final dcm project accelerator pitch_mudit agarwal
TRANSCRIPT
Here’s to the crazy ones. The rebels. The
troublemakers. The ones who see things
differently. While some may see them as the
crazy ones, we see genius. Because the people
who are crazy enough to think they can
change the world, are the ones who do.
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DIGITAL COMMUNICATIONS MANAGEMENT | ACCELERATOR PITCH
M U D I T A G A R W A L | 2 0 1 2 0 1 1 9 1 1 5
M U D R A I N S T I T U T E O F C O M M U N I C A T I O N S A H M E D A B A D
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coz offline is the new online
A price and location based product search engine listing products across categories from offline retailers via Website & Mobile app (Android, iOS)
serving 100% organic and comprehensive search results.
Our Core Value
PriceRaja.com brings offline retail online thereby increasing visibility for theoffline stores and ease of search for users without travelling or stepping out.Our goal is to incrEASE:1. Accessibility2. Visibility3. Integration
Addressable Community
1. Facebook, Twitter, Google+
2. Colleges, Universities
3. Travel websites (tourists and travelers)
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Offline retail stores Product Listing on PriceRajaAppear in Search Results via
Website and Mobile
Increasedvisibility for
Retailers+ Ease for users
Our Business Model
+ Sponsored Deals+ Mobile Advertisements+ Audience Build
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Enter your product or category here| Search
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King Deals
Retailers | Newsletter | About Us | Contact Us | Learn more
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Found 24 results for ‘Nikon D7000’ in 3 sub-categories in ‘Cameras’ category
Nikon D7000 Search
FILTERS HERE
Combo: Nikon DSLR D7000 + Lenses Nikon DSLR D7000 Body Only Lenses & Accessories
Home > Electronics > Cameras & Accessories > Digital Cameras
Login | Signup
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Found 14 results in ‘Combos: Cameras + Lenses’ sub-category
Nikon D7000 Search
Nikon D7000 16.2 MP DSLR (Body Only), CMOS Sensor, 3" LCD, HD Video
Nikon D7000 16.2 MP DX-format Digital
SLR 18-105mm & 70-300mm Lens Kit
Nikon D7000 Digital SLR Camera 5 Lens Kit with
18-55mm, 70-300mm, 50mm, 52mm 2X Te...
Nikon D7000 DX-Format CMOS Digital SLR
Kit with 18-200mm f/3.5-5.6G AF-S DX VR II ...
Home > Electronics > Cameras & Accessories > Digital Cameras > Digital SLR Camera Bundles
60,000 Buy
63,000 Buy
78,000 Buy
72,000 Buy
FILTERS HERE
Hi, Mudit | Wishlist2
Patel ElectronicsSatellite, Ahmedabad
Modi EnterprisesPaldi, Ahmedabad
Shah CamerasLal Darwaja, Ahmedabad
Canon AMDLal Darwaja, Ahmedabad
PRICEAJA
Mobile AppChoose Category
Nikon D7000
Searching for Nikon D7000… (78 results)
Nikon D7000 16.2 MP
DSLR (Body Only), CMOS Sensor, 3" LCD, HD Video
Nikon D7000 16.2 MP DX-
format Digital SLR 18-105mm
& 70-300mm Lens Kit
Nikon D7000 Digital SLR
Camera 5 Lens Kit with 18-
55mm, 70-300mm, 50mm,
52mm 2X Te...
Nikon D7000 DX-Format
CMOS Digital SLR Kit with 18-
200mm f/3.5-5.6G AF-S DX VR
II ...
60,000
Mobile App
PRICEAJA
Choose Category
Nikon D7000
Searching for Nikon D7000… (78 results)
Nikon D7000 16.2 MP
DSLR (Body Only), CMOS Sensor, 3" LCD, HD Video
Nikon D7000 16.2 MP DX-
format Digital SLR 18-105mm
& 70-300mm Lens Kit
Nikon D7000 Digital SLR
Camera 5 Lens Kit with 18-
55mm, 70-300mm, 50mm,
52mm 2X Te...
Nikon D7000 DX-Format
CMOS Digital SLR Kit with 18-
200mm f/3.5-5.6G AF-S DX VR
II ...
60,000
Patel ElectronicsRs. 60,000
Navigate
Featured Deal Modi EnterprisesNikon D7000 + Access…
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Retailer Dashboard | Patel Electronics, Satellite, Ahmedabad
OVERVIEW | CATEGORIES | PRODUCTS | INVENTORY | ADD NEW PRODUCT | EDIT A PRODUCT | SEARCH
My Categories Add New Category
CATEGORY NAME | SUB-CATEGORIES | PRODUCTS | TOTAL INVENTORY
ElectronicsMobiles & TabletsComputers & AccessoriesCameras & PhotographyAudio & VideoWatchesHome & KitchenBooks
53545270
150200456796125650
6008001252005006003600
Total 31 748 3185
Hyperlinks leading to different landing pages with details of sub-categories and indications of Products and Inventory sub-category wise
10Account | Signout
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Retailer Dashboard | Patel Electronics, Satellite, Ahmedabad
OVERVIEW | CATEGORIES | PRODUCTS | INVENTORY | ADD NEW PRODUCT | EDIT A PRODUCT | SEARCH | OUT-OF-STOCKS
Enter Product Name |
Choose Category Select an option >Choose Sub-Category 1 Select an option >
Add a new Sub-Category
Choose Sub-Category 2 Select an option >Add a new Sub-Category
Choose Sub-Category 3 Select an option >
Add a new Sub-Category
Enter Product Description
Available Inventory Select an option >
SKU Name
Offered (Discounted) Price
M.R.P. or Actual Price
Define a Schedule
Upload file if required
Keywords
Upload product images
10Account | Signout
(Use Comma to separate two keywords)
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Our Competitors What’s the difference?
“We do not merely source rates from different retailers orcrawl dozen websites to throw the lowest price at you. Weuse our insights to give you the best bargain price.”Only for Mobiles Category.They may or may not provide price from a offline retailer.
Apart from online retailer’s listings, “We list the address and phone numbers ofthe offline sellers in the seller information section on each product page –youcan call up the store and ask for price and availability of the product, beforeyou even visit the store.”They never provide price from offline stores.
“We will source rates from different retailers across different product categories toprovide probable customer with the lowest price available. We won’t use ourinsights to suggest the best bargain price.”We will provide price from a offline retailer.
What we’ll do to be different from existing/upcoming clutter?
Design
Consistent and seamless Maps & Navigation (GPS) integration
100% organic
Max. coverage
Deals on Map Notifications
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Market Sizing
Indian Retail Market – $500 billion (and is expected to grow to $675 Bn by 2016 and $850 Bn by 2020)
• Indian e-commerce - $14 billion
• Indian online retailing market - $2 billion
Indian Population – 121 Crore• Indian Urban Population – 37.7 Crore
• Indian Urban Population with Internet – 3.77 Crore (assuming 10% Internet penetration with active
usage)
• Indian Metro Population with Internet – approx. 1.5 Crore
• Total Indians on Facebook – 10 Crore
• Total Indians on Facebook with matching interests – 4 Crore
Online travel constitutes a sizable portion (87%) of e-commerce market today. Online travel market in India is
expected to grow at a rate of 22% over the next 4 years and reach Rs 54,800 Crore ($12.2 billion) by 2015.
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Action Plan - Timeline
First 3 months
- Website development
- Back-end Platform
- Reaching retailers
- Android & iOS App development
- Testing
- Roll-out
Next 3 months
- Database Aggregation
- Marketing
- Reaching retailers
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First Year Objectives & Funding Requirements
Website Design & Hosting – INR 1,00,000
Back-end Database Setup & Retailer Interface Development – INR 1,00,000
Android and iOS App Development – INR 1,00,000 each
Testing – INR 1,00,000
Logistics & Operations – INR 5,00,000
Initial Marketing/Buzz creation – INR 4,00,000
TOTAL Capital Request– INR 14,00,000
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Revenue Model
Advertisements
- Mobile Apps (Limited up-to search page results, not on home page, landing pages)
Featured ‘King Deals’
Audience & Consumer Base
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Future
Online retailers listing
- 100% organic search
- Real-time
- Best search algorithm
Power of Comparison
- Online + Offline
Going Global
Google Glass App Integration with Maps & Navigation
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coz offline is the new online
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Thanks