Final Concept, USP, and Target Market

Charlie, Dan, Bas, Ozan

Final Concept

We started off with 2 concepts, a gym concept, in where a trainer used our product to prevent himself sweating. Our second concept was the idea of a small martial arts student locked away in a cage and he needs to break free, hence the name of our brand ‘unleash’.The final concept we have chose to use is concept number 2. our focus group provided us with opinions and ideas for us to use and we have all decided that the martial arts concept was the best way forward.

Final USP

Our product’s final unique selling points are that it smells like an aftershave so that men not only refrain from sweating but also smell really good too. The product can come in 2 forms, on the go (small can) and at home (larger sized can).We our a company that deal with tv adverts all the time. We have a strong, in-depth knowledge on camera shots and angels and we believe that every production we create is to the best of our ability.

Final Target Market

To start off with we wasn’t 100% sure what our target market was, we were swaying between young students and middle aged men. However, with help from our focus group and by playing around with ideas in our company we have finally decided to aim for the teenage and young adult market. It’s a market we are all related with and our ideas and concepts all relate to this generation.