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LG PakistanLG Pakistan

Group MembersGroup Members

Safwan ArifSafwan Arif Fida AliFida Ali

Fasih Ur RehmanFasih Ur Rehman

M. AsifM. Asif

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AgendaAgenda

HistoryHistory

Business DomainsBusiness Domains

Structural AnalysisStructural Analysis Blue OceanStrategyBlue OceanStrategy

Competing on ResourcesCompeting on Resources

Competing on the EdgeCompeting on the Edge

Questions & AnswersQuestions & Answers

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History of LG CompanyHistory of LG Company

Formation ofLG, 1958Formation ofLG, 1958

A briefoverviewup till nowA briefoverviewup till now

Its global presenceIts global presence

LGLG--Pakistan, 1997Pakistan, 1997

Strategic alliance in PakistanStrategic alliance in Pakistan

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Business DomainsBusiness Domains

Home appliancesHome appliances

Air conditioningAir conditioning

Mobile phonesMobile phones

Business solutionsBusiness solutions

Home entertainmentHome entertainment

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Structural AnalysisStructural Analysis

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CompetitorsCompetitors

Different Competitors for different products.Different Competitors for different products.

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Market ShareMarket Share

ProductsProducts Market Share inMarket Share inPakistanPakistan

LG TVLG TV 40%40%Washing MachineWashing Machine

AutomaticAutomatic

50%50%

ACAC 40%40%Microwave OvenMicrowave Oven 30%30%

LCDsLCDs 25%25%

Mobile PhonesMobile Phones 20%20%

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Competitive ResourcesCompetitive Resources

Core CompetenceCore Competence

Product leadershipProduct leadership

Market LeadershipMarket Leadership

People leadershipPeople leadership

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Collaboration in LG PakistanCollaboration in LG Pakistan

Cross Business Collaboration is: frequent...............rareCross Business Collaboration is: frequent...............rare

Cross Business Collaboration decisionsCross Business Collaboration decisions

made by: Corporate Management.LowLevel Managementmade by: Corporate Management.LowLevel Management

Role for Difference Businesses are: ClearUndefinedRole for Difference Businesses are: ClearUndefined

The culture Rewards: Team play.Individual WinThe culture Rewards: Team play.Individual Win

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Regeneration in LG PakistanRegeneration in LG Pakistan

To what extent do newbusiness, products or services reuse pastTo what extent do newbusiness, products or services reuse past

concepts 0%concepts 0%----------------------------------------------------------------------------------------------------------100%100%

Howold are your principle business or product conceptsHowold are your principle business or product concepts

less than 1 year, 1 to 3 years, 3 to 5 years,less than 1 year, 1 to 3 years, 3 to 5 years, More thanfive yearsMore thanfive years

To what extent do your business, product, or service teams blendTo what extent do your business, product, or service teams blend

experienced and newmembers?experienced and newmembers?

ExtensivelyExtensively ----------------------------------------------------------------------------------------------------------------------Not at allNot at all

To what extent have your newbusinesses, products or servicesTo what extent have your newbusinesses, products or services

refreshed your established ones?refreshed your established ones?

ExtensivelyExtensively ------------------------------------------------------------------------------------------------------------------------Not at allNot at all

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Application ofBlue Ocean StrategyApplication ofBlue Ocean Strategy

Electric GeneratorsElectric Generators

UPS SystemsUPS Systems

Rechargeable IronRechargeable Iron

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Questions & AnswersQuestions & Answers