To evaluate how the design of the language show affects the visitors experience 17/10/14

Uniform is really important and really helps advertise and show

professionalism especially at events. When i attended the language show this is one of the main things that stood out to me. Most of the staff working stands

were wearing their own branding however the army style uniform holds respect around its past which really caught a lot of attention as well as

awareness.

SLICE was just one of the catering facilities available to visitors. Having food & drink available at events is a great thing to have as it keeps the visitors in the venue without them having to leave for their lunch. When observing slice i captured 15 visitors queuing, 31 visitors eating at 15:38. This is quite a late time which i thought maybe the visitors had delayed their lunch because they had more interest in what the Language show was providing like presentations, free gifts & information.

I observed various presentations during my visit to the Language Show Live, I was interested to find out how visitors would interact and choose to spend their time at the event which also comes into my research aim of how the design of the show affects visitors, does having listening spots attract people? I overlooked the Tele forum which had 32 visitors 15:10. The careers forum with 64 visitors 15:15 & the live Plaza presentation with 29 visitors 15:30. Looking at these statistics really shown me that a lot of the visitors attending the language show were there for a career based reason, either to help them improve or to introduce them into a language based career choice.

Interaction is really important at an event. Its nice for visitors to feel like they

can be involved. The Linguascope stand had an option where you could design your

own interactive game which i feel is great for teachers whom may wish to produce something which they can then take to their class. This can really benefit them

with their teaching and allow their pupils to produce better work. This will really

make visitors who have a strong interest value the event and what it provided. As

the visitors at the language show are there for a specific reason of their own and they are looking to seek individual advantages

to gain from attending.

I wanted to evaluate from my observations the affects that the design of an event has on a visitor., following the following objectives.

- To observe my surroundings and the visitors interactions throughout a short

period of the event.-Spot observations count checking people who attend various presentations and the

varied popularity.

Michael Phillips13005825

9cmichaelphillips@googlemail.com

ConclusionLooking at the Language show as an overall event, Upper Street Events definitely knew what their visitors wanted and they met their needs very well providing not only just a variety of language stands to meet various interests, but also bringing interactive factors into their visit and allowing them to watch presentations and listen to speakers to either widen their knowledge or to lead them into the language industry. I attended the event on the 17th October 2014 which had a lot of footfall however when comparing my visit with others Sunday was considerably quieter, from this i noticed a lot of the visitors on the Friday was school children on a trip so possibly introducing it earlier in the week like Thursday-Saturday which would allow more schools to be involved through trips and therefore the event its self would have higher visitor numbers and the exhibition stands taking part will also gain from this.

‘O’Sullivan and Spangler (1998: 5) in their book Experience Marketing: Strategies for the New Millennium stated that in the ‘experience economy’ there are three types of actor. ‘Infusers’ are manufacturers who infuse their prod- ucts with experiences for marketability. ‘Enhancers’ are service providers who use experiences to heighten satisfaction levels, to differentiate from competitors. And ‘experience makers’ are service providers who cre- ate experiences as the core of their business. To O’Sullivan and Spangler’ Event experiences involve-

-Participation & Involvement -A change in knowledge, memory, skill or emotion- A onscious perception of having intentionally encountered, gone to or lived through an activity or event Although accessibility was good as you could reach it through earls court which is on the Picadilly line, it wasn't clear as to where the event was being held because i was not familiar with the Olympia building. However finding the correct floor was not an issue as throughout the day their were staff members controlling the lifts to ensure that we reached our correct destination

Overall the event was well executed other than the direction issue i had approaching the venue. And i think its a great event to have available as its obviously a large market to reach out too.

ReferencesDonald Getz . (2012). The

event experience and meanings.

In: Getz, D Event Studies: Theory,

Research and Policy for Planned Events . 2nd ed.

Oxford : Routledge; 2 edition. 195.

Tuesday, 18 November 14