final boards for scarlet whisky

OUGD 203CHLOE WILKINSONSCARLET WHISKY

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Selfridges Launch PartyWith thanks to

Cocktail hour

In association withBreast Cancer Care

ObjectiveTo create a new 21st century whisky for modern women. Design the branding and promotion to build a strong promotional campaign that speaks to women between the ages of 21-55 through a range of material.

Branding The label and website are the initial point of contact with customers, so due to responses from questionnaires the minimal aesthetic was adopted to produce informative but simplistic designs that moved away from the stereotypical branding associated with whisky.


INVITES YOU

LAUNCH PARTY

TIME

DATE

VENUE

ADDRESS

7pm

21/06/2012

SELFRIDGES & CO

400 OXFORD STREET

W1A 1AB

LONDON

Launch PartyThis event will be used to create appropriate promotion with a very clear audience and launch the sale of the whisky. The printed invitation will be sent out to a select audience including newspapers and VIP guests to ensure the target audience is reached to create the correct image. It will be printed onto white high quality paper stock but duplexed with a thick black card inlay.

Promotional materialThe printed invitation is sent out to VIP’s, however the digital invitation is received by other guests which also links to the Scarlet Whisky website to give further information regarding the product. With regards to the branding of the event itself, items such as staff uniform and gift bags will be branded to reinforce the identity of the product and campaign.


The Scarlet Cocktail ApplicationIn response to feedback it became apparent that a lot of women did not infact like the taste of whisky, to ensure that Scarlet Whisky can be enjoyed by everyone the app was designed to suggest a variety of drinks to be enjoyed by everyone.

The StoreThe app gives the user a recipe and instructions to create the perfect cocktails but it also gives the interested drinker some background to the whisky to ensure an understanding of the modern Kentucky bourbon and it’s cocktails.

Cocktails COCKTAILS

8-10 mint leaves1 tbsp. simple syrup2 1/2 oz. Scarlet WhiskyCrushed iceMint to garnishSeltzer or club soda

Crush mint leaves with simple syrup at the bottom of a glass until the mint bruises slightly. Fill the glass with crushed ice and add the bourbon. Stir gently, garnish with a mint sprig, and top with a splash of seltzer or club soda. Serve in a pewter cup or old-fashioned glass.

COCKTAILS

BOURBON PEACH SMASH

THE REBEL YELL

BAD MOTHER F******

MILK PUNCH BOURBON

GINER BRITTON

MINT JULEP


2 slices fre

sh peach

Handful fresh mint

1 slice fresh ginger

1 oz. simple syrup

1 1/2 oz. Scarlet WWW

Splash Punt e Mes (or substitute sweet

vermouth)

Ginger ale

Add ingredients in a glass and muddle

vigorously.

Add bourbon and Punt e Mes. Pack with

large chunks of ice

, top with ginger ale

and garnish.

Serve in an old-fashioned glass with a

mint sprig and ginger slice.

BOURBON

PEACH

SMASH

8-10 mint leaves

1 tbsp. simple syrup

2 1/2 oz. Scarlet Whisky

Crushed ice

Mint to garnish

Seltzer or club soda

Crush mint leaves with simple syrup at the

bottom of a glass until the mint bruises slightly.

Fill the glass with crushed ice and add the bour-

bon. Stir gently, garnish with a mint sprig, and

top with a splash of seltzer or club soda. Serve

in a pewter cup or old-fashioned glass.

MINT

JULEP

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With thanks to

In association withBreast Cancer Care

How you can help? Where does our help go?

2 oz. Scarlet Whisky

1/2 oz. triple sec

1 oz. lemon juice

1 egg white

Combine ingredients in a shaker

half filled with ice cubes.

Shake well, and pour into an old-

fashioned glass. Garnish with an

orange slice, and serve.

THE

REBEL

YELL

2 slices fresh peachHandful fresh mint1 slice fresh ginger1 oz. simple syrup1 1/2 oz. Scarlet WWW Splash Punt e Mes (or substitute sweet

vermouth)Ginger aleAdd ingredients in a glass and muddle

vigorously. Add bourbon and Punt e Mes. Pack with

large chunks of ice, top with ginger ale

and garnish. Serve in an old-fashioned glass with a

mint sprig and ginger slice.

BOURBON PEACH SMASH1 1/2 oz Scarlet Whisky

1 1/2 oz dry vermouth

1 dash orange bitters3/4 oz grenadine syrup

3/4 oz lemon juiceStir ingredients in a cocktail shaker

with ice. Strain into glass.

BAD MOTHER F******

COCKTAILS

Breast Cancer CareAs one of the most prominant charities in the UK, Breast Cancer Care is an appropriate charity for Scarlet Whisky to work with. The sale of the limited edition box, (which includes a booklet of selected cocktails) contributes to the annual funds raised.

Online Endorsement As a part of the Scarlet Website, we promote the charity and the other ways in which people can help fund raise. This is a particularly appropriate and important charity for many due to 1 in 8 women getting breast cancer and many being affected by the disease.


Scarlet Whisky Ltd.19-20 Grosvenor Street

London W1K 4QH

www.scarlet.com

JOHN SMITH, Co-Founder and CEOScarlet Whisky Ltd.

19-20 Grosvenor StreetLondon W1K 4QH

[email protected]+447353216542

Scarlet Whisky Ltd.The companies branding follows the identity adopted by the packaging, website and other media. This minimal aesthetic creates a coherentW and strong identity. With the focus being around the logo and black and white colours.

Further promotional material The Scarlet brand can be easily expanded to create further advertising. Considered platforms are: Social networking sites (Facebook/Twitter/Tumblr), this has been suggested on the website, environmental advertising and editorial promotion. A collaboration with Selfridges will also be adopted to create appropriate signage for the event.

final boards for scarlet whisky

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