final continental airline

8/11/2019 Final Continental Airline

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Introduction

Continental Airlines has experienced both tremendous success and extreme difficulties during itscolorful 64-year history. As the fifth-largest carrier in the United States and the eleventh largestin the world with !4 domestic and "# international destinations served by $%%% daily

departures it is poised once again to build a proud future.

&eal-time data warehousing and business intelligence '()* supporting an aggressive +o,orward business plan have helped Continental Airlines transform its industry position fromworst to first and then from first to favorite./ 0ith a 1#%2 investment in hardware andsoftware over six years Continental has reali3ed conservatively over 1"%%2 in increasedrevenues and cost savings in areas such as mar4eting fraud detection demand forecastingand trac4ing and improved data center management.

Continental is now recogni3ed as a leader in real-time business intelligence based upon itsscalable and extensible architecture prudent decisions on what data are captured in real-time strong relationships with end users a small and highly competent data warehouse

staff a careful balance of strategic and tactical decision support re5uirements itsunderstanding of the synergies between decision support and operation and changedbusiness processes that utili3e real-time data.

Continental Airline's History

Continental Airlineswas formed in 7#4 with the name 8arney Speed 9ines'named after oneof its initial owners 0alter :. 8arney who was also a founder of United Airlines* with asingle-engine 9oc4heed aircraft on dusty runways in theAmerican Southwesterndivisionwith a route from ;l


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of service Continental was in financial trouble. )n 7!# Continental filed banruptcy withlosses of '1$!%%%%%%.*. Continental restructured the air carrier and participated in the air farewars with the hopes of stabili3ing the carrier and to turn a profit. (y the end of 7!4 Continentalwas able to turn a profit. )n 7!6 Continental too over ,rontier Airlines and began flying itsroutes. :his was a boost for the carrier. @owever with the rise in the cost of fuel due to the

invasion of Duwait Continental again in late 77% filed for banruptcy for a second time. )t wasnot clear if the filing for restructuring under the banruptcy laws was 9oren3os attempt to bustthe union or not. )t had also gone through ten C;?s in ten years. Es >">Es >6>Esand >>>Es with the investments made into Continental Airlines by Air Canada and Air


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One Pass Plus Card

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final continental airline

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