A N N U A L R E P O R T 2 0 1 8

Africa’s Premier Jewellery and Watch Exhibition

5-7 OCTOBER 2019

lornal@jewellery.org.za | www.jewellex.co.za | www.facebook.com/myjewellex

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2 MESSAGE FROM THE CHAIRPERSON

3 MESSAGE FROM THE CEO

4 JEWELLERY COUNCIL OF SOUTH AFRICA (JCSA) STRUCTURES

4 Executive Committee representation

4 Regional Structures Committees

5 Board member representation

6 Arbitration & Disciplinary Committee

6 Non-profit company

6 HUMAN RESOURCES AT JCSA

7 MEMBERSHIP REPORT

8 Consumer complaints

8 Statement of Claims & Arbitration

9 Art jewellers

9 CAD technicians and designers

9 STRATEGIC PLAN

9 LEGISLATION

9 VAT refunds – tourists

9 South African Diamond & Precious Metal Regulator (SADPMR)

CO N T E N T S9 SOCIAL RESPONSIBILITY

9 2018 ANNUAL ROADSHOW

10 FINANCIAL REPORT

11 JCSA debtors book

11 Suspension of members

11 PROJECTS

11 Jewellex Africa 2018

12 JCSA Jewellery Manufacturing Trade Certificate

13 Professional Technical Skills Certificate (PTSC)

13 JCSA Collection Awards Design Competition

13 Retail training

13 Design @ 50 Project

13 Ekurhuleni Jewellery Project

14 Standardising of valuation practices for JCSA

14 JCSA marketing campaign 2018

14 JCSA recommended disclaimers

14 Jewellery Council Risk Initiative

15 Promoting locally manufactured jewellery

15 International trade shows

15 Exporter Workshops

15 COMMUNICATIONS

15 SA Jewellery News

16 Bi-Annual Directory

16 African Odyssey

16 Wanted and Shine/Skitter

16 Jewellers Network Directory and Jewel Trader

16 Website and Facebook

16 Publicity

16 Mailchimp

16 Employment-seekers list

16 RECIPROCITY AGREEMENTS

16 National Antiques & Decorative Arts (NAADA)

16 Synthetic/laboratory-grown diamonds

16 Distribution of important reports

17 Thank you to our 2018 benefactors and partners

The industry began 2018 with enthusiasm, based

on the political changes. Very little tangible

evidence of an upswing was apparent in the

fi rst six months. However, despite the impact

of the weak rand, a measure of buoyancy has

developed entering the festive season.

Great concerns persist regarding changes in

the newly gazetted Mining Charter, as the impli-

cations are undefi ned. Negotiations are under-

way for a positive resolve.

We remain optimistic for a good retail festive

season that will carry us into the new year.

Refl ection on the state of the industry in 2018

MESSAGE FROM THE CHAIRPERSON CHRIS VAN RENSBURG

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MESSAGE FROM THE CHIEF EXECUTIVE OFFICER LORNA LLOYD

With more positive developments, 2018 delivered a more

optimistic outlook.

Despite Jewellex Africa 2018 being a smaller show, its ex-

hibitors conducted good sales with retailers preparing for the

year-end expected increase in consumer demand. The Sand-

ton Convention Centre (SCC) remains the preferred choice

for exhibitors and buyers, being in close proximity to hotels,

restaurants and the Sandton CBD. Jewellex 2019 will take

place from 5-7 October at the SCC. Our aim in 2019 will

again be to increase both exhibitor and buyer participation.

An opportunity will be given to retailers and manufac-

turing retailers to participate at a consumer show in 2019.

Discussions are currently being held with Decorex and 100%

Design to include a jewellery component. Watch this space!

Chairperson Chris van Rensburg and his Vice-Chairperson,

Nthabiseng Xaba, will resume leadership of members with the

assistance of the board and CEO on all strategic platforms.

As the retailers are the largest division of the council, we

will continue to give more consideration to their needs. In this

regard, we have commenced discussions with insurance com-

panies relating to the standardising of valuation practices. The

institutions from which members receive preferential rates for

processing credit cards are Nedbank and Diners Club. Dis-

claimers have been recommended by the JCSA for members

to include on their receipts and invoices in order to protect

themselves from legal claims. The JCSA once again partic-

ipated in Wanted Watches, Jewellery and Luxury in October

by means of a competition page, with the aim of promoting

the council’s brand and our members to consumers. Although

training opportunities were offered to our retailers, there was

not much take-up and we attribute this to the tough economic

conditions. A new project which the council is looking at in

2019 is a Professional Retail Skills Certifi cate, in which em-

ployers recognise staff for their skills in the retail environment.

Over the past year, the council embarked on a social

media campaign with favourable statistics on consumer

awareness on jewellery and the JCSA brand. Given the

uncertain economic situation, the council has taken a

decision to pause all spend.

Our involvement in the Security Initiative continues to be

crucial. Crime is rife and the attacks on jewellery stores have

intensifi ed over the past few years. The more informed our

jewellers are, the better the measures they can take to pre-

serve life and prevent robberies.

The Jewellery Manufacturers Association of SA (JMASA)

continues to offer the Jewellery Manufacturing Trade Certif-

icate (JMTC) which is an industry-endorsed/certifi ed test set

up for the industry. The Professional Technical Skills Certifi -

cate has been offered for a year and is well supported. It

recognises specifi c skills in the manufacturing industry. We

acknowledge that a great deal of informal training takes

place in the workplace and this certifi cate gives formal rec-

ognition and benefi ts both the employee and the employer.

The council made a submission to SABS relating to the

ZA mark in September. Manufacturing jewellers are unable

to add the oval around the “ZA” without distorting the oval,

specifi cally on very fi ne jewellery. Feedback is awaited

from SABS.

Our manufacturing members participated at Department

of Trade & Industry (DTI)-sponsored international exhibitions

at JCK Las Vegas, Bijorhca Paris, JIS Miami and Jewellex

Africa in 2018. We will again apply for funding from the DTI

to provide these opportunities to our manufacturers in 2019.

The publisher of SA Jewellery News magazine has con-

ducted monthly surveys for a year on behalf of the council

among retailers, wholesalers and diamond traders with the

aim of tracking what is happening in terms of jewellery and

diamond sales, metal consumption and crime statistics in

South Africa.

The new Mining Charter was gazetted in September

and, despite working with attorneys and presenting a

sound comment to the draft charter in August, the new pub-

lished charter has proved to be unsound, with no apparent

consideration of any of our submissions. This may have det-

rimental ramifi cations for the jewellery industry. The council

will obtain a legal opinion in 2019 to determine the effects

on the jewellery industry.

Any association is only ever as strong as the total sum of

its members and we therefore invite you to participate and

make use of the opportunities offered by the JCSA.

For more information on the council, its activities and how

to become a part of a responsible jewellery community, vis-

it our website on: www.jewellery.org.za, contact us on tel:

(011) 484-5528 or email: admin@jewellery.org.za.

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JCSA STRUCTURES

Executive Committee representation

Chairperson (Studio C) Chris van Rensburg

Vice-Chairperson (Sibahle Jewellery) Nthabiseng Xaba

Western Cape

Chairperson Prins & Prins – Petré Prins

David Bolding

Goldmaster – Graham Miller

Winhall & De Stadler – Peter Winhall

Peter Gilder – Brendon Parr

Uwe Koetter – Johan Louw

Panda Diamonds – Brian Magid

CPM – Sharon Eades

CEO (JCSA) Lorna Lloyd

Isikhova Publishing Andrew Meyer

Ben & Co Designs Bheki Ngema

Frankli Wild Kevin Friedman

Regional Structures Committees

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Eastern Cape

Chairperson Piyuve – Aroon Bhoora

Cherry Design Jewellery – Gary Cherry

Ashok Jewellers – Ashok Shah

NWJ – Duncan Crosson

CPM – Malcolm Jenner

Chairperson Touchstone – Glenn Williams

Ritco – Mathias Schmidt

Havilah Gold Creations – Carol Jackson

Jenni Collections – Bruce Gault

CPM – Renée Sangerhaus

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REPRESENTATION COMPANY NAME

JMASA – Manufacturing Division Studio C Manufacturing Jewellers Chris van Rensburg

JASA – Retail Division

Small Raffaelle D’Amato Jewellers Michel Nunes

Ben & Co Designs Bheki Ngema

Manufacturing Retailers Frankli Wild Kevin Friedman

Medium Jack Friedman Howard Fevrier

Large Natal Wholesale Jewellers Duncan Crosson

JAWDA – Wholesale Jenni Collections Bruce Gault

Jewellex Sub-Committee JCSA CEO Lorna Lloyd

Mining Anglo American Platinum Mark Freed

De Beers Abel Madonsela

Mineral research Mintek Nirdesh Singh

Indian jewellery Piyuve Jewellers Aroon Bhoora

HDI jewellers Sibahle Jewellery Nthabiseng Xaba

Refineries Metal Concentrators Neville Crosse

Diamond industry – global Ernest Blom Diamonds Ernie Blom

Retail interest group (Chevron) Debbie Mouton Jewellers Debbie Mouton

Publishing Isikhova Publishing Andrew Meyer

Training Pneuma Jewellers Michael Pneuma

Board member representation

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MEMBERSHIP REPORT

The Jewellery Council of SA is made up of the

following divisions:

• Jewellery Manufacturers’ Association of SA

(JMASA) (manufacturing jewellers).

• Jewellery & Watch Distributors’ Association

of SA (wholesalers and importers, as well as

diamond dealers and mining houses).

• Jewellers’ Association of SA (JASA)

(jewellery retailers and chain stores).

• Service members.

HUMAN RESOURCES AT JCSA

The council’s staff complement is as follows:

CEO

Lorna Lloyd

ACCOUNTANT Andira Maharaj

EXECUTIVE PA Elsa da Silva

OFFICE ASSISTANT Priviledge Ncube

ADMIN ASSISTANT Bavina Vassan

RECEPTIONIST Kirsten Lenton

Arbitration & Disciplinary Committee

The council continues to offer a facility in which we are able

to resolve disputes that may arise between members without

having to go through the formal legal system, a procedure

that involves exorbitant costs. Any complaint received is

initially handled through the mediation process, after which

arbitration is an option.

In certain cases, we utilise the services of our Arbitration

Sub-Committee, who offer their expertise and advice.

In terms of our Memorandum of Incorporation, the

Arbitration & Disciplinary Sub-Committee holds offi ce for a

period of three years. The committee members are:

WESTERN CAPE

David Bolding David Bolding

Diamonds of Africa Peter Winhall

Goldmaster Graham Miller

Prins & Prins Petré Prins

Jewellers Dispute Solutions Mervyn Malamed

EASTERN CAPE

Dennis Collins Jewellers Dennis Collins

Havilah Charlie Jackson

R D'Amato Jewellers Michel Nunes

GAUTENG

Varga Deon Denysschen

Studio C Chris van Rensburg

Julian Prior Precision Setters

EJP Colin Campbell

KWA-ZULU NATAL

Vijay Shah Vijay Shah

Piyuve Aroon Bhoora

Shah Jewellers Shikant Shah

Non-profi t Company

The Jewellery Council of SA is registered as a non-profi t company and its NPO number is 067-544-NPO. In terms of

Section 18A, taxpayers are able to make a deduction from their taxable income when they make donations to NPOs.

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Note that the chain stores consist of the following:

- The Foschini Group – TFG (American Swiss, Sterns and Foschini stores with jewellery)

- Massmart (Game)

- Arthur Kaplan Jewellers

- DW Bullion

- Galaxy & Co – closed down

- NWJ Fine Jewellery

TOTAL NUMBER OF MEMBERS UNDER EACH DIVISION PER MONTH

MONTH JMASA JCSA JASA SERVICE MEMBERS SECOND HAND DEALERS EMERGING/ONE-MAN BUSINESS CHAIN STORES STUDENTS

JANUARY 215 157 235 17 65 47 925 0

FEBRUARY 214 150 232 17 64 48 925 0

MARCH 215 149 231 17 64 49 742 0

APRIL 214 151 228 18 63 49 742 0

MAY 213 152 227 18 63 49 742 0

JUNE 214 151 228 18 63 49 742 0

JULY 214 151 229 17 63 49 742 0

AUGUST 217 150 228 17 63 52 742 0

SEPTEMBER 221 149 227 19 63 54 742 0

OCTOBER 225 149 228 18 63 58 742 17

NOVEMBER 226 149 227 18 63 61 742 17

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MONTH RESOLVED UNRESOLVED

JANUARY 4 4

FEBRUARY 2 1 1 cautionary notice circulated

MARCH 1 1

APRIL 1 0 1 cautionary notice circulated

MAY 1 0 1 cautionary notice circulated

JUNE 1 0 1 cautionary notice circulated

JULY 1 0 1 cautionary notice circulated

AUGUST 0 0

SEPTEMBER 2 2

OCTOBER 2 2

NOVEMBER 2

DECEMBER 3

MONTH RESOLVED UNRESOLVED

JANUARY 2 2

FEBRUARY 3 3

MARCH 0 0

APRIL 2 2

MAY 1 1

JUNE 3 3

JULY 2 1 1

AUGUST 3 2 1

SEPTEMBER 0 0

OCTOBER 5 4 1

NOVEMBER 3 2 1

DECEMBER 1

STATEMENT OF CLAIMS AND ARBITRATIONSCONSUMER COMPLAINTS

The JCSA is an Alternative Dispute Resolution Agent, which currently functions only in re-

gard to complaints against members in good standing with the council.

The members adhere to a Code of Ethics & Conduct and are subordinate to the mediation

and arbitration processes of the council by virtue of its Memorandum of Incorporation. This

means that we will not be able to assist consumers with a complaint against a jeweller who

is not a member of the JCSA, as we have no jurisdiction over them.

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Art jewellers

A year ago, a sub-division was created within the JMASA to

look after the interests of art/contemporary jewellers, with

the aim of creating opportunities at exhibitions, providing

exposure and information, and creating platforms to share

information. Geraldine Fenn from Tinsel continues to repre-

sent this group on the Executive Committee.

CAD technicians and designers

Edna de Bruyn from Design @ 50 represents the interests of

CAD technicians and designers on the Executive Committee

of the JMASA. An application has been submitted to the

Quality Council for Trades & Occupations to register a CAD

qualification and it is hoped that this will be registered in

the next couple of months.

JCSA’s recommended guidelines re XRF scanning

The JMASA, together with experts in the field, has drafted

the recommended guidelines on the use of the XRF scanner

as a generic tool within the manufacturing industry. These

guidelines have been developed as a result of jewellers

giving incorrect readings to consumers and bringing the

industry into disrepute.

STRATEGIC PLAN

Although the council worked intensely with pro-

fessional bodies to develop a strategic plan that

would be used to explain to government

the jewellery industry’s history and cur-

rent status, including transformation,

a decision has been taken to suspend

this until further notice. The recently-

published new Mining Charter has omitted important pro-

posals, such as the industry’s vision and outlook.

LEGISLATION

Legislation requiring foreign tourists to provide

proof of cash

Discussions have continued with the National

Treasury and SA Revenue Service (SARS) relating

to the legislation which requires foreign tourists to

declare proof of cash drawings over R10 000, whether it be

from an ATM, a bank or a Bureau de Change. Most tourists

are unaware of this requirement.

The JCSA has made a submission to SARS and the

National Treasury to increase the threshold to US$10 000.

South African Diamonds & Precious Metal Regulator (SADPMR)

Bernard Stern, who is a past owner of Metcon, was appointed

to the board of the Regulator. He looks after our interests and

is our spokesperson to the Regulator.

The council and the SADPMR set up a Jewellery Industry Li-

aison Committee earlier in the year to meet on a regular basis

in order to discuss updates within the SADPMR, as well as con-

tentious issues from an operational point of view. To date, two

meetings have been held. Discussions were put on hold when

discussions commenced on the new Mining Charter.

The council continues to assist members in ap-

proaching the Regulator when experiencing difficulty

in applying for their permits.

The new Mining Charter

The Chairperson, Vice-Chairperson and CEO,

together with a small committee, engaged with experts

and legal counsel in order to present a well-researched

submission to the new Mining Charter. However, despite

many valuable hours and resources spent on this, the

new Mining Charter excluded all proposals.

We believe that the newly-published Mining

Charter will have a detrimental effect on the

jewellery industry. The JCSA board has taken a

decision to obtain a legal opinion to determine

whether litigation would be an option.

SOCIAL RESPONSIBILITY

Chairperson’s Fund

The Chairperson of the council, Chris van Rensburg, estab-

lished the Chairperson’s Fund in 2007. His original idea

was to donate his Chairperson’s remuneration to this fund.

In addition, 25% of the board’s unclaimed fees for travel

expenses would go into the fund, even if those members were

unable to attend the meeting.

The purpose of the fund is to contribute to transformation

and the integration of technology and design in the jewellery

industry by acknowledging excellence in jewellery design.

This will support selected training initiatives focused on

developing capacity to utilise technology in the production

of jewellery.

2018 annual roadshows

The JCSA held its annual national roadshows in July in Dur-

ban, Port Elizabeth, Cape Town, Johannesburg and Pretoria.

This is an opportunity to report on projects and to network

with the jewellery industry in those regions.

We thank our sponsor, the Gemological Institute of Ameri-

ca, for its sponsorship of all the roadshows nationally.

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Statement of Financial Position

Figures in Rand Note(s) 2017 2016

Assets R R

Non-Current Assets

Property, plant and equipment 2 98 010 134 766

Investments in associates 400 000 400 000

Loans to group companies 3 97 295 97 295

595 305 632 061

Current Assets

Trade and other receivables 4 864 560 323 594

Prepayments 5 421 2 421

Cash and cash equivalents 5 5 597 345 6 304 094

6 467 326 6 630 109

Total Assets 7 062 631 7 262 170

Equity and Liabilities

Equity

Retained income 6 549 644 6 764 739

Liabilities

Current Liabilities

Trade and other payables 6 343 192 293 237

Provisions 169 795 204 194

512 987 497 431

Total Equity and Liabilities 7 062 631 7 262 170

Financial Statements for the year ended 31 December 2017

FINANCIAL REPORT - JEWELLERY COUNCIL OF SA

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JCSA Debtors Book

Debtors whose 2017 membership fees are still outstanding this

year and who have already been suspended will be handed

over to the Accountability Credit Bureau to be blacklisted.

Suspension of Members

2018 debtors will be suspended and their company names

will be circulated to the industry with a request that they exer-

cise caution when dealing with such members.

These members will be handed over to the Accountability

Credit Bureau in due course. Lorna Lloyd will ensure that due

process is followed in this regard.

PROJECTS

Jewellex Africa 2018

Despite the economic climate, Jewellex Africa 2018 proved

to be enormously successful. Although the show was smaller,

in general, 80% of the exhibitors who conducted business

said they would definitely exhibit again and 20% would

consider doing so. From the feedback received, exhibitors

felt that the Sandton Convention Centre was the ideal venue

and the majority requested the show to again be held there

in early October.

Visitors’ feedback

The majority of visitors to Jewellex stated that their key ob-

jectives were to check out new brands/products/services,

network with the industry and strengthen relationships with

current suppliers.

Visitors and exhibitors continue to prefer the use of the

Sandton Convention Centre. The venue is central to hotels

and public transport, especially for out-of-towners. It is

GENERAL STATISTICS OVER THE YEARS

JEWELLEX AFRICA GENERAL INFORMATION 2010 2011 2012 2013 2014 2015 2016 2017 2018

Exhibitors – total 133 119 115 95 79 114 113 100 89

Space given away (m²) 24 24 18 59 98 191 75 57 78

Space sold (m²) 1 976 1 709 1 754 1 315 994 1 481 1 419 1 208 1 056

Total exhibition space (m²) 2 000 1 733 1 772 1 374 1 059 1 672 1 494 1 265 1 134

Total space including aisles 1 720

Jewellex function – guests 163 208 178 0 224 220 165 230 222

Jewellex breakfast 119 78 58 65 0 0 0 0 0

Total visitors 3 232 2 771 2 149 1 957 1 725 1 578 1 571 1 487 1 364

also seen as a more central business hub and better suited

to hosting a jewellery exhibition.

Both visitors and exhibitors agreed that the exhibition

should be run from Saturday to Monday. There were many

requests from visitors that more watch, packaging and gem-

stone companies exhibit at the event.

2018 Sponsors

Anglo American Platinum - Jewellex Cocktail Function

Brinks - Lanyards

GIA - Carrier bags

Metal Concentrators - Coffee Shop

Cape Precious Metals (CPM) - Cappuccino & Gin Bar

BYL Diamonds - Registration

CJR Gift Sales - Branded water bottles

Gemfields - Wi-Fi

Rand Refinery - Visitors’ coffees

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Judges

Nthabiseng Xaba – Vice-Chairperson: JCSA

Adri Viviers – Editor: SA Jewellery News magazine

Lorna Lloyd – CEO: JCSA

Winners

Designer Stand Category - Metal Concentrators SA

Standard Package Category - Versitrade/The Silver Peacock

JCSA Jewellery Manufacturing Trade Certificate

The Jewellery Manufacturers’ Association of SA (JMASA), a

division of the council, has over the past year continued to

work on the implementation of the Jewellery Manufacturing

Trade Certificate (JMTC), which is an industry-endorsed/certi-

fied test set up for the industry. This is an industry-recognised

qualification and is in no way intended to compete with the

government-sanctioned trade test.

Professional Technical Skills Certificate (PTSC)

The JMASA successfully launched the PTSC earlier this year,

with the aim of recognising specialised skills which are not

being trade-tested. The JMASA has acknowledged that a

great deal of informal training takes place in the workplace

and this certificate is a formal recognition of skills gained by

employees in this way. Members’ staff were awarded in the

following skills in 2018:

Speaker’s Corner

The “Speaker’s Corner”, which was once again part of

the Metcon Coffee Shop, offered visitors and exhibitors

an opportunity to listen and learn. For the first time ever,

professional speakers were employed to address topics

relating to important business skills. Leon Marinus spoke on

two topics, namely “Social Media and Digital Marketing”

and ‘Business Growth’. Nigel Smith explored ways in which

consultants and managers could advance their selling and

negotiation skills.

Various industry players were also interviewed by a

Metcon spokesperson and a round-table discussion took

place on “Synthetic Versus Natural Diamonds”.

Alice Weil’s biography, My Notebook and Camera,

was launched at the event. The fact that she has spent

over 30 years working in the industry and will be celebrat-

ing her 100th birthday this year made this an extremely

special occasion.

Cocktail Function

Anglo American Platinum sponsored the “Business After

Hours” Jewellex cocktail function, which was held at the

Michelangelo Hotel in Sandton. It was attended by 222

guests, who had the opportunity to network and socialise

with colleagues and friends in the industry.

Best Stand of the Year Awards

Judging criteria

Creativity

Design layout

Space usage

Aesthetic appeal

Technical skill No of applicants

Bench technician 7

CAD technician 0

Indian Jewellery bench technician 9

Jewellery casting technician 1

Surface finishing technician 5

Refining technician 51

Production setter 1

TOTAL 74

R100 000 Cash Prize Draw

The JCSA once again sponsored a R100 000 cash prize

draw. The prize was to be used solely for the purchase of

merchandise or services from exhibitor(s) at the Jewellex show.

The promotion was open to business-owners, any managing

member(s) and/or shareholder(s) of any business within the

jewellery industry of South Africa, on condition that the entrant

was a member in good standing with the JCSA.

Congratulations to Allan Hayward from Hayward Diamonds

& Manufacturing Jewellers, who won this generous prize.

JEWELLEX CREDO

Jewellex is a trade exhibition and does not support trade

with end-users/private individuals. The JCSA does not

support parallel events that detract from Jewellex.

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JCSA Collection Awards Design Competition

The JMASA invited all students, apprentices, designers and

manufacturers to enter the JCSA Collection Awards Jewel-

lery Design Competition 2018 to design and manufacture a

pair of earrings that could be sold commercially. The theme

was “Retro Jewellery”, which referred to pieces created in the

1940s and 1950s. Big, exaggerated, ostentatious and bold

pieces were classic examples of this era.

We thank our sponsors, Cape Precious Metals, Metal Con-

centrators, The Jewellery Hub, Simply Rhino, Chandler Manu-

facturing and the Ekurhuleni Jewellery Project, who sponsored

the trophies.

Winners:

Overall winner: Nkosinathi Mhlongo, Design @ 50

First runner-up: Nicole Henderson, Ekurhuleni Jewellery Project

Second runner-up: Hunadi Tlomatsana, Design @ 50

Retail training

Although various training opportunities were offered to re-

tailers during the past year, the uptake was poor. This may

possibly have been due to the tough economic conditions

currently being experienced.

The council partnered with Gem Lab to offer an Online

Jewellery Valuation Course designed for people who al-

ready know how to grade and value diamonds and colour-

ed stones. Members also received an ICSL Coloured Stone

Grading System, free of charge.

Design @ 50

In 2013, the GGDA appointed the JCSA to project-manage a

unique post-graduate course in commercial jewellery design

and product development, which we named “Design @ 50”.

This year, the JCSA secured the tender to again admin-

ister the Design @ 50 project at Rand Refinery on behalf of

the Gauteng Industrial Development Zone for a period of

three years. The 2018/19 intake of 16 students commenced

in April.

At the beginning of each year, the council selects 16

students who are required to have jewellery-related

qualifications, as well as knowledge of and experience

in computer-aided design. The council is involved in the

appointment of a product development expert who is from

the industry to work with students for two to three months.

An important part of the council’s responsibilities is the

placement of students and alumni in employment within the

industry, as well as placing them in incubation facilities.

The JCSA is committed to training within the industry and

embarks on various programmes with training providers to

offer training opportunities.

Ekurhuleni Jewellery Project (EJP)

The CEO of the Council, Lorna Lloyd, resigned as a Director

on the board of the EJP due to work commitments.The EJP

is a non-profit organisation offering skills programmes and

industry training. As the council’s Executive Committee felt

it important to continue to serve on the EJP’s board, Kevin

Friedman from Frankli Wild, an Executive Committee mem-

ber of the council, was appointed to this role.

The EJP also accommodates incubatees who have access

to fully equipped workshops, production services and techni-

cal support. This gives them the opportunity to develop their

own business in a secure and enabling environment. The

workshops have been set up with state-of-the-art equipment.

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Standardising of valuation practices for the JCSA

Each year, the JCSA revises its “Recommendations for Valu-

ation Practices”.

We are currently in discussions with various insurance

companies to get their support for our recommendations,

which are:

• Replacements versus cash settlements – once cash

settlements are permitted, the jewellers lose the sale.

• Replacements by jewellers who have sold the item – as

consumers build relationships with the jewellers who sell

them their Jewellery, they do not want to be forced to have

replacements done by jewellers they do not know.

• JCSA had requested to vet jewellers on insurance panels –

if the council is able to assist in the vetting of these jewel-

lers, consumers will be referred to ethical jewellers who

abide by a code of conduct.

• Companies on insurance panels should be members

and would therefore be subject to the council’s arbitration

and rules

JCSA social media marketing campaign 2018

The 2018 social media marketing initiative included

five campaigns, of which we only completed four:

New Beginnings, April No Fools, Christmas in July and

Spring in September. The Executive Committee took a

decision to discontinue the last of the five campaigns, since

– despite its aim being to create awareness of jewellery

and JCSA branding – our members did not see the value

of this and preferred the campaign to be geared towards

attracting sales.

The statistics of the reach of the four campaigns are

as follows:

In 2019, the Executive Committee has taken a decision that

until there is more financial certainty within the council, the

campaigns will be discontinued.

JCSA recommended disclaimers

Disclaimers on invoices and valuations are an important

aspect of a jeweller’s business and are used to protect

themselves in the event of unforeseen discrepancies and

disputes arising with customers. This topic was addressed

at roadshows earlier in the year and members were

invited to submit scenarios of the disclaimers they most

needed in their businesses. The council worked with an

attorney to assist in drafting these disclaimers. The JCSA’s

recommended disclaimers will be circulated to members

next month.

Jewellery Council Risk Initiative

The Jewellery Council Risk Initiative has been in operation

for seven years and members continue to receive regular

updates of crime incidents reported by jewellery stores from

Impressions 8 517 879

Reach 802 114

Clicked to the website 131 395

Above clicked through KPI 198%

Per person who clicked R1.82

competition entrants 22 091

New Facebook likes 3 053

Post reactions 6 554

Post comments 1 093

Post share 1 274

JCSA

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the Consumer Goods Council of SA (CGCSA). The CGCSA is

tasked with providing a set of deliverables relating to crime

which it is expected to produce by the end of each year.

We continue our collaboration with the Council of

Shopping Centres (CSC), which represents most of the

shopping centres in the country. Together with the council,

we have drawn up a list of recommendations which

shopping centres are encouraged to implement. These

include having permanent on-site armed response vehicles,

visible armed guards at all entrances, physical perimeter

fences/walls, spiked booms, CCTV, satellite police stations

and malls locked down outside business hours.

The retailers are also encouraged to implement a list

of recommendations, such as suffi cient CCTV coverage,

ensuring that all employees and security are regularly

vetted, installation of security gates, installation of smoke

alarms, not allowing individuals into the store after business

hours, reporting suspicious behaviour, distributing high-

value items throughout the store in display cabinets, etc.

The council has also, over the past few months, involved

shopping centre security company Fidelity in the Risk Initi-

ative Committee – a decision which is proving to be very

productive.

It is imperative that our jewellers work together to share

as much crime-related information as possible and that they

do this as soon as possible after the incident.

Promoting locally manufactured jewellery

The JMASA continues to pursue the policy of promoting

locally manufactured jewellery and will make further efforts

to ensure that importers have a better understanding of the

potential benefi ts of employment and benefi ciation.

International trade shows

The JCSA once again worked closely with the DTI to offer

jewellery manufacturers an opportunity to exhibit at vari-

ous international fairs by providing fi nancial support. In

the past year, we participated at the following exhibitions:

JCK Las Vegas – May 2018

A contingent of 20 companies attended the show under

the the SSAS Emerging Exporters Scheme. It resulted in

the best sales of any international show. We would like to

exhibit at this show again, but the costs are exorbitant and

the DTI may not be able to afford it. Nevertheless, we will

make the application.

Bijorhca Paris 2018 – September 2018

A contingent of 19 companies exhibited and were success-

ful. This show is aimed at creative and art jewellers who

offer something different.

Jewelry International Showcase Miami – October 2018

The council’s CEO attended the JIS exhibition with 18

DTI-sponsored South African jewellery manufacturers.

It was the second time we participated, but this time

the event was held in October,

instead of April and was also at

a different venue.

Jewellex Africa 2018 – October

The DTI sponsored 18 SMME com-

panies to exhibit at Jewellex, 14 of

them jewellery companies and the

remaining four diamond companies.

Exporter workshops

The JCSA is grateful for the good relationship we share with

the DTI. Over the past year, the department offered oppor-

tunities for our members to attend export workshops in vari-

ous regions. One such workshop was “Doing Business in the

SADC”, where the primary focus was on how government

and the private sector could assist South African companies

to penetrate the SADC market.

COMMUNICATIONS

SA Jewellery News (SAJN)

Isikhova Publishing brings out this

magazine for the industry. Members

are continually encouraged to be

more interactive with it by submitting

news and announcements to it, as this

is their mouthpiece to the industry.

The SAJN has been conducting a monthly survey to fol-

low the trends of sales of jewellery and diamonds, metal

consumption and crime statistics, with results published in

the magazine each month. The survey is conducted among

retailers, manufacturers, wholesalers and diamond traders.

Each of them receives a few questions to complete. There

are no actual fi gures requested. Questions refer to percent-

age increases or decreases. SAJN then combines all these

results and publishes a monthly page entitled Business Ba-

rometer. We have requested members to commit their com-

pany information for a 12-month period.

If everyone who has committed to participating provides

their monthly information, we will be able to gauge quite

accurately the growth or decline of the various sectors in

the industry.

R36,00 (incl VAT)

DECEMBER 2018

Jewellery NewsSA

PlatAfrica 2018 highlights local

design talent

Local companies exhibit in Miami

Amber: a product from the forest

Celebrating 90 years of being the industry’s only trade journal

+27 11 484 5528 | lornal@jewellery.org.za | www.jewellex.co.za | www.facebook.com/myjewellex

6-8 OCTOBER 2018SANDTON CONVENTION CENTRE,

161 MAUDE STREET, SANDTON, JHB, SOUTH AFRICA

Africa’s Premier Jewellery and Watch Exhibition

JCSA

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Bi-Annual Directory

The Bi-Annual Directory of members is

published by Isikhova Publishing and

is printed in July and December each

year as an insert in the SA Jewellery

News magazine. The directory lists

members in order of area and category

of business.

African Odyssey

Isikhova Publishing continues to publish

African Odyssey, an export-orientated

publication on behalf of the industry. It

features the Born in Africa listing of the

JCSA’s manufacturing members.

Wanted Watches, Jewellery and Luxury 2018/9

The JCSA once again participated in Wanted Watches,

Jewellery and Luxury in October by means of a competition

page, the aim of which was to promote the council’s

brand and our members to consumers. The prize given

away in the competition was a halo ring with 2,47ct oval

morganite and 36 brilliant-cut diamonds set in rose gold,

valued at R40 000.

Jewellers Network Directory and Jewel Trader

The council is given free space in the Jewellers Network

Directory each year to promote Jewellex, the JCSA and its

members.

In addition, Jewel Trader offers Jewellex free space both

in the publication and on the website to promote the show

as widely as possible.

RECIPROCITY AGREEMENT

National Antiques & Decorative Arts (NAADA)

The council has continued its collaboration with NAADA to

exchange ideas, information and opportunities.

NAADA members have also been invited to become

members of the council. By doing so, they will be able to

benefi t from the Jewellery Council Risk Initiative with the

Consumer Goods Council.

Synthetic/laboratory-grown diamonds

Synthetic/laboratory-grown diamonds have been a hot

topic of discussion recently. It is important for the council

to ensure that our members are protected and educated in

order to cover ourselves in all eventualities.

As such, EGL South Africa invited members to

visit the laboratory and be guided

through the growing processes, the

instruments required for identifi cation,

the limitations of certain of these instruments

and the complexities of determination. EGL

will soon be distributing a document setting out

what is required when working with these stones,

how to protect oneself and what to do when unsure. We

look forward to taking this journey into an unknown realm.

Distribution of important reports

An important aspect of being part of an industry body is

receiving information and reports on issues that could have

a detrimental effects on one’s business. Over the past year,

the council has circulated warnings about fake coloured

stone reports being circulated and scams carried out when

members’ banking details are changed.

Website and Facebook

We have become ex-

tremely active in en-

suring that the image

of the council and that

of our members are

out there. Our website is updated constantly and we commu-

nicate with consumers on our Facebook page. The council’s

“closed” Facebook page is slowly growing. We hope that

this will be a platform used by our members to create oppor-

tunities and develop ideas.

Publicity

The council utilises any opportunity to publicise itself and

its members, whether in print or on radio. Being a

non-profi t company, we plan our publicity budgets

well in advance.

Mailchip

The council’s offi ce has invested in a pro-

gramme called Mailchip to assist in sending

out bulk mails. The benefi t of this is that the

council is able to track who receives the mails

and who opens them, so there are fewer undelivered mails.

There is also less chance of them being labelled as spam.

Employment-seekers list

The JCSA holds a list of employment-seekers in the industry

and upon request, we release the list to member jewellery

companies. We do not involve ourselves in the actual

placing of staff. We merely provide a platform to refer

potential employees.

BIZ-NEWSjewellery

JAN-JUNE 2018

BI-ANNUAL DIRECTORY

YOUR OFFICIAL INDUSTRY EXPORT GUIDE INTO AFRICA

2018/192018/19

THANK YOU TO OUR 2018 BENEFACTORS AND PARTNERS

A Non-Profi t Company

Reg No: 2007/002791/08

NPO No: 067-544-NPO

Address: The Hamlet, 27 Ridge Road, Parktown, Johannesburg • Tel: (011) 484 5528 • Fax: 086 504 9512 • Email: admin@jewellery.org.za

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