final doc mm future group

7/31/2019 Final Doc Mm future group

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-: SUBMITTED BY:-

Mr. AKSHAY SABLE

BACHALOUR OF MANAGEMENT STUDIES

SYBMS DIV- B

-: UNDER GUIDANCE OF:-

MRS. SADHANA SINGH.

-: SUBMITTED TO:-

N.G BEDEKAR COLLAGE

THANE

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13 MARKETING MIX

14 QUESTIONNARE

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SR.NO PARTICULARSPage no

1 ACKNOWLDGEMENT 5

2 INTRODUCTION 6

3 FUTURE GROUP OPERATES 7

4 FUTURE GROUP MAINFESTO 8

5 GROUP VISION 12

6 GROUP MISSION 14

9 CORE VALUES 19

10

IMPORTANT SECTIONS( MARKETING

RESEARCH ,PACKAGING DESIGN,PRDUCT

DESIGN RETAIL DESIGN)

33

11 PRODUCTLINE OF FUTURE GROUP42

12SWOT ANALYSIS SWOT

ANALYSIS


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ACKNOWLEDGEMENT

I took this opportunity to express my gratitude to all those

who have helped me to make this project a success. I would like

to thankful my Dr. Prof. Sadhana singh who helped and guided

me throughout the development of the project, He provided me

all kind of information, and inspired me to complete the project

successfully. I am also thankful to

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Dr. Mrs. Shakuntala A. Singh, Principal for his valuable

support & guidance.

I would like to thank everyone who contributed for

the success of this project. I must thank them whose valuable

guidance makes it so simple and support me during the project

development directly or indirectly.

INTRODUCTION

About future group IndiaCOMPANY PROFILE:

Future Group, led by its founder and Group CEO, Mr. KishoreBiyani, is one of Indias leading business houses with multiplebusinesses spanning across the consumption space. While retail

forms the core business activity of Future Group, groupsubsidiaries are present in consumer finance, capital, insurance,leisure and entertainment, brand development, retail real estatedevelopment, retail, media, and logistics.Led by its flagship enterprise, Pantaloons Retail, the groupoperates over 16 million square feet of retail space in 73 citiesand towns and 65 rural locations across India. Headquartered in

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Mumbai (Bombay), Pantaloon Retail employs around 30,000people and is listed on the Indian stock exchanges. The companyfollows a multi-format retail strategy that captures almost theentire consumption basket of Indian customers. In the lifestyle

segment, the group operates Pantaloons, a fashion retail chainand Central, a chain of seamless malls. In the value segment, itsmarquee brand, Big Bazaar is a hypermarket format thatcombines the look, touch and feel of Indian bazaars with thechoice and convenience of modern retail.In 2008, Big Bazaar opened its 100th store, marking the fastestever organic expansion of a hypermarket. The first set of BigBazaar stores opened in 2001 in Kolkata, Hyderabad andBangalore.

The groups speciality retail formats include supermarket chain

Food Bazaar, sportswear retailer - Planet Sports, electronicsretailer - eZone, home improvement chain - Home Town and ruralretail chain, Aadhaar, among others. It also operates popularshopping portal -www.futurebazaar.com.Future Capital Holdings, the groups financial arm providesinvestment advisory to assets worth over $1 Billion that are beinginvested in consumer brands and companies, real estate, hotelsand logistics. It also operates a consumer finance arm withbranches in 150 locations.

Other group companies include, Future Generali, the groupsinsurance venture in partnership with Italys Generali Group,Future Brands, a brand development and IPR company, FutureLogistics, providing logistics and distribution solutions to groupcompanies and business partners and Future Media, a retailmedia initiative.

The groups presence in Leisure & Entertainment segment is ledthrough, Mumbai-based listed company Galaxy EntertainmentLimited. Galaxy leading leisure chains, Sports Bar and Bowling Co.and family entertainment centres, F123. Through its partnercompany, Blue Foods the group operates around 100 restaurantsand food courts through brands like Bombay Blues, SpaghettiKitchen, Noodle Bar, The Spoon, Copper Chimney andGelato.Future Groups joint venture partners include, US-basedstationery products retailer, Staples and Middle East-based Axiom

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Communications.Future Group believes in developing strong insights on Indianconsumers and building businesses based on Indian ideas, asespoused in the groups core value of Indianness. The groups

corporate credo is, Rewrite rules, Retain values.

Future group has several private labels retailed through FoodBazaar outlets. These brands were first introduced under the FoodBazaar brand. Having realized the potential of these products, wehave taken away the store's name from the main label and havemaintained only at the back, so as to give these products atreatment of proper FMCG product line.

The idea is to promote these brands and develop them like

independent FMCG products. The biggest consumer attraction

factor is pricing 8-10% below the prices of competitors.

FUTURE GROUP OPERATES FOLLOWING VERTICALS

Pantaloon Retail (India)Limited

Future Capital HoldingsLimited

Home Solutions Retail IndiaLimited

Future Generali India LifeInsurance Company Limited

Future Brands Limited Future bazaar India Limited

Future Media (India) Limited Weavette Texstyles Limited

Future Supply Chain SolutionsLimited

Winner Sports PrivateLimited

Converge-m Communication(India) Limited

Staples Future OfficeProducts Private Limited

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Pantaloon Food Product(India) Limited

Talwalkars Pantaloon FitnessPrivate Limited

Future Knowledge ServicesLimited

Indus League Clothing

Galaxy EntertainmentCorporation Ltd

Future Consumer ProductsLimited

Future Ventures India Limited Foot Mart Retail

Pantaloon Retail (India) LimitedPantaloon Retail (India) Limited (PRIL), is Indias leading retailerthat operates multiple retail formats in both the value andlifestyle segment of the Indian consumermarker. Headquartered in Mumbai, the company operates 16million square feet of retail space, has over 1,000 outlets(including shop-in-shops) across 73 cities in India and employsover 30,000 people.

The companys leading formats include Pantaloons, a chain offashion outlets, Big Bazaar, a uniquely Indian hypermarketchain, Food Bazaar, a supermarket chain, and Central, a chain ofseamless destination malls. Some of its other formats includeDepot, Brand Factory, Blue Sky, Star and Sitara.Pantaloon Retail is part of the Future Group which has presencein multiple businesses in the consumption space includingconsumer finance, capital, insurance, retail media, malldevelopment, logistics and brand development.

Home Solutions Retail (India) LimitedFuture Groups business offers complete retailing solutions forall products and services related to home building and homeimprovement. The key product categories are CDE (ConsumerDurable & Electronics), Furniture, Home Furnishing & Decor,

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Home Improvement and Home Services. HSRIL operates retailformat Collection i, Furniture Bazaar, Electronics Bazaar, Home

Town and eZone.

Future Brands LimitedFuture Brands Limited (FBL) has been incorporated onNovember, 2006 and is involved in the business of creating,developing, managing, acquiring and dealing in consumer-related brands and IPRs (Intellectual Property Rights).

Future Media (India) LimitedFuture Media (India) Limited (FMIL) was incorporated as theGroups media venture aimed at creation of media properties in

the ambience of consumption and thus offers activeengagement to brands and consumers. FMIL offers relevantengagement through its media properties like Visual Spaces,Print, Radio, Television and Activation.

Future Supply Chain Solutions LimitedFuture Supply Chain Solutions Limited (FSCS) has beenincorporated as a separate entity and is involved in the businessof providing logistics, transportation and warehousing services

for all group companies and third-parties.

Convergem Communication (India) LimitedConvergem Communication (India) Limited (CCIL) (formerlyknown as Convergem Retail (India) Limited) was incorporated toset up a chain of retail outlets for dealing in areas ofcommunication, data & voice storage and other relatedproducts. The company operates mBazaar, mPort and GenM,among other retail formats.

Pantaloon Food Product (India) LimitedPantaloon Food Product (India) Limited (PFPIL) was incorporatedwith the object of sourcing and backward integration of foodbusiness of the company. PFPIL has sourcing and distributionbases at all key cities across the country.

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Future Knowledge Services LimitedFuture Knowledge Services Limited (FKSL) was incorporated on

January, 2007 and is engaged in the business of business

process outsourcing and knowledge process outsourcing.

Future Capital Holdings LimitedFuture Capital Holdings Limited (FCH) was formed to managethe financial services business of Pantaloon Retail (India)Limited and other group entities. FCH is one of the fastestgrowing financial services company in India, with presence inAsset Advisory, Retail Financial Services and ProprietaryResearch. The company operates a consumer finance retail

format, Future Money and manages assets worth over US$ 1Billion through its various funds including Indivision, Kshitij,Horizon and Future Hospitality. FCH subsidiary companiesinclude Kshitij Investment Advisory Company Ltd., AmbitInvestment Advisory Company Ltd., and Indivision InvestmentAdvisors Ltd.

Future Generali India Insurance Company Limited

Future Generali India Insurance Company Limited (FGIICL) wasincorporated on October 30, 2006 to undertake and carry on thebusiness of general insurance. The approval for carrying onGeneral Insurance Business has been received from theInsurance Regulatory and Development Authority of India (IRDA)on September 4, 2007.

Future Generali India Life Insurance CompanyLimited

Future Generali India Life Insurance Company Limited (FGILICL)was incorporated on October 30, 2006 to establish and conductthe business of life insurance in India, which comprises of wholelife insurance, endowment insurance, double benefit andmultiple benefits insurance etc. The approval for carrying on LifeInsurance Business has been received from the IRDA inSeptember, 2007.

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Futurebazaar India LimitedFuturebazaar India Limited (FBIL) is set up as the e-Retailingarm of the Future Group for providing on-line shopping

experience. Futurebazaar.com was launched on January 2,2007, and has emerged as one of the most popular onlineshopping portals in India. It was awarded with the Best IndianWebsite award, in the shopping category, by the PC WorldIndian Website Awards.

Weavette Texstyles Limited

Weavette Texstyles Limited was incorporated on December 8,1994 and is involved in the business of designing,manufacturing, buying and selling, importing, exporting,spinning etc of various types of textile fabrics.

Winner Sports Private LimitedWinner Sports Pvt. Limited caters to the Sports and Lifestyleconsumer space. Winner Sports is the exclusive India Licenseefor retailing and marketing leading international brandsincluding Converse, Speedo, Wilson, Prince, Spalding andCallaway. It has over 57 stores across 23 locations.

The company operates:

Multi-brand sports specialty stores - Planet Sports Value-based sports lifestyle format - Sports Warehouse Mono brand stores - Adidas, Converse, Puma

The company's flagship format, Planet Sports, is a leading name

in multi-brand sports and lifestyle speciality retail space. It hasone of the largest collection of international sports and lifestylebrands and has an extensive offering for sportswear andequipment across all categories including running, training,fitness, swimming, tennis, golf, basketball, soccer as well as otherlifestyle products across categories like footwear, apparel,accessories and sports equipments.

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The company aims to be among the most admired sports playerin a multi-sports, multi-product format and to augment Indiassports culture. Winner Sports strives to provide integrated,

reliable and cost efficient sports offerings to Indian consumers.

Staples Future Office Products Private Limited

Staples Future Office Products Private Limited (SFOPPL) was

incorporated on January, 2007 and is involved in the business of

dealing in all kinds of office supplies, office equipments and

products. SFOPPL is a joint venture between the Company and

Staples Asia Investment Limited (a subsidiary of Staples Inc USA).

The companys first retail outlet opened in Bengaluru in

December, 2007.

Talwalkars Pantaloon Fitness Private Limited

Talwalkars Pantaloon Fitness Private Limited (TPFPL) was

incorporated on December 19, 2006 and is involved in the

business of setting up gymnasiums and dealing in fitness

equipments and other health products. TPFPL is a 50:50 joint

venture between the Company and Talwalkars Better Value

Fitness Private Limited.

ConvergeM

The Company has entered into a 50:50 joint venture with Axiom

Telecom LLC, UAE on July 20, 2007 to do sourcing and wholesale

distribution of mobile handsets, accessories and setting up

service centres and authorized after sales service centers for

mobile handsets in India.

Indus League Clothing

A subsidiary company, Indus League Clothing owns and manages

the brands Indigo Nation, Scullers, Urban Yoga, Urbana and their

retail formats.

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Galaxy Entertainment Corporation LtdIt is a group company that operates leisure and entertainment

chains, The Bowling Company, The Brew Bar, The Sports Bar,

Sportsbar Express and Chamosa.

Future Consumer Products LimitedFCPL is a subsidiary company of Pantaloon Retail India Limited,

incorporated in September 2007. The company has two brands

under its

umbrella - SACH & S Drive, inspired by Sachin Tendulkar. These

brandsoperate in categories such as foods, apparels, personal care and

general

merchandize among others, and are available through Future

Group formats.

SACH launched with an apparels range for boys between the ages

of 9-16

across Big Bazaars in June 2008.

Future Ventures India LimitedFuture Ventures seeks to promote and participate in innovative

and emerging business ventures in India. The group intends to

play a role in powering entrepreneurship, by promoting or

participating in diverse business activities, primarily in

consumption-led sectors in the country, which will be determined

primarily by the growing purchasing power of Indian consumersand their changing tastes, lifestyle and spending habits.

FootMart Retail India LtdFootMart Retail is a joint venture between Liberty Shoes and the

group and operates the Shoe Factory format.

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Led by Pantaloon Retail, the groups flagship company, the group

manages some of Indias most popular retail chains like

Pantaloons - a chain of fashion destinations, Big Bazaar - a

uniquely Indian hypermarket chain, Food Bazaar - a supermarket

chain that blends the look, touch and feel of Indian bazaars withaspects of modern retail like choice, convenience and quality

and Central - a chain of seamless destination malls. Some of its

other formats include Ethnicity - India's first concept store, which

recreates the experience of a traditional ethnic market in a

modern retail format, Brand Factory, Planet Sports, aLL, Top

10 and Star and Sitara. The group also operates Indias most

popular online shopping portal www.futurebazaar.com.

Retailing of products and services related to home building and

home improvement is led through the groups formats, Home

Town, a large-format home solutions store, along with specialized

formats for home furniture and home furnishing

through, Collection i and Furniture Bazaar and consumer

electronics through eZone and Electronics Bazaar.

The group also operates Indias leading rural retailing

chain, Aadhaar that is present in over 65 locations in rural India.

Aadhaar, an agri-service cum rural retail initiative, provides a

complete solution provider for the Indian farmer.

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Future group manifesto

"Future" - the word which signifies optimism, growth,achievement, strength, beauty, rewards and perfection. Future

encourages us to explore areas yet unexplored, write rules yetunwritten; create new opportunities and new successes. Tostrive for a glorious future brings to us our strength, our abilityto learn, unlearn and re-learn, our ability to evolve.

We, in Future Group, will not wait for the Future to unfold itselfbut create future scenarios in the consumer space and facilitateconsumption because consumption is development. Thereby,we will effect socio-economic development for our customers,employees, shareholders, associates and partners.

Our customers will not just get what they need, but also getthem where, how and when they need.

We will not just post satisfactory results, we will write successstories.

We will not just operate efficiently in the Indian economy, wewill evolve it.

We will not just spot trends, we will set trends by marrying ourunderstanding of the Indian consumer to their needs oftomorrow.

It is this understanding that has helped us succeed. And it is this

that will help us succeed in the Future. We shall keep relearning.

And in this process, do just one thing...

GROUP VISION

Future Group shall deliver Everything, Everywhere, Everytime for

Every Indian Consumer in the most profitable manner.

Group mission

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We share the vision and belief that our customers andstakeholders shall be served only by creating and executingfuture scenarios in the consumption space leading to economicdevelopment.

We will be the trendsetters in evolving delivery formats,creating retail realty, making consumption affordable for allcustomer segments - for classes and for masses.

We shall infuse Indian brands with confidence and renewedambition.

We shall be efficient, cost- conscious and committed to qualityin whatever we do.

We shall ensure that our positive attitude, sincerity, humility and

united determination shall be the driving force to make us

successful.

CORE VALUES

Indianness: Confidence in ourselves.

Leadership: To be a leader, both in thought andbusiness.

Respect and Humility: To respect every individual andbe humble in our conduct.

Introspection: Leading to purposeful thinking.

Openness: To be open and receptive to new ideas,knowledge and information.

Valuing and Nurturing Relationships: To build longterm relationships.

Simplicity and Positivity: Simplicity and positivity in ourthought, business and action.

Adaptability: To be flexible and adaptable, to meetchallenges.

Flow: To respect and understand the universal laws ofnatur

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IMPORTANT SECTIONS

Market ResearchIn many creative projects, research is deployed as the 'silent

designer'. Research is used to gather and organise the insightsthat are at the heart of an effective design brief, to provide anunderlying rationale for the creative process and to provide an'evidence base' with which to evaluate the final design output.

Yet the relationship between research and design has long beenone of tension: a battle between social scientific rigour that seeksto make sense of the world on the one hand and, on the other,creative leaps of the imagination that seek to turn our very notionof 'the world' on its head.

Packaging DesignPackaging design can be viewed in four different ways:

a means of protecting the contents of a package a contributor to the cost of the end product a sales canvas on which to promote the product's attributes

and benefits a part of the product experience itself.

This topic concentrates on the latter two of these points, as it ishere where design is concerned with adding real value. This is notto say that design hasn't a role to play in improving productprotection or in helping to improve cost efficiency - it has.For instance, design pundits often quote the egg carton as beinga design classic. While the repackaging of many grocery items infoil wraps has not only improved shelf life and freshness levels ofproducts, it has also improved product perceptions.Packaging design in the modern age has gone way beyond simple

functional benefits. It is now one of the most sophisticated andpowerful examples of the designer's craft.A well-designed pack must address the needs of its life cycle. Thislife cycle runs from the moment it is used to wrap its product(whether this is by hand or in a factory), through its journey to thepoint of sale, followed by its journey to the point of use and -finally with current tough environmental laws - to its after-use.

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At each stage of a pack's life it has different requirements:protecting contents, helping to sell them, and helping the useremploy the product.

This section focuses on the pack at the point of sale and beyond -

as it is from here that we start to think about the pack from thepoint of view of the customer's needs rather than the logisticalneeds of the manufacturer.For the consumer a successful pack needs to address andunderstand the mindsets of the potential customer and end user.First and most importantly, the pack needs to attract attention atpoint of purchase. According to various research findings, a packon a supermarket shelf has less than three seconds to grab ashopper's attention.

There are in excess of 10,000 different packs to choose from in

the average supermarket across both food and non-food items.The challenge is therefore to stand out from the crowd..

Product DesignProduct design is an integral part of the wider process ofdeveloping new products, of every type; in most cases, forvolume production. The product design process should ideallydovetail with every part of the wider development process, but is

typically much more involved at the beginning than at the end.The process of product design can have a wide remit. It typicallyinvolves a series of different phases, each one of which helps tobuild certainty and understanding as the focus of work narrows,thereby informing a wider decision process. It encompasses:

Retail DesignAlso known as environmental design, interior architecture andspatial design.What is retail design?

The term retail design encompasses all aspects of the design ofa store: ranging from store frontage, fascia and signage, through

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to the internal elements of furniture, merchandising, display,lighting, graphics, point of sale and decoration. Added to this is anunderstanding not only of what will work aesthetically within thespace, but how it will perform functionally and commercially, and

how it can be built to budget and meet all of the regulationsgoverning the use of a public space.However, retail design goes beyond creating the physical space inwhich the goods are sold; it requires an understanding of whatmakes the retail experience truly unique. For brands in particular,the retail forum is perhaps one of the most testing encountersthey will have with their consumers, its where the myths andpromises become reality, relationships and brand advocates arewon and lost, and its the final challenge at the end of asometimes long and expensive route of consumer seduction

woven through advertising and sophisticated marketing.

Consumer expectationsToday consumers expect and demand more than just the productitself, and their wants have a bigger appetite to fulfil than theirneeds. Acting on both a conscious and subconscious level, itsaccepted that the design of a physical retail space can have asmuch effect upon the consumers perceptions of a brand orretailer as the quality of the goods themselves.

Product line of future groupFUTURE RETAIL

PANTALOONS

BIG BAZAAR

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FOOD BAZAAR

CELIO

BRAND FACTORY

PLANET SPORTS

PEST analysisBefore creating business plans or making decisions, it isimportant to \'scan\' the external environment. This can beachieved through a PEST analysis, i.e. an investigation of thePolitical, Economic, Social and Technological influenceson a business. In addition it is also important to be aware of the

actions of your competitors. These forces are continuallyin a state of change.Businesses need to take a pro-active approach and be ahead ofthese changes, rather than hurriedly making alterationsto products and processes in a reactive way.Political changes relate to changes in government influence andcan have huge significance for companies. Changes inthe priorities for public spending or the UK \'s relationships withother countries can open or close major markets.European Union (EU) regulations can have similar effects whilethe accession of new members (eg Poland) can bringbusiness opportunities.Political changes are closely tied up with legal changes. Laws arecontinually being updated in a wide range of areas,e.g. consumer protection legislation, environmental legislation,health & safety and employment law, etc.Economic changes are closely related to social ones. Theeconomy goes through a series of fluctuations associatedwith general booms and slumps in economic activity. In a boom

nearly all businesses benefit and in a slump most loseout. Other economic changes that affect business includechanges in the interest rate, wage rates, and the rate ofinflation (i.e. general level of increase in prices). Businesses willbe more encouraged to expand and take risks wheneconomic conditions are right, e.g. low interest rates and risingdemand.

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Social factors relate to pattern of behaviour, tastes, and lifestyles.A major component of this is a change in consumerbehaviour resulting from changes in fashions and styles. The agestructure of the population also alters over time

(currently we have an ageing population). An understanding ofsocial change gives business a better feel for the futuremarket situation.

Technological changes have also become particularly significantin the post-millennium world. This is particularly true interms of modern communication technologies. The creation ofdatabases and electronic communications have enabledvast quantities of information to be shared and quickly distributedin a modern company enabling vast cost reductions,and often improvements in service. Organisations need to be

aware of the latest relevant technologies for their businessand to surf the wave of change.All industries are influenced by PEST factors. For example, someof the PEST factors affecting the airline industry inrecent years include:* Political: new European Union regulations have led to greaterlevels of competition on European routes. Butincreasing concerns are being raised about the environmentalimpact of aviation.

* Economic: rising incomes and lower interest rates have meantthat people have more disposable income to spend onluxuries like long distance air travel.* Social: increased popularity of holidays abroad has led to aboom in demand for air travel.* Technological: modern aircraft are more economic to run than

in the past making possible cheap air travel.

Marketing Mix OF FUTURE GROUP

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1. Product:

E-commerce: Pantaloons website Futurebazaar.com hasrevolutionized the e-commerce business in India. It offers a wide

range of products at affordable prices.

Food: In food business, the group offers a host of options.

Food Bazaar a chain of large supermarkets; Brew Bar a beerbar; caf Bollywood a national chain of eateries; Chamosa apan-Indian chain of snack counters, and SportsBar a bistrofocused on the world of sports.

Fashion: The group offers a variety of options in fashion. Its

brands include aLL, Blue Sky, Central, Team, Fashion Station, Gini& Jony, Navaras, Pantaloons, and Top 10.

Home & Electronics: Options include: Collection i a lifestylefurniture store; Electronics Bazaar offers branded electronicgoods and appliances; e-zone trendiest electronics items;Furniture Bazaar entire range of Home Furniture; Home Town one stop destination for all the home needs.

General Merchandise : Options Include: Big Bazaar, Shoe

Factory, Brand Factory, Navaras, KBs FairPrice , Central, Blue Sky

Leisure & Entertainment: Options are: Bowling Co. state-of-the-art premium family entertainment centre, offering multiple, noveland unique leisure and entertainment options; F 123 - offers awide range of gaming options ranging from bowling and pool toredemption and interactive video games to bumper cars.

Wellness & Beauty: Options are: Health Village a state-of-the art

spa and yoga centre; Star & Sitara: Beauty salon for men andwomen; Tulsi - provides access to the best allopathic, ayurvedicand homeopathic medicinal products; Turmeric - offers beautyproducts like color cosmetics, fragrances, herbal and specialtyskin items, hair products and bath accessories.

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Books & Music: Future Groups brand Depotoffers Books, CDs,and stationery items.

2. Price:

Pantaloons India has brought a whole new revolution when itcomes to pricing strategies, which is evident through the successof its Big Bazaar and Food Bazaar outlets.

3. Place:

The company operates over 12 million square feet of retail space,

has over 1000 stores across 71 cities in India and 65 rural citieswith taking over Aadhar(). It plans to take up floor space of 30million square feet by 2011.It has plans to open over 3000 newstores by 2010. It is targeting the Tier-2 and 3 cities which has ahuge unleashed potential.

4. Promotion:

They use magazines, newspapers, television, radios , hoardings,internet etc for promoting the brand . They have joint ventures

and alliances with many companies to promote the brand.

Seasonal Discounts , Sales Discounts during Festivals are offeredto attract consumers.

5. People:

At the senior management level, the group hired high profileexecutives from reputed organizations like Goldman Sachs ,Coca-Cola India, PRIL also tied up with a few management schoolsto create a management talent pool for the lower levels.

Best Employers in India (Rank 14th) in the Hewitt Best Employers2007 survey.

The company follows a multi-format retail strategy that capturesalmost the entire consumption basket of Indian customers.

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6. Processes:

Pantaloons Retail has implemented SAP with an investment of$10 Million in keeping pace with the technology and it is currentlyin the process of setting up a SAP consultancy software. SAP willbe helpful in building robust transaction management system and

7. Physical Evidence:

It has a huge list of awards, recognition in its kitty like MostAdmired Fashion Group Of The Year, Most Admired Food &Grocery Retailer Of The Year , Most Admired Food Court , MostAdmired Retailer of the Year, ,Most Admired Food & GroceryRetailer of the Year Supermarket

It is the pioneer in the retail industry and it believes in developing

strong insights on Indian consumers and building businesses

based on Indian ideas, as espoused in the groups core value of

Indianness. The groups corporate credo is, Rewrite rules,

Retain values.

HISTORY OF BIG BAZAAR AND

PANTALOONS

BIG BAZAAR

BIG BAZAAR was started in 2001

Caters to a large no. of people mainly to middle class

people.

Operates around 150 stores across India.

Brought changes in the buying habit of the people.

BIG BAZAAR sold 200000 items in its 1st year only.

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In 2001 they have come up with FOOD BAZAAR which

focused on food and grocery items.

Till 2003 it has generated 2 billion gross revenues

Up to 2008 Future Group is present in 61 cities and 65 rurallocations.

The group had over 10,000,000 square feet of retail space, has

over 1,000 stores and employs over 35,000 people.

PROMOTION TOOLS

Saal ke sabse saste 3 din- 26th January,15th August, Diwali.

Future Card and Shakti card.

Advertisements (Print ads, TV ads, Radio ads).

Hafte ka sabse sasta din-low prices on Wednesday.

Monthly bachat bazaar.

Buy one get one free and complementary gifts.

TARGET CUSTOMERS

Big Bazaar targets higher and middle class customers.

The large and growing young working population is a

preferred customer segment.

Big Bazaar specifically targets working women and homemakers who are the primary decision makers.

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SWOT ANALYSIS OF BIG BAZAAR STRENGTH:

STRENGHT

. High Brand Equity

. Big Infrastructure of the Big Bazaar outlets.

. Purchase promotions to increase the purchase.

. Variety of stuff under single roof increasing customer time.

WEAKNESS :

1.Unable to meet store opening target till now 2. Falling revenue per square feet.

OPPORTUNITY

1. Organised retail is just 4.15% of total pie of Indian retail

Market.

2.Evolving customer preferences in recent years.

THREADAS

2. Un organised retail market in India.

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3. Government policies are not well-defined in emerging

markets like India.

In 1980s Mr. Biyani started his business to manufacture

apparels.

In 1987 PRIL was incorporated as Manz Wear Pvt. Ltd. Andmanufactured readymade trousers under Pantaloon Brand.

In 1992 Manz Wear Pvt. Ltd. Became Pantaloon Fashion India

Ltd

The Pantaloon Shoppe-exclusive menswear store was set up

in 1992

In 1997 first Pantaloon store opened in Kolkata

It became huge success and generate d 100 million within

the first year of operations.

In 1999 PFIL became Pantaloon Retail India Ltd.

The success of Pantaloons encouraged PRIL to come up with

BIG BAZAAR

Headquartered in Mumbai, the company has over 1,000

stores across 71 cities in India and employs over 30,000

people , and as of 2010.

It was the country's largest listed retailer by market

capitalization and revenue.

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With effect from 1 January 2010 the company separated its

discount store business, which includes the Big Bazaar

hypermarket .

Operates multiple retail formats in both the value andlifestyle segment of the Indian consumer market.

Celebrate the Fresh Look, Fresh Feel & Fresh Attitude at

Pantaloons Fresh Fashion !

SWOT ANALYSIS OF PANTALOONS

STRENGTH :

Managing Purchase Order.

Ease of usage

Analysis of Complex data

Generate Reports

Supports Vendors.

WEAKNESS :

Hiring and Training of employees

Expensive

OPPORTUNITIES :

Increase the footfalls with promotional activities.

New Avenues for opening of outlets.

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THREATS:

As Retail is a growing sector,there are many market

Players in the field.To name a few, they are as follows:

Shoppers Stop

Vishal Mega Mart

Westside

Wills Lifestyle

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eZone, the electronics specialty store that offers a wide range

of leading durables & electronics brands

eZone, with the catch phrase experience electronics is anexperience led lifestyle format that brings together the best in

national and inaternational consumer electronic and durables

brands .

Typically in excess of 12,000 square feet in size, an eZone

store truly enables you to experience electronics, through

three dedicated zones - Liberation Zone, Experience Zone and

Home Zone.

eZone is not only about showcasing electronics products and

gadgets.

But providing you with a complete shopping experience through

touch & feel, allowing you to pick and choose from an array of

best of brands under one roof.

eZones are primarily stand alone concepts, but are also present

within the Central malls.

eZone also offers an unparalleled service and support through the

special E-Care customer support centre.

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E-Care is a special, dedicated support system designed to offer

the best customer service after purchase of any product at

EZone.

Bring all your senses alive for a never before shopping experienceat eZone, the electronics specialty store that offers a wide rangeof leading consumer durables and electronics brands to meet theelectronics needs of the entire family.eZone is an experience-led lifestyle format that brings togetherthe best in national and international consumer electronic anddurables brands in a family-centric environment. Typicallycovering 12,000 square feet, an eZone store truly enables you toexperience electronics through three dedicated zones - Liberation

Zone, Experience Zone and Home Zone.

The Liberation Zone offers personal products like computers,laptops, handycams, MP 3 players and mobile phones.Entertainment products such as Plasma / LCD, Flat TVs, Home

Theatre systems, DVD players, and Stereo systems are displayedin the Experience Zone. In the Home Zone segment, one gets topick electronic goods of his or her choice including Refrigerators,Air-Conditioners, Washing Machines and Microwave ovens amongother kitchen-related appliances.

PLANET SPORTS

India's largest multi-brand sports and lifestyle speciality

retail chain, Planet Sports offers the largest collection of

International sports and lifestyle brands. Planet Sports stores

have extensive offerings for sportswear and equipmentacross all categories including running, tennis, training, golf,

fitness, basketball, motor sports as well as other lifestyle

products.

Also available at the Planet Sports stores are lifestyle

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products across categories like footwear, apparel,

accessories and sports equipments.

Planet Sports prides itself for the sports expertise it has built

over time and also for having introduced renowned brandsacross sports categories like swimming, tennis, squash,

badminton, soccer, golf and basketball. Its brand portfolio

includes leading sports brands like Converse, Speedo,

Wilson, Prince, Callaway, Spalding, Airwalk, Adidas, Puma,

Nike and Reebok.

One of the most preferred destinations for sports lovers as

well as avid sports professionals, Planet Sports has becomea one-stop destination for the latest global trends in the

sports and lifestyle segment.

Planet Sports strives to provide integrated, reliable and cost

efficient sports offerings to Indian consumers and augment

Indias sports culture

BRAND FACTORYBrand Factory gives Indian consumers the promise ofrevolutionizing value shopping by offering the best Indian andInternational brands at Smart Prices.Brand Factory promises its customers that value shopping is notabout a seconds experience, its not about a garage saleenvironment, and its not about buying cheap; its all about anamazing experience of Buying Smart.

The thought behind Brand Factory is to raise the bar of

expectations and experiences when it comes to Brand + BargainShopping. The emphasis at Brand Factory is to offer customersthe widest range of brands and categories possible at absolutelygreat prices in an ambience that befits the brand. Brand Factorypresents the brands in a fully air-conditioned, slick environmentvarying between 70,000 to 1,50,000 square feet.

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The stores offers a wide range of products including apparels formen and women, infant wear, accessories, cosmetics, footwear,sportswear, luggage, home linen and much more.Brand Factory hosts several Indian and International fashion

brands including Levis, Pepe Jeans, Dockers, Wrangler, Provogue,Arrow, Nike, Adidas, Reebok, Louis Phillip, Allen Solly, Reid &Taylor, and Gini & Jonyamongst others.

The thought behind Brand Factory is to raise the bar of

expectation and experience when it comes to Brand +

Bargain Shopping.

The emphasis at Brand Factory is to offer the customer the

widest range of brands and categories possible at absolutelygreat prices, in an ambience that befits the brand.

Brand Factory presents the brands in a fully air-conditioned,

slick environment varying between 70,000 to 1,50,00 square

feet.

Founded in 1978, by Marc and Laurent Grossman, today

Celio is a market leader in men's ready to wear clothing in

France. Its flag ship store, located in Pariss Champs Elysee,is spread over three levels.

Celio

Opens first store in the city; spread across 20,000 sq.ft. areaMumbai, March 27,2009: Celio*, the hi-fashion French mensapparel brand today launched its exclusive store in Mumbai at theR City Mall in LSB Marg, Ghatkopar. Spread over, 1,680 sq. ft., the

very chic, high fashion store will showcase the entire Celio*collection of business, casual and sports wear for men. Celiooffers refined, stylish, relaxed and natural fashion that allowsmen to express their personality and feel comfortable in allcircumstances.

This store will also showcase Celios Spring-Summer 09 collection.

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Celio* brand is all about masculinity, seduction, openness,generosity and service. Celio* offers a space dedicated to men,with Latin inspired fashion that is virile, relaxed and sensual. TheCelio* style also means quality, a variety of colours and cuts,

sophistication and discretion. Openness is one of Celio's strongvalues that encompass respect for others, well being, manners,altruism, sharing and dialogue. Celio* brand also stands out asaccessible, affordable, borderless, urban, a honest brand offeringgood value for money.

The Celio* store concept has been designed by the well knowndesign agency Sanguez & Partners. It is entirely devoted tomasculinity and proudly displays the colours and standards of thebrand. Red is the primary colour, an element that is immediatelyassociated with Celio*. It is combined with black, which reinforces

the virility and elegance of the brand. The long high centralwalkway in the stores makes one think of a fashion catwalk. Thelighting has been designed to highlight the products displayed atthe store. Finally, the clear signage helps customers to find theirway easily around the store.Celio Business range offers wide range of designs, patterns &colours in linen, solid poplin, plain weave, stripes, checks andprinted shirts for Men priced at Rs 899-2199/-. And wide range of

Trousers/Pants available in checks & stripes pattern with special

fit for Indian body. Trousers/Pants are available at Rs. 1499-2999/-.Celio Casual range expresses mixture of a chic look and relaxedstyling available in Sports Chic, Uniform Chic and Natural chic.Celio Polo t-shirts are available in pastels, beige & natural colourswith different shades of Pink, Yellow & Red Must have of theseason. Polo t-shirts are available at Rs. 499-899/-.Celio Sports range offers trendy sportswear that is virile, relaxedand sensual. Priced at Rs 599-1699/-.Celio* is also available at other locations in Mumbai at Pantaloonsstores in Mega Mall, Andheri and Central at Oberoi Mall,Goregaon.Celio has presence in India through a joint venture with theFuture Group, one of India's leading business houses withmultiple businesses spanning across the consumption space.

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About Celio*Founded in 1985, the brand imposes itself as the leader brand inthe masculine ready-to-wear segment in France.

The brand is present in France and internationally in more than

600 stores among 46 countries. Celio*, specialist of thesportswear and of the casual wear, proposes a manly fashion,cool and sensual but also urban with the business line. Its refinedstyle and with no nonsense also target on quality, the variety ofmodels, of colours, and of cut.Celio, a Lightning Success of its OwnFrom the first store inaugurated in Paris in 1985 to the some 700addresses established in about forty countries around the world,this French mens fashion company is a success story in its ownright. Visionaries, Marc and Laurent Grosman anticipated the

development of the clothing industry and distribution by creatingthe Celio brand with a positioning that is precise, styled andaffordable. Today, a leader in its sector, this for men onlycompany, is now more than ever setting out to captureinternational markets while reinforcing its presence in France.Sportswear before its Time

To understand the originality of Celio, one needs to recall thecontext of the years during which it was created. In the height ofthe 1980s in Paris, mens fashion was not yet in style. Although

there was some talk of sportswear, which was all the rage on theother side of the Atlantic, casual fashion was not yet trendy. And,on the shelves of French shops at the time, generallyindependent and multi-brand, everything in the menswear sectionwas quite classic and not at all exciting. We had a feeling thatcasual wear and sportswear would have a promising future,describe the two founding brothers, with that unexplainableelement of intuition that often results in the greatest successstories. We had to break with the existing concepts, offer a vastand complete selection, assert our distinctive identity whilereassuring Inaugurated on rue Saint Lazare in 1985, the firstCelio shop proved to live up to the promised revolution. Thecollections were displayed to their advantage in a bright settingwhere customers could easily find their way around, wander fromone area to another and handle the clothes at their leisure. Thestyle was also original! Casual and trendy, every style is easy to

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wear and nicely coloured. In short, Celio stood out immediately asan affordable brand that appealed to men. So much so that abouttwenty years later, one in two French men wears its collections!

The Early Days of a Tremendous Expansion

The success of the first Celio shop was so great that other shopsdid not take long to open. The following year, Marc and LaurentGrosman once again proved their insight by banking on thedevelopment of shopping centres. Located on the outskirts ofprovincial towns, these new shopping areas were designed tomake customers lives easy. Everyday products and consumergoods brought together in one place where getting around andfinding a parking spot is easy.Men, who have better things to do than spend their Saturdayafternoons traipsing round shops, applauded the opening of Celio

boutiques in these new shopping centres. Some years, weinaugurated up to 34 stores in twelve months, recall theGrosman brothers. Their small company was booming anda in1992, seven years after rue Saint Lazare, it already had a networkof one hundred addresses, including a first shop in Belgium, asuccess that came just as quickly in bordering countries.Celio did not hesitate to go even further by setting up a shop inBeirut the following year. It was the brands very first franchise today it has 170 franchises throughout the world, divided into five

large areas in addition to Frances overseas departments andterritories, (Mediterranean Basin, Eastern Europe, Middle East,Central America and Asia).In countries like France, Spain and Italy, the company already hasits own network. However, Celio boutiques are predominantlybranches, with 336 in France, 50 in Italy, 57 in Spain and 33 inBelgium.

FUTURE BAZAAR.COM

Futurebazaar.com offers the widest range of products at

lowest prices everyday!

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It intends to provide customers with a streamlined, efficient

and world class personalized shopping experience, which will

be supported with the best technology platform.

Buying products is a 3 step simple process. All one has to do isSearch, Register and Buy.

Here you can expect a shopping experience akin to shopping

at an actual bazaar but with added simplicity & everyday low

prices and an assurance of 'your product' will be delivered

within 7 days of purchase.

We are proud to inform you that Future Bazaar has been named

as the Best Indian Website 2007 in the Shopping category by PC

World

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CONCLUSIONhe group has played a major role in giving a the country anew face

in retail segment. The founder, MrKishorBiyani is avisionary in true sense.The group is constantly acclaimedcritically for its innovative steps. Its also

one of the mostcustomer admired brand.Its not only working for itself asabusiness house but overall benefit of the customer as well asthe whole

country.

BIBLIOGRAPHY

www.futuregroup.com

www.wikipedia.com

Page 38
http://www.futuregroup.com/http://www.wikipedia.com/http://www.futuregroup.com/http://www.wikipedia.com/


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Marketing strategy questionnaire

Prepared

by:Date:

Purpose

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Use this to capture the key information that you need to develop athorough marketing strategy. Then use the information that youcollect, along with other development tools, to build your keymarketing strategy.

This is divided into the following question sections:

Marketing Mix OF FUTURE GROUP .........................................................................................................................21

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1. Background

A. What business are we in? (What needs does our businessmeet in the marketplace?)

(23 sentences)

B. What services and/or products do we provide?

(1 paragraph)

C. What are our business objectives over the next two years?Be as specific as possible, and make sure to address thefollowing goals:

Number of customers

Revenue

Profit

Market share

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D. What compelled us to start this business?

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2. Market

A. What is the market opportunity? What is the market size? Besure to look at market size with respect to geography and toindustry.

B. How can the market be segmented into logical customergroupings?

C. What are the key industry trends that are fueling oursuccess? What industry trends can inhibit our success?

D. What is the economic climate now and in the next couple ofyears? How will the economic climate affect our business?

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E. Is our business or market affected by business cycles orseasons? If so, describe how it is affected.

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3. Target Audience

A. What market segments are we targeting (list segment nameand characteristics)? What segments are we not targeting?

B. What kind of audience are we targeting? What are itsmembers' demographics and psychographics (for example,what keeps them awake at night, including both fears andopportunities)? List multiple audiences in order of priority.

C. What is our customers primary reason for buying or wanting

to use our product or service?

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D. Why would someone prefer our offering versus that offered

by the competition? (You might want to answer the section

on competition and then come back to this question.)

E. Are there any issues or concerns that the target audience

might have regarding this type of product or service?

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4. Competition

A. What categories of competition threaten our success? Label

each category, and identify its key characteristics. Prioritizethe categories from greatest to least threatening.

B. Which companies pose the greatest threat, and how do they

differentiate themselves? What strategic or tactical elements

do they use that threaten our success? List the strengths

and weaknesses for each of these elements.

C. Which competitors have the largest market share within our

target market segments? Which competitors have the

greatest visibility with our target audience?

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D. How will we differentiate ourselves to best combat

competition?

E. What barriers to entry into the marketplace are we creating

for ourselves?

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5. Offering

A. What need is our offering designed to fill? Identify the need

for each target audience.

B. What features and associated benefits does our offeringprovide? Identify features and associated benefits for each

target audience.

C. How do we deliver the features identified in item B? Be

specificthis is the proof that we can do what we say.

D. Of these features, which ones differentiate us from the

competition?

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E. What improvements can we make to our offering to better

meet customer needs?

F. What new offerings would our customers most like us to

develop?

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6. Messages

A. What does each of our identified target audiences know and

believe about us today?

B. What is the single most important message that we mustcommunicate to ALL of our target audiences?

C. What evidence can be used to support the claim that we

make in our single most important message?

D. List the single most important message that we must

communicate to EACH target audience. (This might or might

not be the same answer as in item A.)

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E. What evidence can be used to support the claims for each

message listed in item D?

F. What happy clients do we have today that we can reference

in our communications? What did they buy from us, and why

are they happy?

G. What kind of personality do we want to portray in our

communications? What tone? What flavor?

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H. What is the net impression about our company or offering

that we want clients and partners to take away after each

interaction with our company?

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7. Sales and Buying Process

A. What is the process for selling our services or products (listthe key milestones in the process)? Do we use any of thefollowing processes?

Direct personal sale

Direct online sale

Indirect through channels

B. Who is involved, both from our company and from our sales

channel partners, in each step of the sales process?

C. How does our target audience buy our type of offering? Isthe purchase an impulse buy or a planned purchase?

D. What purchase process steps do the members of our targetaudience follow? Does this process vary based on the vendorthat they select? If the process does vary, explain howand/or why?

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E. What buying criteria does our target audience use to selectan offering?

F. What criteria does our target audience use when selecting avendor or a manufacturer?

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8. Pricing

A. How important is price in the decision process? (See theSales and Buying Process section above.)

B. What is our current pricing structure, including discounts,product options, rebates, and so on? Do our customersunderstand it?

C. Which of our competitors is considered the price leader?What does the price leader charge for its offering? How doesthe price leader determine its price?

D. What are our other competitors charging for their offerings?

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E. What can be done to reduce costs without affecting quality?

F. What tradeoffs of price or value, or of both price and value,do customers make?

G. What is the perceived value of our offering as compared toits price?

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H. What service(s) do we currently include in the price of ourproduct? What services can we consider now and in thefuture?

I. Are competitive price changes anticipated in the nearfuture?

J. What industry trends are going to drive prices down? Whatindustry trends are going to drive prices up?

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BIBLIOGRAPHY

www.futuregroup.com

www.wikipedia.com
http://www.futuregroup.com/http://www.wikipedia.com/http://www.futuregroup.com/http://www.wikipedia.com/

final doc mm future group

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