final charts - muse survey results
TRANSCRIPT
C.P.S. Public Relations
Main Research Findings
2
*6-‐ Strongly Agree, 1 – Strongly Disagree
4.337837838
2.425339367
2.609090909
4.325791855
2.950226244
5
2
2
5
3
5
1
1
5
3
0 1 2 3 4 5 6
Q5-‐A: Price of an item determines whether or not I buy it
Q5-‐B: I have a set monthly budget for shopping
Q5-‐C: I have a job to help fund my spending habits
Q5-‐D: Student discounts appeal to me
Q5-‐E: My friends are a big inRluence on my buying decisions
Sorority Womens' Opinions on the Following Statements
Mode
Median
Mean
7
215
Awareness of Muse 10% Student Discount
Yes
no
3
*1 – purchased most frequently;
3.136986301
3.427272727
4.077625571
1.968181818
3.328767123
2.990909091
3.805825243
3.292237443
3
3.5
5
1
3
3
4
3
3
5
5
1
3
3
5
3
0 1 2 3 4 5 6
Jewelry
Books
Art Work
Clothing
Purses
Scarves
Hats
Technology Accessories
Items Purchased Most Frequently by Sorority Women
Mode
Median
Mean
4
* 1 – Used Most Frequently; 6 – Used Least Frequently
4
111
44
20
3 1 0
20
40
60
80
100
120
$0.00 $15.00 or less $15.01-‐$25.00 $25.01-‐$30.00 $30.01-‐$45.00 More than $45.00
How Much Sorority Women are Willing to Spend at a Museum Gift Shop
1.975
2.672413793
3.478991597
2.299145299
5.490740741
5
0 1 2 3 4 5 6
Vine
Means of Social Media Usage Among Sorority Women
5
76
30
33
8
21
23
27
17
0 10 20 30 40 50 60 70 80
classroom Rield trip
family outing
to see a new exhibit
to experience the quiet atmosphere
to try a new experience
went with a group of friends
other:
camp crimson
Sorority Womens' Motivations for Visiting FJJMA
3
59
43
14 8
Average Shopping Trips Per Month
0
1-‐2
3-‐4
5-‐6
7+
6
* 1 – Not Very Important; 6 – Extremely Important
3.594594595 3.869369369 4.076576577 3.936936937
4.531531532
4 4 4 4
5
4 4
5
4
5
0
1
2
3
4
5
6
Unique Items Trending items Accessibility Relaxing Atmosphere
Reasonably Priced Items
Importance of Items to Sorority Women
Mean
Median
Mode
7
16
41
34
23
17
Average Monthly Spending
Less than $25
$25.00 -‐ $50.00
$50.01 -‐ $75.00
$75.01 -‐ $100.00
More than $100
23
44
16
6 2
Average Monthly Spending
Less than $50.00
$50.01-‐$100.00
$100.01-‐$150.00
$150.01-‐$200.00
$200.01-‐$250.00
8
* 1 – Strongly Disagree; 6 – Strongly Agree
4.337837838
2.425339367
2.609090909
4.325791855
2.950226244
5
2
2
5
3
5
1
1
5
3
0 1 2 3 4 5 6
Q5-‐A: Price of an items determines whether or not I buy it
Q5-‐B: I have a set monthly budget for shopping
Q5-‐C: I have a job to help fund my spending habits
Q5-‐D: Student discounts appeal to me
Q5-‐E: My friends are a big inRluence on my buying decisions
Mode
Median
Mean
Sorority Womens' Feelings Toward the Following Statements
4 14 15
67 123
How Likely Sorority Women are to Visit a Museum
Very likely
Somewhat likely
Neutral
Not very likely
Never
9
79
105
28
9
0
20
40
60
80
100
120
0 1-‐2 3-‐4 5+
Number of Times OU Sorority Women Have Visited FJJMA
Num
ber of W
omen
Number of Times Visited
56
166
Number of Sorority Women That Have Previously Visited the Museum Gift Shop
Have Visited the Gift Shop
Have Not Visited Gift Shop
10
* 1 – Strongly Disagree Social Media Affects Shopping Habits; 6 – Strongly Agree
Social Media Affects Shopping Habits
4.323077
4.79375
4.111538462
3.6
3.8
4
4.2
4.4
4.6
4.8
5
All Sororities Multicultural Panhellenic
InNluence Social Media Has on Shopping Habits in Sorority Women
Mean or Average Taken From Sample Population
34
56
23
7
0 0 0
10
20
30
40
50
60
0 $15.00 or less $15.01 -‐ $25.00
$25.01 -‐ $30.00
$30.01 -‐ $45.00
$45.00 or more
How Much Sorority Women Who Said They Will Never Go to FJJMA are Willing to
Spend at Gift Shop
Num
ber of W
omen