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Trends in Youth Philanthropy
Patrick RooneyDecember 5, 2008
Giving USA Conference
Patrick Rooney•Interim Executive Director / Director of Research
Center on Philanthropy at Indiana University
•Professor of Economics and Philanthropic Studies
Indiana University Purdue University Indianapolis
About The Center on PhilanthropyMission:
Increasing the understanding of philanthropy, improving its practice, and enhancing participation in philanthropy.Mantra:
Research informs practice & Practice informs research
•Largest, most comprehensive academic center on philanthropy
•Staff ~ 50•Faculty ~ 60 professors at IU•Fundraising training faculty ~ 50 •Budget ~ $10 million/year•Regular programs in U.S. and internationally
About The Center on Philanthropy
About The Center on PhilanthropyFive core program areas•Research•Academic Programs•Public Service and The Fund Raising School (TFRS)•Public Affairs•Enhancing Philanthropy
Improve and enhance practice through Public ServiceHome of the world-renowned The Fund Raising School (TFRS).
Train ~10,000 per year in ethical and effective fundraising to help build organizational capacity.
Provide workbooks and text books about fundraising and about charitable giving.
Increase awareness of philanthropy in society through Public Affairs300 media contacts/year.
Dozens of presentations to national, local groups.
Provide info to policy makers.
Annual symposia.
Philanthropy Summit.
Philanthropy Matters.
Offer programs to enhance and strengthen the nonprofit sector Women’s Philanthropy Institute.
Lake Institute on Faith and Giving, serving individuals and groups desirous of exploring the religious and spiritual face of philanthropy.
Third Millennium Initiative, focused on philanthropy among communities of color, women and youth
Train sector leaders through Academic ProgramsDegrees Offered:
MA in Philanthropic Studies
BA in Philanthropic Studies being developed
MPA in Nonprofit Management.
First PhD in Philanthropic Studies in world.
Doctoral minors in several disciplines.
Learning to Give K-12 curriculum.
Publications series.
Research informs practice; Practice informs research.Academic and applied research about giving, volunteering, and nonprofit management.
Giving USA written and researched under contract for the Giving USA Foundation.
Local/regional giving studies conducted following the Giving USA model of all sources and uses of giving
Cities: Memphis (twice), St. Louis, Indianapolis, Chicago, Atlanta, Kansas City
States: IN (several times), IL, GA, NH
GenerationsGreat: born before 1925
Silent: born 1925 to 1945
Boomer: born 1946-1964
Gen X: born 1964-1981
Millennial: born since 1981 – the oldest are 27 this year.
Percentage who give at all
Who gives?
•Boomers, Silent generation: 84-85%
•X and Greats: 82-83%
•Millennials: 79%
These differences are all statistically significant to p < .05, and to p<.01 for the difference between Millennials and everyone else.
Average Giving by Generation
Another way to see who gives
HighHigh
AmountAmount
MiddleMiddle
AmountAmount
LowLow
AmountAmount
High %High %
GiveGiveBoomer Silent
Middle %Middle %
GiveGiveGreat, Gen X
Low %Low %
GiveGiveMillennial
Incomes > $100,000 by Generation
Education levels are rising
Millennials > 21
B.A. or above by generation (2006)
15.5 7.3
37.2
26.9
15.8 13.5
Millennial > 21Millennial (all)xBoomerSilentGreat
For Gen X:
Top five descending order:
1. Help meet the basic needs (39.6 %)
2. Make community better (39.4 %)
3. Make world better (37.3 %)
4. Give poor way to help selves (34.3 %)
5. Responsibility to those w/less (27.8 %)
For Millennials
Top five in descending order:
1. Make the world better (44.5)
2. Meet basic needs (39.4)
3. Make community better (34.3)
4. Responsibility to those w/less (28.7)
5. Give poor way to help selves (28.5)
Contrast with Great
Top five are:
1. Basic needs (52.3)
2. Give poor way to help selves (43.9)
3. Make community better (36.7)
4. Make world better (26.5)
5. Responsibility to those w/less (21.7)
Transition of giving priorities
Meet basic needs
Help poor help selves
Improve Community
Improve world
Responsibility
Millennial 2 5 3 1 4
X 1 4 2 3 5
Boomer 1 2 3 4 5
Silent 1 2 3 4 5
Great 1 2 3 4 5
Cross tabs shows differences; after controls, only a few remainThe differences we see in motivations are NOT “caused” by
generation.
Likely associated with life experience that varies by generation: Education, worship, marriage, income.
After controls for these, there remain only a few differences.
Compared with Boomers:
Millennials are 20 percent more likely to say that they give to improve the world (coefficient = 0.20, p<.01).
Silent : More likely to say they give to provide services government can’t or won’t (0.12, p<.01)
Gen X: LESS likely to say they give because government can’t or won’t provide the services (-0.11, p<.01).
Implications for practice
Engaging those born since 1964 (now 43 and younger) is critical
Creating “relevance” for singles is especially important as more people marry later or remain unmarried.
Millennials respond to a ‘world’ message