final document 2014 07 04

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\CHANGSHA\ ARRIVING \ GREETING \ CELEBRATING \ RELAXING & REJUVENATING \ MEETING \ RESTING & REFRESHING

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Conrad Changsha HBA

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Page 1: Final document 2014 07 04

\CHANGSHA\

ARRIVING \ GREETING \ CELEBRATING \ RELAXING & REJUVENATING \ MEETING \ RESTING & REFRESHING

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INSPIR

ATION

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DE

SIG

N &

IN

SP

IRA

TIO

N -

IN

TH

E F

RA

ME

CONTENTSP13 : ARRIVING \ P23 : GREETING \ P35 : CELEBRATING \ P47 : RELAXING & REJUVENATING

P61 : MEETING \ P71 : RESTING & REFRESHING

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The new TAIPING STREET maintains the historical architecture, street patterns and overall layout of the MING and QING

DYNASTIES, whilst embracing both past and modern cultural and commercial activities.

Rich in stories, the OLD STREET is located in the Southern part of CHANGSHA'S OLD TOWN.

INFINITE CONNECTIONS

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n

THE PAST & PRESENT coexist in harmony

Today’s TAIPING STREET is becoming the new landmark and calling card for CHANGSHA, which fully demonstrates the appeal of HUXIANG CULTURE and embodies Changsha’sancient heritage.

TAIPING STREET

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ARCHITECTUREtimeless character

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A UNIQUE DEFINITIONOF LUXURY

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THE value OF HANDMADE craftsmanship

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Techniques DERIVED FROM local ancient

specialities

The Tongguan Kiln of Changsha was one of the most famous, ancient kilns, during the period

between the Tang Dynasty and Five Dynasties.

It was well known for creating the first red glaze and colorful underglaze in its porcelain.

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The lacquered gauze headgear is the earliest and best preserved of its kind ever found in China.

From the late Warring States Period to the early Western Han Dynasty, this hat was made out of

raw silk and thin linen threads and then dyed with lacquer to give it strength.

LINEN OR SILK THREADS dyed with Lacquer

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THE LUXURY OF BEING YOURSELF

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DESIGN PRINCIPLES

BASED ON UNIVERSAL DESIGN AESTHETICS UTILISING ELEMENTS LIKE

SOPHISTICATION AND SIMPLICITY

NATURAL HARMONIOUS SCHEMESTHAT REFLECT THE TRUE FLAVOUR

OF THE OLD NEIGHBOURHOOD AND ITS RICH TEXTURES

HANDCRAFTED TECHNIQUES THAT BRING REAL VALUE AND DEPTH TO THE SPACES

ESSENTIAL INTERIOR ARCHITECTURE SPACE COMPONENTS SUCH AS

HEIGHT & LIGHTFRAMING OPENINGS THAT CREATES

FOCAL POINTS

CAPTURING ATTENTION AND STRESSING PLACEMENT OF PRECIOUS OBJECTS & ART

PARTITIONS BOTH FUNCTIONAL AND SYMBOLIC

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\GF\ ARRIVAL LOBBY

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AR

RIVIN

G

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TO LOVE BEAUTY, IS TO SEE LIGHT

INSPIREDby HEIGHT & Light

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ELEGANT & SIMPLE FRAMES...

...DEFINING PLANES & CREATING A PATH FOR

THE EYE TO TRAVEL

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....SCREENS THAT ARE BOTH FUNCTIONAL AND

CONCEPTUAL ELEMENTS

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PRECIOUS OBJECTS THAT TELLS STORIES

FROM THE PAST

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\ L53 \ SKY LOBBY RECEPTION

LOBBY LOUNGE

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GR

EETING

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VERTIC

AL TR

AVEL LIFT CAR

CO

NC

EPT

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on display

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THE MOST TANGIBLE OF ALL VISIBLE MYSTERIES - FIRE

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INSPIREDby Passion for Fire

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INSPIREDby layers & lines from the landscape

Lines do not exist in nature but are the optical phenomena created when objects curve away from the viewer

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INSPIREDby layers & lines from the landscape

Lines do not exist in nature but are the optical phenomena created when objects curve away from the viewer

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ADOPTING the PACE ofNATURE

The most famous Yellow Tea in China grows exclusively on Junshan Islandlocated in Dongting Lake, Northern Hunan Province

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Distinction and COMFORT

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\ L5 \ FUNCTION ROOMS

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CELEB

RATIN

G &

GETTIN

G TO

GETH

ER

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BEAUTY ALTERSTHE VERY NATUREOF THINGS

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INSPIREDby TimelessBeauty

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DRAMAevokingpositive emotions &delight

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ART OF HOSPITALITY

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\ L52 \ SPAGYM, SWIMMING POOL

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RELA

XING

&R

EJUVEN

ATING

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INSPIRED by spirit of Water and Mountains

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NATURAL stone &woodused in unique ways

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\ L54 \ MEETING ROOMS

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MEETIN

G

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INSPIRED by Masterpieces

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\ GUESTROOMS \

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RESTIN

G &

REFR

ESHIN

G

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\ SERVICE & BRAND ATTRIBUTES\

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EVERYTHING starts with the individual

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CONRAD PILLOW MENU

follow your tastes, pick your favourites,and please join us on this very personal journey

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BEDDING when luxury is tailored to the tastes of each individual

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Relevant, seamless and state of the art

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LEADING-EDGEDtechnology

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INSPIRED STYLEmade just for

you

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TEAMAndrew Moore : Magdalena Onisko : Sabine Beck

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