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The Indian Institute of Planning & Management, New Delhi Fall Winter 07 – 09 Alumni ID No. DF79-M-0800 1 ACKNOWLEDGEMENT I am extremely grateful to my project guide Mr. Manav Marwah, Sales Manager, QuantM Net Technologies Pvt. Ltd., Gurgaon, for helping me and providing me with me useful i nformation. By interacting with him , I l earnt variou s facets of professional management in the consumer durable industry and I am sure the knowledge imparted will go in a l ong way in enriching my career. I wish to acknowledge my indebtedness to Mr. Sumit Kujur, management executive, QuantM Net Technologies and my faculty guide Prof. Dipti Sharma. The thesis could not be completed without their able support guidance. Thanking them is a small gesture for the generosity shown. I take this opportunity to thank all senior executives, staff members and every associate of QuantM Net Technologies, without their cooperation I would not be able to complete this thesis report. Finally, I express my sincere thanks to IIPM New Delhi for providing me the opportunity to carry out the thesis work. Ankur Yadav

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