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D T COLLECTION METHODS

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SOURCES OF DATAPrimary data source.

Secondary data source.

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Primary Data Source

Focus groups

Panels

Unobtrusivesources

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Secondary Data SourceBOOKS

Internet

Websites

Case studies

Publishedinformation

Media

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FOCUS GROUPS

The discussion is on the particular:

Topic

Concept

Product

Members are chosen on their expertise basis.

Focus groups are relatively inexpensive.

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Aim is to obtain:_Impressions_Interpretations_Responses

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ROLE OF MODERATOR Plays a vital role in steering the discussion.

Keep the members on track.

Introduces the topic .

Listen to verbal statements .

Notice the nonverbal cues.

Ensures that no member dominates

the group.

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EXPLORATORY STUDIES GENERLIZED IN

CONDUCTING SAMPLE SURVEYS

.

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VIDEOCONFERENCING

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Panel

It is another source of primary information for research purpose

Market research panels are comprised of pr recruited groups ofpeople meeting certain demographic criterion

They are commonly used for obtaining business information aboproduct sales

Panel research is collecting the same data repeatedly from sam

of people from the target groups

Panels can be chosen from a target audience segment, currentcustomers, potential customers, or any other particular group.

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The electrical equipment has been used for longtime in presearch for data collection but the Internet has recentmade the revolution in research possibilityPanels enable the possibility of combining accurate

measurements of such parameters as expenditure andindividual behavior over time.The Analysis of Data provide Guidance in area such as prAdvertizing effectiveness and sales projections

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The best-known examples of panel researchare the continuous consumer purchasing panelslikeCovering grocery

Food

Drinks

Toiletries etc.

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The Basic idea of Panel Research

A panel as a continuing group that responds toquestioning from time to time.

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Duration of Panel

The duration of panel life span can last as

little as a week

some cases even a year or More

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Rewards for there participation can be:

Cash

Gift

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Types of panels

Static panel(i:e The same members serve on thepanel over extended periods of time)

Dynamic panel(i:e The panel member change fromTime to Time as a various phases of the study arein progress

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UNOBTRUSTIVE MEASURESAn unobtrusive measure is a method of makingobservations without the knowledge of those beingobserved. Unobtrusive measures are designed to minima major problem in social research which is how asubjects awareness of the research project affectsbehavior and distorts research results.

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Unobtrusive measurement presumably reduces the biaresult from the intrusion of the researcher or measurinstrument. However, unobtrusive measures reduce tdegree the researcher has control over the type of da

collected. For some constructs there may simply not available unobtrusive measures.

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UNOBSTRUCTIVEDATACOLLECTIOMost people decide they need information for a project, timmediately think in terms of surveys and interviewprojects. Few consider the wealth of information alreadcollected by the organization. These are "unobtrusivemeasures" because people are not asked to stop what tare doing and fill out forms or speak to consultants.

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TYPES:-

INDIRECT MEASURES

CONTENT ANALYSIS

SECONDARY ANALYSIS OFDATA

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INDIRECT MEASURES

An indirect measure is an unobtrusive measure thaoccurs naturally in a research context. The reseais able to collect the data without introducing anyformal measurement procedure.

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CONTENT ANALYSISContent analysis is the analysis of text documen

The analysis can be quantitative, qualitative orboth. Typically, the major purpose of contentanalysis is to identify patterns in text. Contentanalysis is an extremely broad area of research

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SECONDARY ANALYSIS OF DATASecondary analysis, like content analysis, makes

of already existing sources of data. However,secondary analysis typically refers to the re-analysis of quantitative data rather than text.

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The Delphi TechniqueThe name : Delphi derives from the oracle ofDelphi.The Delphi method is a systematic. interactiveforecasting method which relies on a panel ofexpertsAn organized method for collecting views andinformation pertaining to specific area

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.CONTI After each round a facilitator provides an anonymous

summary of the experts. Thus experts are encouraged to revise their earlieranswers in light of the replies of other members of thpanels.

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How to use it Define the problem Give everyone the problem Collate the responses Give the everyone the collection Repeat as necessary

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Secondary Data Source A secondary source provides second handinformation that has been digested analyzedreworded or interpreted. Secondary sources are often written well after events they report on and can put past informainto his historical context

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Examples of secondary datasources Books with endnotes and footnotes. Biographies A journal/magazine article which interprets orreviews previous findings. Conference proceedings Literary criticism Book reviews

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hank You