final mkt presentation by safin

8/3/2019 Final MKT Presentation by Safin

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Safin Majid 08104007Md. Zahidul 10104029

Sanjoy Kumar 10104186

Md. Mahmudul 10104094Safat Hasan 09104085Ariful Alam 09304043Md. Nayeem 09204060

Waleefa Hossain 09104069



Presentation on

Sun Phone



Sun Phone

Mission The mission of our “Sun Phone” Company is to attract customer by offering them the

high quality products and services in a low and affordable prize to gain the marketshare. We will also provide the technological expertise to assist customers in pickingthe product and service that satisfy their needs.

Vision The vision “Sun Phone” Company is to gain 10% market share by next five years andbecome one of the market leader by offering the best service and product facilities.

Objective the objective of “Sun Phone” is to provide the strong service facilities to theconsumer to meet their expectation and to achieve consumer satisfaction level withthe newest innovation in cellular phone technology. We believe it is important toattract consumer to the market share and build the position in consumer mind toderive maximum profit from them.



Facilities Of Sun Phone Handset

1.Mobile type

2.Battery type

3.Camera phones

4.Connectivity 5.Memory



Cont . . .

6.Display

7.Sound Quality

8.Multimedia Features

9.Speakerphone10.Accessories



Basic features

All kinds of facilities is associated with our “Sun Phone”

those

Those facilities can be found in the stylish format

even some are easily fit on the tight jean of teens andsome goes with aged persons.

Basic features those are available on all phones suchas

making calls send/receive message

voicemail enabled



Cont . . .

calculator

download ringtones

Internet access

calendar

address book

alarm clock

stop clockGames

Bluetooth device



Product Differentiation

Solar energy

Multi purpose charger

Voice recognizer

Two years warrantee

User Friendly

Latest Feature Triple Sim slot



Current market situation

MARKET-PENETRATION PRICING

COMPETENCIES OF EXISTING MOBILECOMPANIES

COMSUMER PERSPECTIVE



Competitors

Nokia-

Samsung-

Motorola -LG -

Walton -

Symphony-Maximus -



Competitors

Siemens-

Micromax-

Sony erricson-

HTC -

i-phone -



Marketing Segmentation

DemographicSegmentation

Age

Gender

Income

GeographicSegmentation

City

Region

Urban/ RuralPopulation Density

Psychographic

Segmentation

Personality

Behavioral

Segmentation

User Status

Loyalty Status



Behavioral Segmentation

User Status

Ex Users

Potential Users

First time Users

Regular UsersNon User

Loyalty

Hard Core Loyal

Split Loyal

Shifting Loyal

Switchers



Levels of market segmentation

• Micro Marketing – Niche Marketing

– Local Areas Marketing

– Individuals

– Segment Marketing

– Mass production, distribution and promotion

Segment Marketing



Strategies

We will mainly follow three types of strategy to introduceour Sun Phone in the market and those are

1. promotional strategy

2. Pricing strategy3. Distribution strategy



Promotional strategy

• Bill Board

• Media-radio

• Newspaper

• Representative/Dealer• Fostering

• Television

• Advertisement through Social network site –

facebook , twitter etc.



Pricing strategy

New MarketMarket

PenetrationNew Product



Distribution strategy

• Division- Dhaka and Chittagong will focus mainlyinitially

• Will distribution all divisions equally Dhaka

Chittagong Barisal Khulna Rajshahi

Rongpur Sylhet

• District-Specially in remote areas.



Equipment Percentage Amount

(Million)

FACTORY 25% 60 Million

RAW MATERIALS 20% 50 Million

LABOUR 20% 10 Million

DESIGN 5% 20 Million

COVER 5% 10 Million

ADVERTISING 10% 20 Million

OTHER'S 15% 30 Million

Total amount = 200 Million Taka

Budget



FACTORY, 25%

RAW

MATERIALS, 20%

LABOUR, 20%

DESIGN, 5%

COVER, 5%

ADVERTISING,

10%

OTHER'S, 15%

Diagram of Total cost analysis

T t l t l i f S Ph



Total cost analysis for Sun PhoneCompany

Building factory costs sixty million taka .

Raw materials costs fifty million taka.

Investing ten million take for labor costs.

Spending twenty million Taka for design.

The cost of cover and advertising are tenand twenty million each.

Other expenses cost thirty million taka.



SWOT Analysis



Cont . . .

Strength 1 Month guarantee and 2 years warrantee

Can use Sun Light and Battery both for charging purpose

Can save the use of electricity and money

Triple sim slot

Reliability , product quality

Different features in affordable price

Weakness Rainy days problem regarding charge of sunlight

Financial ability

To gain market share

Lack of brand awareness among people



Cont . . .

Opportunities Rural Customers

Offering low price to consumer than competitors

Threats Chinese Mobile Companies came in market with different model in

low price.

Chinese Mobile Companies came in market with different features

Brand Positioning in perspective of competitors in low.

Consumer has lack of knowledge about our company.

Other competitors



Action Program

Phase 1- Technology and Strategy Management

Phase 2- Financial and asset allocate

Phase 3- Promotional activities

Phase 4- Distribution



Conclusion . . . .



Thank You

final mkt presentation by safin

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