final ctr presentation
TRANSCRIPT
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Carolina Tiger Rescue
Group 1: Danny Abrams, Jimmy Bitter, Alex Fulton, Sofia Milan, Emily Petrucha, Taylor Robinette, Shand Thomas, and Avery Young
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Brand Situation
10% Differentiate Convert Donate
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Gap Analysis Findings
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Empathy Map:
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Customer Journey
● Introduction ● Interaction
● Influence
● Intimacy
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Loyalty Loop
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Consumer Insight
People want authentic and exciting experiences
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The Big Idea
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TigerRescueCam.com
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Social Media Recommendation
● Website promotion cross-platform
● UGC o #monthofmax
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Campaign’s Continuation
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Google AdWords
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Budget ● Owned Media: $4,525
o Tiger Cam § 5 GoPro Camera: $2,000 § streaming services: $199/monthly
o Text Alerts: $125 § special events
● Paid Media: $5,475 o Google AdWords: $3,650/year o Facebook Ads: $1,825
● Earned Media: $0 o Likes, Shares, Word of Mouth o Local News
$10,000
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Measurement
● Donation comparison - before, during, and after campaign
● Click Through Rate ● Sentiment ● Email sign-ups on the
live cam website ● Text alert sign-ups on
the live cam site
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Additional Recommendations
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Thank You!