Btec Level 2 Creative Media Production Unit 18 Advertising Production Student Name: Jonathan Newton Name: WorldAd

The Creative Brief Team Meeting of Ideas

Team Member Ideas for Names & Slogans Ideas for colour schemes Positives about their ideas Negatives about their ideas

Anthony Richards

NameNebula

Outbreak

SloganUnleash the Flavour

Black/white logo wreathed in flames on all

black background.

Outbreak is a catchy name that suggests all we want it to suggest.The slogan fits and is a catchy and

appropriate name.

Nebula is too much of a space term for the packaging idea.

The logo will be difficult to create.

Jonathan NewtonNameTurboSlogan

Unleash the Inner You

Blue for mint flavour. The slogan is catchy and suggests to people that it will make them

better.

The colours are appropriate.

Turbo is a very 1980s name and is a bit outdated.

Harry JennerName

LimitlessSlogan

Endless Possibilities

Green, luminous writing with a dark background.

Limitless is a good name because it suggests that it is fresh, new and

long-lasting.

The slogan ties in with the name and makes it sound very

liberating.

The logo may be too bright and ridiculous-looking.

Final Chosen Name Final Chosen Slogan Final Chosen Colour Scheme

Any Other Final Decisions

Outbreak Unleash the FlavourLogo

White lettering wreathed in flames.Packaging

Colour of flavour e.g. blue/green for mint

Target Audience11 – 65 yr olds in office/workplace situations.