final hastings-community-forums

Presented by

A Cultural Plan for Hastings County and Quinte Region

Community Forums March 26-28, 2012

Greg Baeker, Director, Cultural Development Division, Millier Dickinson Blais

Millier Dickinson Blais Inc. 2

Presentation

Project Purpose and Objectives The Planning Process Key Cultural Planning Ideas and Tools Preliminary Cultural Mapping Findings Early Consultation Themes Questions for Small Group Discussion

3 Millier Dickinson Blais Inc. 3

To engage community residents, partners and stakeholders to

identify cultural resources that already exist, profile these

resources, and develop a plan that will inform municipal decision-

making

Purpose


1. Engage the community in identifying cultural needs and

opportunities;

2. Complete an inventory and baseline mapping of cultural assets and

conduct an analysis of these assets;

3. Identify the strengths, weaknesses, opportunities and threats

affecting cultural development;

4. Build capacity to integrate culture into ongoing municipal planning

and decision-making;

5. Develop a strong Implementation Plan to ensure the desired

economic and community outcomes;

6. Establish strong communications strategies and partnerships to

sustain momentum and successfully implement the Cultural Plan.

Objectives


Planning Process

Phase 5: Project Completion

Review Final Draft Plan with Steering Committee

Posting for Community Comment Presentations County and City Councils

Phase 4: Development of Cultural Plan and Implementation Plan

Develop Draft Cultural Plan Develop Draft Implementation Plan Staff and Stakeholder Engagement

Phase 3: Community Engagement

Community Survey Key Stakeholder

Interviews Focus Groups Community Forums SWOT Analysis

Key Findings and Directions Report

Phase 2: Define Current Context

Review of Background Documents and Plans

Economic Analysis of the Creative Cultural Sector

Cultural Mapping Conduct SWOT of Asset

Mapping

Phase 1: Project Launch

Start-up meeting Communications Plan Project Brand and Website


Website

www.hastingsculturalplan.com

Survey

www.surveymonkey.com/s/C2SGKHRhttp://www.surveymonkey.com/s/

C2SGKHR

Website and Survey

http://www.surveymonkey.com/s/C2SGKHR





Cultural Planning Ideas and Tools


Culture-led Economic Development

• Quality of place

- Cultural assets and amenities draw people and talent

• Growing local assets

- The ‘80% rule’

• Cultural tourism

- Stay longer, spend more and want to experience unique places

• Defining local identity

– What makes this place different?


Developing a shared vision

and framework for action

Anchoring a new mindset

Building capacity to realize

opportunities

Integrating culture into all

municipal planning &

decision-making

Establishing strategies to

sustain community

engagement


Official

Plans

Economic

Development

Strategies Tourism

Strategies

Community

Facility

Plans

Strategic

Plans

Cultural

Plan

Downtown

Renewal

Plans


What is Cultural Mapping?

Map

Cultural

Assets

What do

we have?

A systematic approach to

identifying, recording,

classifying and analyzing a

community’s cultural assets


Why Do Cultural Mapping?

To support planning and economic development

To increase awareness of cultural resources for residents and tourists

To support networking and collaboration among cultural groups

Millier Dickinson Blais 15

Initial Cultural Mapping Findings


Purpose


1. What is already working well in culture? What strengths can we build on?

– Impressive community of artisans, musicians, studios, museums, theatres,

individuals and organizations committed to the advancement of culture.

– A rich, interesting and colorful history.

– A committed groups of volunteers

2. What are we not doing or not doing well?

– We are not working together – we are fragmented as a cultural community

– Have not promoted and marketed ourselves as an area that is culturally

significant.

– Lack of available funding.

– Not enough cultural education in our educational system.

Early Consultation Themes


3. How well is the economic importance of culture is understood?

– While people recognize that events bring crowds that in turn bring spending and

business overall, the concept that culture can be an economic generator is not

understood.

– Some municipalities consider culture as a social activity and do not recognize it

as important to the fabric of the community and economically significant.

4. What is the biggest opportunity for the region?

– Creating an awareness of the region as a cultural entity

– Creating a ‘brand’ that communicates this concept.

– Organize cultural groups and entities together under one marketing umbrella.

– Biggest infrastructure opportunity is addressing a drastically underdeveloped

waterfront.

Early Community Consultation Themes – Interviews


5. If additional resources could be found – what should be the #1 priority?

– Providing a mechanism to showcase our colorful, unique and interesting history

– Enhancement of our downtown areas – they are the heart of the communities

– Financial support for our local cultural assets.

Early Community Consultation Themes – Interviews


Questions for Small Group Discussion

1. What are the 5 most important cultural resources in your community?

2. Write a short phrase that describes your vision for a culturally rich Hastings County and Quinte Region

3. What are some of the ‘big ideas’ or strategies needed to advance this vision? What should the top 5 priorities be?

4. What are some signs that we’re moving in the right direction?


Questions and Discussion

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