final foradian

7/31/2019 Final Foradian

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Introduction

Industry profile

A Brief History of Information Technology

The information technology is not new to the world. It is been used from many

years but they were in different forms and different techniques were used. As time

passed the technology also went on changing, The IT got a new dimension when it got

the technology support. There are few stages which help us to know about the changes

happened in the IT sector.

1. The Premechanical Age: 3000 B.C. - 1450 A.D.

During this period the people were trying to use some symbols, pictures and tried to

communicate by speaking to each other. By Around 2000 B.C., Phoenicians created

symbols, later The Greeks later adopted the Phoenician alphabet and added vowels; the

Romans gave the letters Latin names to create the alphabet we use today. Sumerians'

input technology was a stylus that could scratch marks in wet clay. About 2600 B.C.,

the Egyptians write on the papyrus plant and later, around 100 A.D., the Chinese made

paper from rags, on which modern-day papermaking is based. The Religious leaders in

Mesopotamia kept the earliest "books" for future reference. The Egyptians kept scrolls

and Around 600 B.C., the Greeks began to fold sheets of papyrus vertically into leaves

and bind them together, later the number system started by Egyptian system ,The

numbers 1-9 as vertical lines, the number 10 as a U or circle, the number 100 as a

coiled rope, and the number 1,000 as a lotus blossom. The first numbering systems

similar to those in use today were invented between 100 and 200 A.D. by Hindus in

India who created a nine-digit numbering system. Around 875 A.D., the concept of zero

was developed. And by using the zero and one the computers are operated.

2. The Mechanical Age: 1450 - 1840

This was the stage where the machines were used to speed up the work and to

make the work easier. The First Information Explosion was by Johann Gutenberg who

invented the movable metal-type printing process in 1450.the name computer was

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given to those people who were working with numbers. Under this stage the invented

the first basic model of calculator and a slide rule. This by gradual development of book

indexes and the widespread by using the page numbers.

3. The Electromechanical Age: 1840 - 1940.

During this period the machines were used with the help of electricity to store and

retrieve the data. The few machines which were used during this period are radio,

Morse Code machines, telegraph, electronic waves. The discovery of ways to harness

electricity was the key advance made during this period. Knowledge and information

could now be converted into electrical impulses. In the beginning of telecommunication

around late 18th

century Voltaic battery was found later in early 1800s telegram wasused. Again in the year 1835 Samuel Morse developed Morse Code in which dots &

dashes were used. In the year 1876 Alexander Graham Bell invented Telephone &

Radio which is still in existence. Followed by the discovery that electrical waves travel

through space and can produce an effect far from the point at which they originated.

These two events led to the invention of the radio by Guglielmo Marconi in 1894. Then

Electromechanical computing was invented by Herman Hollerith and IBM.During this

period the IBM invented a machine which was used to Paper tape stored data and

program instructions. This machine was ready for use on January 1942,it was built by

using 8 feet tall, 51 feet long, 2 feet thick, weighed 5 tons, used about 750,000 parts.

4. The Electronic Age: 1940 - Present.

The generation of computers was found in this stage. Hear the computers were

made able to use the vacuum tubes. Then Eckert and Mauchly found first high speed

General-Purpose Computer using Vacuum Tubes called Electronic NumericalIntegrator and Computer (ENIAC) in 1946. Then many machines came into existence

later personal computer was invented later even super computers have been used, now

laptops & palm tops are widely used.

By seeing the above four stages of the computer we can come to know the process of

information technology is changing day by day. Now the computers are playing a

tremendous role in the field of information technology.

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Now in the modern world no one let the opportunity so in IT sector there are

many companies which are playing in the market. They are:

MAJOR PLAYERS IN INDIA

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HISTORY OF IT IN INDIA

4

RANK

06-07

RANK

07-08

COMPANY CEO/COUNTRY HEAD Revenue (Rs crore)

06-07 07-08

Growth (%) 06-

07 06-07

1 1 TCS S Ramadorai 17 ,560 21 ,465 34 22

2 2 Wipro Suresh

Vaswani /Gir ish

Paranjpe

13 ,252 16 ,884 41 27

3 3 Infosys

Technologies

S Gopalakr is hnan 13,240 15 ,758 45 19

4 4 Hewlet t - Packard

India

Nee lam Dhawan 11,917 15 ,454 37 30

5 5 IBM Ind ia Shanker

Annaswamy

8,245 10,179 52 23

6 6 Ingram Micro K Jaishankar 6 , 896 8,620 25 25

7 7 Satyam Computer

Services

Ramali nga Raju 6 ,111 7,889 34 29

11 8 Cognizant

Technology

Solut ions

Franci s co D Souza 4 ,584 6,310 83 38

8 9 Redington Ind ia PS Neogi / EH

Kastur i Rangan

5, 023 6,280 23 25

9 10 HCL Technologies Vineet Nayar 4 ,930 6,200 39 26

12 11 Cis co Sys tems Naresh Wadhwa 4 ,424 5,837 30 32

10 12 Oracle Ind ia Krishan Dhawan 4,753 5,808 52 22

15 13 HCL Infosys tems Ajai Chowdhry 3,522 5,058 32 44

14 14 Inte l Praveen

Vishaknanta iah

3 ,760 4,310 14 15

NEW 15 Accent ure Harsh Mangal ik NEW 3,800 NEW NEW

16 16 Tech Mahind ra Vineet Nayar 2 ,900 3,636 133 25

18 17 Microsof t Ind ia Ravi Venkatesan 2,580 3,263 26 26

24 18 SAP I nd ia Ranjan Das 1 ,774 3,260 33 84

21 19 Del l Ind ia Sameer Garde 2 , 000 3,200 66 60

19 20 Lenovo I nd ia Amar Babu 2,562 3,014 35 18


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Indias software exporting industry is one of the worlds successful information

technology industries. Begun in 1974, it employed 345,000 persons in 2004 and earned

revenue of $12.2 bln, equal to 3.3% of global software services spending. the industry

originated under untypical conditions. Local markets were absent and government

policy toward private enterprise was hostile. These conditions influenced the industrys

origins. The industry was begun by Bombay-based conglomerates which entered the

business by supplying global IT firms located overseas with programmers. Their

success owed to the innovative exploitation of a new global market opportunity and

protection from transnational corporations and startups by policy.

IT INDUSTRY IN INDIA

The Indian information technology sector has been instrumental in driving the

nation's economy onto the rapid growth curve. According to the Nasscom-Deloitte

study, the IT/ITES industry's contribution to the country's GDP has increased to a share

of 5.2 per cent in 2007, as against 1.2 per cent in 1998.

Further, the IT and BPO industries are poised to clock revenues worth US$ 64

billion by the end of fiscal year 2008, registering a growth of 33 per cent with exports

expected to cross US$ 40 billion and the domestic market estimated to clock over US$

23 billion, according to a study. Simultaneously, the Indian IT services market is

estimated to remain the fastest growing in the Asia Pacific region with a CAGR of 18.6

per cent, as per a study by Springboard Research.

India's IT growth in the world is primarily dominated by IT software and

services such as Custom Application Development and Maintenance (CADM), System

Integration, IT Consulting, Application Management, Infrastructure ManagementServices, Software testing, Service-oriented architecture and Web services.

A report by the Electronics and Software Export Promotion Council (ESC)

estimates software exports to register a 33 per cent growth in the current financial year

with export figures during FY 2008 expected to reach US$ 45 billion. The country's IT

exports have, in fact, come quite far, starting from a few million dollars in the early

1990s. The Government expects the exports turnover to touch US$ 80 billion by 2011,

growing at an annual rate of 30 per cent per annum.

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CAREER PROSPECTS

In the year 2006-07, the industry hired approximately 3, 80,000 people. Out of

these, the IT sector hired 2, 00,000 people and the rest were taken by IT sector. The

recruitment trends of some IT giants are given below:

TCS- 35,000

Infosys-30,000

Wipro-28,000

Satyam-20,000

Some of the areas of specialization in the IT Industry are-

Designing

Research and Development in Peripheral Integration

Product Quality Control and Reliability Testing Computer Manufacturing

Maintenance Service

System Developing /Programming /Software Engineering

Networking

Application Programming

EDP/ E- Commerce

Enterprise Resource Planning (ERP)

Database Warehousing and Management

Operating jobs, Computer operators, Data Entry

Government attitude to the information sector

Changes in information technology have the potential for impacting the way in

which individuals participate in politics, such as future online voting and registration,

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and obtain information from government. Yet because of unequal access to technology,

the Internet may only increase turnout rates or information among those who are

already predisposed to vote or become engaged, broadening the gulf between those

groups that do and do not participate. Consistent with cross-national accounts of the

digital divide, our data on willingness to use information technology for political

purposes reveals a democratic divide individuals with higher education and income are

more supportive of digital democracy, and are more likely to participate in politics

online. Our research suggests the Internet may increase the participation gap based on

education and income, while reducing the disparities in participation based on age.

Overall support for different forms of political participation varied from a low of 48%

for online voting, to a high of 78% for searching for government information online.

Education emerged as the most important factors in the democratic divide. Support for

online voting and online registration were 19 and 22 percentage points higher among

individuals with a college degree compared to those with only a high school diploma,

holding other factors constant. This mirrors existing disparities in civic participation,

which are largely associated with educational differences. This suggests that in order to

close the democratic divide in cyberspace, as well as traditional politics, education will

be crucial as well as access to technology

Competitive conditions

No industry in market is free from threats, so the threats and rivalry or the

competitors are common in the business. This can be easily explained with the help of

the Five Forces Model of Porter.

In the Five Forces Model, Porter explains that in any industry there are five forces that

influence what happens within the industry:

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1. Rivalry among Existing companies

2. Threat of new entrants

3. Threat of substitutes

4. Bargaining power of suppliers

5. Bargaining power of buyers

The porters model helps us to identify our business competitors and the threats. IT

business is never out of threats and Rivals. IT companies have many compotators as

well as threat of new entrains, as IT is never ending as it is coming with new and new

innovations to reduce the work load. The IT business is still a child in this sector. The

life for this sector in very long. So the new companies are entering into this business

day by day.

Competitors:

Those companies which are providing the same services which we are providing

in the market. The companies which want to overtake our company by providing the

same services to the customers.

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New Entrants:

These are the companies which are coming into the same market to provide the

same service, which is been right now provided by us and by our compotators. These

are entering into market to compete with us.

Customers:

The people who need softwares and web sites for their organization.

Suppliers:

In IT sector there are very less physical suppliers, but the IT companies suppliers are

the companies who will provide them by there needs to develop a software and web

site. Some of them are the domain name provider, templates provider, programmer

writers.

Substitutes:

Other means and sources for the same products, web hosting, designing, web

maintaining, securities for web sites.

Using the five forces, we can get a clearer picture of the business environment in which

our Website competes.

Future Ahead

The Indian IT sector continues to be one of the important sector which will lead,India to become a developed country.

Future of IT Industry in INDIA

Expected 33% growth rate in FY2008 to reach US$ 45 billion.

Govt. expects the export turn over to touch US$ 80 billion by 2011, with

growing at an annual rate of 30 % per year.

McKinsey believes revenues from IT Industry will reach $87bn by 2008.

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A report prepared by McKinsey for NASSCOM, the exports component of the

Indian industry is expected to reach US$ 175 billion in revenue by 2020. The domestic

component will contribute US$ 50 billion in revenue by 2020. Together, the export and

domestic markets are likely to bring in US$ 225 billion in revenue, as new opportunities

emerge in areas such as public sector and healthcare, and as geographies including

BRIC and Japan opt for greater outsourcing.

One of the major advantage of IT sector of India is that, India is only 25%

dependent on the U.S orders.75% it is free from U.S staments or actions against the IT

sector. Indias IT exports to touch US$ 60 billion by 2010. Exports Contribute Nearly

65 % of IT Sector Revenue.

INDIAN IT INDUSTRY SECTOR -Figures in US $ Billions

FY

2004

FY 2005 FY 2006 FY 2007 FY 2008

IT Services 10.4 13.5 17.8 23.5 31

Exports 7.3 10 13.3 18 23.1

Domestic 3.1 3.5 4.5 5.5 7.9

BPO 3.4 5.2 7.2 9.5 12.5

Exports 3.1 4.6 6.3 8.4 10.9Domestic 0.3 0.6 0.9 1.1 1.6

Engineering

Services and

R&D, Software

Products

2.9 3.8 5.3 6.5 8.5

Exports 2.5 3.1 4.0 4.9 6.3

Domestic 0.4 0.7 1.3 1.6 2.2

Career Opportunity in IT

Software Engineers

Web Developers

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Figure: Revenues from domestic and export (inUSD billion)

System Analysts

Consultants

Technical Writers

E-Commerce

Web Masters

Networking

IT: One of the Fastest Growing Sector in India

Revenues - USD 36 billion (2006 Est.)

CAGR (FY 2004-06) - 30 %

Contribution to GDP up from 2% in 2000 to 5% in 2006

Exports - USD 23.5 billion (2006 Est.)

CAGR (FY 2004-06) - 35 %

Has nearly doubled in last three years

Domestic Market - USD 13 billion (2006 Est.)

CAGR (FY 2004-06) - 22%

1. MARKET SIZE:

2. MARKET SHARE:

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More than 80% of

revenues come from

Exports and only 20%

from domestic


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Figure: Indian IT industry Revenue Break-up by company Sources of Revenue:

Indian IT market is dominated by a few large companies with presence of a

number of small and medium companies.IT industry is largely dependent on Banking

and financial industry. With the decline in these sectors, the revenue from these is

expected to decline, hurting the bottom-line of IT majors. This calls for exploring new

verticals.

Industry Share prices relative to industry earnings

P/E ratios increased from 19.81(1995) to 26.49(2008)

When P/E ratio is increased the profit will increase and the share holders invest

more on one unit of share.

Dividend Yield - 1.144909

When yield is increasing means that the company is going under profit and the

share holders will get there profit amount in the form of dividend.

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7 S Model

Style:

Infosys believes that leadership is one of the most essential ingredients of

organizational success which is provided by its Chairman, N R Narayanmurthy.Leadership is based on high business vision and predominantly supportive styles. There

is emphasis on developing leadership qualities among employees. For this purpose, it

has established "Infosys Leadership Institute". Top management emphasizes on open

door policy, continuous sharing of information, takes inputs from employees in decision

making, and builds personal rapport with employees. As we have seen over last few

years, we have seen smooth transition from N R Narayanmurthy to Nandan Nilakeni

and from Nandan Nilakeni toKris Gopalkrishnanwithout any adverse effects on the

company outlook and each one has proved to be an able leader taking company

forward.

Staff (Human Resources):

Since Infosys ucis in knowledge-based industry, it focuses on the quality of the

human resources. Out of total personnel, about 90 per cent are engineers. At the entry

level, it emphasizes on selecting candidates who find the company's meritocratic culturesatisfying, superior academic records, technical skills, and high level of learn ability.

The company emphasizes on training and development of its employees on continuous

basis and spends about 2.65 per cent of its revenues on up gradation of employees'

skills, and around 50% as employee costs. In spite of thousands of people joining every

month, Infosys has been able to maintain its training standard mostly due to its highly

matured processes capabilities and investment in infrastrture.

Strategy:

Infosys has adopted a client-focused strategy to achieve growth. Rather

than focusing on numerous small organizations, it focuses on limited number of large

organizations throughout world. In order to cater its clients, the company emphasizes

on custom-built softwares. Another differentiating factor for Infosys is that it

commands premium margins. Company does not negotiate over margins beyond a

certain limit and some time prefers to walk-out rather than compromise on quality for

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low-cost contracts. This has helped in building an image for quality driven model rather

than cost-differentiating model.

Shared Values:

Values are important part of Infosys's organizational culture. In fact its tagline depicts

how much emphasis it lays on core values. The core values are:

Customer Delight: A commitment to surpassing customer expectations.

Leadership by Example: A commitment to set standards in business and

transactions and be an exemplar for the industry and teams.

Integrity and Transparency: A commitment to be ethical, sincere and open in

our dealings.

Fairness: A commitment to be objective and transaction-oriented, thereby

earning trust and respect.

Pursuit of Excellence: A commitment to strive relentlessly, to constantly

improve ourselves, our teams, our services and products so as to become the best.

System:

Infosys focuses on emerging trends, new technologies, specific industries and

pervasive business issues that confront our clients. In recent years, it has added new

serviceofferings, such as consulting, business process management, systems integration

and infrastructure management, which are major contributors to its growth.

Structure:

The company has adopted a free form organization devoid of hierarchies. Everyone is

known as associates irrespective of his position in the company. Software development

is undertaken through teams and the constitution of teams is based on the principle of

flexibility. A member, who might have been team leader in one project, may be

replaced by another member of the same team for another project. This system not only

helps in creating the feeling of equality but also helps in developing project leaders.

Skills:

From last year, Infosys has made it mandatory for every employee 7uto clear a

predefined certifications, domain as well as technical, in order to be eligible for

appraisal. This is just one of the initiatives taken by Infosys which signifies the effortstaken for building competencies. Apart from internal initiatives like knowledge

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management, Infosys has been CMM-Level 5 certified for its process capabilities.

Infosys has entered the Balanced Scorecard Hall of Fame for Executing Strategy for

achieving breakthrough performance results using the Balanced Scorecard (BSC).

Figure: Number of employees in IT Sector (Direct employment)

IT industry provides direct employment to more than 20 lakh people, indirect

employment number goes far beyond.

ESTABLISHED IT HUBS in INDIA

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LABOUR CONDITIONS

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2006-2007 2007-08

Number of engineering

graduates

501,000 536,000

Degree 270,000 290,000

Diploma & MCA 231,000 246,000Number of IT(computer

science,electronics,telecom

professionals)

280,000 303,000

Engineering IT graduates 162,000 180,000

EngineeringIT

graduates(diplpma)

118,000 123,000

India creates a large pool of skilled IT professionals each year, to meet industry

requirements

SWOT ANALYSIS OF INFORMATION TECHNOLOGY SECTOR

Strengths

Large human resources

Every year, approximately 19 million students are enrolled in high schools and 10

million students in pre-graduate degree courses across India. Moreover, 2.1 million

graduates and 0.3 million post-graduates pass out of India's non-engineering colleges.

While 2.5-3 percent of them find jobs in other fields or pursue further studies abroad,

the rest opt for employment in the IT industry. If the flow from high schools to graduate

courses increases even marginally, there will be a massive increase in the number of

skilled workers available to the industry. Even at current rates, there will approximately

be 17 million people available to the IT industry by 2008.

Indian Education System

The Indian education system places strong emphasis on mathematics and science,

resulting in a large number of science and engineering graduates. Mastery over

quantitative concepts coupled with English proficiency has resulted in a skill set that

has enabled the country to take advantage of the current international demand for IT.

Quality Manpower

Indian programmers are known for their strong technical skills and their eagerness

to accommodate clients. In some cases, clients outsource work to get access to more

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specialized engineering talent, particularly in the area of telecommunications. India also

has one of the largest pools of English-speaking professionals.

Strengths at a Glance

Great history in software development

English Language proficiency

Government Support and policies

Cost advantage

Strong tertiary education

Process quality focus

Skilled workforce

Expertise in new technologies

Entrepreneurship

Reasonable technical innovations

Reverse brain drain

Existing long term relationships

Creation of global brands

BPO & Call center offerings

Expansion of existing relationships

Chinese domestic & export market

Leverage relationships in West to access overseas markets

Indian domestic-market growth

Weaknesses

Excessive dependence on USA for revenues

US Companies are cutting down IT budget hence revenues to be hit hard of

Indian IT firms

Excessive dependence on BFSI sector for revenues - Banking sector is facing

a crisis globally and is going to spend less on IT.

High rates of attrition - Although slowdown in global economy has lowered

attrition rate but the industry still faces high attrition rates as compared to

other sectors.

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Decreasing competitive advantage - rising salary expenses is taking away the

cost advantage enjoyed by India.

Absence of practical knowledge

Work load on workers will be more

Less Research and Development

Contribution of IT sector to Indias GDP is still rather small.

Employee salaries in IT sector are increasing tremendously.

Low wages benefit will soon come to an end.

Opportunities

Greater scope to service domains other than BFSI such as Transportation,Infrastructure, etc.

Greater scope for product innovation

Increased focus on high end work like consulting and KPO

Domestic demand for IT services is to grow at 20%

Growth in internet marketing

Increase in internet users

High quality IT education market

Increasing number of working age people

India 's well developed soft infrastructure

Upcoming International Players in the market

Moves towards the economic growth

Threats

Global economic slowdown may continue for several years - hence low IT

spending globally

US Govt, against outsourcing

Shrinking margins due to rising wage inflation

Rupee-dollar movement affects revenue and hence margins

Increased competition from foreign firms like Accenture, IBM etc.

Increased competition from low-wage countries like China, Indonesia etc.

Hackers problems

Countries like China and Philippines with qualified workforce making efforts to

overcome the English language barrier

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IT development concentrated in a few cities only

Lack of data security systems

SWOT ANALYSIS OF FORADIAN TECHNOLOGIES

Strengths:

The strong man power

Experienced advisor

Young and dynamic designers

A software company with marketing department

Concentrating on many services in one sector

Weaknesses:

Less known to big companies

Opportunities:

Increasing online marketing

Brand building conscious is getting popular

Threats:

The big competitors like wipro and Infosys

Rescission

Setup cost

Suggestions to company:

1. Companies must provide diverse services to refrain from being over-dependent andincreasing exposure to the vulnerabilities of few sectors/companies/geographies.

2. Provide more high-end services in value chain (3rd WAVE in IT)

There is a move required from ADM (Application Development and maintenance),

BPO to Consulting and Package Implementation, etc.

3. Shift in focus from Low cost advantage to high quality services.

4. Consolidation and strategic acquisitions are essential for future growth of revenues.

5. Quickly adapt to high growth markets is necessary: In FY2010, Indian domestic

market grew by 20%.

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References:

Prowess software

http://www.networkmagazineindia.com/200703/newsanalysis02.shtml www.nasscom.org and www.nasscom.in

http://www.mait.com/it-policies.php

http://www.nasscom.in/Nasscom/templates/NormalPage.aspx?id=50833

http://www.12manage.com/methods_7S.html

COMPANY PROFILE

FORADIAN TECHNOLOGY PVT LTD.

Company at a Glance

Serial Company at a Glance Name of the industrial concern

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No

1 Name of the company Foradion Technologies PVT Ltd

2 Address

a) Founded

b) Registered office

2009

Mangalore

3. Directors

a) President

b) Chief Executive Officer

c) Chief Technical Officer

d) Chief Operations Officer

e) Managing Director

f) Chief Marketing Officer-India

g) Chief Marketing Officer-Asia

Pacific

Abdul Salam

Unni Krishnan

Aravind G S

Vishwajith

Abdul Hisham

Arun Raveendran

Praveen Prabhu

4 Line of activity Brand Identity,Internet Identity,Software

Development.

5 Size of the industry Small Scale Industry

6 Industry Internet Engineering Company

7 Website www.Foradion.com

Meaning of Foradian

Foradian is a name initially coined from four and radian

Radian is the unit of angular measurement in two dimensional physics.

Steradian is the unit of angular measurement in three dimensional physics. We coined

the term Foradian as the unit of angular measurement in four dimensional physics. Our

motto is business in next dimension. Which means taking the offline business toonline ie., the new dimension of internet..

MISSION

1 Internet identity

2 Delight by making them succeed

3 Web = foradian

4 Web 3.0 leaders

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5 Power of internet to normal people

6 One world

7 Net neutrality

8 Safe and secure internet

VISSION

To be the most successful and profitable company in the world by 2030

OBJECTIVES

Achieve a total revenue of Rs.10 crore in the first year of operations

To be the best internet engineering company in India by 2011

To develop and launch our first killer application by 2012

To be one of the top5 internet engineering companies in the world by 2013

To generate a total revenue of Rs.10k crore in 2015

Foradian Philosophies:

ONE WORLD

BE WATER

FREEDOM

Man Power:

ADMINISTRATION TECHNICAL

1) General Manager 1) Engineer

2) Chief Accounts 2) Designers

3)Receptionist 3) Tranees

4)Marketing manager 4) Attainders

5)HR manager 5) project manager

6) Others

Means of finance:

a) Promoters Contribution 25,00,000

b) Term loan 000000

Total 25,00,000

Background or About the Company:

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Foradian Technologies Pvt Ltd was started in the month of April in 2009.the

company main office was started in kasargoud.hear all the technical work is been done.

The technical office had been made in kasargood because of the proprietors decisions.

The kasargoud was the home town of many of the proprietors. Then they had a

franchise type of office in dubai.The head office of the company is in Mangalore and

another office is in Bangalore.

In future the company is planning to enter the securities sector and advertising

sector. The company is planning to come with many new killer products to get them

self to be identified in the market.

DEPARTMENT STUDY

HUMAN RESOURCE

With a corporate philosophy that considers Human Resource as the most prized

assets of the organization, its natural for the company to continually gone employee

skills; enhance their knowledge and their expertise. The company will motivate the

employs by boosting their skills and knowledge by giving them training when needed.

Foradian believes that their staffs are one of the best in their field like designers

and marketing people are there main strength.

Foradian believes that their future depends on their staff who are providing

services to their valued customers and stay in touch with them.

To meet technological challenges, the company is trying to do the work by

using all new technologies in the market.

The company is having its training center in kasrgoud and they are planning to

open another branch in Bangalore by next year. Marketing training is right now

given in Mangalore and Bangalore.

MARKETING

Marketing process followed by Foradian.

Discovering what product, service or idea customers need.

Producing a product or service with multiple options.

Fixing the price according to the market competition.

Promoting the product and services through viral marketing; spreading the

world about why customers should buy it.

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Selling delivering the product through mails and other softwares.

Marketing Positioning Strategies

On the basis of Market Analysis

1. Size

According to a survey 1.8 billion users will in 2010.so there a lot more to come in this

field and by this we can expect a big growth in the internet marketing.

2. Products and services

Web designing, web hosting, web maintaining, logo desing, software, brand

identity.

3. Trends

New features website, gaming websites.

INFORMATION TECHNOLOGY

With the convergence of technologies, catalyzed by the global IT revolution the

world is witnessing change as never before in recorded history. Now the web

marketing is bringing a new look to marketing. As technology is changing the

marketing style is also changing. In previous days the seller was going to buyers but

through the internet the buyers only come to the sellers when they are in need.

Organization Structure

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Product/Service profile

Product/Service Market

The directors, who have got experience in software ,web designing and brandidentity. All the people working in this company had worked for few years in different

field, so these people came together and started a business which includes products and

services like Web designing, Software development, Brand identity, Logo designs,

Packing design, Web maintaining, Web hosting.

Products/Services competitors

Website Designing, web maintaining,

web hosting, E-Mail ids, Internet

marketing (SEO), Internet security

Digital Arts

WebPort

Magnon Solutions Pvt. Ltd.

JEHOVASOFT

Overtake software technologies

FuGenX Technologies Pvt. Ltd.

Datanumeric Internetworks

DesignLabz.com India

Wonesty Web Services

Quick2Host

OWD

KRISH INDIA DESIGN

Keltron Kerala

Kaveri Communications Pvt Ltd

Logo Designing logodesignguru

HFB Advertising

Interbrand Singapore

My Corporate Logo

LogoPie

GyanArt

LogoYes

ArtisLogo

Logo Blog

Package Designing Zoli Design

Design Force

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Tijuana Design

Wilmer Fong & Associates

Wencel/Hess Design

Sonic Images Design

Soulo Design

Mark Oliver

Shoe Horn

Mark Oliver

Shoe Horn

Brand Identity Branding

Pixel Productions Inc

4am group

AVID

Cranberry Communications

Stress Design

Software Development Bilz Information & Technology Services

Pvt. Ltd.

Double Spring

Acme Insurance Services Pvt LtdAditi Technologies Pvt Ltd

Akamai Technologies India Pvt Ltd

Antares Systems Ltd

Artech Infosystems Pvt Ltd

e-Infochips Ltd.

Hinduja TMT Ltd

Seva Systems Pvt Ltd

Web designing:

The company can design a web site according to the customer needs. The

company can design a basic and super class model web site. The company follows three

format of web site designing, those are web1.0, web2.0(zumra) and web 3.0(Ruby on

Rails) the rates of the web site will differ according to these formats and the models.

The companys basic model starts from RS 3000 and the higher end models goes to

lacks and cores.

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The higher end models include Flash, Sound, Videos, owner update

capacity,own E-Mail ID,chat room and many more facilities with high server service.

Opportunities:

The company finds a huge opportunity in this web designing because the

company says that,ther are many companies are coming into the market and now India

is in growing in its no of internet users. so the company can trace the new companies

which are coming in and after providing them a web site will not end there contact

because no company will keep the same design and service for long type they will

update and for up dated they had to contact us again and also yearly they had to revival

there demine name. So for all these purposes they had to come back to us again. So the

company says that if they get a customer, then their relationship of business will be

never ending.

Threats:

There are many companies which are working as web designers. So the

competition it this field is growing rapidly. Catching the big customers is very difficult

in this big compotation business. The awareness of web site in small towns and cities is

very less.

Software development:

All the business are growing and all are trying to widen there business and to do

this there are taking the support of online business and softwares to support there

business. To standardize there business they use computer billing, bar-coding, cc-

camera e.t.c.

Opportunities:

There are many companies which are providing many hard drives which support

the business in many aspects. So the hard drive only cant work for their business, they

need a specific form of software, which can work according to their need and to make

their business process easy.

Threats:

Many of the hard ware providers are using their own software for many

business people and the government offices and banks all call tenders for these

softwares of any other business orders.

Brand identity:

Today the company are not only concentrating on the selling and making profit.

Now a days the business people think of profit but not only on the present one but now

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there are thinking the profit of the future. So in order to get more customers towards

then and to sustain the old customers with them for the future, they had to build a strong

identity that is of their brand. So now a day the brand identity is very necessary to make

a strong place in the market. Brand identity will be including Stationary designing and

visiting card designing and the posters and paper ads designs and there stickers designs.

All the things which will reach their customers which make them attract to make a

business with them.

Opportunities:

Providing an attractive brand identity to a business is not so easy, so the

company had tried in and got a good result in it. There are very less companies which

are into brand identity business and we are one among them. There are very few

competitors in this brand identity sector. So by our impressing work we can overtake

the other few companies and make our own way in this sector of market.

Threats:

The brand conscious in metro city is not a problem, but in other r big cities like

mysore,hubli,davangere,shimoga,manglore and many ore city which have good

business in many sector they dont have the brand conscious. And the business people

who are well success in their business in their own Reagan are not aware of the benefits

from the brand building.

Packing designing:

Packing has its own place in the marketing place. Packing acts as a silent sales

man in the market. He packing is called as a silent sales man who wont interact with

the customers, but it will make a customer to buy the product by the designs and colors

of the packs. Sometimes the products promotion will get famous by its packing. One of

the best example for this is the Mb rice. This rice product had created a smash sales in

the beginning and after 3 months the company got shutdown to to the defective product

inside the packing.

Opportunities:

The packing designs are getting famous now a days and many companies are

believing that packing matters to their products promotion and sales. In this sector also

there are only a few companies into this business, because till now the pickings were

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designed by the people who were working for the banners and outdoor advertisements,

but now the companies are coming into the professional who particularly designs the

attractive packs. Now this is just the beginning and we can see that all the companies

are concentrating on there pickings.

EX: Dairy fresh ice cream, shanthala silks, Videocon, Dabur, Tele phone

companies.

Threats:

The only threat in this sector is that the small outdoor advertisers and the flex

printers in the local areas. These people will directly contact them with their local links

and they will make the designs for free if they get the flex printing and the outdoor ads

for free of cost.

Logo designing:

Logo means a design or a sign which denotes a message or which gives an

identity of a company or a organization. Now the logo also works as a brand identity,

which creates a standard of the products. Some logos acts as prestigious.

EX: FILA, adidas, Rebok, pepsi, coke e.t.c

Opportunities:

There are many companies in the market who dont have their logo and there

are many companies in the market who want to change their logo according to their

business is changing. So there is a huge demand for the logo designers.

Threats:

There are many competitors in this field. And many old people dont want to

change their logo which had come from their grandfathers days.

Web Hosting:

Our host rating system is based on the customer satisfaction, affordability,

reliability, uptime and technical support. Probably the most critical success factor in E-

Commerce is the web hosting platform and server performance. Website hosting and

your web server needs to be economical, robust and web administration friendly to

ensure swift server response time, uptime, download speeds, database applications, e-

mail functioning and bandwidth

Opportunities:

We are giving the cheapest rate in the market as compared to other companies

in market. So the customers prefer us to give their business.

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Threats:

The old companies in the market are providing the hosting the sites of their

clients for full free. This will affect us in the market to grow faster.

E-MAILS:

Email ids are that the company provides separate email ids for the customers as per

their preference. In this if the customer wants email ids less than 50 it will be under the

domain name of Google and if they want more than 50 a separate domain name will be

given. E.g. [email protected],[email protected]

Opportunities:

As now a day the companies are now doing more online business, the

companies need to deal with the E-Mail. So the companies now a days want to have

their own companies id.

Threats:

As many companies who are starting newly are not ready to invest on this. And

the existing companies do not come to know till we inform them regarding this plan.

Web maintenance:

Web maintenance is that the company takes care of editing the information

according to the customers requirement and the charges for this web maintenance is

charged on hourly basis.

Opportunities:

If a company gets its website then they had to upgrade at the time being and

they had to consult us back to update their website.

Threats:

Many of the company will open there websites and they wont look up to their

websites and they wont update it at the regular time being.

Internet marketing (SEO):

Now many peoples are using internet in homes and mobile. If they want any

information on anything first they will type that in a search engine, which acts as a

mediator between the user and his needs.

Opportunities:

It had become a habit to the people to use a search engine if they want to collect

some information.

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Threats:

There are many search engines and one search engines link in first maybe last in

the other.

Working Capital:

The detailed working capital estimates are to 25 lacks invested business started

in kasergood and Mangalore branch. No bank loons are taken from banks.

Selling arrangement: The Sales are directly handled by the directors itself with the

help of qualified Staff of the company through commission agents & brokers.

Research Methodology

STUDY OF SEO

INTRODUCTION:

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Problem Statement: TO analyse the awareness of search engine optimization with

respect customers of Foradian Technologies, Bangalore.

In the research of Search engine optimization or SEO, how the peoples reaction

will be there while they open there web site. And this research also tells us about what

all this SEO guide walks you through and which are the major steps, which are to:

Tune your content

Optimize your design and code

Get other sites to link to your pages

Refresh content regularly

Monitor results and continue to optimize

What is Search Engine Optimization?

Search Engine Optimization is one of the most cost-effective methods of

advertising which contributes by providing one of the highest pre-qualified audiences-

online.

Objective of Search engine optimization:

To check the awareness towards Search engine Optimization by the customers

of Foradian.

To evaluate the customers of foradian about Search Engine optimization

concept.

To analyze the usage of search engine optimization by the customers of

Foradian technologies.

Scope of the study:

It tells the companies that how many browsers use this service

Companies are reaching the customers very easily

Companies can do Survey easily

Companies can get immediate feedback through this

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Limitations:

All users will not know about this

No particular company cant come first in list

Lots of time required to do it

Many of the business people wonder at many times that is his business making the

most out of the Internet. Is he is the only using the Internet for faster and more efficient

communication while his competitors are making money on it? Is there more that can

be done using the World Wide Web?

Now assume that a company is looking for a supplier in India, the first thing he

will do is Search on the Internet. While searching he will come across millions of

results, but he will limit yourself to the first, second or say maximum the third page. He

would then shortlist 3-4 suppliers from there and begins his choose. This is how the

supplier in India bags does business. Now imagine if this supplier was not listed on top

rankings, he would have lost out on the opportunity to get the orders.

This can be explained through an example:

Top 10 websites receiving traffic from key Grand Theft Auto IV search terms. 4 weeks

ending 15 05 2008.

Search term: 'gta4' Share of visits

RockStar Games Grand www Rockstargames .com 30.30%

Theft Auto IV Wikipedia www.gta4.net 23.7%

GTA4.TV Gamespot UK www.wikipedia.org 5.36%

YouTube www.gta4.tv 4.28%

www.gta4land.com uk.gamespot.com 2.67%

GameTrailers.com www.youtube.com 2.28%

Play.com www.gta4land.com 2.30%

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www .gametrailers .com

play.com

2.50%

2.38%

GTAforums.com www .ataforums .com 1.52%

Some of the stages in the SEO Process:

Key Phrase / Keyword Analysis

An industry would be researched and a brainstorming session will be

undertaken to arrive at a best set of keywords / key phrases pertaining to your business

interest. This allows there team as well as our team to come up with best possible

"outcome-based" key phrases for deriving optimal results through this program.

Competition Analysis

Our SEO professionals would analyze the competition on keywords / key

phrases chosen by the company. We would tend to study websites which appear on top

listings on search engines on those key phrases and strategies our service delivery

accordingly. This analysis basically includes studying competitor back links, rankings,

there wordings, their positions etc.

Website & Content Analysis

The website and content would be thoroughly analyses for the presence and

density of the chosen keywords. We would also be reviewing your website for usability

and adaptability with major search engines. Your website would also be checked for

web-design standards and compliance. Compliance of SEF (Search Engine Friendly) of

various types of sites is checked. For e.g. the seo and sef for a Joomla based site would

be different from what a static site would require.

Web-page Code Optimization

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Our SEO specialists would code-optimize the website based on expertise and

experience gained in optimizing various websites over a period of 4 years. Websites are

code-optimized according to over 250 parameters identified by our experts and ensure

that websites are crawled by search engine crawlers and eventually rank higher on

search engines. Different practices are adopted for sites which are made on different

platforms. Again SEO for a Joomla based site could be different from SEO for a Static

Website.

Ongoing Directory Submissions

The website would then be submitted and registered with directories such as

Yahoo, MSN etc. which facilitate data retrieval by search engines. This component also

includes research and selection of appropriate categories to which directory

submissions would be made.

Ongoing Link Building

A website's Google Page Rank (PR) will depend on the number of back links it

has and with an increase in the page rank of a website, improvement in page rankings

can also be expected. Our SEO Specialists would ensure that a comprehensive link

exchange programme is undertaken with the objective of increasing the link popularity

and page rank for your website.

These were just some of the things we do to get website ranked higher on the world's

best search engines.

Process of search engine can be explained by this diagram:

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Shares of different search engines in internet:

Top 10 Asia-Pacific Search Properties April 2008

Total Asia-Pacific Internet Audience*, Age 15+ - Home 8c Work Locations Source:

comScore q-Search

Top 10 Properties Searches

(MM)

Share of Searches (%)

Total Internet 22,363 100.0

Google Sites 8,737 39.1

Yahoo! Sites 5,366 24.D

Baidu.comInc. 3,725 16.7

NHN Corporation 1,178 5.3

Alibaba.com Corporation 488 2.2

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Microsoft Sites 401 1.8

Lycos Sites 388 1.7

TENCENT Inc. 307 1.4

FRIENDSTER.COM 273 1.2

Sohu.com Inc 178 0.8

Excludes searches from public computers such as Internet cafes or access

from mobile phones or PDAs.

Category of searches made:

U.S. Category upstream Traffic from SearchEngines and Google - July2008

Category

% CategoryTraffic from

SearchEngines,July-08

% in Share of Traffic From

Search Engines,July-08 - July-07

% ofCategory

Traffic fromGoogle,July-08

% in Share ofTraffic From

Google, July-08-July-07

Health and Medical 45.14% 3% 31.42% 9%

Travel 34.97% 8% 2560% 23%

Shopping and Classifieds 25.13% 1% 17.49% 12%

News and Media 20.99% 2% 1434% 12%

Entertainment 23.53% 11-.',. 1664% 24%

Bus iness arid Finance 18.71% 11% 12.82%. 27%

Sports 13.31% 11%. 9.38% 21%

Online Video' 30.01% 34% 21.89% 57%Social Networkrig* 16.68% 23% 10.76% 38%

All figures are based on U.S. data from the Hitvvise sample of 10 millionInternet users. denotes custom category. Source: Hirvvise

Survey conducted on Indian internet users and advertisers

Searches by Indians every month over 1 billion

Searches by Indians that result in

sponsored links shown, every

month

308 million

Total clicks on sponsored links by

Indian users in a month

Over 4.8 million

Number of advertisers targeting

Indian web users

Over 40,000

Total annualized spend by all

advertisers

Rs. 236crores(US$52m)

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targeting Indian users

Most amount spent by one

advertiser

Rs.9/7 crores{USS2.2m)

Average cost per click paid by

advertiser in India

Rs. 16.20 ($0.36)

Highest cost per click paid by

advertiser in India

Rs. 266 {$5.92)

Data Collection:

Primary data: A survey would be conducted on search engine optimization

to determine how internet search engines are playing its role as a useful marketing tool.

Questionnaires had been distributed among the customers to conduct the survey. For

clarifications and suggestions, the respondents are dealt personally. In this way,

information had been collected from the customers to attain the objectives of the

survey/ research.

Secondary data: Secondary data had been collected through internet to get the

information about the current market benefits from search engines.

Sampling design: A decision has to be taken concerning a sampling unit before

selecting sample. Sampling unit had been chosen according to the geographical area

such as a city, state, district, village, country etc.

Sampling unit: The sampling unit of this survey will be Bangalore city, davangere and

shimoga. The areas visited will depend upon the location of business, business

enterprises, professionals, trading concerns etc who will be referred to for collecting theinformation.

Sampling size:

Sample size is the subset of the population under study. Sample size should be a

proper representative of the whole population. As the size of the sample increases, it

becomes more and more representative of parent population and shows its

characteristics but in actual practice, large samples are more expensive and confusing.

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Thus a balance has to be maintained between the sample size, degree of accuracy

desired and financial resources available.

All the important areas of Bangalore, davangere and shimoga will be touched to

cover the prominent business enterprises, professionals, other concerns etc. The

sampling size selected for the survey will range between40 to 50.Therefore

approximately 50 respondents will be dealt with for the purpose of the survey.

Sampling technique:

Sample technique was use to do survey which was conducted.only the business

people were interviewed to know that how much the companies are interested and

aware of SEO.

The different types of sampling methods used in the study are

1. Convenience sampling:- This sampling was used because all the business

peoples were not in a position to spend their time for our survey.

2. Purposive sampling:-Where information is obtained from the specific targets-

respondents who will be able to provide the desired information. So I had

interviewed the people who can spend their time for us for few minutes.

The sampling technique used in the study is a mixture of Convenience and

Purposive sampling.

Sample frame:

Sample frame selected under this study from which we derive the sample unit.

The sample frames for the study are Bangalore, Davangere and shimoga city.

Statistical tools for analysis:

The various statistical tools for analysis are:

Graphs:

Graphs are the schematic representatives of the figures. It is

most preferably used method as the variations in the statistical data can also be

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understood by a common man.so the surveyed data which are necessary are shown in

the graphs.

Limitations of the Study:

Every study has its own limitations. No study cand be treated as a perfect

.similarly there certain limitations of our study like:

1. Time frame

2. Sampling errors

3. Cost factor

4. Narrow scope

5. Area limit

6. Only to few search engines

ANALYSIS AND INTERPRETATION OF SURVEY DATA

With the object of knowing consumer attitude towards search engine

optimization and to know the customers respond to the topic.

GENDER

Table 1: The gender of the sample consumers is presented

Gender Number Percentage(%)

Male 43 86

Female 07 14

Total 50 100

Source: Survey data

Table: 1 Reveals that among the 50 respondents who are interviewed 43 (86%)

are male and the reaming 07 (14%) are female.

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Source : Table 1

AGE

Table 2: The age groups of the consumers interviewed is presented

Age group in years Number Percentage

20-30 18 36

30-40 13 26

40-50 8 16

50 & above 11 22

Total 50 100

Source: Survey data

About 36% of the respondents are in the age of 20-30, 20% in the age group of

30-40, 26% are in the age group of 40-50& 16% in the age group of 50 and above 22%.

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Source:Table2

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INCOME

Table 3: Showing the incomes of respondents

Monthly/Annual

turnover

Number Percentage

50000-100000 33 66

100000-200000 9 18

200000&above 08 16

Total 50 100

Source: Survey data

About 66% of the respondents are having the income around rs.50000-100000,

18% are having the income around the rs.100000-200000, and 18% are having the

income around 200000 & above.

BRANDS OF SEARCH ENGINE:

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Table 4: Showing brand preferred

Brand Number Percentage

Google 38 76

Yahoo 7 14

ask 1 2MSN 4 8

AOL 0 0

Total 50 100

Source: Survey data

By the above table we can come to know that Google are most commonly used

type. And as a lots of brand search engines are available. Not one single brand has a

significant market share. The Google holds the 1st place in the table and the Yahoo

holds to 2nd,and MSN holds for 3rd.

OPINION

Table 9 : Showing opinions of the consumers towards 5 point Likrd scale.Opinion Number Percentage

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Very good 28 56%

Good 11 22%Satisfactory 6 12%

Worth 5 10%No use

0 0%Total 50 100

Source : Survey data

This 5 point Likrd scale table shows us the opinions of the customer and

most of the consumers opinion about search engine is very good 28(56%) andsatisfactory 6(12%) and 5 people say it as worth 5(10%).0 people say it as no

use.

FINDINGS AND SUGGESTIONS

FINDINGS:

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The findings of the study are follows

The SEO is not known to all the companies or the people are not

having the knowledge about the SEO.

The people are ready to spend on it if they are well known to what

is SEO .

There is a huge demand for SEO in the market as because of

competition.

Many people have a big business but they dont know the use of

internet marketing.

The business peoples who are using this SEO for there business

purpose are well satisfied by this technique.

Business people that this techniques bring them more customers

towards them.

.

SUGGESTIONSThe suggestions for the findings from the study are follows:

Exhibitions or tutorial classes should be taken to the people who are not

use to internet marketing.

The companies should guide them how can they improve their business

with the help of SEO.

A broacher should be made and given to the customers, so they could

study it when they have free time.

Recommendations:

Do not concentrate only on marketing

Try to mingle freely with the company members which will help

you

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CONCLUSION

The study concludes that, the motivational program procedure in

Foradian is found effective. The study on search engine highlighted so many

factors which will help to marketing of web sites. The study was conducted

among 50 customers and collected information through structured

questionnaire. The study helped to findings which were related with customers

needs in the market.

The company is moving at the right speed according to the market

requirement. The company is getting good name in the market and the company

had even braked the breakeven point within 3 months.

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GENERAL CUSTOMER QUESTIONNAIRE

Dear sir/madam

I am very happy to introduce myself as MADESH.M.B as a part of our

academic study. I am required to work under a project on any of the management

aspects. Iam a management trainee in Foradian Technologies Pvt ltd.

I request you to spend few minutes to go through these few questions &

answer them. The information provided by you will be kept confidentially & the

information is purely for academic purpose only.

THANKING YOU Your faithfully

MADESH.M.B

1) Name of company :

2) Company address :

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3) Qualification:

3) Sex: a) Male b) Female

4) Age: a) 20-30 b) 30-40

c) 40-50 d) above50

5) Monthly/Annual turnover:

a) 50000-100000 b)100000-200000 c) 200000above

6) Do you use internet for your business purpose?

a) YES b) NO

8) Do you have your company web site? If no are you planning to have?

a) YES b) NO

9) Do you know about search engine optimization?

a) YES b) NO

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10 Do you think search engine is an effective marketing tool for all business

organizations?

a) YES b) NO

1) Do you want your company to be listed at top 3 links in search engine?

a)YES b) NO

12) Are you ready to pay to bring your company in top links?

a) YES b) NO

13) Have you ever come across the Foradian Technologies Pvt Ltd? a. a)YES

b) NO

14) What is your opinion on search engine optimization?

Very Good

Good

Satisfactory

Worth

No use

15) What do you expect from search engine providing company if you want to design

your website by them?

Cost

Many search engines

16)which all search engine do you use for your business purpose?

a)Google

b)Yahoo

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c)ask

d)MSN

e)AOL

16) Please give us few suggestions with regard to refined oil?

Thank you for your cooperation, valuable time and information.

Date:

Place: Signature of the respondent

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Bibliography

http://en.wikipedia.org/wiki/Search_engine_optimization

http://www.google.com/support/webmasters/bin/answer.py?

hl=en&answer=35291Digit magazine

http://www.webmetro.com/search-engine-optimization-

seo/default.aspx?

wm_lpID=9464222&wm_ctID=30&wm_kwID=7734215&wm_mt

ID=22&wm_defaultURL=http%3a%2f%2fwww.webmetro.com

%2fseo.htm&wm_kw=seo.htm&utm_source=ssp&utm_medium=c

pc&utm_term=seo.htm&utm_campaign=yahoo+ssp+-

+servicesAsk.com

Digit magazine

http://www.vendorseek.com/Search-Engine-Optimization-Services.asp?

partner=137&source=YSSP&ac=003&campaign=seo&ai=E786AAE96605E320B1C608C35FD1A9F10A2599C0

http://www.foradian.com/about.html

final foradian

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