final meeting prof. francesco contò- dott.ssa anna paola antonazzo bari, 15 novembre 2013 analisi...

FINAL MEETING

Prof. Francesco Contò- Dott.ssa Anna Paola Antonazzo Bari, 15 Novembre 2013

Analisi di contesto

ISCI PROJECT

1.3.2 Progress report

1.1.2 Project Proposal Development and design of research on innovation and competitiveness of the areas of Puglia and the Ionian Islands, planning of the research and development of innovative actions.

The coordination of reporting of the work done on the project deliverables - LESVIL

2.4.2 Local dissemination workshops with stakeholders for the sharing and diffusion of the results

Workshop to disseminate results: Cerignola (Foggia) On 2012 September 25- Compagnia delle Puglie

3.1.1 Research of informative sources about the structural features of the SMEs the target markets’ features, needs and requests

Research phase of information on SMEs food - Lesvil

ISCI PROJECT

5.4.1 n. 1 joint marketing strategies agreement

Agreement with SMEs of the cooperation in the agri-food areas - Lesvil

5.4.4 n. 4 diffusion meetings

Workshop: "Strategies for joint marketing of innovative services and internationalization of agri-foodSMEs ", made on 6 and 7 May 2013 at the “Istituto tecnico agrario Umberto I” - Compagnia Delle Puglia

5.5.2 n. 1 sustainable development strategies agreement

Study on the economic and financial sustainability of the strategy and of the cooperation agreement

ISCI PROJECT

CONTEX ANALYSIS

The context analysis made on the ISCI Project has revealed features of convergence and divergence of the two regions interested in the project.

The study revealed that it could give rise to the possibility of joint actions as well as being an effective tool for other studies.

Puglia: Context Analysis (1)

• The region covers an area of about 1,935,790 hectares, That covering 6.4% of the national land.

• Puglia has a mainly flat with low hills and a few mountain ranges.

• Using the OECD criteria for defining rural areas it can be said that the Apulian territory that can be defined rural amounted to about 50% of the total area compared to a national average of just over 77% and a European value equal to about 92%.

Demography

The resident population in the region in December 2008 amounted to 4,079,702 units of which 39% is concentrated only in the province of Bari The demographic trend appears stable in recent years.

The female population presents majority with 51.4% of the total.

The province of Lecce has a ratio slightly above the average for the female population (52.2%).


Demography: Evolution of the population by age groups in 2011 (source: ISTAT)

reference years


N. of inhabitants

Reference years

Job MarketAfter declining in 2009, the employment of

residents in the region was further reduced on average in 2010 of about 15,000 units. The data Apulian is in line with that of the southern regions, where employment was reduced on average by 1, 4 percent. Beginning in 2008, the year in which the economic and financial crisis started to show effects on the labor market in Puglia, the overall reduction in employment is approximately 64,000 units.


Fonte: elaborazioni su dati Istat, Rilevazione continua sulle forze di lavoro

Job Market


Job MarketThe decline in employment observed in

2010 has affected all sectors except agriculture. The reduction of employment in industry (3.9 percent) accounted for more than half of the total decrease. The construction sector and trade declined by 3.3 and 2.0 per cent respectively. Employment remained stable in services other than commercial activities.


InfrastructurePuglia boasts a rich network infrastructure as

well as other logistical hubs in the region.The regional infrastructures, in fact, been a

slow but steady improvement while remaining in its entirety below the national average. The only indicator of infrastructural facilities, which stood above the national average for the railway network with 1,507 Km


InfrastructureThe province of Foggia comes up

with the best supply index with regard to the availability of roads and highways while it is the province of Brindisi to have more miles of railway network. All in all the provinces with more deficiencies, as regards all indices of infrastructure, are the province of Foggia and Lecce who have an average of 57.3 and 58.1 respectively placing far below the regional average and that of the South .


HUB Logistics Another center of excellence is the logistic

center of Puglia, a short affected by a recent major structural development, the major operations of the Container Terminal of Taranto and the future logistics platform in the port of Taranto for which it has already signed an agreement program, it is necessary to enhance the capacity territorial logistics in order to improve the provision of services to support a more efficient and competitive management of the flow of goods.


According to data published economic dall'Ipres, Puglia is "resisting" the crisis better than other regions. In 2012 there was an increase compared to 2011.

Employment Puglia preserves weak growth in the first quarter of 2012: 0.9 that increases 1 per cent in 2011 compared to 2010, but does not fill the accumulated losses since 2008 (-4%).


GDP

GDP


Productive sectors

In Puglia, the more developed the productive sector is the service sector about 50%, followed by agriculture about 27% and finally the industry.


Productive sectors


The UAA of Apulia is covered mostly by vineyards, olive trees and wheat.Of particular importance are also the cultivation of tomatoes, cherry and almond.

The province with the highest number of hectares of UAA is Foggia. The region shows a high degree of fragmentation and pulverization company.

Puglia Primary Sector


The agricultural sector has Puglia built in 2010, a production value of 3.7 billion euro at current value that represents 14% of the national GDP.

The time series of ISTAT for the Added Value of the branches of agriculture, forestry and fisheries, as reported last available value the figure for 2009, the year in which the value added amounted to 2.1 billion euro at current prices, 7.8% on added value of Italian and 20.9% of that of the south.


Agriculture: Gross Saleable Production and Value Added branch of Agriculture Forestry and Fisheries (Amounts in thousand euro).

Source: ISTAT.


The agri- food sector

The Puglia contributes 23.7% to the value-added of the agri- food in the South and the 4.87% of the national average.

Overall the food industry Puglia, while relying on a remarkable diversification and availability of raw materials, suffers from problems of a structural nature and low attention to the needs of the market, especially in terms of qualification of products. This stems mainly from both a numerical structures supplied over the sectors with the greatest dimension (olive oil and wine, for example) that has a limited capacity / ability to innovate, which is closely linked to the limited size of the physical and economic systems


Registered active recorded

discontinued variations

PUGLIAFood Industries 5.279 4.739 145 263 86beverages 470 365 7 29 15FOGGIAFood Industries 1.088 898 20 41 18

beverages 173 148 4 8 8BARIFood Industries 2.096 1.888 53 130 50beverages 107 80 2 11 1BRINDISIFood Industries 591 509 18 29 3beverages 54 38 0 3 2LECCEFood Industries 1.038 942 32 44 9beverages 79 55 0 6 2TARANTOFood Industries 546 502 22 19 6beverages 57 44 1 1 2

Agri-food sector: Food businesses registered and active until 2012. (Source : Infocamere, 2012)


The agri-food sector The inter-regional trade with foreign countries, observed in terms

of exports, is an important index of competitiveness of the agri-food businesses Puglia in the global market, as well as an index of competitiveness of the territory in which they operate.

The region ranks third in the agricultural sector in the national ranking with 10.6% (ISMEA, 2011) confirmation of the weight of exports to the region's agriculture holds the national value added (8.3%), while the side of the imports is eighth with 4.3% of the national total.

For processed food industry instead, Apulia stands in the national ranking only tenth and eleventh for exports and imports.


Balance of trade food products


Import Export

Trade

Balance in

20102010 2010

Foggia 52.625.708 137.350.230 84.724.522

Bari 427.168.921 223.844.175 -203.324.746

BAT 29.931.536 29.435.394 -496.142

Taranto 108.532.114 61.314.915 -47.217.199

Brindisi 55.853.178 29.639.952 -26.213.226

Lecce 43.450.990 27.480.134 -15.970.856

PUGLIA 717.562.447 509.064.800 -208.497.647

Italy

25.247.827.95

2

22.189.163.25

3

-

3.058.664.699

Trade Balance by province (Source: Chamber of Commerce of Foggia (2011))


SWOT Analysis Agri-food sector in PugliaStrenghtens

Strong vocation for quality productionHigh product differentiationDeep specialization in the agricultural sectorGeographical proximity of emerging markets (countries of the Mediterranean Basin and eastern Europe)High propensity to exports of agricultural products compared to other Italian regionsHigh professional skills of operators

Opportunities

Good perception of food products quality in foreign markets Emerging of Networks for the aggregation of enterprises (Agrifood Districts Quality, regional law 23 of 2008)Appealing image of the of Puglia as region and intangible assets of food related to territoryFinancial assistance to support the growth of investment in innovation and internationalization of supply chainsSupport to communication, promotion and exchange of experiencesRecovery in foreign demand and consumptionDevelopment of trade relations with reference foreign markets Keen interest of firms in internationalization activities

SWOT Analysis (2)Agri-food sector in Puglia

Weaknesses Scarce capability to attract foreign investmentsScarce participation of Apulian companies in foreign companies Stagnant demand in traditional markets of referenceWeak competitiveness of the productive systemLow propensity to innovationInadequacy of facilities and services to meet the needs of foreign customersEconomic trend in recent years

Threats

Scarce capability of the overall regional production industry to attract foreign investmentsIncreasing competitiveness of competitorsAbandonment of agriculture activity and depopulation of disadvantaged areasVolatility of food prices

Context Analysis: Ionian Islands (1)

Territory The Ionian Islands are a mainly

mountainous, there is little presence of plain

The climate is Mediterranean in general with high temperature ranges

The Ionian Islands are located microclimate rare beauty and diverse environmental, cultural and historical.

The precipitations are concentrated largely in the winter months, they are almost everywhere scarce and often insufficient for the needs of agricultural

InfrastructureThe level of basic infrastructure in the

Region of Ionian Islands is generally higher than the average level of the country. However, during the summer months there is a clear deficit in the provision of water and sewer, with negative effects on the environment and quality of life, due to the large influx of tourists.


Infrastructure:The road network is similar in all the Ionian

Islands. In the majority of the islands there is a national road as the main road of Corfu - Paleokastritsa (Corfu), Zakynthos - Keri (Zakynthos) and Argostoli - Sami (Cephalonia), and numerous roads. So far, the improvements of the road network mainly related adjustments, road safety and new alignments


Infrastructure:The number of ports within the region is

sufficient, and their location is pretty good. All the capitals of the Ionian Islands, and even some smaller towns have their ports that facilitate the link between the islands and the mainland. The main problem of port infrastructure is that it lacks adequate and appropriate complementary facilities necessary to provide quality services for passengers or freight.


Passenger Traffic port of Corfu


EconomyGreece and Ionian Islands, suffer the

consequences of a prolonged economic underdevelopment, determined not only by its history but also from a geographical location with respect to the decentralized ganglia of political and economic power worldwide.


Economy characterized by a high prevalence of the tertiary sector (79.1%), especially in the activities of owners and those related to tourism. In second place is located in the industrial sector (16.9%), consisting mainly of small businesses and where they hired a discreet role in some sectors such as chemicals, textiles, electro-mechanical, metallurgy and steel;Finally agriculture, which nevertheless retains an important role not only in the productive structure but also in exports (4%).

Context Analysis: Ionian Islands (7)Economy

The primary sector in the Region of Ionian Islands is a significant part of GDP, higher than the average rate in the country (17% vs. 15% respectively), but there are significant differences between the various prefectures of the Ionian Islands.

Agricultural land in the region occupies a relatively small area. In recent years, the intense tourist development of the Ionian Islands has led to a change of land use, resulting in agricultural land is partly abandoned.


The cultivated area of the Region of Ionian Islands is 79.968 hectares, but has been steadily declining mainly due to the expansion of the tourism sector and the continuous pressure for other land uses.

About 43% of agricultural land is located in the Ionian islands of Corfu Prefecture, and the rest is mainly divided between the Prefecture of Lefkada and that of Kefalonia and Ithaca.


Over 50% of the total agricultural area of the region is covered by tree crops, 95% of which are olive Irrigated land is used as follows: 45% for arable crops, 40% for the production of vegetables to 15% for tree crops

The agricultural in the Ionian Islands


Export ImportChange Change

SEMESTER

2012

% 2012 2011/2012 2008/2012

Italy 5.450 74,73% -59,6% 1,7%

Russia 917 12,57% 165,5% ΝΑ

Germany 407 5,58% -36,5% 35,1%

United Kingdom 113 1,55% 3996,5% -13,3%

France 83 1,14% -88,4% -30,0%

Change Change

SEMESTRE

2012

Percentuale

2012

2011/2012 2008/2012

Food 6.124 84,0% -59,9% -0,7%

Plastics and

chemicals

791 10,8% 135,0% -2,1%

mineral materials 277 3,8% -71,6% -34,8%

Beverages and

tobacco

66 0,9% -19,2% 23,1%

Vehicles 31 0,4% -79,6% 1,4%

Total 7,293 100,0% -56,7% -4,9%


Products Extra virgin olive oil, produced throughout the Islands; Local wine, made with rare and old grape variety premises. The "Robola

wine" is an example of DOC; Dried grapes, grown in the area of Zackinthos; honey; The fruit "Koum four", which is grown only in Corfu that is used to make

liqueurs and sweets; The dried sausage of Lefkada product in a unique way with fresh ingredients. "Feta" (a fresh cheese in brine) of Kefalonia, produced by the traditional

method. Lentils Eglouvi (a mountainous area of Lefkada), accompanied by a small

amount of vinegar with rose petals. This rare and delicious varieties of lentils has been awarded in several exhibitions of agricultural products.

Some local sweets such as "pasteli" and "mantolato" (made of sesame paste, egg white, honey and almonds), various cakes and fruit liqueurs.

Dairy products.


Strenghtens Diversification of production

(olives, grapes, vegetables, cheese, sheep and goats);

High production with product certification;

Land with high agricultural vocation;

Increase in tourism.

Opportunities The increase in tourist

activity favors the promotion of local products

SME financing agro food through programs directed to direct the European Commission and the Structural Funds

Development of trade relations with foreign markets.

SWOT Analysis Agri-food sector in Ionian Island

Weaknesses Fragmentation and

pulverization of farms; Scarcity of food

products in foreign markets;

Poor training of workers in the sector;

Poor communication in the early stages of the supply chain.

Threats Abandonment of the

agricultural sector; Lack of competitiveness

on foreign markets Depopulation of

disadvantaged areas Price volatility on food The negative

environmental effects of some livestock units

SWOT Analysis Agri-food sector in Ionian Island

Puglia and Ionian Island

Analysis of possible synergies

Swot AnalysisPuglia and Ionian Island

Produzioni agroalimentari simili nelle due regioni (Olio, vino, orticole e produzioni zootecniche)

Elevata produzione con certificazione di prodotto (DOP, DOC);

La vicinanza geografica dei mercati emergenti (paesi del bacino del Mediterraneo e dell'Europa orientale)

Le Regioni sono distanti tra di loro;

Scarsa efficienza della logistica (trasporti e HUB);

Differente legislazione nazionale.

Weaknesses Strenghtens

Opportunities Maggiore efficienza di

penetrazione dei mercati esteri;

Finanziamenti alle PMI agro alimentari attraverso programmi a regia diretta della Commissione Europea e Fondi Strutturali

Sviluppo delle relazioni commerciali con i mercati esteri di riferimento;

Abbandono antropico delle aree rurali;

Scarsa efficienza della rete;

Incremento della concorrenza dei Paesi in via di sviluppo.

Swot AnalysisPuglia and Ionian Island

Threats

Environmental protection and promotion of a sustainable territorial development National, regional and local authorities, in association; Agencies and institutions specializing in the fields of competence;? NGOs; Research institutions; financial institutions, training centers;

Promotion of a polycentric and integrated development of space

Local and regional authorities, town and city networks, groups and unions of local authorities, central government and regional authorities, institutions and public agencies in the sector.

Strengthen the innovative capacity.Clusters, SMEs, research institutes, technology centers, training institutes, universities and institutes of higher education, local, regional and national? Chambers of commerce, financial institutions

Improvement of mobility and accessibility to the territoriesPublic bodies at national, regional and local agencies and relevant institutions, transport companies, and management of networks, port authorities, shipping companies, logistics companies and hubs, telecommunications companies, companies who specialize in IC & T.

Integration strategies of the territories

Provision of comprehensive information on innovations and practices, production technologies and work in both countries;

Increased awareness on the new role of agreements between enterprises and between public and private entities in an increasingly globalized market through seminars, publications, outreach events, public media;

Provision of information and guidance for cooperation concerning, in particular, marketing policies and research and transfer of new technologies;

development of new ways of business processes on a common basis;

developing mechanisms and practices of integration between companies and economic systems

Integration strategies of the territories

A CASE STUDY OF AGRI-FOOD SMES PUGLIA

Propensity for international

The survey aimed to analyze, in a given sample of firms, the degree of internationalization, the propensity to processes of internationalization of companies and the difficulties encountered in approaching foreign markets.

Below is the result of the analysis.

Survey on the internationalization of local food businesses

Target: the whole number of companies in the agro-food sector in Puglia. In particular, all the commercial food processing enterprises and registered in the National Register of Companies, within the branch "agribusiness''

The population is made up of 5,331 companies operating in the food industry.

The population was stratified by different supply chains in which they operate, referring to the code NACE (Classification of Economic Activities 2007), which indicates the particular branch of products or in the same way the supply chain related (ie, oil, wine, cereals, fruits and vegetables, etc.)

The sample consists of 102 firms

Survey on the internationalization of local food businesses

Survey on internationalization of local food enterprises

Source: authors elaborationsSource: authors elaborations

Survey on internationalization of local food enterprises

Source: authors elaborations

Main barriers to internationalization

Main reasons not to go international

SMEs’ needs to internationalizations

Attitude to Innovation

Fonte: ns. elaborazione

Attitude to Innovation

The product or process innovation has proven to be an essential strategy for internationalization: Still low propensity towards innovation process and product

(half of international businesses innovate, a third of the non-international innovate)

Non International companies do not think innovation is so relevant for entering foreign markets

International companies think about innovation as inevitable to access international markets.

General information gap on the opportunities offered by technology, innovation and knowledge transfer (many companies believe that the nature of the product to be a barrier to internationalization)

International companies, however, believe that the main obstacles are those related to free markets and to identify the most suitable commercial channels, quality of relations between the intermediates.

Innovation in the internationalization strategy

HOW TO MOVE INTO THE PRESENT / NEAR FUTURE TO AVOID BEING EXCLUDED FROM MAJOR EMERGING MARKETS, WHICH CAN GUARANTEE A FUTURE FOR THE AGRI-FOOD SECTOR IN THE TWO REGIONS?

Structuring a network within the Cooperation? Italy-Greece

The analysis exposed, showing the importance of the business as a tool to overcome all the adversities that the individual can not successfully deal with.

Models of aggregation:consortia;districts;PO and APO;Enterprise networks.

- Cross-border activities in the economic and socialentrepreneurship and SME development, tourism and culture, environmental protection, improvement of logistics, support the development of services and networks of information and communication, social and cultural infrastructure, with particular attention to those of rural development

- Transnational cooperation, integrated territorial development:water management and coasts, accessibility, advanced technologies in the field of information and communications, maritime safety, prevention of risks; RTD networks and technology development, etc..

- Networking and exchange of experiences between companies and entities of local and rural developmentPrograms for the creation of cooperation networks, studies, data collection, observation and analysis of the major socio-economic indicators

Common Tasks

The EIP (European Innovation Partnership in the Rural Development 2014/2020)

The EIP "Agricultural Productivity and Sustainability" aims to provide a working interface between agriculture, bio-economy, science and others at EU, national and regional level: Promoting competitive and sustainable agriculture,

able to achieve “more with less” in harmony with the environment

Promote productivity and efficiency Two key assumptions:

Multidisciplinary approach Multi-Stakeholder approach (approach Network)

New actuators: The Operational Groups Transfer of Research Results and Test

of new practices and products Bottom-up approach Transnational Lead by a topic of interest (fruit and

vegetables, oil ..) rather than logic territorial

Key Role of the private (agricultural and industrial)

What are the European programs that promote the internationalizationHorizon 2020 R&ICosme Programme for the

Competitiveness of Enterprises and SMEs (formerly CIP)

GECT European Grouping of Territorial Cooperation (favors cross-border and inter-regional).

ConclusioniNell’analisi sono emersi diversi fattori di

convergenza dei due Paesi che possono essere superatise:

Si crea una rete che miri ai processi di innovazione ed internazionalizzazione;

Si favorisce il trasferimento di now- how tra i centri di ricerca e le PMI (o varie forme di aggregazione);

Si crea un incubatore che permetta il trasferimento di now- how di cui sopra

Si favorisce l’utilizzo efficiente dei programmi UE a regia diretta o fondi strutturali.

Grazie per l’attenzione

final meeting prof. francesco contò- dott.ssa anna paola antonazzo bari, 15 novembre 2013 analisi...

Documents

context analysis

areas of puglia

contestoisci project

project proposal development

smes food lesvilisci

project deliverables

female population

national average