the possibilities ofspace travel. This was a subject Jud knew very well and he lovedto talk about it. The audiencea class of thirteen-year-olds

    was not a threat to him. He was confident that he knew moreabout astrophysics than any kid in the class. He also understoodthat if his talk went badly, the consequences would not affect hiscareer. In any event, the likelihood of a successful talk was quitehigh. Not surprisingly, he gave the talk with confidence andreceived spontaneous applause from the class. When he finishedthe talk, the students asked him many questions, which he waswell-prepared to answer. He thoroughly enjoyed the experience.

    QUESTION 2. The Case of the same Jud Hin his workplaceJud H was also scheduled to give a presentation at Lockheed

    Martin, the aerospace company where he had been recentlyhired. He was concerned about making a good presentation onthe other engineers and considered this his coming-out party.He believed he was an effective talker in one-to-one situations,but hed never felt comfortable talking in large professionalsettings. He usually avoided public speaking in professionalsituations whenever possible. A few days before his talk, Judlearned that several of the Vice Presidents, as well as the CEO ofthe company, were planning to attend his presentation.

    Based on how important the outcome of his

    presentation was to him, Jud actively dreaded giving this talk fortwo weeks, and his wife complained about how irritable hedbecome. He convinced himself that his audience of newcolleagues would think he was a lightweight and unworthy ofholding an esteemed position in the company. When Jud finallymade his presentation, he experienced feelings of panic. Later,he could barely remember anything he said.

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    Case

    Analysis

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    CASE 3. The Case of Barbara G.I hope I dont come off sounding like a complete jerk! My templesare throbbing Im not sure myopening joke is going to go over I can barely breathe why dont they just call me up there now?Forget these endless announcements and introductions maybe it wont be so bad this time and Iwont forget all the oh, no theres the regional manager.

    Recently promoted from chemist to manager, Barbara was usually very confident.Speech giving was the task she disliked the most about her new managerial position. Shebelieved that with each new leadership meeting she ran, there was a greater chance shedexpose her poor communications skills.

    Ive got to focus on my first three points theyre the key to my talk Oh God, theres Richard hesbeen salivating over my job he looks so smug please dont let me forget my opening

    When Barbaras name was announced, a new wave of panic swept over her. She thoughtof her opening joke and decided it wouldnt get any laughs. As she rose from her chair,her attention wavered between her shaking knees, the people in the audience, and howimportant this talk would be for her career. Suddenly concerned she had forgotten heropening points, she tried to run through them in her head. Then, as she reached thepodium, she heard a flashback of the disastrous talk shed given at last years promomeeting.

    Why is Richard smirking? Look at my hands; theyre shaking whats Richard whispering to the

    regional manager? My throat feels like its closing up Ive got to calm down! I cant rememberanything are the two of them laughing? My throat is so tight

    Although Barbara looked calm on the outside, her insides were in knots and herthoughts were scattered. As she attempted to present the three basic points of herspeech, she realized she was already discussing the third point but had failed to mentiontwo. When she tried to go back to the other points, she tripped over her words. PoorBarbara!