final internet 1

8/14/2019 Final Internet 1

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Internet Marketing



What is internet marketing

The terms Internet marketing, Web-based marketing and interactive

marketing refer to the use of theInternet and related technologies toachieve marketing goals andobjectives.



Internet marketing

IM gives unique opportunities to create

real-time, traceable interaction withcustomers and prospects, in otherwords it is an excellent medium forRelationship Marketing (RM)



Internet is used

Travel

26%

Gifts

6%

Books/Music

7%

Other

26%

Computer

Products

35%



Internet Domains

B2B(Business-to-Business)

B2C(Business-to-Consumer)

C2C(Consumer-to-Consumer)

C2B(Consumer-to-Business)



B2B(Business-to-Business) B2B refers to inter-enterprise e-Commerce.

When business firms sell their products andservices to other business.

Business buyers often get better prices byusing B2B auction sites, spot exchange,online product catalogue,& other onlineresources.

Many major online enterprises, includingFord, General Electronics & Merck haveinvested millions in web based procurementsystem.



B2B sites

Amazon.com Plasticnet.com

Solumed.com www.cyberworld-me.com www.businessdubai.com

galaxiacorp.com merant.com cdw.com

http://www.businessdubai.com/

http://www.merant.com/

http://cdw.com/

http://cdw.com/

http://www.merant.com/

http://www.businessdubai.com/



Amazon.com



B2C(Business-to-Consumer)

Business-to-Consumer e-commerce refersto marketing of products to Consumer

Internet is most useful for B2C productand services when the consumer serviceswhen the consumer seeks the greaterordering convenience, lower cost,information about product features.

It is less useful for the product that must

be touched or examined B2C auctions enabled merchants to offer

products directly to consumers usingauction pricing



B2C sites

Dell.com Calyx&corolla.com Wine.com Autoemirates.com dailyherald.com cpchurch.org aa.com marriott.com

http://www.dailyherald.com/

http://cpchurch.org/

http://aa.com/

http://marriott.com/

http://marriott.com/

http://aa.com/

http://cpchurch.org/

http://www.dailyherald.com/



B2C………….contd.



C2C(Consumer to Consumer)

With C2C, consumer are increasingly creatingonline product information, not just consuming it.They join Internet groups and chat rooms to shareinformation, so that “word of Web” “word of mouth” as an important buying influence.

Some C2C sites such as SwapIt, WebSwap,Intellibarter, ExchangeAnything, SwitcHouse, Swap,Lassobucks and others, create virtual “classifieds” and let individuals swap CDs, videos, and other new

or used personal items they no longer want fordifferent things they now need.

Most common e-bay.com

http://ebay.com/

http://ebay.com/



ebay.com



C2B(consumer-to-business)

Easier to communicate with companies onthe Web.

Companies invite prospects and customersto e-mail questions,suggestions,and even

complaints. Saves time and money. E.g. consumerwatchdog.org Gizmodo.com Fotolia.com Google Video C2B/Cd.com

http://consumerwatchdog.org/

http://www.gizmodo.com/

http://www.fotolia.com/

https://upload.video.google.com/

https://upload.video.google.com/

http://www.fotolia.com/

http://www.gizmodo.com/

http://consumerwatchdog.org/



Internet Customer Motivators

There are five major CustomerMotivators:

Better Faster

Cheaper

More Innovative Lower Risk



ADVANTAGES OF INERNET MARKETING

BENEFITS TO SELLER ACCESS TO ALL MARKETS : With web

marketing a marketer located in any part of the

globe can compete in the market of the wholeworld . HELPS OFFER MANY SERVICES AND PRODUCT

FROM A SINGLE STOP

4. HELPS TARGET THE CUSTOMER INDIVIDUALLY

AND CUSTOMISE THE OFFER5. IMPARTS SPEED TO RESPONSES ,AND SPEED

BECOMES A CUSTOMERS VALUE

6. HELP REDUCE COST



BENEFITS TO CONSUMER

1 CONVENIENCE : Sitting at home , the consumercan purchase the products and services .He canescape all the hassles involved in conventionalshopping ,which include physical visit to the shop .

2 SEARCH SCOPE AND WIDER OPTIONSAVAILABLE : In conventional shopping ,consumerstop with limited searches . But in internet the optionavailable are high and search is hassle less . Also theconsumer can bargain on the net with a host of sellersand get the best price and terms as the net isinteractive in nature.



BENEFITS ……contd.

3 CONSUMER CAN GET MORE FOR LESS : Withweb marketing consumer can get more value for theirmoney .The reason being the competitive offers madeby the web marketers .As they know that theconsumer has unlimited options to choose from on thenet.

4 ACCURACY OF INFORMATION : Accuracy of information regarding schemes , discounts andvalidity guarantees are all available and this actuallymakes him to buy more .



Limitations of Internet Marketing-

1) All products do not lend equally well forinternet marketing

i) Bandwidth Limitationii) Networking Limitation

iii) Infrastructural bottlenecks at the delivery

endCommercial Problems –

Payment problems is one significant element

of commercial problems.



Limitations……contd.

4) Other Problems-

I) Confidence in the system is low

ii) Problem of hacking.



Problems Internet MarketingFaced In India

1) Legal/Regulatory Problems-

i) E-documentation not yet legallyadmissible

ii) Absence of taxation law

2) Infrastructure Problems-

i) Low density of telephone, Pcs andInternet



Marketing on the InternetToday

The Critical Marketing challenge forthe Internet as a special marketingtool is the ability of the Web site totreat each customer type.



Link to OtherPages

CommercialAlternatives

Self-ServicingContent/Value

UseConventional

Methods

List withSearch Engines

Develop aUnique

Presence

Getting the Customer to YourSite



Conclusion

As the Internet continues to grow, itwill provide a fertile ground for thedevelopment and deployment of new

technology, ideas, products, andservices.

How well those new technology,ideas, products, and services reachthe customer online is dependent onthe marketing know-how andimplementation of the above.



Thank you !



Assignment

Define Channel of Distribution and ItsImportance , Channel Development ,Role of Marketing Channels , VariousChannel levels and the emergence of new Channel systems ?

Time : 1.15 hrs.

Submission in the class itself .

final internet 1

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